Yoga is the one wellness category where the biggest creators give the product away. Adriene Mishler has taught free classes since 2012, Kassandra Reinhardt built an audience on free yin, Sarah Beth teaches ten-minute sessions at no charge, and all three run profitable businesses anyway. The 20 yoga influencers below sell time, teaching, and travel rather than things, which changes what a brand can usefully ask them for.
The list spans Ashtanga traditionalists, strength specialists, teachers who challenged what a yoga body looks like, and the German and Canadian creators who built national audiences in their own languages. For the wider movement category, our roundup of the top fitness influencers is the companion piece.
Best Yoga Influencers to Follow in 2026
Ranked by Instagram following, these are the 20 top yoga influencers right now, each with a verified public profile and a distinct place in the practice. The list runs from Ashtanga authorities and strength specialists to the free-class teachers who brought millions to a mat at home.
Rachel Brathen built Yoga Girl from an Aruba beach into one of the largest yoga platforms in the world, with an online studio, retreats, a long-running podcast, and an animal rescue foundation funded by the audience.
Her audience is women who follow her for the life as much as the practice, which suits wellness, travel, and activewear brands.
Adriene Mishler has posted free classes as Yoga With Adriene since 2012, and her January Journey series has become an annual ritual for millions of people who would never set foot in a studio. She gives the practice away and sells membership to those who want more.
Her audience is beginners and home practitioners worldwide, which suits mat, apparel, and wellness brands, and she is among the most trusted YouTube influencers in any category.
Sjana Elise built a following on yoga and travel, created the BodyLove program with Sweat, and has been unusually open about anxiety and depression in a category that often prefers serenity.
Her audience is young women balancing movement and mental health, which suits activewear, wellness, and app brands.
Kerri Verna was one of the first yoga teachers to build a mass Instagram audience, posting her practice from Florida beaches across nearly seven thousand posts, and she has kept teaching through every shift in the platform.
Her audience is long-time practitioners, which suits mat, apparel, and wellness brands.
Kino MacGregor is one of a small number of Westerners certified in Ashtanga's advanced series, and she has spent two decades teaching it through books, workshops, and Omstars, the streaming school she founded.
Her audience is committed practitioners and teachers, which suits props, apparel, and education brands.
Mady Morrison teaches free yoga in German and English from Berlin, and her channel became the default entry point for German-speaking beginners, with courses and a book following the videos.
Her audience is German-speaking home practitioners, which suits mat, apparel, and wellness brands, and she features among the top German influencers.
Laura Kasperzak built one of Instagram's earliest yoga followings, often practising alongside her daughter, and co-founded an apparel line on the back of it, with nearly six thousand posts behind her.
Her audience is mothers and family practitioners, which suits apparel, family, and wellness brands.
Koya Webb is a teacher, author, and holistic health coach whose Get Loved Up platform runs teacher trainings and retreats, with a message built around self-love, plant-based living, and community.
Her audience is women pursuing holistic wellness, which suits plant-based food, wellness, and retreat brands.
Dylan Werner made his name on the strength side of the practice, with handstands, presses, and transitions held so slowly they look edited, and he teaches the anatomy and training behind them.
His audience is strength-focused practitioners and athletes, which suits apparel, props, and fitness brands.
Amanda Bisk was an Australian pole vaulter whose career ended with illness, and she rebuilt around exercise science, yoga, and coaching, with programs that blend flexibility work with athletic conditioning.
Her audience is athletes and active women, which suits activewear, recovery, and fitness brands.
Jessamyn Stanley wrote Every Body Yoga and Yoke, built a following on practising in a fat Black body in a discipline that rarely pictured one, and has spent a decade arguing that the practice belongs to everyone.
Her audience is practitioners underserved by the industry, which suits inclusive apparel, wellness, and publishing brands, and she stands out among American wellness influencers.
Ashley Galvin films an advanced practice with a dancer's control, and her sequences are studied frame by frame by practitioners working toward the same shapes, with workshops and trainings behind the feed.
Her audience is advanced practitioners and teachers, which suits apparel, props, and education brands.
