A Chinese micro-influencer live-streaming to her followers is just one simple example of how creators today can reach the world from their phones. Thanks to platforms like TikTok, Instagram, and YouTube, Chinese influencers are making a big impact worldwide.
They’re not just posting content—even micro influencers are building strong communities around topics like fashion, food, tech, and travel. And they’re trusted—most people are more likely to believe an influencer’s recommendation than a traditional ad. That’s why more influencer marketing platforms and brands are choosing to work with them.
What makes Chinese influencers stand out is their ability to blend local culture with global style. Many speak more than one language and know how to connect with international fans. In this guide, we’ll introduce some of the top Chinese creators to follow on TikTok, Instagram, and YouTube.
We’ll also show you how to work with them using tools like Ainfluencer—a free and easy-to-use platform that helps brands connect with the right influencers.
Chinese Influencers to Follow on Instagram
Instagram is where influencers show off cool photos and styles, and Chinese influencers do this really well. Here, we share the top 5 Chinese Instagram influencers — from big fashion stars to fitness and beauty experts.
Most have tons of followers, but a few smaller influencers with strong connections and loyal fans are included too.
1. Jessica Wang
- Instagram handle: @jessicawang,
- Followers: 1.9M,
- Engagement Rate: 3.67%,
- Content Focus: Elegant style, daily outfits, style tips, high-end fashion collaborations,
- Audience: Mostly female, aged 18–40, interested in upscale fashion across the U.S., China, and Southeast Asia.
Originally from Tianjin, China, Jessica moved to the U.S. where she started her blog and grew into a top fashion influencer on Instagram.
She’s worked with nearly every major fashion brand and is also popular on TikTok, sharing useful style hacks. Her Instagram feed mixes glamorous couture looks with chic everyday wear, all captured in a clean, editorial style.
Jessica’s professional approach and quality content have made her a favorite partner for luxury and lifestyle brands. She’s recognized by top magazines like Harper’s Bazaar and Vogue and has been honored on Forbes’ creators lists.
2. Margaret Zhang
- Instagram handle: @margaretzhang,
- Followers: 2.1M,
- Engagement Rate: 0.36%,
- Content Focus: High-fashion photography, personal style, behind-the-scenes fashion coverage,
- Audience: Industry professionals and fashion enthusiasts interested in cutting-edge style and editorial content.
Margaret is a Chinese-Australian creative force known for her work as a photographer and Vogue China’s Editor-in-Chief. She combines her artistic eye with fashion expertise, sharing vibrant, edgy photos and glimpses into major fashion events.
Her collaborations are mostly editorial, working with top global fashion brands and tech campaigns. Margaret’s Instagram acts as a strong mark of approval for any brand she features.
3. Susie Lau
- Instagram handle: @susiebubble,
- Followers: 710.4K,
- Engagement Rate: 0.05%,
- Content Focus: Eclectic, vibrant fashion, mix of vintage and modern styles, fashion week insights,
- Audience: Fashion insiders, creatives, millennial and Gen Z style lovers.
Born in the UK to Chinese parents, Susie has been a fashion influencer for over a decade. She gained fame with her blog “Style Bubble,” known for supporting young designers and blending Eastern and Western fashion influences.
Now working as a digital editorial director, she continues to be a respected voice in fashion. She partners with brands that appreciate creativity and heritage, including collaborations with H&M and Prada.
As fashion influencer marketing evolves, Susie is expected to keep innovating while maintaining her unique style and trusted voice in fashion.
4. Zoey Xinyi Gong
- Instagram handle: @zoeyxinyigong,
- Followers: 182.2K,
- Engagement Rate: 1.16%,
- Content Focus: Traditional Chinese Medicine nutrition, colorful food photography, wellness tips,
- Audience: Health-conscious food lovers around the world.
Zoey mixes the knowledge of Traditional Chinese Medicine with modern nutrition as a Registered Dietitian. Her Instagram shows lots of colorful, tasty dishes with easy explanations about how they help your health, like boosting “qi.”
