There are plenty of food brands looking for influencers these days. Seeing an influencer you know and like taste something, and immediately express their excitement, is better than any advertisement you can come up with.
Consumers are more likely to trust influencers, especially smaller ones. This has led to more and more food brands looking for influencers every day. The best way to find these creators is by looking into influencer marketing platforms. With that in mind, here is a list of the top 18 Food brands searching for influencers right now.
Top 18 Food Brands Looking for Influencers
It’s likely that any food brand or local restaurant will agree to collaborate with you, especially if you have more than 5k followers. However, if you’re looking for bigger or more stable projects, one of the following brands may be a better choice.
1. Chipotle
This fast-casual American brand serves Mexican food with a great social media presence. Famous for their burritos and guacamole, Chipotle makes use of Gen Z humor to connect with a younger audience through macro and micro-influencers.
Some successful collaborations between Chipotle and influencers include the launch of new menu items. With the help of influencer marketing, these items were viral before even being available in-store.
2. HelloFresh
If you’ve ever subscribed to any YouTuber, you’ve probably heard of HelloFresh. This brand delivers ready-to-cook ingredients to your doorstep, offering a healthy balance between takeout and time-consuming meals.
While the brand has routine collaborations with food bloggers, their influencer program is not limited to the food influencer marketing space. Frequent collaborations with commentary YouTubers and micro family and lifestyle influencers are also HelloFresh’s forte.
3. Heinz
Famous condiment brand Heinz’s ketchup is an item you can find in most Western households. Despite its 150-year-old history, Heinz is well aware of the benefits of influencer marketing and other modern marketing strategies.
If you’ve heard of Heinz Chip Dips, it’s mostly thanks to influencer marketing. As one of the food brands looking for influencers, Heinz utilized the help of content creators and Heinz Ambassadors to make a viral challenge under #HeinzChipDipsChallenge. This eventually led to the successful launch of the item.
4. Incredible Egg
In an effort to make eggs more popular, this influencer campaign introduces recipes, makes memes, and does egg photoshoots. Although not technically a brand, this campaign does rely on influencers and works with many different creators.
One of their campaigns was centred around micro influencers showing quick 15-second omelette recipes on TikTok, mostly to get a younger audience on the eggs’ side. Another challenge was named “Egg-dish of the week,” and introduced many new foods to consumers.
5. Tiny Little Chef
Spices can make or break your meal. Tiny Little Chef makes pure seasoning, without any additives. This makes it a healthy alternative to store-brand options. With a 15% commission and a free 4-pack seasoning blend, working with Tiny Little Chef can be a good opportunity for any food influencer.
6. Aldi
Who doesn’t like affordable groceries? Or better yet, who doesn’t like Aldi? This chain supermarket offers affordable ingredients and amazing content ideas. One of their highlighted influencer marketing moments is their YouTube series “Food for Thought,” which ended up rather popular on the platform.
This campaign ran during Ramadan, and managed to raise awareness for the holy month, and also make Aldi more popular among muslims.
7. PepperMate
As you can guess from the name, this brand is dedicated to giving you a better experience with peppers. A pepper mill, a pepper grinder, and other spice-related kitchenware are PepperMate’s specialty.
Collaborations with this brand include a 20% commission rate on any sales, and a free PepperMate to try out and talk about on your video.
8. Tuk In
Who doesn’t like a good chicken curry? While Indian food is gaining more and more popularity around the world, it doesn’t come in the most convenient packaging. Tuk In brings the naan and curry experience in the form of ready-to-eat meals. The brand also works with plenty of Indian influencers.
Tuk In’s collaborations include the sponsorship deals you come to expect. However, that’s not all. Most influencers also receive food coupons and vouchers to share with their audience.
9. We Olive
Extra virgin olive oil, balsamic vinegar, gourmet foods, and other artisan goods are We Olive’s bread and butter. The platform’s influencer program works with plenty of fitness and workout influencers, targeting the wellness community.
This brand includes everything you may get from an influencer sponsorship. Flat payment for any post you make, a 20% commission rate, and a plethora of free products you can use and introduce to your audience.
10. Starbucks
No need for introductions for this cafe, Starbucks is one of the best-known food chains in the world. Sitting somewhere between a luxury symbol and a casual everyday item, Starbucks benefits heavily from working with lifestyle influencers.
A creative recent campaign from Starbucks was called “Every Table Has a Story.” The company hired micro influencers and customers and asked them to post their own stories from Starbucks visits.
11. LaCroix
Fuzzy water with just a slight amount of taste, LaCroix is the perfect healthy drink for a summer day. Since the product is relatively new to the market, influencer marketing is a great way for LaCroix to introduce itself.
You don’t have to be big or recognised by this brand to work with them. This food brand looking for influencers, welcomes any user-generated content regardless of size. This brand offers free cases of LaCroix, and features their favourite posts on their official feeds.