Patrick Beach teaches a strong, movement-led practice through workshops and trainings around the world, and his feed mixes the asana with the travel and the injuries that come with a physical career.
His audience is dedicated practitioners and trainee teachers, which suits apparel, props, and recovery brands.
Adell Bridges teaches a playful practice that leans into expression rather than perfection, with workshops and online courses built on the same unfussy tone as the feed.
Her audience is intermediate practitioners who want less solemnity, which suits apparel, mat, and lifestyle brands.
Briohny Smyth reached a wide audience through an early viral practice film and has spent the years since teaching, appearing on major platforms, and running trainings, with a precise, strength-based style.
Her audience is intermediate and advanced practitioners, which suits apparel, props, and streaming brands.
Laruga Glaser teaches Ashtanga from Sweden with an authorized teaching lineage and more than six thousand posts documenting a traditional practice done seriously, without the accessories.
Her audience is traditional practitioners and teachers, which suits props, apparel, and education brands.
Tara Stiles founded Strala Yoga on the idea that the practice should feel easy rather than rigid, wrote several books, and built a training program that certifies teachers worldwide from a New York base.
Her audience is people who bounced off traditional yoga, which suits wellness, apparel, and publishing brands.
Cat Meffan teaches from the United Kingdom and runs Soul Sanctuary, her own online studio, with more than five thousand posts covering practice, movement, and the business of teaching.
Her audience is British and European home practitioners, which suits activewear, mat, and wellness brands.
Kassandra Reinhardt built a large following teaching yin yoga free on YouTube from Ottawa, a slow, floor-based style that almost nobody was filming when she started, and she now runs a membership around it.
Her audience is home practitioners seeking recovery and sleep, which suits props, sleep, and wellness brands.
Sarah Beth teaches free classes designed around the time people actually have, ten minutes before work or fifteen before bed, with a membership for those who want the full library.
Her audience is busy home practitioners, which suits mat, apparel, and wellness brands.
Top Yoga Influencers at a Glance
Here is the full ranking of the top yoga influencers side by side, sorted by follower count, with each creator's handle, reach, and signature credit. Every profile was confirmed individually, and counts reflect September 2026 figures shown the way Instagram displays them.
| # | Creator | Followers | Known For | |
|---|---|---|---|---|
| 1 | Rachel Brathen | @yoga_girl | 1.8M | Aruba-based teacher whose Yoga Girl platform grew into retreats, a podcast, and a foundation |
| 2 | Adriene Mishler | @adrienelouise | 1.3M | The teacher who made free yoga a global habit, with millions of YouTube subscribers |
| 3 | Sjana Elise | @sjanaelise | 1.2M | Australian teacher behind the BodyLove program and a candid mental-health voice |
| 4 | Kerri Verna | @beachyogagirl | 1.2M | Florida teacher whose beach practice built one of yoga's original Instagram followings |
| 5 | Kino MacGregor | @kinoyoga | 1.1M | Ashtanga teacher certified to teach the sixth series, with books and an online school |
| 6 | Mady Morrison | @madymorrison | 1M | Berlin teacher whose free classes made her Germany's biggest yoga voice |
| 7 | Laura Kasperzak | @laurasykora | 1M | Teacher who co-founded Yoga Racer and became known for practising with her daughter |
| 8 | Koya Webb | @koyawebb | 938K | Holistic health coach and teacher behind Get Loved Up |
| 9 | Dylan Werner | @dylanwerneryoga | 773K | Teacher known for strength, control, and gravity-defying transitions |
| 10 | Amanda Bisk | @amandabisk | 592K | Former pole vaulter turned exercise scientist, coach, and yoga teacher |
| 11 | Jessamyn Stanley | @mynameisjessamyn | 588K | Teacher and author who challenged what a yoga body is supposed to look like |
| 12 | Ashley Galvin | @ashleygalvinyoga | 496K | Teacher known for advanced asana filmed with unusual precision |
| 13 | Patrick Beach | @patrickbeach | 492K | Teacher running workshops and trainings worldwide, with more than four thousand posts |
| 14 | Adell Bridges | @adellbridges | 435K | Teacher whose playful, expressive practice reaches hundreds of thousands |
| 15 | Briohny Smyth | @yogawithbriohny | 360K | Teacher whose viral practice video helped define yoga on the early internet |
| 16 | Laruga Glaser | @larugayoga | 328K | Ashtanga teacher and educator based in Sweden |
| 17 | Tara Stiles | @tarastiles | 195K | Founder of Strala Yoga and author who brought a looser style to the practice |
| 18 | Cat Meffan | @catmeffan | 192K | British teacher behind the Soul Sanctuary online studio |
| 19 | Kassandra Reinhardt | @yoga_with_kassandra | 177K | The teacher who made yin yoga a mainstream online category |
| 20 | Sarah Beth | @sarahbethyoga | 104K | Teacher known for short, free classes built around real schedules |
The Sequence: How a Yoga Creator Actually Earns
The sequence explains why yoga rates look low against other wellness categories. A teacher whose income comes from a membership and two trainings a year does not need brand deals, so the ones who take them are selective and the ones who do not simply decline.
