Asian Instagram Models: Rates, Rights, Agencies 2026

HoYeon Jung was one of the most-booked runway models in the world, with a Louis Vuitton exclusive in Paris and covers across Asia, before Squid Game turned her into a global star and earned her a SAG Award. She is the most-followed Asian model on Instagram by a wide margin.

Louis Vuitton named her a global house ambassador in 2021, and her feed still reads like a fashion model’s: campaigns, editorials, and backstage moments alongside film work. For luxury brands, she is the reference point for the whole category.

Born in Shanghai and raised in Hong Kong, Angelababy signed with a modeling agency at 14 and became one of the most photographed faces in Chinese-language media before moving into television and film. Dior has used her as an ambassador for the Chinese market.

Her Instagram carries international campaigns, red carpets, and fashion week appearances to an audience that spans mainland China, Hong Kong, Taiwan, and the diaspora. She remains one of the most bankable Asian faces for luxury and beauty launches.

Rola grew from a Tokyo teen-magazine model into one of the most recognizable television personalities in Japan, with Bangladeshi, Japanese, and Russian heritage that gave her a look no one else on Japanese TV had. She later relocated to Los Angeles to build an international career.

Her feed mixes fashion, wellness, cooking, and environmental advocacy, and her audience is one of the largest of any Japanese model on Instagram. Brands use her when they want reach across both Japan and the West.

Born in Dallas and raised in Kobe, Kiko Mizuhara was discovered by Seventeen Japan as a teenager and went on to front campaigns for Dior and Coach while acting in films like Norwegian Wood. She has designed her own collections alongside her modeling work.

Her Instagram is an art-directed mix of editorials, travel, and personal projects, and she is a fixture at fashion weeks in Paris and Tokyo. She is the go-to choice for brands that want a creative, fashion-forward Japanese face.

Cindy Kimberly became famous overnight in 2015 when Justin Bieber posted her photo asking who she was. The Amsterdam-born model of Indonesian and Spanish descent turned that moment into a real career, with a GQ Spain cover and a Sports Illustrated Swimsuit rookie debut in 2022.

Her Instagram is famously curated down to a handful of posts at any given time, which only makes each one land harder. She is proof that a mixed-heritage Asian model can build a global audience from Europe.

Manushi Chhillar won Miss World in 2017 while still a medical student, then made her Bollywood debut in Samrat Prithviraj in 2022. Her Cannes appearances and fashion campaigns have made her one of India’s most-followed models on Instagram.

Her feed blends couture, film promotion, and travel with an audience concentrated in India and the South Asian diaspora. She is a strong pick for beauty, jewelry, and luxury fashion brands targeting that market.

Liu Wen is widely called Asia’s first supermodel. She was the first East Asian model to walk the Victoria’s Secret show in 2009, the first Asian face of Estée Lauder, and the first Asian model to make the Forbes list of the world’s highest-paid models.

Her Instagram is a masterclass in editorial-quality content, from Vogue China covers to quiet travel diaries. She remains the model every brand entering China wants to be associated with.

Kylie Verzosa won Miss International in 2016 and has since built a career as a model and actress in Philippine film and television. Her feed is polished, fashion-heavy, and consistently among the most engaged in the Filipino celebrity space.

She works with beauty, fashion, and lifestyle brands that want reach across the Philippines and the Filipino diaspora. Her audience is loyal and highly responsive to product content.

Harnaaz Sandhu ended India’s 21-year wait for a Miss Universe crown in 2021 and has since built a modeling career between India and New York. Her win made her one of the most-followed Indian models on Instagram almost overnight.

Her feed mixes fashion week appearances, campaigns, and advocacy around body image, and her audience skews young and South Asian. She is a natural fit for beauty, fashion, and wellness brands.

Kōki debuted on the cover of Elle Japon at 15 and quickly became one of Japan’s most in-demand young models, with a Bulgari ambassadorship and appearances at Paris fashion week. She is also a composer and made her film debut in 2022.

Her Instagram is luxury-driven, with campaigns for jewelry, fashion, and beauty houses, and her audience is one of the youngest and most affluent of any Japanese model. Brands see her as a bridge between Japanese and European luxury.

Praya Lundberg started modeling in Bangkok at 12 and became one of Thailand’s best-known model-actresses before being named the first Southeast Asian UNHCR Goodwill Ambassador in 2017. Her Thai-Swedish heritage gives her a look that works in both Asian and Western markets.

Her feed balances fashion, humanitarian work, and travel, and her audience trusts her recommendations. She is a smart choice for brands that want a purpose-driven face in Southeast Asia.

Melbourne-born Shanina Shaik, whose father is of Pakistani and Saudi descent, walked the Victoria’s Secret Fashion Show five times between 2011 and 2018 and has fronted campaigns for swim, beauty, and fashion brands worldwide.

Her Instagram mixes editorial work, swimwear, and motherhood, with a global audience that is strong in Australia, the United States, and the Middle East. She is a reliable pick for swim and beauty campaigns.

