When it comes to setting trends and sparking conversations in the Philippines, Filipino influencers are the underrated pages on social media. These influencers bring fresh, relatable content every day—from viral TikTok dances to stylish Instagram posts and engaging YouTube videos—that connect deeply with millions of followers.
In a country where social media feels like second nature, influencers don’t just entertain—they guide what people buy, wear, and believe in. No wonder brands and influencer marketing platforms are teaming up with them to reach audiences in a more natural, trusted way.
Let’s dive into the top Filipino influencers to follow, from the biggest names to the rising stars getting noticed online.
Most Popular Filipino Influencers to Follow on Social Media
Meet 15 standout creators on TikTok, Instagram, and YouTube. Filipino influencers are making their mark on digital culture today. Each profile highlights their niche, content style, audience insights, and growth trends.
Filipino Influencers to Follow on TikTok
Fresh TikTok content for brands and influencers with these hot Filipino influencers on TikTok. Top Filipino influencers are setting trends and building loyal fan bases across the country.
1. Jaes Fvr
- Followers: 462.3K
- Engagement Rate: 9.1%
- TikTok Handle: @jaesfvr
- Content Style: Aesthetic covers, lo-fi vocals, soft edits
- Niche: Music and emotional Gen Z content
- Best for: Music apps, fashion, youth lifestyle
Looking for calming, emotional music content that really connects? This creator makes simple, soft TikToks with acoustic covers and calm visuals that connect well with Gen Z viewers. Their consistent and polished style fits brands focused on headphones, music streaming, or youth fashion.
@jaesfvr daming minumulto, relapse talaga malala sa kycine :(( #kycine #francinediaz #kyleecharri #franseth #sethfedelin #fyp ♬ original sound – jae
2. Draw With Aid
- Followers: 291K
- Engagement Rate: 13.5%
- TikTok Handle: @drawwithaid
- Content Style: Digital art timelapses, POV sketching
- Niche: Art, calm/relaxing content
- Best for: Tablets, art supplies, mental wellness
Draw With Aid shares smooth, calming videos that are easy to watch. From quick iPad sketch timelapses to before-and-after drawings and chill study scenes, their content helps inspire students and young creatives.
@drawwithaid How to draw SASUKE (Katon no Jutsu) 🔥✍️ #drawing #art #shorts #sketch #uchihasasuke #narutoshippuden #artistsoftiktok #anime #manga #animeart #fanart #speedart #sasuke #fyp #howtodraw #tutorial #sketchbook #penandink #ballpointpenart #naruto #fypシ゚ ♬ Mangekyou Sharingan – Zen
Aid might not be an American art influencer, but as a Filipino one, their relaxed vibe fits perfectly with brands focused on creativity, focus, or just helping people unwind.
3. Namy Ulenka
- Followers: 9.1M
- Engagement Rate: 8.4%
- TikTok Handle: @namyulenka
- Content Style: Skits, fashion inspo, relatable lifestyle
- Niche: Comedy and Gen Z lifestyle
- Best for: Beauty, retail, everyday products
Namy creates punchy, fast-paced POV skits and relatable comedy routines centered on the ups and downs of young adult life—awkward conversations, overthinking, dating disasters, and wardrobe wins.
@namyulenka DAY IN A LIFE WITH G2G 😙
♬ original sound – Namy Ulenka
Her creative edits and expressive acting hook viewers within seconds, helping brands capture attention fast. She blends humor with aspirational fashion content, making her a great choice for fashion brands looking for influencers.
4. Kira Balinger
- Followers: 758.6K
- Engagement Rate: 10.2%
- TikTok Handle: @kirabalingerr
- Content Style: SFX makeup, cosplay, fantasy looks
- Niche: Beauty, cosplay, transformation
- Best for: Makeup brands, fandom products, gaming
If you love bold visuals and creative storytelling, Kira’s TikTok is where it’s at. She nails dramatic transitions, costume reveals, and jaw-dropping SFX makeup looks inspired by pop culture, Filipino folklore, and anime.
@kirabalingerr Damn right 🤭❤️🔥 #fyp ♬ original sound – #1 JENSETTER 💋
Her high-quality videos and attention to detail make her a great fit for beauty brands searching for influencers.
5. Emilio Daez
- Followers: 977.5K
- Engagement Rate: 7.8%
- TikTok Handle: @emiliodaez
- Content Style: Family skits, wholesome humor, storytelling
- Niche: Comedy and Filipino family life
- Best for: Food, FMCG, household brands
Emilio’s content focuses on Filipino family dynamics—mom jokes, sibling quirks, and local humor that feels nostalgic yet modern. His TikToks keep thing balanced between heartfelt and hilarious, often going viral for their relatability and authenticity.
