YouTube is full of incredible creators, and Asia is home to some of the best. With the rise of K-beauty trends, Asian YouTubers are gaining popularity faster than ever.

In this blog, we’ll review the top 16 Asian YouTubers you must know in 2025.  At the end, I’ll tell you how to easily find Asian YouTubers using YouTube influencer marketing platforms in just a few minutes!

Top Asian YouTubers

In this section, I’ll go through 16 Asian macro and micro-influencers on YouTube. There are many types of influencers on this list, from cooking to makeup influencers, so hopefully, you can find a suitable influencer for your brand. Let’s start our list:  

1. JUNGSAEMMOOL (@jungsaemmool)

Saemmool Jung is one of the top Asian YouTubers and a professional makeup artist from South Korea, known for her expertise in K-beauty. She launched her YouTube channel in March 2009.

• Subscribers: 655K 
• Niche: Professional Makeup Artist, K-beauty trends
• Engagement Rate: 2.23% 
• Content Type: Detailed makeup tutorials, practical beauty tips, and insights into the latest K-beauty trends
• Collaborations/Achievements: Saemmool Jung is a leading figure in the global K-beauty movement, with her techniques and products influencing beauty enthusiasts worldwide.

2. 민스윗MinSweet (@min_sweet_official)

MinSweet is one of the male Asian YouTubers known for lifestyle, fashion, and tech-related videos. MinSweet’s content usually involves unboxings, reviews, and daily life vlogs

• Subscribers: 105K
• Niche: A South Korean lifestyle Influencer
• Engagement Rate: 3.59%
• Content Type: Features personal vlogs, fashion insights, and general lifestyle content, usually using an iPad. 
• Collaborations/Achievements: While there isn’t extensive public information on brand collaborations or major achievements, the channel has featured various products, including Apple devices, backpacks, and beauty items.

3. 오자OZA (@oza)

오자OZA is a South Korean influencer focused on fashion, beauty, and lifestyle content. The creator shares insights on trendy outfits, accessories, and personal style choices.

• Subscribers: 141K
• Niche: Lifestyle, Fashion
• Engagement Rate: 1.9%
• Content Type: Content related to lifestyle and fashion trends, reflecting a modern Korean aesthetic
• Collaborations/Achievements: Various fashion brands, including Arket, Supreme, etc. 

4. SPEISHI/Soh Pei Shi (@speishi)

SPEISHI, one of the best Asian YouTubers, is a Singaporean content creator known for her vibrant personality. She started blogging in 2011 and launched her YouTube channel in 2012, where she shares beauty, fashion, travel, and mukbang videos.

• Subscribers: 172K
• Niche: Travel, Beauty, Lifestyle.
• Engagement Rate: 1.66% 
• Content Type: Engaging vlogs on food, beauty, and travel, often bridging it with relatable storytelling.
• Collaborations/Achievements: She has collaborated with fashion brands like Love, Bonito

5. Seth Lui (@Sethluifoodtravel)

Seth Lui is an established food reviewer. His YouTube channel is an extension of his popular food website, focusing on street food, restaurant reviews, and culinary adventures in Singapore and beyond.

• Subscribers: 137K 
• Niche: Food Review, Mukbang
• Engagement Rate: 0.89%
• Content Type: All about culinary, reviews, behind the scenes, etc. 
• Collaborations/Achievements: Restaurant & Food Brands

6. Chriselle Lim (@ChriselleLim)

Chriselle Lim is a fashion stylist, digital influencer, entrepreneur, and content creator who has built an influential presence across YouTube, Instagram, and TikTok. 

Known for her elevated yet accessible approach to style, she blends fashion, beauty, and lifestyle content with personal storytelling and business insights.

• Subscribers: 762K
• Niche: Fashion, lifestyle, beauty, and motherhood
• Engagement Rate: 0.2%
• Content Type: Personal day-in-the-life videos including beauty routines and life stories.
• Collaborations/Achievements: Founding and running Phlur and Bumo, plus working with many fashion and beauty brands. 