12. Tolerant Organic
Healthy alternative to various foods and ingredients, Tolerant Organic is exactly what the name suggests. This brand offers vegan options for health-conscious individuals, gaining massive popularity online.
Working with Tolerant Organic can give you some of their products, including packs of their legume pastas, and a paid-per-post deal.
13. Olipop
Sodas are some of the most popular and damaging drinks on the market. Olipop offers a sugar-free alternative to these well-loved fuzzy drinks, making it crucial to offer a good product introduction to its audience. This brand mostly works with healthy food influencers.
The color scheme, along with its healthy qualities, makes Olipop an easy product to incorporate into your Instagram feed, and the brand knows it as well. Olipop offers cans of soda and a per-post payment.
14. Foods Alive
Changing food habits is one of the best ways to live a healthier lifestyle. However, snacking can be a hard habit to drop. Instead, you can opt for healthier snacks with Foods Alive. This company creates plant-based options for people looking to live healthier.
With a variety of foods, this brand can be used for a variety of content. Ranging from food influencers trying the oils for their salads, to workout influencers offering a healthy alternative to normal, delicious foods.
15. Tastily
Much like HelloFresh, Tastily delivers ready-to-cook meals. This service saves you time on grocery shopping, meal prep, and shortens the cooking process. This brand collaborates with all kinds of influencers.
Instead of looking at numbers and prioritising bigger influencers, Tastily is one of the food brands looking for influencers who share a passion and an active audience. Without a listing of the specific rewards, it’s hard to know exactly what Tastily offers. The minimum is pay-per-post and a few free meals.
16. Chobani
Dairy products have been missing from this list until now. Chobani is a dairy product brand, prominently known for its Greek yogurt. In addition to micro and macro influencers, Chobani works with professional chefs.
It’s difficult to do humane work in marketing, but Chobani has shown examples of this time and time again. In a recent campaign, the brand worked alongside small chefs and a non-profit organization to create delicious recipes and share them with the world.
17. Dunkin’
What’s better than fresh donuts and hot coffee on a chilly day? Dunkin’ (formerly known as Dunkin’ Donuts) is a chain donut shop that also offers fresh coffee. The brand’s influencer marketing presence includes many local creators.
As a brand that often comes up with new and exciting ideas, Dunkin’ needs a trusted face to introduce it to consumers. That’s exactly where influencer marketing comes in. The brand frequently creates fun challenges and involves a young audience through TikTok.
18. Janlitlfeather Gourmet
A big bowl of popcorn can make or break movie night. Janlitlfeather offers gourmet popcorn options, with specialisation in sweet and toffee-covered flavours. Their influencer collaborations include a gift package of their top popcorn flavours and an expectation of UGC.
Ainfluencer: Best Way to Find Food Brands to Collaborate With
The very best way to connect with food brands looking for influencers is through an influencer marketing platform. Our #1 pick of these platforms is Ainfluencer. As a free DIY influencer marketing solution, Ainfluencer can make your campaign significantly easier.
Here are a few reasons why Ainfluencer is a top pick:
Smart Matchmaking
With the help of AI, Ainfluencer matches you with the ideal brand partners. Say bye to endless scrolling – the platform suggests the best food brands that fit your niche and audience perfectly.
In-app Chat & Campaign Management
After discovery and matching is over, you can communicate directly with companies and brands through Ainfluencer’s built-in messaging system. Forget about juggling emails or checking DMs across platforms – everything stays organized in one place.
Secure Escrow Payments
Ainfluencer protects your earnings with a secure payment system. When a brand hires you for a paid campaign, the payment is held securely until you’ve created and delivered the content. Once you’ve completed the work, the payment is released to you promptly. This ensures you get paid on time, eliminating payment hassles and providing assurance that your work will always be compensated.
Global Reach
Ainfluencer can help you tap into the global food market by translating your content. This makes your channel accessible to thousands of brands across the world, broadening your opportunities.
So sign up on Ainfluencer now and take a step into the influencer marketing world for free!
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Conclusion
There is no shortage of food brands looking for influencers in the industry. If you’re trying to get into the food marketing industry, then finding the best brands through an influencer marketing platform is a great start.
FAQs
1. How Many Followers Do I Need to Collaborate with Food Brands?
It’s hard to pick a number and say you need exactly that many followers. However, most influencer marketing opportunities arise after the 1k mark. That means it’s unlikely to get any offers before you reach 1000 influencers.
2. How Can I Find Food Brands Looking for Influencers for Affiliate Marketing?
One of the best ways to find brands is with an affiliate marketing platform. A good choice can be AlgoRift. As an affiliate marketing solution, AlgoRift allows you to connect with thousands of brands, communicate, negotiate, and mutually benefit from the same market. Join AlgoRift now to enjoy everything the platform has to offer.
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