@emiliodaez I flew all the way to Boracay for an exciting edition of Lunch With Emilio with @Grab PH and the launch of their newest offering: Grab Dine Out! Come check out my must eats and how you can make use of Grab Dine Out for the best discounts and vouchers around Boracay! #GrabDineOutBoracay @Henann Boracay ♬ original sound – Emilio Daez
Emilio’s loyal audience engages deeply, especially with brands tied to home life, making him a perfect match for family-centered campaigns, groceries, or lifestyle goods.
Filipino Influencers to Follow on Instagram
These creators are some of the hottest Filipino influencers who know how to create stunning, scroll-stopping content. Follow them for daily inspiration and authentic brand collaborations.
1. Vergel Gregorio
- Followers: 11.3K
- Engagement Rate: ~7.5%
- Instagram Handle: @vergelgregorioo
- Content Style: Illustrations, 3D art, process videos
- Niche: Art and design
- Best for: Design software, art supplies, creative tools
Love watching art come to life? Vergel’s content is all about that. He shares time-lapse videos of his detailed illustrations and 3D designs, giving a behind-the-scenes look at his creative process.
His audience—mostly fellow artists and design lovers—really connects with his work, making his page a great space for brands in the art and creative tools space to run meaningful, targeted campaigns.
2. Kio Dy
- Followers: 13.9K
- Engagement Rate: ~8.2%
- Instagram Handle: @kio.dy
- Content Style: Food reviews, cooking videos, restaurant finds
- Niche: Food and culinary discovery
- Best for: Cafes, kitchen utensils, food brands
Kio Dy celebrates the rich flavors of Filipino food—from street-side eats to home-cooked classics.
It shares mouthwatering photos and easy recipes that keep viewers coming back.
Honest reviews and local food finds make it a trusted spot for everyday food lovers. It’s a great partner for brands wanting to reach passionate, local food fans.
3. Lance Carr
- Followers: ~476K
- Engagement Rate: ~6.0%
- Instagram Handle: @lance_justin_carr
- Content Style: Lifestyle, comedy sketches, showbiz BTS
- Niche: Entertainment and humor
- Best for: Beverage, entertainment, lifestyle brands
Lance’s charismatic and playful approach shines through his comedy sketches and behind-the-scenes glimpses into showbiz life.
As a lifestyle influencer, he creates fun and relatable content that keeps followers interested. He has worked with big beverage and entertainment brands, using his large audience and lively personality to make real and memorable campaigns.
4. Kat Kat Manimtim
- Followers: 448.5K
- Engagement Rate: 7.1%
- Instagram Handle: @katkat.manimtim
- Content Style: Fitness workouts, travel, modeling shoots
- Niche: Fitness and lifestyle
- Best for: Sports apparel, nutrition, wellness products
Blending beach vibes with fitness and travel, this creator shares workout routines, swimsuit shots, and glimpses into her adventures.
Her content promotes confidence, health, and self-care—resonating with a young, active crowd. These top Filipino influencers are perfect for wellness, beauty, and travel brands looking for influencers with a lifestyle-focused audience.
5. Marina Summers
- Followers: 442.1K
- Engagement Rate: 7.8%
- Instagram Handle: @marinaxsummers
- Content Style: Glam photos, lip-sync videos, performances
- Niche: Drag performance and LGBTQ+ advocacy
- Best for: Nightlife, fashion, LGBTQ+ brands
Marina is a well-known drag queen and star of “Drag Race Philippines.” She shares bright photos, lively performance videos, and important LGBTQ+ content.
Her passionate fans and advocacy make her a strong partner for nightlife spots, fashion brands, and companies wanting to reach diverse and active communities.
Filipino Influencers to Follow on YouTube
Whether it’s vlogs, tutorials, or entertaining challenges, these Filipino YouTubers keep millions hooked with their creativity and charisma. Discover who’s leading the way on the country’s most-watched platform.
1. Boss Balita TV
- Followers: 495K
- Engagement Rate: 6.5%
- YouTube Channel: @BossBalitaTV
- Content Style: Satirical news skits, political humor, meme commentary
- Niche: News and politics parody
- Best for: Political game apps, local media, comedy brands
This creator combines sharp wit with current events in his popular “BREAKING NEWS!” parody videos. He has a strong male audience and turns headlines into funny skits. His content is perfect for brands that want to reach socially aware and humor-loving viewers.