As an Instagram food influencer, she shares recipes that use TCM ingredients in everyday cooking. Zoey has written a cookbook about TCM food therapy and has been featured in Shape magazine.
She works with healthy food and herbal supplement brands, sharing reliable and helpful posts based on her professional background. Her followers enjoy trying her recipes and often ask her detailed questions about nutrition.
5. Erica
- Instagram handle: @thechinesefoodie,
- Followers: 51.7K,
- Engagement Rate: 5.13%,
- Content Focus: Home-cooked Chinese recipes, restaurant highlights, family cooking stories,
- Audience: Western home cooks and anyone wanting accessible Chinese food tips.
Erica, known as The Chinese Foodie, shares her love for Chinese cooking from Manchester, UK, with a simple motto: “cook well, eat well.” Her feed is full of mouthwatering photos of home-cooked Chinese dishes, paired with quick recipes or captions.
She also highlights local Chinese restaurants and shares warm family cooking moments. Erica has built a loyal following by making Chinese cooking approachable and fun for Western audiences.
She’s worked with Asian grocery brands and kitchenware companies through food influencer marketing, including a popular post recommending her favorite cleaver.
Chinese Influencers to Follow on TikTok
TikTok is still super popular for short videos, and lots of Chinese creators do really well there with English or mixed-language content.
Here are 5 top Chinese TikTokers to follow in 2025. They include big influencers with hundreds of thousands of followers and smaller ones with tens of thousands.
These creators, whether living in China or abroad, make some fun videos that often get shared all over the world.
1. Lucia Liu
- TikTok handle: @luseeyalu,
- Followers: 6.5M,
- Engagement Rate: 6.03%,
- Content Focus: Slick video edits and dramatic outfit or scene transitions, often set to trending sounds,
- Audience: Mostly Gen Z and young millennials in the U.S., China, and beyond.
Famous for her amazing transition videos that leave viewers wondering how she does it, Lucia Liu combines her love of acting with creative editing to make short TikToks that look like mini movies.
@luseeyalu Chinese culture inspired version of the asoka trend 👏I’m so proud of this one Let me know how many transitions you see in here, cuz i lost track hahhaa Song: my new swag by Vava #transitions #transitionbts #grwm #asoka ♬ original sound – jharna bhagwani
Originally from China and now living in Los Angeles, she is now an American fashion influencer who captures everyday moments and comedy sketches. Her big viral video compilation in 2024 helped her grow past 5 million followers.
2. Linda Dong
- TikTok handle: @yoleendadong,
- Followers: 17.4M,
- Engagement Rate: 6.70%,
- Content Focus: Comedy skits and funny characters, often about Asian family life and relationships,
- Audience: Broad, mostly ages 18–35, international.
Known for hilarious skits and unforgettable characters like the sassy auntie and over-the-top girlfriend, LeendaDong made a name for herself on YouTube before blowing up on TikTok.
@yoleendadong when you meet her vs now be like @Lenovo Legion , @Intel Gaming , and #questfortheimpossible #beforeandafter #dating #trend #lenovopartner ♬ sonido original – Ddlovatoclip
Her funny takes on Asian family life and everyday stuff connect with lots of fans. Her catchphrases are now popular slang, and she even won a TikTok comedy award.
Brands love working with her because she makes ads feel funny and natural. Linda’s popularity keeps growing, and she might soon move into TV or comedy specials.
3. Marcelo Wang
- TikTok handle: @marcelowang0527,
- Followers: 939.1K,
- Engagement Rate: 10.86%,
- Content Focus: Bilingual comedy switching between English and Mandarin, with pop culture references,
- Audience: Young bilingual Gen Z, especially Chinese diaspora.
Marcelo Wang calls himself “your fav Chinese bestie.” He makes funny TikToks about everyday life as a Chinese international student and young gay man, using both English and Mandarin for jokes.