7. LocoYun / ろこゆん (@locoyun_)

LocoYun, also known as ろこゆん, is a trilingual YouTuber and influencer who shares content about culture, travel, lifestyle, and personal experiences. 

She has a unique background, having lived in Japan, China, Hawaii, and Los Angeles, which gives her a global perspective on different cultures.

• Subscribers: 395K
• Niche: Cultural insights, Food
• Engagement Rate: 2.4%
• Content Type: Vlogs, deep conversations, cultural comparisons, and personal reflections
• Collaborations/Achievements: Hosts a podcast and collaborates with local restaurants 

8. Gothamista (@gothamista)

Gothamista is the online persona of Renée, a well-known beauty content creator and skincare expert. 

She has built a reputation for her thoughtful, research-driven approach to skincare, focusing on ingredient analysis, product recommendations, and skincare education.

• Subscribers: 689K
• Niche: Beauty, Skincare
• Engagement Rate: 3.6%
• Content Type: In-depth beauty and skincare content, including detailed product reviews and routines
• Collaborations/Achievements: Frequently referenced in beauty communities for her science-backed approach.

9. Brenda Tan (@wordweed)

Wordweed is the online persona of Brenda Tan, a Singapore-based content creator, lifestyle vlogger, and entrepreneur. She shares personal reflections, beauty insights, travel experiences, and social commentary, blending humor with authenticity.

• Subscribers: 54K 
• Niche: Lifestyle, beauty, relationships, and personal growth
• Engagement Rate: 
• Content Type: GRWM, Relationship & Life Advice, Beauty & Skincare Reviews
• Collaborations/Achievements: Beauty and lifestyle brands

10. Joan Kim (@joan_kim)

A Los Angeles-born lifestyle & beauty vlogger based in Seoul. Joan shares daily vlogs, travel diaries, and makeup tutorials in fluent English. Her audience is mostly Korean-American and English-speaking fans interested in K-culture.

• Subscribers: 557K
• Niche: Lifestyle, beauty 
• Engagement Rate: 3.5%
• Content Type: Daily vlogs 
• Collaborations/Achievements: Joan’s high engagement and polished aesthetics make her a go-to for brands targeting young women interested in Korean beauty and lifestyle trends.

11. Meejmuse (@meejmuse) 

Jennifer “Meejmuse” Kim is a Korean-Australian influencer. She posts engaging beauty reviews, skincare routines, and travel vlogs. Meejmuse has built a community of beauty enthusiasts (mostly young women) around honest product tests and lifestyle content.

• Subscribers: 451K 
• Niche: Beauty 
• Engagement Rate: 2.8%
• Content Type: K-beauty, lifestyle, cultural insights, vlogs
• Collaborations/Achievements: Hosted segments on Korea Today TV show, 

12. Hyonyeo (@hyonyeo)

Based in Busan, Hyonyeo shares life as a cafe owner and baker. Her videos mix cafe scenes, latte art and city walking tours.

She’s an example of Asian YouTubers (female) in a micro-niche lifestyle making waves. Hyonyeo is also popular on Instagram, driving cross-platform engagement.

• Subscribers: 148K
• Niche: Baking
• Engagement Rate: 0.6%
• Content Type: Dessert café vlogs, travel & daily life, baking tutorials
• Collaborations/Achievements: –

13. Angel Wong’s Kitchen (@angelwongskitchen)

Angel Wong teaches Taiwanese/Asian recipes (dumplings, braised pork). Her friendly tutorials (with Mandarin narration and English subs) draw a mixed audience. Angel’s consistent uploads and relatable personality drive her channel’s engagement.

• Subscribers: 232K
• Niche: Cooking 
• Engagement Rate: 2.7%
• Content Type: Teaching Asian meals 
• Collaborations/Achievements: Brands in tea, condiments, and kitchen tools

14. RunAwayRice (@RunAwayRice)

Trang, a home cook and food stylist, retells classic Asian recipes with a modern twist. Based in Thailand, her English videos cover everything from gimbap to noodle bowls. RunAwayRice has a young, health-conscious audience.

