One quick swipe—a dance, a beauty tip, a joke—and suddenly a TikTok from Seoul, Jakarta, or Bangkok is blowing up everywhere. What starts as a moment on someone’s screen can quickly turn into a global trend, and more often than not, it’s Asian TikTokers leading the charge.

However, if you’re a brand looking to connect with Asian TikTokers, you need to find the right local influencer first. But why bother and do it yourself when our blog is here to help you?

Some of these Asian TikTokers have built big followings over time, while others go viral just by posting something that really hits home. In this guide, we highlight 12 Asian TikTokers worth following. 

Most Popular Asian TikTokers Worth Following

In this part, we’ve gathered up 12 Asian TikTokers worth recognizing—some rising stars, some already blowing up. These digital creators cover everything from beauty and comedy to fitness, dance, and tech. You’ll find quick bios, what they post, their collabs, and why they matter. 

Big or small, each one brings something fresh to your feed—and a serious influence.

1. Jennifer Coppen 

• Followers: 14.6M
• TikTok handle: @jennifer.coppen
• Country: Indonesia
• Engagement Rate: 8.17%
• Niche: Family, motherhood, lifestyle
• Signature Content: Sweet videos with her son, Kamari
• Brands: Jennskin Naturals, Chewy’s Dessert, Tineco Indonesia
• Audience: People who love warm, real family moments
  

@jennifer.coppen

Paris!!!!!

♬ Illegal – PinkPantheress

Jennifer shares real, heartwarming moments with her little one, and her TikToks feel like tiny glimpses into everyday life. This Asian TikToker is a mega influencer who shares real moments of her life by making her content super relatable and keeping her followers engaged.

2. Ria Ricis 

• Followers: 48M
• TikTok handle: @riaricis
• Country: Indonesia
• Engagement Rate: 4.74%
• Niche: Lifestyle, family, comedy
• Signature Content: Fun family clips with her daughter Moana, funny skits
• Brands: MS Glow Beauty, Vitabumin
• Audience: Fans who love lighthearted, family-friendly laughs
  

@riaricis

Bagus gak si???

♬ 3 minutes cooking song(863632) – furufuru

Ever since Ria became an influencer, she has been trying to create videos that feel like her audience is catching up with a close friend. Her viral challenges and skits keep her audience entertained and brands eager to collaborate.

3. Sruthi Jayadevan

• Followers: 168.1K
• TikTok handle: @sruthi.jayadevan
• Country: India
• Engagement Rate: 5.00%
• Niche: Beauty, Lifestyle, Skincare
• Signature Content: Makeup tutorials, skincare routines, personal vlogs
• Brands: Maybelline, L’Oréal, Nykaa
• Audience: Primarily young women interested in beauty and lifestyle, as well as skincare enthusiasts looking for honest reviews and tips

@sruthi.jayadevan #sareelook #indianfashion ♬

If you’re into makeup, skincare, and a bit of everyday life, Sruthi’s your go-to. She loves to share beauty tips and tricks, with tutorials that are easy to follow and feel super relatable.

Her audience is mostly young women who love to stay on top of beauty trends, and they trust Sruthi’s honest reviews and tips. Brands like Maybelline and L’Oréal love partnering with her because of how original and engaging her content is. 

4. Fern Nutthiya 

• Followers: 45.7K
• TikTok handle: @fernnienutthiya
• Country: Thailand
• Engagement Rate: 7.49%
• Niche: Entertainment, lifestyle, travel vlogger,
• Signature Content: Behind-the-scenes fun, travel clips, fan chats
• Brands: Fashion and travel companies
• Audience: Followers who appreciate down-to-earth celebs
  

@fernnienutthiya พิษรัก ริษยา อาฆาต และบ่วงแค้น จากอดีต ก่อกำเนิด นาฏ “กรรม” แห่งบาปที่รอการทวงคืน ใน Official Poster ภาพยนตร์ไทยสยองขวัญ-ดราม่า มาลี – MALEE 14 พฤศจิกายน ในโรงภาพยนตร์ #มาลี #MALEE #CHAMPADA #THAMSTUDIO19 #PhranakornFilm #เฟิร์นณัฐฐิญา #Fernnutthiya #นับตังค์นันท์นภัส❤️🥰 #ชีวัม #เอิร์ธสหรัถ #หัวฟูดูบอล #คอปเตอร์ ♬ เสียงต้นฉบับ – สันติสุข อนันตศิริ

Fern is an Asian TikToker whose content is fun, real, and full of personality. Whether on set or traveling, her friendly vibe helps brands connect with lifestyle audiences.

