Asian TikTokers: 20 Creators and the Market That Vanished

Bella Poarch was born in the Philippines, served in the United States Navy, and posted a fifteen-second head-bobbing lip-sync to M to the B that became the most-liked video in TikTok history. She has since signed a record deal and released music of her own.

Her audience is global and young, which suits beauty, gaming, and music brands looking for the largest Asian-heritage account on the platform.

Bayashi cooks without speaking, plates with theatrical precision, and eats with an expression that needs no translation, which is exactly why a Japanese creator ended up with one of the largest food followings anywhere on the platform.

His audience is global and mostly outside Japan, which suits food, kitchenware, and appliance brands, and he leads our roundup of Japanese influencers.

Michael Le, known as Just Maiko, choreographs short dance videos with his brothers and built the Shluv House collective around them, turning tight, repeatable routines into one of the most-followed accounts on the app.

His audience is global Gen Z, which suits apparel, gaming, and consumer brands aimed at teenagers.

Niana Guerrero has been dancing on camera since she was a child, alongside her brother Ranz Kyle, and her choreography videos made her the most-followed creator in the Philippines and one of the biggest in Asia.

Her audience is Filipino and Southeast Asian, which suits fashion, beauty, and consumer brands, and she features in our list of Filipino influencers.

Junya makes short, wordless comedy built on sound effects, props, and physical timing, a format that needs no language and made him one of the most-followed Japanese people on any platform.

His audience is global and young, which suits consumer, gaming, and snack brands that need no localization.

Ivana Alawi is a Filipino actress whose TikTok grew into something separate from her screen career, with lifestyle clips, comedy, and charity content that built one of the biggest followings in the country.

Her audience is Filipino women, which suits beauty, fashion, and consumer brands.

Trà Đặng builds her videos around transitions, switching characters mid-frame with makeup and costume changes executed so cleanly that the technique itself became the draw.

Her audience is young Vietnamese and Southeast Asian, which suits beauty, fashion, and gaming brands, and she is among the biggest Vietnamese influencers.

Bretman Rock grew up in the Philippines and Hawaii and built a following on beauty tutorials delivered as comedy, then added a television series, magazine covers, and a brand portfolio.

His audience is young, queer, and global, which suits beauty, fashion, and entertainment brands.

Linh Barbie built one of Vietnam’s largest followings on dance clips, challenges, and brand collaborations, and has carried the audience into acting and YouTube alongside the app.

Her audience is young Vietnamese, which suits fashion, beauty, and automotive brands entering the market.

Zeinab Harake posts family life, relationships, and the kind of unguarded content that Filipino audiences follow closely, and the openness has kept her among the country’s most-watched creators for years.

Her audience is Filipino families and young women, which suits beauty, family, and consumer brands.

Sisca Kohl became famous for turning everyday foods into extravagant experiments, ice cream out of unlikely ingredients and gold-covered dishes, filmed with a deadpan calm that made the excess funny.

Her audience is young Indonesians, which suits food, kitchen, and lifestyle brands in the region’s largest TikTok market.

Fadil Jaidi built his following on comedy with his father, Pak Muh, whose reactions became as recognizable as Fadil himself, and the pair turned household absurdity into one of Indonesia’s biggest accounts.

His audience is Indonesian families, which suits consumer, food, and telecom brands.

Lee Si-young is an established Korean actress and former amateur boxer whose TikTok, built on quick domestic skits with her husband, gave her an audience far larger than her drama work ever reached.

Her audience is Korean and wider Asian, which suits beauty, home, and family brands.

Jongmin Oppa started with earnest advice on how to treat a partner and evolved into relationship comedy, a shift that took him from a niche audience to one of Korea’s largest TikTok followings.

His audience is young Korean and Southeast Asian, which suits beauty, fashion, and automotive brands.

Jharna Bhagwani built her audience on dance, lip-sync, and fashion clips, and has grown it into brand work across beauty and apparel in Indonesia’s enormous TikTok market.

Her audience is Indonesian teenagers, which suits beauty, fashion, and consumer brands.

Jiwon Family films a parent and children dancing together, with tutorials simple enough that viewers join in, and the warmth of the dynamic carried them to one of Korea’s biggest accounts.

Their audience is Korean families, which suits family, food, and home brands.

Kaykai Salaider built a YouTube following in the millions before TikTok, and her daily vlogs, sketches, and dance clips made the transition look effortless, with beauty endorsements following.

Her audience is young Thais, which suits beauty, fashion, and food brands.

Engfa Waraha placed as a runner-up at Miss Grand Thailand and built a TikTok audience on singing, beauty, and an openness that made her one of the most-followed people in the country.

Her audience is Thai and Southeast Asian, which suits beauty, music, and lifestyle brands.

Yeol Ayres builds short comedies out of ordinary Indonesian household situations, using filters to play several family members at once, a low-budget format that reaches millions per video.

His audience is Indonesian and young, which suits consumer, food, and telecom brands.

Mario Jok brought a YouTube comedy career onto TikTok, with parodies and dance sketches often filmed with his partner, and the shorter format suited the act better than long video ever did.

His audience is Thai and mainstream, which suits consumer, food, and entertainment brands.