@marcelowang0527 SHE ATE 😍 Queen Riri speaking Chinese is just so iconic ❤️🇨🇳🇨🇳 @Rihanna @Fenty Beauty #rihanna #marcelowang #fentybeauty ♬ original sound – Marcelo Wang
His videos include funny rants, lip-syncs, and pop culture shout-outs. One of his videos about mispronouncing English slang went viral, boosting his channel. Marcelo works with niche brands like K-beauty lines and language learning services.
4. Jiayang
- TikTok handle: @jiayang,
- Followers: 1.1M,
- Engagement Rate: 8%,
- Content Focus: Meme-style videos about Chinese culture, immigrant parents, and internet trends,
- Audience: Mostly Asian Americans and international students in the U.S.
Known for meme-style TikToks that joke about being Chinese in the U.S., immigrant parents, and funny internet trends, Jiayang blends Mandarin and English to make his videos easy for many to enjoy.
@plumsoju Prob safe for my pipes? but I’m just renting so who knows #thriftdraincleaner #draincleaning #aprtmenthack #lifehacks #pvcpipe #amazonfinds #bathroomdrain #plumbing #drain #producttesting #productreview ♬ original sound – Jiayang | PlumSoju
His viral hits include jokes about Chinese moms’ reactions to grades and creative uses of sounds from Chinese dramas. He’s partnered with snack brands and apps targeting young Asian Americans and is expected to keep growing while mentoring other meme creators.
5. Guangdong Life
- TikTok handle: @guangdongofficial,
- Followers: 475K,
- Engagement Rate: 5.75%,
- Content Focus: Authentic daily vlogs about life in Southern China, from food to work to shopping,
- Audience: Chinese millennials and foreigners curious about modern China.
Sharing real, everyday moments from life in Guangzhou and nearby cities, Guangdong Life’s TikTok shows morning routines, street food stalls, and working in tech.
@guangdongofficial Trượt tuyết #dailyvlog #truottuyet #muadong #tuyetroimuahe #chinese ♬ nhạc nền – 你心中的小可爱
She became an influencer and instantly gained attention when a night market food video was picked up by popular foodie pages. Local snack and fashion brands often send her products to feature honestly. Her content gives followers a genuine look at modern city life in China beyond the usual tourist spots.
Chinese Influencers to Follow on YouTube
YouTube helps Chinese influencers reach people worldwide with longer videos featuring content like food, comedy, beauty, and travel.
Here are the top 5 Chinese influencers on YouTube, from big stars to smaller creators. Most make videos in English so that anyone can enjoy, gaining fans all over the world.
1. Li Ziqi
- YouTube handle: @cnliziqi,
- Followers: 26.8M,
- Engagement Rate: 4.5%,
- Content Focus: Traditional rural lifestyle, Chinese culture, handmade crafts, cooking,
- Audience: Global viewers interested in culture, food, and peaceful storytelling.
Beautiful and peaceful, these videos show life in the countryside of Sichuan, China. Without saying a word, they capture people’s hearts by sharing traditional farming, cooking, and handmade crafts.
Millions around the world watch and get inspired to appreciate Chinese traditions. The creator focuses on staying real and selling her own traditional products rather than doing many ads.
After a short break, she came back strong and is still a top vlogger in lifestyle influencer marketing, inspiring others everywhere.
2. Dianxi Xiaoge
- YouTube handle: @dianxixiaoge,
- Followers: 11.8M,
- Engagement Rate: 4.14%,
- Content Focus: Yunnan cuisine, rural life, local food culture,
- Audience: Food lovers and culture enthusiasts worldwide.
In Dianxi’s cozy videos, this Chinese influencer shows tasty Yunnan dishes, often cooking with her family and a friendly dog by her side.
The videos take viewers through gathering ingredients and cooking tasty local dishes, with subtitles for everyone to enjoy.
Fans love the honest and welcoming vibe. Using her popularity, Dianxi sells Yunnan specialty foods online and works quietly with farming and tourism groups. The channel keeps growing, and she might soon create cookbooks or travel shows about food.
3. Jerry Goode
- YouTube handle: @JerrynotTom,
- Followers: 46.7K,
- Engagement Rate: 14.74%,
- Content Focus: Travel and culture in China, immersive experiences,
- Audience: Viewers who love virtual travel and exploring local life.
