Hearing about software brands looking for influencers may shock you. While influencer marketing used to be exclusive to fashion and beauty, the medium is used for growing any brand these days. That includes software brands.
The best way to find these software brands looking for influencers is through an influencer marketing platform. These platforms can make it significantly easier to find, communicate, and connect with software brands.
Let’s take a look at the top companies to give you a general idea of what to expect, and then explore the best influencer marketing platform in the business.
Best Software Brands Looking for Influencers
There are plenty of software brands you could potentially work with. Some are giant companies with millions of dollars in their budget, and some are small start-ups looking for marketing tools. Let’s get into it.
1. Adobe
There are very few people who have never heard of Adobe. As a giant software company, Adobe’s ecosystem can take care of almost all of your PC needs. Despite their massive budget, the company often collaborates with micro-influencers.
This company’s influencer program welcomes micro-influencers in photography, art, design, and lifestyle niches. In addition to that, they also work with “Photoshop Ambassadors,” who showcase their creativity using Adobe Photoshop.
2. Shopify
The truth is, that Shopify wouldn’t exist without influencer marketing. The platform’s main purpose is to create a space for online stores to safely sell products. Shopify offers peace of mind to consumers and sellers alike and works with all kinds of influencers.
The niches Shopify includes are entrepreneurial influencers, business coaches, and content creators in the online business. You can work with this platform as an affiliate/partner, and get a commission for every new merchant that signs up with your link.
3. Monday.com
Designed to streamline workflow, Monday can give you better visibility across various teams. The platform allows you to easily connect with your colleagues and get the job done.
With a dedicated influencer marketing program, Monday.com is among the top SaaS companies in the field.
This program welcomes influencers in business and productivity, especially YouTubers, B2B bloggers, and even TikTok creators making workplace humor or organization tips.
Their payments are based on commissions per sale. Since Monday is one of the software brands looking for influencers, they often give away full access to their services online.
4. Canva
Made to make your design work easier, Canva doesn’t need an introduction. Despite being very well-known within the community, Canva still commits to influencer marketing. The website works with many art and design influencers, big or small.
This software looks for influencers in the creative, blogging, business, and education spaces. Canva provides influencers with affiliate tracking links, allowing for up to $36 per sign-up, and sometimes features community creators on their official channels.
5. Grammarly
Technology has been used for homework for years now, and Grammarly just made the process significantly easier. The software, or browser extension, can help you write better and cite your references correctly. Grammarly works with many education influencers.
Other niches Grammarly looks for include: macro and micro influencers on YouTube, Instagram (educational pages), TikTok (study hacks or professional tips), and blogs. The company offers paid sponsorships and affiliate links.
6. Squarespace
If you’ve ever tried to design your own website, then you know how much trouble it can be. Squarespace offers ready-made templates to personalize. The platform often collaborates with YouTubers, especially those with a personal merch website.
Squarespace collaborates with creative influencers, photographers, designers, entrepreneurs, and podcasters. Their collaboration format varies from sponsorships in exchange for a shoutout to affiliate links for influencers.
7. ConvertKit
Although email marketing feels a bit outdated, it’s still a working marketing method. ConvertKit can help streamline your email marketing process, and it works with many influencers with different follower sizes.
As one of the many software brands looking for influencers, ConvertKit has a dedicated influencer marketing program where they invite content creators, especially in blogging, podcasting, and creative entrepreneurship.
The platform’s collaboration model includes 30% recurring commissions on referrals and sometimes guest features on ConvertKit’s blog or events.
8. Movavi
You can probably guess what this software does by the name. A video editing platform, Movavi offers an easy way to customize your films to your liking. They work with both micro- and macro-influencers alike.
What sets Movavi apart from competitors is their willingness to work with even nano-influencers. Their history includes collaborations with influencers with as few as 100 followers. In addition to 30% referral commissions, Movavi also offers a free license to influencers.
9. GetResponse
Much like ConvertKit, GetResponse is an email marketing and automation platform. As software designed for the use of influencers, the platform is very aware of the benefits of influencer marketing.
The company’s influencer marketing niches include: digital marketers, small business bloggers, and marketing coaches are prime candidates. You could say that if you educate people on growing their brand, you can showcase GetResponse as a toolkit.
10. Payoneer
Online work is great and all until it gets to the payment part. Payoneer is dedicated to making payments easy and smooth as well. The software is very helpful for global transactions and often works with freelance educators.
Payoneer doesn’t have a specific influencer requirement, but they have a specified referral program. Each referral results in a $25 commission, making this a good deal for smaller influencers.
11. Virtual Summit Software
Virtual events gained popularity during the COVID-19 quarantine, but that popularity never went away. VSS is a software that helps people hold virtual summits and conferences and is an especially well-known name in the B2B influencer marketing world.
Virtual Summit Software is one of the software brands looking for influencers that works with various content creators but mostly relies on teachers and educators. Not teachers in the traditional sense, but rather creators whose content revolves around coaching other online businesses.
