Vietnam has one of the youngest, most mobile-first audiences in Asia, and its creators reflect it: fashion influencers who sit front row in Paris, beauty queens who become entrepreneurs, YouTubers with channels bigger than television networks, and a family creator whose baby daughter broke Instagram records. Here are the 15 Vietnamese influencers to know in 2026.
A word on the numbers first: in Vietnam an Instagram count is a floor, not a ceiling. Most of these creators reach several times more people on Facebook, TikTok, and YouTube, which is why the video side of the market, covered in our roundup of Asian TikTokers, matters as much as this list. The 15 below are ordered by Instagram following, with singers and actors left to their own charts.
Best Vietnamese Influencers to Follow in 2026
Ranked by Instagram following, these are the 15 top Vietnamese influencers right now, each with a verified public profile and a distinct lane. The list runs from fashion icons and beauty queens to YouTube and TikTok stars, a beauty founder, a travel vlogger, and the family and sustainability creators Vietnamese audiences follow closest.
1. Châu Bùi
@chaubui_Châu Bùi is the face of Vietnamese fashion on the world stage, a Forbes Vietnam 30 Under 30 honoree who turned street-style fame at home into front-row seats and campaigns at Paris and Milan fashion weeks. Her feed is the most-followed creator account in the country.
Her audience spans Vietnam and the wider fashion world, which suits luxury, beauty, and fashion brands entering the market.
2. Quỳnh Anh Shyn
@quynhanhshyn_Quỳnh Anh Shyn built one of the biggest fashion followings in Vietnam and took it international, appearing at fashion weeks in Paris and Milan with an editorial style that stands out from the country's softer beauty aesthetic. She has acted and modeled alongside her creator career.
Her audience is young, fashion-forward, and increasingly international, which suits high fashion, beauty, and luxury brands.
3. Kỳ Duyên
@kyduyen1311Nguyễn Cao Kỳ Duyên won Miss Vietnam in 2014 and, a decade later, came back to win Miss Universe Vietnam 2024, an unusual second act that made her one of the most-discussed public figures in the country. Her feed is fashion, campaigns, and travel.
Her audience is broad and mainstream across Vietnam, which suits beauty, fashion, and luxury brands.
4. Salim
@salimhwgHoàng Kim Ngân, known as Salim, was one of Hanoi's original hot girls before her family became her content, and her daughter Pam became the first Vietnamese baby with a million-like Instagram photo. Analytics tools rank her the number one family creator in Vietnam.
Her audience is young parents and long-time fans, which suits baby, family, skincare, and home brands.
5. Lê Bống
@lebong95Lê Bống is one of the biggest names on Vietnamese TikTok, with a following in the tens of millions across platforms built on dance, lifestyle, and a personality that translated to television appearances. Instagram is only a small window into her reach.
Her audience is Gen Z and overwhelmingly mobile, which suits beauty, fashion, and consumer brands that sell through short video.
6. Khánh Vy
@khanhvyccfKhánh Vy went viral as a teenager speaking seven languages and turned that moment into a career as Vietnam's best-known English educator, YouTuber, and television host. Her feed mixes study content, travel, and a relentlessly positive outlook.
Her audience is students and young professionals, which suits education, technology, and career brands.
7. Cris Phan
@crisdevilgamerCris Phan built Cris Devil Gamer into one of the largest YouTube channels in Vietnam, with reaction, gaming, and comedy content that reaches well beyond gamers. His Instagram carries the personal side of a career built on video.
His audience is young and enormous on YouTube, which suits gaming, tech, and consumer brands, and puts him among the biggest Asian YouTubers.
8. H'Hen Niê
@hhennie.officialH'Hen Niê won Miss Universe Vietnam 2017 and became the first Vietnamese contestant to reach the top five at Miss Universe the following year, a national moment that made the Ede-heritage model an icon. Her feed mixes runway, campaigns, and education philanthropy.
Her audience is deeply loyal across Vietnam, which suits beauty, fashion, and purpose-led brands, and she also appears on our list of Asian Instagram models.
9. Khoai Lang Thang
@khoailangthangĐinh Võ Hoài Phương, known as Khoai Lang Thang, is Vietnam's best-loved travel YouTuber, with slow, warm videos about countryside life, food, and the people he meets on the road. His channel has millions of subscribers.