5. Riya Patel

• Followers: 74.5K
• TikTok handle: @riyavpatel
• Country: India
• Engagement Rate: 4.97%
• Niche: Makeup, dance, beauty tips
• Signature Content: Bollywood-style makeup and fun dance videos
• Brands: Local salons, new makeup brands, hair care products
• Audience: People who love beauty, dancing, and real, easy routines

@riyavpatel The prettiest wedding reception lehenga for $175 @lashkaraa #lehenga #desioutfits #indianlehenga #desiweddingoufit #desigirl #browntiktok #desifashion #browngirl #indiangirl #lehengainspo #lashkaraa #fypdesi #desifyp #foryouu #fyp #desiweddingguest #fyppp ♬ original sound – AjWavy

Riya mixes her love for makeup and dancing in a fun, natural way. She shares bold beauty looks, easy hair care tips, and her own dance routines—all with a personal style her followers love. With strong engagement, this Asian TikToker is a great fit for brands looking for real connection and creativity.

6. Yik Keat 

• Followers: 2M
• TikTok handle: @yk
• Country: Singapore
• Engagement Rate: 1.41%
• Niche: Photography, tech, travel
• Signature Content: Stunning shots, photo tips, behind-the-scenes
• Brands: Visual art and tech brands
• Audience: Creative and tech lovers
  

@yk Real authentic life in Barcelona #cinematic #aesthetic #lifestyle @Hublot ♬ I want sped – I ❤️ MKGEE

Yik’s content appeals to viewers who appreciate a blend of creativity and technology making this Asian TikToker a great fit for tech brands looking for influencers aiming to connect with Asian TikTok audiences.

7. Sky Wee

• Followers: 1.9M
• TikTok handle: @skywee97_
• Country: Singapore
• Engagement Rate: 2.83%
• Niche: Gaming, esports, tech
• Signature Content: Mobile Legends streams, tips, tournaments
• Brands: CoinMarketCap, Lenovo, gaming brands
• Audience: Young gamers and esports fans
  

@skywee97_ Correct? #mlbb #mobilelegends #fyp #skywee #chickeychik ♬ run free – I k y y y y🗿

Known for energetic streams and gaming skill, this tech influencer connects deeply with mobile gamers. Charity streams and tech collaborations help him reach a lively, engaged audience.

8. Aqeela Aza Calista 

• Followers: 4.4M
• TikTok handle: @aqeelaaz_
• Country: Indonesia
• Engagement Rate: 10.45%
• Niche: TV shows, daily life storytelling
• Signature Content: Engaging takes on popular series like “Asmara Gen Z”
• Brands: Scarlett Whitening
• Audience: Fans who love relatable, intimate stories
  

@aqeelaaz_ Jujur susah bgt milih pemenangnya krn videonya bagus semuaaa! Selamat buat @lulaa⋆˚𝜗𝜚˚⋆ ♬ suara asli – 알렉사🦋 – 알렉사💢🦕

Showing how micro-influencers can create a close-knit vibe, this young Asian TikToker connects through storytelling that feels like chatting with a friend. Even with tens of thousands of followers, her brand collaborations prove local sponsors are watching.

9. Catherine Li

• Followers: 306.9K
• TikTok handle: @officialcatieli
• Country: Indian- American
• Engagement Rate: 6.71%
• Niche: Beauty, Fashion, Lifestyle
• Signature Content: Beauty tutorials, skincare routines, fashion hauls, and day-in-the-life vlogs
• Brands: Glossier, L’Oréal, ColourPop, Fenty Beauty
• Audience: Young adults, mostly women, interested in beauty, skincare, and fashion trends

@officialcatieli

♬ original sound – Catherine Li

Catherine Li is a super relatable TikTok creator who shares beauty, fashion, and lifestyle content. She posts beauty tips, skincare routines, and fun moments from her daily life, making it easy for her followers to connect.

As a famous Asian fashion influencer, her followers are mostly young adults who love beauty and fashion, enjoy her thrilling vibe, and trust her honest product suggestions. 

