Influencers and content creators in the healthy living niche have more opportunities than ever. Now that a healthy lifestyle is trending, it’s the perfect moment for health & wellness brands looking for influencers to step into the spotlight.
Also, brands aren’t looking for influencers with millions of followers anymore; in fact, they are looking for smaller influencers with authentic engagement rates and followers to drive better results in their influencer marketing campaigns.
In this blog, I’ll review the top health & wellness brands open to influencer collaborations. I’ll also teach you how to find health & wellness brands to work with. Let’s get started!
20 Health & Wellness Brands Looking for Influencers
Lucky for influencers, health & wellness influencer collaboration opportunities are vast. Brands are looking for wellness influencers, healthy food influencers, and many more.
I’ve put together a list of health and wellness brands working with influencers. It includes big names you’ve probably heard of and some up-and-coming startups, too.
For each brand, I’ll explain who they are, what they offer, the types of influencers they work with, and how you can connect with them. Let’s get started!
1. Gymshark
Gymshark is a major fitness clothing brand, famous for its top-notch workout gear and huge social media following. They grew from a small startup to a $400M+ brand largely through influencer marketing.
Gymshark works with all types of influencers and is among the health & wellness brands looking for nano influencers.
They usually team up with workout influencers, but they don’t have an open sign-up for their Gymshark Athlete program. Instead, their team picks people who share the brand’s positive and inclusive vibe.
According to their website, they don’t have strict requirements—they look for talent based on great content and shared values. So, even if you’re a nano or micro-influencer with a dedicated fitness community, you could catch their eye by posting unique, inspiring content.
Also read: Top American Health Influencers
2. Lululemon
Lululemon is actively one of the health & wellness companies collaborating with influencers on social media.
It’s a top yoga and active lifestyle brand known for its high-quality clothing, mats, and accessories, and they love working with influencers and fitness instructors as brand ambassadors.
Lululemon offers two ways to join their influencer programs:
1. Lululemon Ambassador Program: They pick local yoga teachers, studio owners, runners, or community leaders to be store ambassadors.
Lululemon is among the health & wellness brands looking for micro influencers. They work with macro and mega influencers, too, but not many nano-influencers have been able to collab with them so far.
2. Affiliate/Creator Program: This one’s open to social media influencers of all sizes. Through the Lululemon Creator Network, content creators can sign up to earn a commission by promoting products with special links. You’ll also get early product updates and invites to exclusive events.
To become an affiliate creator, head to Lululemon’s Affiliates and Creators page and hit the “Apply Now” link for the Creator Network.
3. Fabletics
Another one of the top health & wellness brands working with influencers is Fabletics.
Fabletics is an affordable activewear and athleisure brand co-founded by Kate Hudson. It uses a membership model and is loved for its stylish workout clothes.
Fabletics has one of the most influencer-friendly programs out there, welcoming everyone from small creators to big stars and focusing on inclusivity.
Fabletics is all in on influencers! Their #TeamFabletics program works with creators of all sizes, nano, micro, macro influencers, and even celebrities across Instagram, YouTube, TikTok, and blogs.
Whether you’ve got 5,000 followers or 5 million, you can team up with Fabletics if your content fits their vibe. The program is global, with creators in places like the US, UK, Germany, and France.
Fabletics wants influencers who share their values: body positivity, diversity, and living an active life.
To join their program, you can apply online through the Fabletics Influencer Application form. Just share your social media handles and some basic stats. If you’re accepted, you’ll get to pick outfits and start working with them.
4. Athletic Greens (AG1)
Athletic Greens, now called AG1, is a very popular all-in-one greens powder supplement packed with vitamins, minerals, probiotics, and more for daily nutrition.
AG1 has a solid affiliate program and long-term sponsorships. They often team up with big names like health podcasters, YouTubers, and fitness trainers, giving them unique discount codes (usually for free bonus packs or vitamin D with a subscription).
These influencers earn a commission for each new customer, some sources mention it’s around $25 per referral per month for as long as the customer stays subscribed, which adds up fast.
Smaller influencers can join too through affiliate networks and earn about $15–$30 per referral. So, if you’re a health influencer, sign up for the AG1 affiliate program through their official affiliate page.