His audience is broad and trusts his recommendations, which suits tourism boards, food brands, and travel gear.
10. Changmakeup
@changmakeupTrang Ngô, known as Changmakeup, was one of Vietnam's first beauty YouTubers and turned her audience into OFÉLIA, a cosmetics brand that became a local success story. Her feed mixes tutorials, product, and lifestyle.
Her audience is beauty buyers who trust her formulas, which suits makeup, skincare, and beauty-tech brands.
11. Thảo Nhi Lê
@thaonhileThảo Nhi Lê was already a fashion and beauty entrepreneur when she finished first runner-up at Miss Universe Vietnam 2022, and her feed mixes luxury fashion, business, and travel with a polished international style.
Her audience is affluent and fashion-minded, which suits luxury fashion, beauty, and lifestyle brands.
12. Lê Hà Trúc
@lehatrucLê Hà Trúc built one of Vietnam's most consistent lifestyle feeds on fashion, travel, and a soft, feminine aesthetic that brands in the beauty and fashion space book constantly.
Her audience is young Vietnamese women, which suits fashion, beauty, and lifestyle brands.
13. Helly Tống
@hellytongHelly Tống is Vietnam's leading conscious-lifestyle creator, a former fashion influencer who moved her content toward sustainability and co-founded a zero-waste refill store in Saigon. Her feed is slow living, craft, and mindful consumption.
Her audience is thoughtful and urban, which suits sustainable, wellness, and premium lifestyle brands.
14. Hana Giang Anh
@hanagianganhHana Giang Anh built one of the best-known fitness followings in Vietnam as a trainer and DJ, with workouts, transformation content, and music that made her a fixture of the country's fitness scene.
Her audience is young and health-minded, which suits activewear, gym, and nutrition brands, and she also features on our list of Asian fitness influencers.
15. Mai Ngô
@maingo.officialMai Ngô made her name on Asia's Next Top Model and Vietnamese fashion television, and her feed mixes modeling work, fashion, and an outspoken personality that keeps her in the conversation.
Her audience is fashion-minded and young, which suits fashion, beauty, and entertainment brands.
Top Vietnamese Influencers at a Glance
Here is the full ranking of the top Vietnamese influencers side by side, sorted by follower count, with each creator's handle, reach, and signature credit. Every profile was confirmed individually, and counts reflect September 2026 figures shown the way Instagram displays them.
| # | Creator | Followers | Known For | |
|---|---|---|---|---|
| 1 | Châu Bùi | @chaubui_ | 3.7M | Vietnam's best-known fashion influencer, a fixture at Paris and Milan fashion weeks |
| 2 | Quỳnh Anh Shyn | @quynhanhshyn_ | 2.8M | Fashion influencer and actress with a global fashion week presence |
| 3 | Kỳ Duyên | @kyduyen1311 | 1.8M | Miss Vietnam 2014 who returned to win Miss Universe Vietnam 2024 |
| 4 | Salim | @salimhwg | 1.7M | Hanoi it-girl turned Vietnam's biggest family creator |
| 5 | Lê Bống | @lebong95 | 1.4M | One of Vietnam's biggest TikTok creators, known for dance and lifestyle videos |
| 6 | Khánh Vy | @khanhvyccf | 1.4M | The girl who went viral speaking seven languages, now an English educator and TV host |
| 7 | Cris Phan | @crisdevilgamer | 1.1M | Cris Devil Gamer, one of Vietnam's biggest YouTubers |
| 8 | H'Hen Niê | @hhennie.official | 962K | First Vietnamese contestant to reach the Miss Universe top five |
| 9 | Khoai Lang Thang | @khoailangthang | 899K | Travel YouTuber whose gentle countryside videos reach millions |
| 10 | Changmakeup | @changmakeup | 813K | Beauty creator who founded the cosmetics brand OFÉLIA |
| 11 | Thảo Nhi Lê | @thaonhile | 747K | Entrepreneur and Miss Universe Vietnam 2022 first runner-up |
| 12 | Lê Hà Trúc | @lehatruc | 643K | Lifestyle and fashion creator with a soft, aspirational feed |
| 13 | Helly Tống | @hellytong | 414K | Sustainability creator who co-founded a zero-waste refill store in Saigon |
| 14 | Hana Giang Anh | @hanagianganh | 301K | Fitness trainer and DJ who built one of Vietnam's best-known fitness brands |
| 15 | Mai Ngô | @maingo.official | 266K | Model known from Asia's Next Top Model and Vietnamese fashion television |
How Vietnamese Creators Sell: Live, Mobile, and Platform by Platform
Still the country's biggest platform. Most creators here have larger Facebook audiences than Instagram ones.
