Want to connect with one of the most stylish and fast-growing social scenes out there? Japanese influencers are leading the way on TikTok, Instagram, and YouTube—setting trends, shaping opinions, and influencing what millions of people buy, wear, and do.
With their unique blend of local culture and global appeal, Japanese creators are trusted voices among younger audiences. Whether it’s fashion, beauty, tech, or travel, their content not only drives real engagement but also delivers measurable results for influencer marketing campaigns and brand collaborations.
If you’re looking to break into the Japanese market, collaborating with influencers is one of the most effective ways to connect. In this guide, we’ll introduce top Japanese influencers to watch and how platforms like Ainfluencer can help you partner with them successfully.
Top Japanese Influencers to Follow in 2025
Japan’s influencer scene ranges from major stars to niche creators with loyal followings. This curated list features top Japanese influencers across TikTok, Instagram, and YouTube.
For each, we include key details like follower count, niche, content style, brand partnerships, audience insights, and why they matter right now.
TikTok Japanese Influencers
TikTok has become super popular in Japan with its short videos and viral challenges. It’s one of the top social apps there, especially for Gen Z.
Here are 5 Japanese TikTokers you should definitely follow:
1. Noah Sato
- TikTok handle: @sugalesnoah
- Followers: 500K
- Niche: Fashion & Lifestyle
- Engagement Rate: 6.8%
Ever wonder how some Japanese influencers feel so relatable yet inspiring? Noah Sato is a 20-something model and social media star who strikes that perfect balance. Her TikTok is full of daily vlogs, outfit ideas, makeup tips, and behind-the-scenes moments from her photoshoots—each post often earning tens of thousands of likes.
@sugalesnoah どこでしょう
♬ オリジナル楽曲 – 🥝神綺杏菜🥝毎日22時投稿
Noah’s friendly vibe and bilingual captions help her connect with a wide audience, especially young Japanese women. She’s also well-connected in the K-pop scene, being part of TWICE’s influencer circle and close to several idols.
2. Aisa Suzuki
- TikTok handle: @aisa.1029
- Followers: 495K
- Niche: Teen Romance & Beauty
- Engagement Rate: 5.7%
Rising to fame through the reality show, this Japanese influencer captivates audiences with TikTok content centered on teen romance trends.
@aisa.1029 2年記念日は前から行きたいねって話してた台湾に来てます🇹🇼 どんだけ一緒に居ても飽きなくてずっと笑顔で居させてくれてありがとう👶🏻 そして普段から言いたいこと、やりたいこと自由にやってる2人なのに応援してくれてみんなありがとうございます( ; ; )歌詞動画とかも沢山作ってくれてありがとうね😭これからもこんなマイペースで自由な2人だけど温かく見守ってくれたら嬉しいです🙇🏻#07 #sjk #高二 #やまあい #記念日 #台湾旅行 @須藤大和 ♬ Figure – aimyon
She shares cute couple skits, dance challenges with her boyfriend, and heartwarming pranks. Brands targeting Gen Z are eager to collaborate, as her posts regularly attract hundreds of thousands of views.
3. Kuro-chan
- TikTok handle: @ysd.kurochan
- Followers: 495K
- Niche: Comedy & Variety
- Engagement Rate: 2%
Kuro-chan, a well-known Japanese comedian, has successfully reinvented himself as a TikTok prankster. His videos are packed with quirky challenges, catchy phrases like and slapstick humor—one prank even hit 14 million views.
@ysd.kurochan クロちゃん成人しました。 #成人の日 #壁ドン #クロちゃん ♬ Shuwashuwa honey lemon 350ml – Sharou
Currently, he’s set to continue bridging his traditional media fame with TikTok’s younger crowd, aiming to reclaim his spot as the “King of TikTok Japan.”
4. Aruma
- TikTok handle: @arumands
- Followers: 116.6K
- Niche: Parenting & Lifestyle
- Engagement Rate: 5.43%
When it comes to real-life parenting moments, Aruma truly shines. Based in Kobe, she’s a “mama influencer” who shares authentic, relatable glimpses into raising two young kids. Her TikTok videos are quick, practical, and often funny, striking a chord with young moms everywhere.
@arumands kasian ya
♬ berbunga-bunga sendiri – Aruma
She’s worked with brands like kids’ play museums and baby product companies, proving how micro-influencers build strong, niche connections.
5. Kawaii Coco
- TikTok handle: @kawaiiicoco
- Followers: 307K
- Niche: Japan Travel & Culture
- Engagement Rate: 11.58%
Coco is your go-to girl for fun, real, and exciting adventures around Japan! Originally from the U.S. and now living in Tokyo, she shares the magic of Japan with the world—think cozy cafés, colorful shrines, relaxing hot springs, and fun festivals—all with her bright energy and unique “Black girl in Japan” vibe.