10. Bella Poarch 

• Followers: 93.8M
• TikTok handle: @bellapoarch
• Country: Filipino-American
• Engagement Rate: 3.72%
• Niche: Beauty, fashion, viral lip-syncs
• Signature Content: Makeup tutorials, the viral “M to the B” lip-sync
• Brands: e.l.f. Cosmetics and more
• Audience: Massive global fanbase
  

@bellapoarch

Beacon abogado✨

♬ original sound – ￶ ￶

Bella went from viral star to beauty icon, showing how Asian TikTokers can make it big while keeping it real and stylish. Based in the US, this American beauty influencer blends her roots with global trends, making her a go-to name for top beauty brands looking for influencers beyond borders.

11. Tiffany Yu

• Followers: 133.4K
• TikTok handle: @imtiffanyyu
• Country: India
• Engagement Rate: 1.50%
• Niche: Intersectional Disability Advocacy & Empowerment
• Signature Content: Adaptive living tips, self-care routines, and anti-ableism education
• Brands: Disabled individuals and allies interested in accessibility and empowerment
• Audience: Partnered with TikTok, Hilton, Pinterest, Dell

@imtiffanyyu THE ANTI-ABLEIST MANIFESTO: Smashing Stereotypes, Forging Change, and Building a Disability-Inclusive World is now available for preorder 🎉 Over the years, many of you who have been supporters of my content have asked for ways to go deeper to engage with my work on your own disability allyship journeys. So I wrote a whole book about it. This book feels like my entire brain in a book, everything I know about becoming anti-ableist, and building a disability-inclusive world where all of us can thrive. Let's do this 🔥 Preorders matter a lot for debut authors like me 🙋‍♀️ so please buy yourself a copy, gift them to your friends, or request them at your local library. 📚 https://bit.ly/AntiAbleistBook (link in bio) The Anti-Ableist Manifesto art is by the incredible @jtknoxroxs Cover reveal inspiration @sahajkohli #AntiAbleistBook ♬ Simplicity – Jon Steinmeier

Tiffany shares easy tips, personal stories, and strong messages about disability pride. Her honest and uplifting content connects with many people, making her an important voice for inclusion online.

12. Kenji Nakamura 

• Followers: 2.2M
• TikTok handle: @kenyinakamura
• Country: Japan
• Engagement Rate: 13.39%
• Niche: Tech education
• Content: Simple gadget guides and “1-minute life hacks”
• Audience: Both tech-curious youth and older viewers
• Brands: Collaborated with a major Japanese smartphone brand
  

@kenyinakamura

No te enojes Farid por favor es coto

♬ sonido original – Kenyi Nakamura

Kenji’s straightforward, easy-to-follow tech tips and tricks cut through complexity, making gadgets fun and accessible for everyone. His knack for practical hacks has caught the eye of top tech companies looking to reach diverse audiences.

Ainfluencer: The Best Platform for Finding Asian TikTokers

Want to connect with Asian TikTokers? Ainfluencer is built for that. Asian TikTokers are running the show on TikTok, from K-beauty looks in Seoul to dance trends blowing up in Mumbai. Ainfluencer helps brands to find and collaborate with TikTokers across Asia. This free AI-powered platform lets you:

• Filter by country, language, niche, and follower size 
• Message creators directly and negotiate deals,
• Use secure escrow so influencers get paid only after the planned content is delivered, reviewed, and approved by the brand.
• Match with creators whose followers match your target market (age, region, interests).

Some other features made for Asian markets include:

• Auto-translate videos for multilingual reach (subtitles or voice overs),
• Real follower insights (age, gender, location breakdowns),
• Shopify + affiliate link integration to track sales from Asian creators.

Whether you want micro influencers in Jakarta, beauty creators in Bangkok, or tech reviewers in Tokyo, Ainfluencer gives you the tools to scale real, trusted partnerships—without paying for the platform itself.

Try Ainfluencer!

Conclusion

From niche micro-creators to viral stars, Asian TikTokers connect deeply with their audiences and move the needle on what people buy, wear, and watch. For brands, especially in Asia, this isn’t just a marketing channel—it’s a culture shift. Tools like Ainfluencer make collaboration simple, helping brands and creators build real momentum. If you’re looking to make noise in a crowded space, this is where the conversation starts.

FAQs