For a country of 27 million people, Australia produces an outsized share of the world's biggest creators. Tammy Hembrow turned Gold Coast workouts into a 16-million-follower business, Chloe Ting's Melbourne bedroom produced the most-watched home workouts on earth, and the Irwins took a Queensland zoo to sixteen million followers between them. This is who leads Australian Influencers social media in 2026.
Every account belongs to an Australian creator with a public, verified profile, ranked by live follower count, and actors, athletes, and musicians famous for other reasons were left out. Brands casting from abroad can pair this list with our guide to influencer marketing agencies in Australia. Below the ranking: why Australian creators travel so well, and what to know before briefing one from overseas.
Best Australian Influencers to Follow in 2026
Ranked by Instagram following, these are the 25 top Australian influencers right now, each with a verified public profile and a distinct lane. The list runs from fitness founders with global audiences and Australia Zoo's most famous family to beauty creators, television hosts, models, podcasters, and the trainers Australians actually follow.
1. Tammy Hembrow
@tammyhembrowTammy Hembrow is Australia's most-followed creator, a Gold Coast fitness personality who turned workout posts into the activewear label Saski Collection and the Tammy Fit app while raising three children in front of the camera. Her audience is global and enormous.
Her feed mixes training, fashion, and family with a young, female, worldwide following, which suits activewear, beauty, and lifestyle brands looking for reach far beyond Australia.
2. Robert Irwin
@robertirwinphotographyRobert Irwin grew up on camera at Australia Zoo and became a wildlife photographer, conservationist, and host of I'm a Celebrity Australia, with a social following that now outstrips most of the country's actors. A 2025 Bonds campaign showed how far his appeal stretches.
His audience spans every age group and continent, which suits outdoor, travel, and family brands, and makes him the biggest name on any list of outdoor influencers.
3. Bindi Irwin
@bindisueirwinBindi Irwin carried her father's conservation legacy into the social era, winning Dancing with the Stars in the United States and leading Wildlife Warriors while sharing motherhood and daily life at Australia Zoo with millions of followers.
Her audience is family-oriented and international, which suits conservation, children's, and family brands.
4. Emily Skye
@emilyskyefitEmily Skye built one of Australia's biggest fitness followings from the Gold Coast, launched the Emily Skye FIT app, and has been unusually candid about training and body image through pregnancy and after. Her feed is workouts, family, and honesty.
Her audience is women interested in realistic fitness, which suits activewear, supplement, and wellness brands.
5. Chloe Ting
@chloe_tChloe Ting made the most-watched home workouts on earth from Melbourne, with free challenges like the 2 Week Shred that reached tens of millions of people in 2020 and never really stopped. Her YouTube audience is one of the largest of any Australian.
Her audience is young, female, and worldwide, which suits activewear, fitness apps, and wellness brands, and places her among the most influential fitness influencers anywhere.
6. Wengie
@wengieWengie grew up in Sydney and became one of the first Australian YouTubers with a truly global audience, with pastel-haired DIY and lifestyle videos that reached millions before she added music to her career. Her reach now spans the United States and Asia.
Her audience is young and international, which suits beauty, lifestyle, and entertainment brands.
7. Pia Muehlenbeck
@piamuehlenbeckPia Muehlenbeck left a law career to become one of Sydney's first million-follower creators, then founded the activewear label Slinkii. Her feed mixes travel, motherhood, and fashion with a polished, sun-soaked style.
Her audience is affluent and travel-minded, which suits fashion, travel, and family brands.
8. Lauren Simpson
@laurensimpsonLauren Simpson won the WBFF Bikini World Championship in 2017 and turned competition credibility into one of the largest fitness followings in Australia, with training programs and a feed built on strength and physique.
Her audience is women focused on training and aesthetics, which suits activewear, supplement, and coaching brands.
9. Steph Claire Smith
@stephclairesmithSteph Claire Smith moved from modeling to co-founding Kic, the Melbourne wellness app and community she runs with Laura Henshaw, and her feed covers training, motherhood, and the business with a relaxed, candid tone.
Her audience is young Australian women, which suits wellness, activewear, and family brands.
10. Sarah's Day
@sarahs_daySarah Stevenson, known as Sarah's Day, built a wellness following on YouTube from Sydney with workouts, recipes, and vlogs, then launched the skincare line Sunee and a string of activewear collaborations. Her feed is warm and family-driven.
Her audience is loyal and wellness-focused, which suits skincare, activewear, and food brands.
11. Shani Grimmond
@shanigrimmondShani Grimmond is one of Australia's biggest beauty YouTubers, with tutorials, hauls, and lifestyle vlogs that built a loyal audience from Sydney. Her feed is beauty-first with fashion and travel woven in.
Her audience is young women who buy what she reviews, which suits beauty and fashion brands.
12. Chloe Morello
@chloemorelloChloe Morello was one of the first Australian beauty vloggers and remains one of the most trusted, with makeup tutorials and product reviews that have shaped what a generation of Australians buys.
Her audience is beauty enthusiasts across Australia and beyond, which suits makeup and skincare brands.
