Whether you’re a European brand or trying to introduce your brand to the international market, German influencers are a great way to do that. These creators are considered trendsetters in fashion, travel, lifestyle, and buying across Europe.
In this article, we’ll be going over the top German influencers on Instagram, TikTok, and YouTube. Next, we’ll introduce the best way to find German influencers, which is using an influencer marketplace. So let’s get into it.
Top 5 German Influencers on TikTok
What’s great about TikTok is its international community. German influencers are plentiful on the platform, and TikTok’s algorithm makes it easy to get your content out there. With that in mind, let’s take a look at the top German influencers on this platform.
1. Brazzo Family (@brazzo.family)
Our first pick is a German family influencer. This account belongs to a Brazilian-German family that documents their daily interactions and dynamics in the form of vlogs. The Brazzo family shares their challenges, sweet moments, and cultural exchanges, making it a very interesting account to follow.
- Followers: 464k
- Engagement rate: 0.43%
- Average comments: 30
- Average likes: 10.8k
2. Jenny (@jennybelly__)
A travel influencer based in Germany, Jenny studies and creates content for her TikTok page. She shares stories of her past jobs, studying tips, and her solo travel experiences. In addition to her short-form content, Jenny also posts travel vlogs where she goes into more detail about her life.
- Followers: 110.8k
- Engagement rate: 2.15%
- Average comments: 15
- Average likes: 2.4k
3. Evan (@evanijo_)
Have you ever heard the “we have food at home” as you beg to get takeout? Well, it seems like Evan never did. This German influencer makes fast food content, with frequent visits to McDonald’s and Subway. Evan also does snack reviews, leading to collaborations with a few well-known names.
- Followers: 114.8k
- Engagement rate: 0.32%
- Average comments: 25
- Average likes: 375
4. Kuw Gang (@kuw.gang)
This channel is a collaborative channel featuring @Kuw.naze, @Kuw.Melinda, and @Kuw.simela. Their satirical videos, taking jabs at German reality TV shows generate hundreds of thousands of views. Kuwgang may pose like a Korean girl band, but their content couldn’t be any more different.
- Followers: 490.5k
- Engagement rate: 6.16%
- Average comments: N/A
- Average likes: 3.6k
5. Ersan-Kaan (@itsersan57)
With Germany’s expertise in the automotive field, you’d expect a couple of car influencers on this list. If you were waiting for car content, Ersan is here to deliver. A good balance of personal storytelling and objective automotive information makes this page very popular.
- Followers: 495.9k
- Engagement rate: 5.2%
- Average comments: N/A
- Average likes: 708
Top 5 German Influencers on Instagram
As one of the top Gen Z choices in social media, Instagram is a great place to advertise your brand. In addition to Gen Z, IG is one of the most visited social media platforms. So let’s take a look at the top 5 German influencers on Instagram.
1. Anna Wein (@anna.wein)
This content creator is a Munich-based fashion influencer whose page exudes luxury. With one of the most aesthetically pleasing IG grids we’ve ever seen, Anna shares her favorite perfumes, outfits, flowers, and table setups. Her highlights include events she’s participated in and cute animals.
- Followers: 726k
- Engagement rate: 1.41%
- Average comments: 80
- Average likes: 10.2k
- Average reel plays: 114.7k
2. Hendrik Giesler (@hendrikgiesler)
A male model and an icon for all boys trying to look their best, Hendrik likes to share his look with the world. In addition to OOTD (outfit of the day) videos, fitness inspiration, and photoshoots, Hendrik also shares his travels and homelife. Most of his collaborations are with men’s clothing brands and fitness supplements.
- Followers: 550k
- Engagement rate: 1.69%
- Average comments: 79
- Average likes: 9.3k
- Average reel plays: 67.1k
3. Natalie Oettgen (@natalie_oettgen)
Oettegen is a family and interior design influencer who gained popularity for her ordinary life. While her life is no longer relatable to the ordinary person, she still has upwards of 350k followers. As a mom influencer with 4 kids, it’s a wonder how Natalie has the time to travel and accept sponsorships as she does.
- Followers: 357k
- Engagement rate: 1.29%
- Average comments: 41
- Average likes: 4.6k
- Average reel plays: 176k
4. Maxime Herbord (@maximeee)
Books, DIY projects, and arts and crafts are what make Maxime famous. This German-Dutch influencer shares her art, favorite books, meals, and travels. Among her beautiful posts are romantic photos with her partner, making Maxime’s page feel like visiting an old friend’s photo album.
- Followers: 228k
- Engagement rate: 1.40%
- Average comments: 71
- Average likes: 2.8k
- Average reel plays: 207.1k
5. Sabine Schmied (@soebine)
Fashion and beauty are popular niches for every influencer market, but Sabine is more unique than we’re used to. This fashion influencer makes content for ladies over 60, proving that fashion has no age limit. Her clothing sense appeals to people of all ages, though her page is targeted towards an older audience.