Take a trip through China with detailed tours of cities, countryside, food, historic spots, and local people by Jerry. The long, movie-like videos give viewers a real vacation feeling and have built a loyal fan base.
Though not huge in followers, steady growth comes from working with other travel vloggers and sharing extra content on Patreon. The storytelling helps viewers feel connected to places they might never visit.
4. Yoyo Chinese
- YouTube handle: @YoyoChinese,
- Followers: 389K,
- Engagement Rate: 3.87%,
- Content Focus: Mandarin language education for English speakers,
- Audience: Global Chinese learners at all levels.
Yoyo Chinese is a leading channel for learning Mandarin online, founded by Yangyang Cheng. The channel offers clear, well-organized lessons on pronunciation, grammar, and vocabulary with helpful visuals.
It has earned respect as a top resource for English speakers learning Chinese. The channel supports a global audience ranging from casual learners to serious students and also promotes full courses sold on its website. Its professional style sets the standard for online Chinese language teaching.
5. Pumpkin Jenn
- YouTube handle: @PumpkinJenn,
- Followers: 200K,
- Engagement Rate: 2.06%,
- Content Focus: Beauty tutorials, personal vlogs, and art,
- Audience: Teens and young adults interested in creative beauty and art.
Pumpkin Jenn combines her skills as an illustrator with beauty vlogging to offer makeup tutorials, art content, and personal videos from her life in Hong Kong. She connects well with fans thanks to her friendly and down-to-earth style.
Approaching 200k subscribers, Jenn’s English content attracts an international crowd. She partners with beauty brands and has worked with other popular creators, helping her expand her reach. Her unique blend of art and beauty makes her channel special and relatable.
How to Collaborate with Chinese Influencers
If you want to find and work with Chinese influencers easily, Ainfluencer is a great platform to use. It’s the world’s first 100% free do-it-yourself influencer marketplace, connecting brands with millions of influencers on Instagram, TikTok, and YouTube. It’s especially helpful for finding influencers in specific groups, like Chinese macro and micro-influencers, and managing your whole campaign in one place.
Here are the top reasons to pick Ainfluencer:
- Completely free: No fees or commissions for brands, even if you work with many influencers.
- Smart search: AI helps you find the best influencers by location, language, followers, and more.
- Huge network: Access over 5 million active influencers, including many Chinese creators.
- Safe payments: Money is held until you approve the content—no scams or lost payments.
- Instant translation: Chat with influencers in different languages without trouble.
- Easy campaign management: Post, invite, chat, track, and review all in one place.
- AI translation: Built-in AI translation for global collaborations
- Shopify & affiliate support: Track sales, give discount codes, and automate payments easily.
- Build relationships: Message and work with influencers freely for long-term partnerships.
Sign up at Ainfluencer and start browsing influencers or post your campaign brief right away.
Conclusion
Chinese influencers—from huge stars like Li Ziqi to niche micro-creators—play a key role in shaping consumer choices. Partnering with them helps brands reach authentic audiences, build trust, and connect globally. Using platforms like Ainfluencer makes managing these collaborations easy. In 2025 and beyond, working with these influencers on TikTok, Instagram, and YouTube is a smart way to grow your brand and boost results.
FAQs
Brands collaborate through sponsored posts, product reviews, takeovers, affiliate deals, or co-created products. First, find influencers that fit your brand, reach out with a clear proposal (using platforms like Ainfluencer or email), agree on deliverables and payment, then let the influencer create authentic content that connects with their followers.
Use influencer marketplaces like Ainfluencer to filter by location, language, category, and followers. You can also search hashtags like #ChineseInfluencer on TikTok or Instagram or checklists and blogs featuring top creators. Always review their content and engagement before contacting them.
Micro-influencers have 10K–100K followers and strong engagement with niche audiences. Macro-influencers have 100K+ followers and offer wide reach. Micro-influencers build trust in specific communities, while macro-influencers are better for broad awareness. Brands often use both for the best results.