2. Proyekto Helmo
- Followers: 518K
- Engagement Rate: 5.8%
- YouTube Channel: @ProyektoHelmo
- Content Style: Witty song parodies, indie music, humorous takes on Filipino life
- Niche: Music and comedy
- Best for: Independent music labels, lifestyle brands
Proyekto Helmo makes funny parodies about everyday Filipino life, mixing humor and warmth. Their popular songs and relatable stories make their channel ideal for brands wanting to connect through music and fun content.
3. Patricia Prieto
- Followers: 7.18K
- Engagement Rate: 3.85%
- YouTube Channel: @patrishprieto
- Content Style: Outfit ideas, shopping hauls, and styling tips.
- Niche: Makeup tutorials, reviews
- Best for: Daily vlogs, life updates, behind-the-scenes moments, including major life events like weddings.
Patricia Prieto, known online as Patrish Prieto, is a popular Filipino-Spanish YouTuber whose content primarily revolves around fashion, travel, lifestyle, and personal experiences.
With a warm and engaging presence, she has built a loyal community of mostly young adult Filipino viewers who resonate with her authentic and relatable storytelling.
4. Julia Relova
- Followers: 491K
- Engagement Rate: 6.7%
- YouTube Channel: @JThreeMusicOfficial
- Content Style: Emotional OPM covers, acoustic performances
- Niche: Music and covers
- Best for: Music streaming apps, acoustic instrument brands
JThree shares emotional covers of popular Filipino songs, attracting young Filipinos worldwide. Her polished videos and strong connection with fans make her a great choice for brands targeting music lovers.
5. Maui Anne Taylor
- Followers: 496K
- Engagement Rate: 2.07%
- YouTube Channel: @MauiAnneTaylor
- Content Style: Challenges, personal Q&As, lifestyle vlogs
- Niche: Entertainment and lifestyle
- Best for: Lifestyle brands, consumer tech, youth-focused products
Maui’s channel has fun challenges like the popular “Sagot o Hubad” video with over 2.9 million views. She shares personal stories and lifestyle videos that connect mostly with Filipino teens and young adults. Maui often works with lifestyle and tech brands, and her number of subscribers keeps growing.
How to Connect with Filipino Influencers?
Looking for the easiest way to connect with thousands of Filipino creators on TikTok, YouTube, and Instagram? Ainfluencer is your go-to — a free, smart platform that puts over 5 million influencers right at your fingertips, from beauty and fashion to gaming and beyond.
Why brands are loving Ainfluencer:
- AI-Powered Matchmaking: No more endless searching — Ainfluencer’s AI finds influencers that truly match your brand’s vibe.
- Unlimited Free Campaigns: Run as many campaigns as you want, invite creators, and receive proposals — all for free.
- Safe & Secure Payments: Funds are held in escrow and only released when you get the content you approved. Total peace of mind.
- All-in-One Dashboard: Manage conversations, offers, scheduling, and campaign tracking in one easy place.
- Shopify & WooCommerce Integration: Easily sync your store’s products and launch influencer campaigns directly from your e-commerce platform with just a few clicks.
- Creator Discovery by Filters: Find influencers based on location, niche, audience size, and engagement to target exactly who you want.
- Performance Analytics: Track how your campaigns perform with detailed insights on reach, engagement, and ROI.
If you’re a small business or growing fast, Ainfluencer’s AI helps you reach Filipino audiences easily. Ready to start?
Conclusion
Filipino influencers have a strong impact on both local and global audiences. They shape trends in beauty, fitness, entertainment, and more across TikTok, Instagram, and YouTube. Many Filipino consumers follow and trust their favorite creators, often acting on their recommendations. For businesses, influencer marketing is now an essential way to connect with engaged communities and grow brand awareness.
FAQs
Use influencer marketplaces and search tools that let you filter by country, platform, follower count, and niche. Platforms like Ainfluencer help you find Filipino Instagram, YouTube or TikTok creators quickly. You can also explore hashtags or check influencer databases for more options.
Filipino audiences are super engaged and trust influencers more than brands. Influencers connect through relatable content and local language, making campaigns feel authentic and impactful.
Start by setting your goals and budget. Find influencers whose style and followers fit your brand, then reach out via email or platforms like Ainfluencer. Agree on content types, rates, and rights. Use secure payment tools and keep communication clear, including brand guidelines and disclosure rules. When done right, these partnerships can really boost your brand!
