Jewelry is the one category where the biggest accounts are the hardest to reach. A maison with sixteen million followers will not answer a media…

Twenty-five of the biggest fashion accounts on Instagram, and not one of them is based in Milan. Two are in Paris and London between them.…

Fitness is the only category where the person you are hiring probably sells something that competes with you. Nineteen of the twenty below have their…

Every page on this subject reprints the same rate card without asking where the numbers came from. We put the published fees next to live…

Filipinos spend more time on social media than almost anyone else on earth, and the country's biggest accounts belong to people who were famous on…

Almost none of the audience is Canadian. A creator in Toronto builds for an American feed, gets paid in American dollars by American brands, and…

The talent in this category cannot read its own contract, does not know it is famous, and will retire whether or not the audience is…

Food is the only category where a wrist flick and a weeknight casserole compete for the same ad budget. At one end of this list,…

Africa has fifty-four countries and this list has five. That is not an oversight in the ranking, it is the shape of the market: a…

Every account on this list has a member who never agreed to be on it. That is the thing that makes family content different from…

Instagram inverted the modeling industry. For a century the casting director held the power, because the only way to be seen was to be booked.…

The most-followed creator on TikTok lost a factory job outside Turin during lockdown and has never said a word on camera. Khaby Lame's silence is…

In 2021 a Polish YouTube collective put its logo on an ice cream, and the thing sold out of shops nationwide, outselling brands that had…

Greece has ten million people and a diaspora roughly the same size, which makes its creator market a strange shape: small enough that television still…

Two of the most-followed cats on Instagram died in 2019 and still have millions of followers, active feeds, and licensing businesses. That is the thing…

The most-followed outdoor account in America belongs to a government agency. The National Park Service sells nothing, books no sponsorships, and posts bear-safety jokes to…

Weddings have the most disposable audience in influencer marketing. A bride follows the dress designers, the planners, and the inspiration feeds for roughly eighteen months,…