@kawaiiicoco Pros and Cons of living in Japan! What are some of your pros? #japan #fyp #japanthings #livinginjapan #pros #cons #expat #expatlife #tiktokjapan #japantiktok ♬ Up Beat (Married Life) – Kenyi
Her videos are full of joy and curiosity, whether she’s dressing up in a kimono, trying local foods, or exploring hidden spots most tourists miss. And people are loving it—some of her travel clips have gone totally viral!
Instagram Japanese Influencers
Instagram continues to be one of Japan’s top platforms, especially for fashion, beauty, and lifestyle content. Below are 5 leading Japanese Instagram influencers, both macro and micro, known for successful brand collaborations:
1. Tomomi Morisaki
- Instagram handle: @morisakitomomi
- Followers: 4.6M
- Niche: Gravure Model & Lifestyle
- Engagement Rate: 0.24%
Known for blending glamour with relatable moments, this former J-pop idol model has rapidly grown her Instagram following. As a fashion influencer on Instagram, her content ranges from swimwear shoots and fitness routines to casual time with friends, resonating strongly with a dedicated fanbase.
She frequently uses Instagram Stories for Q&As and product unboxings, fostering a close connection with her audience.
2. Amiaya
- Instagram handle: @amixxamiaya
- Followers: 267K
- Niche: Twin Fashion & DJ Duo
- Engagement rate: 3.92%
Double the style, double the fun! Ami and Aya—better known as Amiaya—are Tokyo’s most iconic fashion twins. With their bold pink Harajuku looks and matching outfits, these two light up every fashion feed they land on. They’re DJs, models, and creators, always spotted together in eye-catching looks that turn heads.
Each sister runs her own Instagram, but they post together so often it feels like one stylish twin-powered account.
Their bright and playful fashion sense has caught the eye of major brands—Gucci, Coach, and more have featured them in their campaigns.
3. Emi Takei
- Instagram handle: @emitakei_official
- Followers: 484K
- Niche: Entertainment & Beauty
- Engagement Rate: 9%
Blending celebrity charm with influencer authenticity, this well-known Japanese influencer and actress uses Instagram to share skincare tips, behind-the-scenes moments, and favorite product highlights. Her posts generate high engagement and often spark new trends.
She has formal endorsement deals and partners with brands on Instagram, including promotions for luxury onsen resorts.
4. Amazing JIRO
- Instagram handle: @amazing_jiro
- Followers: 140K
- Niche: Makeup & Special Effects
- Engagement Rate: 0.60%
Turning makeup into pure art, this Tokyo-based creator stuns followers with wild body paint and jaw-dropping transformations. From anime robots to kabuki warriors, his looks are anything but ordinary.
With 140K followers, he has teamed up with beauty brands and movie promos, turning each post into a visual masterpiece. He’s not just an influencer—he’s an artist. And in 2025, he’s still one of the coolest creators on Instagram.
5. Kyoko Ueda
- Instagram handle: @kyoko_1903
- Followers: 652K
- Niche: Solo Female Travel
- Engagement Rate: 1.80%
Celebrating the spirit of solo female travel, Koyoko is one of the hottest coffee influencers who shares inspiring moments from hiking trips, cozy café visits, and cultural workshops like pottery making.
Recognized as one of Japan’s top travel Instagrammers, she has built a trusting relationship with her audience. Her followers rely on her for travel gear tips and destination advice, often engaging with her through Q&A sessions.
YouTube Japanese Influencers
When it comes to long-form storytelling, YouTube is Japan’s go-to platform — from daily vlogs and detailed product reviews to comedy sketches.
Below, we highlight the 5 best Japanese influencers on YouTube with subscriber counts between 100k and 800k. They cover a range of styles including vlogging, reviews, and reaction videos.
1. Yuta Aoki
- YouTube handle: @TheJapaneseManYuta
- Subscribers: 1.31M
- Niche: Street Interviews & Dating Culture
- Engagement Rate: 0.07%
Diving into the heart of Tokyo’s social scene, Yuta’s YouTube series explores Japanese culture through street interviews. His straightforward style and English subtitles have earned him millions of views worldwide, establishing him as a trusted macro influencer.
Beyond sponsorships, he also monetizes through books and courses on dating in Japan. As interest in Japanese culture continues to grow globally, Yuta is an ideal partner for brands aiming to connect with audiences curious about Japan’s unique social dynamics.
2. Sora the Troll
- YouTube handle: @sorathetroll
- Subscribers: 1.4M
- Niche: Comedy & Commentary
- Engagement Rate: 0.19%
Sora is known for his deadpan comedic style, blending Japanese and Western internet culture. His videos frequently hit over a million views, and he creatively integrates brands into his content, keeping it natural and entertaining.
With a largely international following, Sora appeals to global youth brands looking for fresh and unique sponsorship opportunities.
3. Dogen
- YouTube handle: @Dogen
- Subscribers: 623K
- Niche: Japanese Language & Satire
- Engagement Rate: 1.67%
Known for his clever, cinematic skits, Dogen has built a loyal following among Japanese learners and expats. He supports his work through Patreon and carefully chosen brand partnerships that fit his unique mix of humor and education.