Read also: Must-Follow American Hair Influencers
5. Vital Proteins
Vital Proteins is the top collagen supplement brand, known for its powders, gummies, and drinks that support hair, skin, nails, and joints. You’ve probably seen their iconic blue tubs, often mixed into smoothies or coffee.
Vital Proteins runs the “Vital Ambassador” program, perfect for micro-influencers and wellness fans.
As a Vital Ambassador, you get a box of three Vital Proteins products each month for free, and in return, you create at least three pieces of content like Instagram posts, Reels, or TikToks featuring those products.
They also have an affiliate program through ShareASale, offering a 15% commission on sales, which is ideal for bloggers or influencers wanting to earn money.
Vital Proteins opens ambassador applications from time to time, so check their website for an “Ambassador” or “Join our team” page.
6. Goli Nutrition
Our next company on our health & wellness brands seeking influencers list is Goli.
Goli Nutrition entered the scene with their red apple-shaped gummies that make apple cider vinegar taste good.
They’ve since added more wellness gummies, like Ashwagandha and Superfruits. Goli grew fast through social media and leans heavily on influencer and affiliate marketing.
Goli’s Partners/Ambassador program is very popular among influencers. You give your followers a 10% discount code and earn a 25% commission on every sale made with your code.
Plus, if you refer someone to join the program, you get 20% of their sales, like a bonus for recruiting. It’s a smart way to grow their influencer network, especially with micro-influencers.
Anyone can sign up through their Partners portal, from nano-influencers to bigger names. You’ll see health, beauty, and lifestyle influencers on Instagram and TikTok sharing Goli codes in their Linktree.
7. Bloom Nutrition
Bloom is one of the top health & wellness brands looking for health & wellness influencers. This company sells a popular green superfood powder (for digestion and bloating support) that went viral on TikTok. Founded by fitness influencer Mari Llewellyn, Bloom quickly became a wellness sensation among young women.
Bloom is among the health & wellness brands looking for TikTok influencers, and its growth was explosive thanks to TikTok influencers’ authentic reviews and “bloating” testimonials.
They have an official TikTok influencer program where creators get paid to feature Bloom. Here’s how they roll:
1. Paid Campaigns: Bloom works with TikTokers, fitness or lifestyle influencers in the U.S and other countries to weave Bloom into their content. They like natural vibes, like showing Bloom in a smoothie for a “What I Eat in a Day” video or a fun before-and-after bloating post.
2. Product Seeding: Bloom sends free products to influencers and celebs. Many post about it without a deal, either because they love it or see the trend. This organic hype has made Bloom seem legit.
If you’re an influencer, TikTok is where it’s at for Bloom. They often repost great reviews and might reach out to turn organic fans into official partners.
8. Nutrafol
Nutrafol is among the top health & wellness brands looking for health & wellness influencers. It is a top hair growth supplement brand with vitamins for women, men, and even postpartum hair thinning.
Packed with science-backed ingredients, it’s a favorite among dermatologists and influencers for promoting thicker, healthier hair.
Nutrafol offers a great Affiliate Program through ShareASale, where you can earn a 20% commission per sale. They welcome all sorts of partners, from health bloggers to healthy hair influencers.
They also do sponsorships, where lifestyle and beauty influencers share their “hair journey” over 3–6 months, documenting how Nutrafol helps.
To promote Nutrafol, sign up for their affiliate program through ShareASale or their website. For a direct collaboration, email their influencer or PR team, share your hair journey, or why you’re excited about their product.
9. Ritual
Ritual is a multivitamin brand known for its high-quality, traceable ingredients and eye-catching neon yellow beadlet-in-oil capsules.
They make vitamins for women, men, and kids, focusing on the essentials without any sketchy additives.
Ritual runs a big affiliate program and partners with influencers for sponsored content. Ritual also does larger campaigns with mom influencers, wellness coaches, and even skeptical reviewers to build trust.
They call their affiliates “The Skeptics” in one program, looking for credible voices who make their endorsement feel authentic.
Influencers typically get a few months of vitamins to try and then share their experience, highlighting what makes Ritual special.
Also read: Popular American Mom Influencers
10. BetterHelp
BetterHelp is next on our health & wellness brands looking for content creators list.
It is the biggest online counseling platform, connecting people with licensed therapists through phone, video, or text. Mental health is a key part of wellness, and BetterHelp has leaned heavily into influencer marketing on YouTube, Instagram, and podcasts.