• Subscribers: 131K 
• Niche: Asian cooking, traditional recipes, modern adaptations
• Engagement Rate: 2.2% 
• Content Type: Step-by-step cooking tutorials, ingredient guides, instant Pot recipes
• Collaborations/Achievements: Amazon affiliate partner

15. Huang Kitchen (@Huangkitchen)

Angie Liew’s channel blends Asian classics (popiah, rendang) with creative dishes (matcha pancakes). Her warm, instructional style builds trust. She frequently answers viewer questions and boosts her audience’s loyalty. 

• Subscribers: 116K 
• Niche: Cooking 
• Engagement Rate: 1.7%
• Content Type: Asian cooking, traditional recipes, modern adaptations
• Collaborations/Achievements: –

16. Cooking with Elissa (@ElissaKitchen)

Elissa’s channel shares traditional Khmer recipes with a warm, personal touch. Her cheerful style and family involvement make her content feel authentic. Channels like hers help food brands connect with local and diaspora audiences in Southeast Asia.

• Subscribers: 90K 
• Niche: Cooking 
• Engagement Rate: 1.4%
• Content Type: Cooking tutorials with step-by-step guidance
• Collaborations/Achievements: Food brands and cooking tools

This was the end of our top Asian YouTubers list. If you still haven’t found the Asian influencers you’re looking for, I have a solution for you. 

When searching for a special niche like Asian influencers, you have to search in databases specially built for this purpose, like influencer marketplaces.

In these databases, you can search among millions of influencers to find the best fit for your brand and goals. From nano to mega influencers, these platforms cover them all. 

One of the best influencer marketplaces is Ainfluencer, which is the world’s first DIY influencer marketing platform. Let me explain more. 

The Best Platform for Finding Asian YouTubers

Ainfluencer is a free influencer marketing platform with over 5M active influencers on YouTube, TikTok, and Instagram. 

It’s designed to make finding and collaborating with influencers easy, secure, and cost-effective, with no platform fees. 

Why Use Ainfluencer?

• Totally free: You don’t pay to sign up or apply for campaigns, no hidden fees. Ainfluencer is totally free.
  
• +5M Influencers: There are over 5 million influencers in every niche on Instagram, TikTok, and YouTube, available on Ainfluencer and ready to collaborate. All you need to do is find them and send invitations.. 
  
• Smart matching: Ainfluencer uses AI to suggest influencers based on your brand, niche, budget, and more.
  
• Easy messaging: No messy DMs or long email threads. Chat, negotiate, and finalize deals right on the platform.
  
• Safe payments: For paid collabs, Ainfluencer holds the payment in escrow and releases it once the influencer delivers the content. No payments without approved content!
  
• Unlimited collabs: Send unlimited invitations and organize unlimited influencer marketing campaigns as you want, no fee!

These are only a few examples of the many advantages that Ainfluencer offers brands for free! So what are you waiting for? Sign up on Ainfluencer today and find your perfect influencer in just a few minutes. 

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Conclusion

The data is clear: audiences are starting to love Asian YouTubers, their engagement and ROI are high, and many Asian markets are still under-penetrated by Western media. 

By partnering with these rising stars, brands can be the first ones to join Asian influencers dominating the scene. Also, don’t forget that platforms like Ainfluencer can make finding influencers easier than ever; it’s a top strategy for YouTube influencer marketing.

FAQs

Let’s answer some frequently asked questions about this topic: 

Q1. What Makes Asian YouTubers Stand Out?

Asian YouTubers create unique, engaging content that resonates with audiences across different niches, from beauty and tech to gaming and lifestyle.

Q2. How Were These YouTubers Selected?

The list is based on their impact, creativity, and audience engagement, highlighting creators who are shaping trends in their fields and could be a suitable choice for brand partnerships.

Q3. Do These Asian YouTubers Post In English?

Many do, while others primarily create content in their native languages. However, subtitles and translations are often available.