Nana Komatsu is a Chanel ambassador and one of Japan’s most acclaimed young actresses, with roles that include Martin Scorsese’s Silence. She started as a model and still brings a model’s eye to every frame she posts.

Her feed is quiet, cinematic, and heavy on Chanel, which is exactly why luxury brands love her. Her audience is concentrated in Japan and greater Asia.

Hannah Quinlivan is a Taiwanese-Australian model and actress who broke into Hollywood alongside Dwayne Johnson in Skyscraper in 2018. She began as a teen model in Taipei and has fronted campaigns across Asia since.

Her Instagram mixes fashion, motherhood, and travel, with an audience that spans Taiwan, mainland China, and Southeast Asia. She is a strong fit for beauty and family-lifestyle brands.

Seattle-born and Seoul-based, Irene Kim built her name on pastel hair and a playful street-style sensibility that made her a front-row favorite in Paris, Milan, and New York. Estée Lauder made her a global ambassador.

Her feed is bright, fashion-forward, and one of the most consistent in K-fashion, and her audience is split between Korea and the West. Beauty brands use her when they want a K-beauty face with international reach.

Shanghai-born Ming Xi launched her career as a Givenchy exclusive in 2010 and went on to walk the Victoria’s Secret Fashion Show every year from 2013 to 2018. She remains one of the most recognizable Chinese runway models of her generation.

Her Instagram blends campaign work, family life, and high fashion, and her audience is strongest in China and Hong Kong. Luxury brands still book her for launches aimed at Chinese consumers.

Kelsey Merritt made history in 2018 as the first Filipino model to walk the Victoria’s Secret Fashion Show and has fronted campaigns for Maybelline since. Raised in Pampanga, she is now based in the United States.

Her feed mixes swim, beauty, and travel with a warm, approachable tone, and her audience is devoted across the Philippines and the Filipino-American community. She is a top pick for beauty and swim brands.

Sui He became the first East Asian model to open a Ralph Lauren show in 2011 and went on to walk the Victoria’s Secret runway for most of the decade. Shiseido made her a global ambassador, a first for a Chinese model.

Her Instagram is heavy on runway and beauty campaign work with a polished, editorial feel. She is one of the most trusted faces for skincare and luxury brands entering China.

Lin Chi-ling has been called the First Face of Taiwan for two decades, moving from runway and campaign work into film with Red Cliff and into television hosting. She is one of the most famous models in the Chinese-speaking world.

Her feed mixes couture, charity work, and family life with an elegant, classic tone. Brands use her for prestige beauty and jewelry campaigns across Taiwan, China, and Japan.

Hikari Mori grew up inside Japanese fashion as the granddaughter of designer Hanae Mori, and she has become one of Tokyo’s most sought-after models and television presenters in her own right, with international campaigns to match.

Her Instagram is a mix of fashion week, editorial work, and travel with a global sensibility. She is a strong pick for luxury fashion and beauty brands targeting Japan.

Devon Aoki became the face of Versace at 16 and one of the defining models of the late 1990s and early 2000s, then crossed into film with 2 Fast 2 Furious and Sin City. Her father, Rocky Aoki, founded Benihana.

Her Instagram carries archive fashion moments, current campaigns, and family life, with an audience that spans fashion insiders and film fans. She is a natural fit for heritage fashion and beauty brands.

Lauren Tsai moved from Hawaii to Tokyo as a teenager to model, became a fan favorite on Terrace House, and then built parallel careers as an illustrator and actress with a role in the FX series Legion. Her Japanese-American perspective shapes everything she makes.

Her feed mixes modeling work, her own artwork, and behind-the-scenes creative life, with an audience that is unusually engaged for its size. Creative and streetwear brands gravitate to her.

Patricia Gouw finished as runner-up on Asia’s Next Top Model in 2016 and has since become one of Indonesia’s most visible models and television hosts. Her feed is fashion-driven with a strong dose of Jakarta lifestyle.

She works with beauty, fashion, and travel brands that want reach in Indonesia, one of the largest Instagram markets in the world. Her audience is young, urban, and highly active.

H’Hen Niê won Miss Universe Vietnam in 2017 and became the first Vietnamese contestant to reach the top five at Miss Universe the following year. A member of the Ede ethnic minority from the Central Highlands, she has become a national icon and a working model.

Her Instagram mixes runway, campaigns, and education philanthropy, and her audience in Vietnam is deeply loyal. She is a top choice for brands entering the fast-growing Vietnamese market.

Sydney-born Nadya Hutagalung has modeled since she was 12, became one of MTV Asia’s original VJs, and hosted the first three cycles of Asia’s Next Top Model. She is one of the most respected figures in Southeast Asian fashion.

Her feed today centers on wellbeing, sustainability, and elephant conservation alongside fashion work. Brands with a purpose-led message find her audience especially receptive.