You’ve likely heard creators say, “This video is sponsored by BetterHelp,” especially when talking about mental health or life struggles.
When you work with BetterHelp, you’ll usually share a promo like “Get 10% off your first month at BetterHelp.com/YourCode,” which tracks sales to you.
Big influencers might do a 1–2 minute ad read in videos or podcasts for a hefty fee, while micro-influencers in mental wellness might just share a link and earn commissions.
11. Calm
Calm is a leading meditation and sleep app, offering guided meditations, breathing exercises, and bedtime stories. It’s a go-to brand for relaxation and mental wellness.
Calm has taken a creative approach to influencer marketing, and their campaigns are less in-your-face compared to some brands.
Calm does direct brand partnerships and influencer sponsorships. For example, they’ve worked with YouTubers in self-improvement or productivity niches, who share free trial links or discounts for Calm Premium.
Since there’s no public sign-up, you’ll need to pitch Calm directly. Use their Calm Ambassador Inquiries form or email, explaining how your audience cares about mental wellness and how you’d naturally promote meditation.
12. Pillow Cube
Another one of the health & wellness brands in influencer marketing is Pillow Cube. It’s a pillow designed specifically for side sleepers, often described as a “giant tofu block” pillow for perfect neck alignment.
They frequently partner with sleep, wellness, and lifestyle influencers to demonstrate better sleep posture. (The product itself has gone viral in the past for its unusual shape.) They offer pay-per-post or referral bonuses.
13. Capuli Club
Capuli Club is another one of the health & wellness brands that work with influencers.
An innovative edible fruit tea brand. Capuli Club makes vegan, gluten-free fruit teas that you actually eat (made from real dried fruit) – offering a healthy alternative to sugary drinks.
They look for wellness, nutrition, and food influencers who can share the uniqueness of their teas. They do pay per post and send influencers free samples of their products for promotions.
14. Adoratherapy
A wellness brand creating essential oil perfumes and aura sprays. ADORAtherapy focuses on mood-boosting scents made from organic essential oils (vegan & natural).
Their products – like chakra-balancing roll-on perfumes and room sprays – tie fragrance to emotional well-being. They collaborate with yoga, spiritual, or clean beauty influencers.
They also pay per post and send influencers free samples of their products for promotions.
15. DEVALA
DEVALA is next on our health & wellness brands looking for influencers list. It’s a sustainable yoga apparel brand.
DEVALA offers one-of-a-kind yoga leggings, bras, and tops hand-dyed with organic patterns inspired by nature and the solar system.
Their apparel is made from recycled materials and dyed in small batches, appealing to eco-conscious yogis.
DEVALA’s influencer program invites yoga, fitness, and wellness influencers who live a sustainable lifestyle. Influencers get 30% off products, access to new collections, event invites, and more.
Read more: Best Skincare Influencers in the U.S.
16. Splendid Spoon
Another one of the health & wellness brands hiring influencers is Splendid Spoon. It’s a plant-based meal delivery service offering ready-to-eat healthy meals. Splendid Spoon provides vegan, gluten-free smoothies, soups, and grain bowls as a subscription service.
They share samples of their products with nano and micro influencers to promote their whole foods. They also run an ambassador program targeting wellness experts and influencers who inspire healthy living.
17. Recover (Red Light Therapy)
Almost reaching the end of our health & wellness brands looking for influencers list, Recover is our next company. Their products (such as the Recover Red portable device) deliver red light to boost cellular healing, improve blood flow, and aid muscle recovery.
Red light therapy is an emerging wellness trend for workout recovery, skin health, and pain relief. Recover seeks fitness, biohacking, and skincare influencers to show how red light therapy can enhance wellness routines.
18. Fit Life Creation
Fit Life Creation is a wellness lifestyle platform and community founded by Katrina Julia. It offers a mix of health, wealth, and business coaching, from online courses to wellness retreats.
They invite influencers who are wellness coaches, travel influencers, or entrepreneurs to join their collab experience. Partners can get media exposure, free access to online programs, event invitations, and at least 10% of sales in bonuses.
19. Harmonie Home and Body
Harmonie Home and Body is a luxury home fragrance and self-care brand. It creates products like scented candles, room sprays, and perfumes.
Harmonie Home and Body is among the health & wellness brands looking for influencers who are active in the niche of lifestyle, wellness, home ambience, relaxation, and a bit of luxury in their self-care routines.