It also explains what works. A product that supports the practice, a mat, a prop, a piece of clothing worn on camera for a year, fits the sequence. A supplement with a health claim does not, and our guide to health and wellness influencer marketing covers where that line sits.
What Not to Put in a Yoga Brief
Three asks end conversations quickly. Weight-loss framing, because most teachers have spent years arguing the practice is not a diet. Prescriptive health claims, because yoga sits under wellness advertising rules and teachers know it. And pose requests that do not suit the body in question, because a teacher will not risk an injury or their credibility to hit a shape a marketer saw on a mood board.
What works instead is long: a mat used for a year reads as true, a single sponsored flow does not. Our Ainfluencer review shows how a marketplace handles the rest, from filtering by niche and follower range to holding payment in escrow until the content is approved.
Conclusion
From Rachel Brathen at number one to Sarah Beth at number 20, these are the top yoga influencers of 2026, ranked by live follower counts and confirmed one profile at a time. The list covers Ashtanga traditionalists and strength specialists, the teachers who widened who the practice is for, and the free-class channels that brought millions of people to a mat at home.
Yoga is one room in a much larger wellness industry. If you are planning across it, our roundup of health and wellness brands looking for influencers is the natural next stop. Find the stage of the sequence your product belongs to, plan for a long partnership, and leave the weight-loss language out.
Frequently Asked Questions
Who is the most-followed yoga influencer?
On Instagram, Rachel Brathen of Yoga Girl leads with 1.8 million followers, followed by Adriene Mishler (1.3M), Sjana Elise (1.2M), and Kerri Verna (1.2M). Counting YouTube, Adriene Mishler is by far the largest yoga teacher in the world, with millions of subscribers watching free classes.
How were these yoga influencers selected and ranked?
We shortlisted working yoga teachers and creators whose main subject is the practice, left out general wellness and fitness accounts that feature yoga occasionally, then ranked by live Instagram follower count in September 2026. Every account was verified as a real, public profile, and only embeddable profiles were included.
How do yoga influencers make money?
In five stages: free classes that build the audience, community programs and challenges, memberships or streaming libraries, teacher training courses, and in-person retreats and studios. Brand partnerships sit alongside that rather than at the center, which is why many teachers on this list take very few.
What products actually suit yoga creators?
Anything that supports the practice and survives scrutiny over time: mats, props, blocks, straps, apparel worn repeatedly on camera, and recovery products. Supplements with health claims, weight-loss products, and anything promising a body outcome are a poor fit and often refused.
How much do yoga influencers charge?
Less than comparable fitness creators, and often structured as longer partnerships rather than single posts. Teachers between 100K and 500K followers typically command a few hundred to a couple of thousand dollars per post, and the largest accounts are priced like mainstream wellness creators, with ambassador deals more common than one-off placements.
How can a brand find yoga influencers on a smaller budget?
Look at studio teachers and yin, prenatal, or accessibility specialists with 5K to 50K followers, whose students take their recommendations literally. A free marketplace like Ainfluencer lets you filter creators by niche, location, follower range, and engagement, then hold payment in escrow until the content is approved.