- Followers: 125.8k
- Engagement rate: 1.36%
- Average comments: 144
- Average likes: 1.7k
- Average reel plays: 23.1k
Top 5 German Influencers on YouTube
While TikTok and Instagram lead the short-form content world, YouTube remains at the top for long-form content. The platform’s superiority proves significant with the comeback of long-form content. So let’s explore the top 5 German influencers on YouTube.
1. Alycia Marie (@alyciamarie)
There’s a lot that Alycia does. Beauty, music, experimental art, and community-building are just a few of them. If you’re faint of heart, then this may not be the channel for you. Alycia lends her makeup talent to creating horror looks, making use of special effects transformations and prosthetics.
- Followers: 822k
- Engagement rate: 0.59%
- Audience age: 23
- Audience gender: 89% female
2. Mirella Tivegal (@mirellativegal)
Social media commentary and lifestyle vlogs are Mirella’s bread and butter. This creator makes content about workspace shenanigans, especially for Gen Z in the workforce. Her vlogs also include cross-cultural dating experiences, which are very popular in bigger German cities due to the country’s multinational culture.
- Followers: 662k
- Engagement rate: 1.06%
- Audience age: 18-24
- Audience gender: N/A
3. Marie Johnson (@MJohnson)
What you can expect from Marie’s YouTube page includes life hacks, family content, inspirational vlogs, and life coaching. Marie shares her life with her community, who can often feel like a family. This creator also has a clothing store named Maala where she shares her personal creations.
- Followers: 554k
- Engagement rate: 0.51%
- Audience age: 18-24
- Audience gender: 75% female
4. Alicia Joe (@AliciaJoe)
Providing commentary on current world events and news, Alicia is an independent information source on YouTube. From political scandals to celebrity botox allegations, carnivore diets to MrBeast’s new reality show, Alicia covers anything and everything that gets attention these days.
- Followers: 749k
- Engagement rate: 1.66%
- Audience age: 22
- Audience gender: N/A
5. Lisa Sophie Laurent (@LisaLaurent)
As a lifestyle influencer, Lisa shares almost every detail of her life. She also shares stories about her life and tries to remain motivational for her viewers. Since her start on YouTube in 2016, Lisa has managed to make a community that is there for her and for each other.
- Followers: 352k
- Engagement rate: 0.54%
- Audience age: 18-24
- Audience gender: N/A
Ainfluencer: Best Way to Find German Influencers
There are a few methods to find the influencers you need. From searching online lists to tediously scrolling tags in TikTok and IG, you can choose to suffer for hours or make it easier on yourself by using an influencer marketing platform.
An influencer marketing platform like Ainfluencer can help you search through 5 million influencers in a second. With additional filtering and AI assistance, this platform can help you find the German influencers you need without wasting precious time.
In addition to every unique and helpful feature Ainfluencer offers, which are plentiful, the platform is also 100% free. That means there are absolutely no platform fees, so the only payments you’ll be making are to the creators themselves. With all that in mind, let’s take a look at Ainfluencer’s key features:
- No Platform Fees: Ainfluecer is 100% free.
- AI-Powered Influencer Matching: Influencer discovery is made easier with the help of AI.
- AI-Powered Content Translation: All your videos can be translated in an instance.
- Detailed Reports and Insights: Reports to help you make tweaks and changes.
- Escrow System for Safe Payments: All payments are held by a secure third-party until both sides are satisfied.
- Influencer Vetting and History: Collaboration history of influencers is provided.
- Seamless Integrations: Ainfluencer easily integrated with the likes of Shopify.
- No Limitations on any Feature at no cost: All features are fully unlimited and uncapped.
- Direct Communications with In-App Chat Feature: A messenger makes it easy to connect and negotiate with influencers.
So what are you waiting for? Sign up now to take advantage of Ainfluencer for free!
Conclusion
There are German influencers in every niche and corner of the internet. No matter what your brand or product is, you can make use of German influencers to turn it into a household name. In this list, we’ve included influencers that might be helpful to brands of all kinds and sizes.
FAQs
1. Is It Possible to Work with German Influencers From the USA?
Yes. It’s entirely possible to work with influencers abroad, whether they’re German, French, or Arab influencers. Using an influencer marketing platform can make payments and communications easier.
2. How Can I Work with German Affiliates?
Using an affiliate marketing platform is the easiest way to work with German affiliates. A platform like AlgoRift can help you reach out to affiliates without wasting your time. Some AlgoRift features include:
- Helping affiliates find high-converting products,
- Optimizing strategies, promotional and otherwise,
- Tracking performance to enable brands to discover the most helpful affiliates,
- Refining collaborations and maximizing ROI on affiliate campaigns.