The focus is on elevating home wellness with beautiful scents. Influencer perks likely include free products (candles, etc.) to showcase and possibly discount codes for followers.
20. Femarelle
The last of the health & wellness brands looking for influencers is Femarelle. A women’s health supplement brand focusing on menopause support.
Femarelle offers non-hormonal, science-backed products that address menopause symptoms (like hot flashes, skin changes, and low energy).
Femarelle is breaking the stigma around menopause and wants influencers who can speak openly about women’s mid-life health.
They seek female influencers age 38+ (U.S.-based, ~10k+ followers) to share menopause experiences and how Femarelle helps.
Also read: Top American Travel Influencers
How to Collaborate With Health & Wellness Brands?
This was only a short list of health & wellness brands looking for influencers. There are still many brands looking for influencers out there; you just need to know how to find them, and then you might be the one they were looking for.
The best way to find and collaborate with brands is by using influencer marketing platforms.
An influencer marketing platform, or influencer marketplace, is an online space where brands and influencers connect and work together.
On these platforms, influencers of all sizes, from well-known stars to smaller creators, register and share details about their niche, previous projects, and other info.
Once a brand and influencer connect, they can discuss the campaign, finalize details, and set shared goals.
Now let me tell you about Ainfluencer, one of the top influencer marketing platforms out there.
Ainfluencer: The Ultimate Free Platform for Influencers Like You
Ainfluencer is the world’s first 100% free, DIY influencer marketplace, connecting you with health & wellness brands looking for creators just like you on Instagram, TikTok, and YouTube.
Whether you’re a nano-influencer or a mega-creator, Ainfluencer makes it super easy to find exciting campaigns, work with brands, and grow your influence, all without any fees!
Why You’ll Love Ainfluencer as an Influencer
- Get Discovered by Top Brands: Join a network of over 5 million creators and get noticed by brands.
- Showcase Your Unique Vibe: Create a profile to highlight your niche, past collabs, and audience stats, making it easy for brands to find and choose you.
- Easy Campaign Connections: Use the built-in chat to connect directly with brands, discuss campaign details, and negotiate deals that work for you.
- Secure Payments, Always: Ainfluencer’s escrow system keeps your earnings safe, releasing funds only when you’ve delivered your content.
- Track Your Success: Get real-time analytics to see how your posts perform, from likes and comments to engagement rates, so you can show brands your impact.
- Build Your Rep: Every collab comes with reviews, helping you stand out and land even more opportunities with brands.
Ainfluencer is your go-to platform to team up with health and wellness brands, create authentic content, and grow your influence without spending a dime.
Sign up today and start connecting with brands that can’t wait to work with you!
Wrapping Up Health & Wellness Brands Looking For Influencers
For the last ten years, since influencer marketing became a growing industry, people don’t trust ads anymore, and 69% of consumers trust product recommendations from influencers they follow.
Wellness influencers (like fitness and lifestyle creators, including many Spanish wellness influencers) now command an estimated $2.9 billion market value themselves, proving the huge demand for relatable voices in this niche.
So, if you’re a health and wellness influencer, now is your time to shine. Not only are brands looking for health and wellness influencers, but the world’s trend is going towards wellness.
Start using tools like Ainfluencer and get your first brand deal today!
FAQs
Let’s answer some frequently asked questions about health & wellness brands looking for influencers:
Q1. What Kind of Wellness Content Do Brands Expect Me to Create?
Brands want authentic, story-driven content that naturally showcases their product. This includes product reviews, unboxing videos, before-and-after progress posts, tutorials, lifestyle integrations, personal testimonials, or engagement-driven content like Q&As or giveaways.
Q2. Do I Need to Be a Certified Health Expert to Partner with Wellness Brands?
No certification is needed; brands value relatable creators over experts. Enthusiasts sharing personal wellness journeys are enough. Certifications like a dietitian or trainer can help, but aren’t required.
Q3. How Do I Approach a Brand I Want to Work with If They Haven’t Contacted Me First?
Start by finding the brand’s partnerships or press contact (website, Instagram, or LinkedIn). Send a personalized email or DM introducing yourself, praising their product specifically, and explaining why your audience is a fit. Optionally pitch a content idea, highlight past successes (or high-performing posts), and close warmly with contact info.