With his engaging style, this Japanese influencer is well-positioned for collaborations with educational and cultural brands in 2025.
4. Kimono Mom
- YouTube handle: @KimonoMom
- Subscribers: 1.5M
- Niche: Cooking & Family
- Engagement Rate: 0.87%
Kimono Mom is a former TV announcer who gained global fame during the pandemic for her wholesome cooking videos showcasing Japanese home-style dishes.
Her authentic, family-focused content has made her a brand ambassador for traditional Japanese food culture worldwide. Her endorsements have significantly boosted sales for kitchen appliances like rice cookers and grocery products.
5. Rachel & Jun
- YouTube Handle: @RachelandJun
- Subscribers: 2.5M
- Niche: J-Vlog Couple
- Engagement Rate: 0%
Few couples have shaped the Japan-related YouTube scene like Rachel (American) and Jun (Japanese). Over more than ten years, they’ve built a loyal audience with cultural insights, humor, and relatable vlogs.
Although their posting pace has slowed by 2025, they remain influential pioneers, having collaborated on major campaigns such as the Tokyo Olympics. Their enduring impact cements their place as essential voices in Japan’s YouTube community.
Ainfluencer: The Best Platform for Finding Japanese Influencers
Finding the perfect Japanese influencer for your brand—whether it’s a Tokyo fashion blogger or an Osaka food vlogger—can be a challenge. Ainfluencer is an AI-powered, 100% free influencer marketplace designed to make this process easy, efficient, and secure.
Connecting brands with over 5 million influencers worldwide across Instagram, TikTok, and YouTube, Ainfluencer offers powerful features that simplify influencer discovery and collaboration, especially for brands targeting Japan.
Why Ainfluencer is one of the best platforms to try:
- AI-Powered Influencer Matching: Ainfluencer’s smart algorithm instantly suggests the best influencers for your campaign.
- 100% Free to Use: Unlike many platforms that charge hefty subscription or finder’s fees, Ainfluencer is completely free for brands.
- Secure Escrow Payments: Payment security is a major concern in influencer marketing. Ainfluencer protects both brands and creators with an escrow system: funds are held until the agreed content is delivered and approved.
- Built-in Communication & Campaign Management: Say goodbye to juggling DMs and emails. Ainfluencer offers a streamlined chat and proposal system so you can negotiate deliverables, send briefs, set deadlines, and track progress all within one dashboard.
- Robust Analytics & Insights: Before committing, you can review influencer engagement rates, audience demographics, and past campaign ratings to verify authenticity and effectiveness.
- Multi-Platform Reach & Integration: Ainfluencer supports Instagram, TikTok, and YouTube, allowing brands to coordinate cross-platform campaigns for maximum impact.
- Influencer Verification and Ratings: Influencers have detailed profiles showcasing past work and brand reviews. Transparent ratings help brands choose reliable partners and avoid potential issues—crucial in the Japanese market, where trust and harmony are highly valued.
- Affiliate & Ambassador Program Tools: For longer-term collaborations, Ainfluencer supports brand ambassador and affiliate programs.
- Direct Collaboration – No Middlemen: Ainfluencer connects you directly to influencers, cutting out costly agencies and ensuring clear communication.
Why is Ainfluencer the best choice for Japanese influencer marketing? Ainfluencer addresses every major challenge in influencer marketing—discovery, verification, communication, payment security, and performance tracking—in one comprehensive platform.
Whether you’re a small business aiming to send free samples to Tokyo micro-influencers or a global brand launching a nationwide campaign, Ainfluencer scales to your needs and budget.
Ready to amplify your brand in Japan? Sign up for free at Ainfluencer and start browsing selected lists of top Japanese TikTokers, Instagrammers, and YouTubers today.
Conclusion
Japanese influencers—from TikTok dancers and Instagram fashionistas to YouTubers connecting cultures—play a vital role in shaping consumer choices and brand stories. Platforms like Ainfluencer simplify finding and working with these creators across multiple channels, making it easy to manage campaigns without hassle.
For brands focused on driving sales, AlgoRift offers affiliate marketing tools that turn influencer buzz into real purchases. By using both platforms, brands can create powerful campaigns that build awareness and boost conversions, even if they’re new to the Japanese market. This combination of influencer and affiliate marketing is a smart, effective way to grow in Japan today.
FAQs
They create high-quality, creative content that feels personal and trustworthy. Many focus on niche interests like fashion, beauty, or anime, and have strong connections with their followers. Their mix of traditional Japanese values and modern style makes them very influential.
Use platforms like Ainfluencer to search by location, category, and follower count. Check their engagement and past brand work to avoid fake accounts. Clear communication and secure payment systems help ensure smooth collaboration.
Micro influencers have smaller but highly engaged audiences. They often focus on specific topics and feel more personal. They are cost-effective and can drive strong results, especially when multiple micro influencers work together to spread your message.