Live commerce through TikTok Shop and Shopee Live turns a creator's stream into a checkout.
Long-form channels carry the credibility that short video cannot.
The follower counts on this list understate the creators behind them. Vietnam is a Facebook and TikTok market first, with Instagram a smaller, more polished layer used for fashion and lifestyle, so a creator with a million Instagram followers often reaches several times that on the platforms where Vietnamese audiences actually spend their day.
Selling happens live. TikTok Shop and Shopee Live turned streaming into the main sales channel for beauty, fashion, and food, and the creators who convert best are the ones with a live routine their audience already follows. Our guide to TikTok influencer marketing covers how to brief for a live format rather than a static post.
What a Vietnamese Brief Needs That a Western One Does Not
Language first: the audience expects the creator to talk, not read translated copy, so give the facts and let them script it. Timing second: Tết dominates the calendar, and the double-digit sale days that anchor Vietnamese e-commerce fill creators' schedules weeks ahead. Fulfillment third: a live stream can produce thousands of cash-on-delivery orders in an hour, and a brand that cannot ship them loses the audience it just won.
For the fastest route, our Ainfluencer review shows how a marketplace handles the rest: filter creators by country, niche, follower range, and engagement, invite the ones that fit, negotiate in chat, and keep payment in escrow until the content is approved, free for brands to start.
Conclusion
From Châu Bùi at number one to Mai Ngô at number 15, these are the top Vietnamese influencers of 2026, ranked by live follower counts and confirmed one profile at a time. The list covers the fashion names who represent Vietnam abroad, beauty queens turned entrepreneurs, YouTube and TikTok stars, and the family, travel, and sustainability creators Vietnamese audiences trust most.
Vietnam is one fast-growing market among several in the region. If you are planning across Southeast Asia, our roundup of the top Filipino influencers is the natural next stop. Pick the creators whose platforms match where your customers actually buy, hit follow, and study how they turn a live stream into a checkout.
Frequently Asked Questions
Who is the most-followed Vietnamese influencer on Instagram?
On this list, Châu Bùi leads with 3.7 million followers, followed by Quỳnh Anh Shyn (2.8M) and Kỳ Duyên (1.8M). Vietnamese singers and actors have larger accounts, but we focused on creators and personalities whose audiences were built on social media rather than music or film.
How were these Vietnamese influencers selected and ranked?
We shortlisted Vietnam-based creators, models, beauty queens, and social-first personalities, left out singers and actors famous for other reasons, then ranked by live Instagram follower count in September 2026. Every account was verified as a real, public profile, and only embeddable profiles were included, which is why several well-known names are absent.
Why do Vietnamese influencers have relatively small Instagram followings?
Because Vietnam is a Facebook and TikTok market first. Most creators on this list have far larger audiences on those platforms and on YouTube, and Instagram is used as a polished layer for fashion and lifestyle. Treat the Instagram count as a floor, not a measure of reach.
Which platform should a brand prioritize in Vietnam?
It depends on the job. Facebook for reach and community, TikTok for live selling through TikTok Shop and Shopee Live, YouTube for long-form trust, and Instagram for fashion, beauty, and premium lifestyle imagery. Most successful campaigns brief one creator across two of these rather than one.
When should brands run campaigns with Vietnamese creators?
Tết, the Lunar New Year in January or February, is the biggest shopping season and should be briefed by November. The double-digit sale days such as 9/9, 11/11, and 12/12 drive live-commerce peaks, and mid-year sales matter too. Creators book those windows weeks in advance.
How can a brand find Vietnamese influencers on a smaller budget?
Look at creators with 10K to 200K followers in Hanoi, Ho Chi Minh City, and Da Nang, whose audiences are local and whose engagement is far higher than the biggest names here. A free marketplace like Ainfluencer lets you filter creators by country, niche, follower range, and engagement, then hold payment in escrow until the content is approved.