12. Adagio Accounting
A Canadian accounting software, Adagio, is active in the US, Singapore, and Canada itself. The platform is a good option for mid-sized to small businesses and influencers. Influencer marketing helps remind the younger generation that accounting is essential.
While there is no list of the influencers Adagio would like to work with, it is often referred to as the best software brand for financial influencers. The company also targets the same niche when looking for collaboration opportunities.
13. Unity
If you’re familiar with the gaming community, then you’ve probably heard of Unity. This entertainment and game development company offers commissions to various content creators and often works with gaming influencers.
The main group of influencers that Unity works with are game developers who have managed to cultivate an online community. Working with Unity has the added benefit of an opportunity to get hired at the company.
14. SaaS Mantra
As a software used to sell software, SaaS Mantra works with entrepreneurs and startups. The platform’s main purpose is to introduce small software companies to buyers and allow them to test out new software at a low price.
Mantra’s influencers don’t come from a specific niche. The platform is instead focused on audiences. Most of the collaborative efforts are done with those with an audience of entrepreneurs, solopreneurs, or tech-savvy business owners.
15. Lolo Technology
If you’re into building PCs and upgrading your home computer, then LOL has the equipment for you. This company targets American influencers, typically younger guys, due to being popular in that community.
What makes Iolo stand out is their incredible commission deals. While most places offer a less than 40% commission, lolo manages to keep its partners happy with a 60% commission rate. This is one of the factors that makes it one of the best companies you can collaborate with.
16. Sdigital
The experience of taking a walk around the mall is a familiar activity for most. Sdigital offers the same experience but online. If you’re a tech influencer looking for a brand to collaborate with, then Sdigital can be a great choice.
Sdigital’s ideal influencers are tech review YouTubers, Instagram tech enthusiasts, or bloggers who cover software deals. Each commission with Sdigital is around 50%, meaning the company is a good choice for many creators.
17. Bluehost
As you can probably guess, Bluehost is a web hosting provider. This service is essential for anyone looking to start a blog and originally gained popularity through affiliate and influencer marketing.
Most of Bluehost’s collaborations are done with bloggers, online course creators, and YouTubers in the blogging/WordPress niche. Most commissions with this platform are around $65, with the addition of referral codes.
18. Semrush
SEO and digital marketing software suites have long become a staple for most businesses. Semrush capitalizes on this recognized need and grows more popular daily with the help of influencer marketing.
There are plenty of influencers on Semrush’s payroll, however, the platform’s priority lies with SEO experts, blogging coaches, and YouTube creators in digital marketing.
There are different deals made with Semrush including offers such as free premium access, unique discount codes for your audience, and sometimes flat sponsorship fees.
Ainfluencer: Best Platform to Find Software Brands Looking for Influencers
While software brands aren’t hard to find online, spending too much time making a list of them can be frustrating. You can find composed lists online, but they won’t be personalized to your liking. So, what is your best option?
Our top recommendation is Ainfluencer. A DIY, free-to-use, and fully customizable influencer marketing platform that allows you to find brands with the exact qualities you need. Some helpful Ainfluencer features include:
- AI-assisted content translations: All of your content can be translated in minutes, making you a globally accessible influencer.
- Brand Database: Search among the thousands of brands on Ainfluencer, making it easier to find the right opportunity for you.
- Round-the-clock customer support: Ainfluencer’s support is available to you to fix any possible issues that arise at any given moment.
- In-app chat: A messaging feature available inside the app allows you to directly message brands as an influencer and vice versa. This lets you optimize your time and communications.
- Unlimited messages: All features, including messaging, campaign creation, analytics, and more are free and uncapped.
- Content consulting: Looking for new ideas? Ainfluencer’s professionals can help you shape your content in the right direction. With years of experience, the platform’s consulting team can be very helpful.
- Safe payments: All transactions go through the platform’s Escrow system. This means payments are held until the content is delivered, making you feel safe that your money is available before you even start the job.
- Real-time analytics: You can see how your performance in each campaign, from likes and comments to engagement rates. This can help you improve your work every day.
Conclusion
If you’re on the lookout for software brands looking for influencers, you can use lists like ours. We’ve included everything from million-dollar companies to newly founded startups to help your business find its needs. So good luck on your influencer journey!
FAQs
1. How many followers do I need to collaborate with software brands?
While there is no exact number of followers we could name, there is a general limit you should meet. You need 1k followers to be considered a micro-influencer. It also goes without saying that the more followers you have, the better your chances.
2. What do software brand collaborations typically offer in terms of compensation or perks?
There are various options you may get from software brands. This list includes:
- Free access to the software
- Affiliate commissions
- Flat sponsorship fee
- Performance bonuses
- Long-term ambassadorship benefits
- Product giveaways for your audience
3. What types of influencers are software brands looking to collaborate with?
There are plenty of niches that software brands look into. From tech and gaming influencers to blog writers, almost everyone can work with software brands. This is mostly due to the abundance of software in various categories.