13. Jono Castano
@jonocastanoaceroJono Castano is the Sydney trainer behind Acero gym whose client list, including Rebel Wilson during her much-covered health transformation, made him one of the most visible fitness figures in Australia.
His audience is fitness-minded and celebrity-curious, which suits gym, supplement, and activewear brands.
14. Ashy Bines
@ashybinesAshy Bines built one of Australia's first online fitness businesses from the Gold Coast, with the Bikini Body Challenge, an app, and years of transformation content that made her a household name in Australian fitness.
Her audience is women focused on results, which suits fitness, nutrition, and activewear brands.
15. Zoë Foster Blake
@zotheysayZoë Foster Blake is an author and the founder of Go-To Skincare, one of the biggest Australian beauty success stories of the past decade, and her feed mixes product, writing, and family with a sharp sense of humor.
Her audience is women who trust her taste, which suits beauty and lifestyle brands, and she is a reference point for any of the beauty brands looking for influencers.
16. Elyse Knowles
@elyse.knowlesElyse Knowles is a model who won The Block in 2017 and now shares life in Byron Bay with her partner and children, with a feed built on surf, home, and family.
Her audience is lifestyle-minded and coastal, which suits home, fashion, and family brands.
17. Sophie Monk
@sophiemonkSophie Monk went from the pop group Bardot to hosting Love Island Australia and Beauty and the Geek, and her feed carries the same self-deprecating humor that made her one of Australia's most-liked television personalities.
Her audience is broad and mainstream, which suits beauty, home, and everyday consumer brands.
18. Abbie Chatfield
@abbiechatfieldAbbie Chatfield turned a run on The Bachelor into a media career, with the podcast It's A Lot, radio hosting, and a feed that is outspoken on politics and dating in a way most Australian creators avoid.
Her audience is young, engaged, and opinionated, which suits brands comfortable with a candid voice.
19. Jadé Brycki
@jadetunchyJadé Brycki, formerly Tuncdoruk, is one of Sydney's most-followed fashion creators, with outfit content, interiors, and a feed that has grown into married life and motherhood.
Her audience is style-conscious Australian women, which suits fashion, home, and beauty brands.
20. Nadia Bartel
@nadiabartelNadia Bartel built a Melbourne fashion following and then a fashion business, founding the label Henne, and her feed mixes the brand, motherhood, and Melbourne style.
Her audience is fashion-first, which suits apparel, beauty, and lifestyle brands.
21. Zac Perna
@zacpernaZac Perna is one of Australia's biggest fitness YouTubers, with training, nutrition, and lifestyle content from Melbourne that reaches a young, global audience.
His audience is young men who lift, which suits supplement, equipment, and apparel brands.
22. Alex Hayes
@alexhayesAlex Hayes is a surf and lifestyle creator from Sydney's Northern Beaches whose beach content, travel, and candid vlogs built an audience well beyond the surf world.
His audience is young and coastal, which suits surf, travel, and lifestyle brands.
23. Jesinta Franklin
@jesinta_franklinJesinta Franklin won Miss Universe Australia in 2010 and built a modeling and media career before her feed turned toward family life with her husband, AFL great Lance Franklin, and their children.
Her audience is fashion-minded and family-oriented, which suits beauty, fashion, and family brands.
24. Laura Henshaw
@laura.henshawLaura Henshaw co-founded the wellness platform Kic with Steph Claire Smith and runs it as CEO, and her feed mixes running, business, and a straight-talking take on wellness culture.
Her audience is young Australian women interested in fitness and careers, which suits wellness, activewear, and business brands.
25. Sam Fricker
@sam.frickerSam Fricker dived for Australia at the Tokyo Olympics and built a creator career on the side, with behind-the-scenes training content and a young audience that followed him from TikTok to Instagram.
His audience is young and sports-minded, which suits apparel, nutrition, and youth brands.
Top Australian Influencers at a Glance
Here is the full ranking of the top Australian influencers side by side, sorted by follower count, with each creator's handle, reach, and signature credit. Every profile was confirmed individually, and counts reflect September 2026 figures shown the way Instagram displays them.
| # | Creator | Followers | Known For | |
|---|---|---|---|---|
| 1 | Tammy Hembrow | @tammyhembrow | 16.2M | Fitness creator turned founder of Saski Collection and the Tammy Fit app |
| 2 | Robert Irwin | @robertirwinphotography | 9.9M | Wildlife photographer, Australia Zoo conservationist, host of I'm a Celebrity Australia |
| 3 | Bindi Irwin | @bindisueirwin | 6.1M | Conservationist, Dancing with the Stars winner, and mother sharing life at Australia Zoo |
| 4 | Emily Skye | @emilyskyefit | 2.5M | Fitness creator behind the Emily Skye FIT app, candid about postpartum training |
| 5 | Chloe Ting | @chloe_t | 2.3M | Melbourne creator whose free home-workout challenges became a global phenomenon |
| 6 | Wengie | @wengie | 1.9M | Sydney-raised YouTube star with a global audience, singer and creator |
| 7 | Pia Muehlenbeck | @piamuehlenbeck | 1.9M | Lawyer turned creator and founder of the activewear label Slinkii |
| 8 | Lauren Simpson | @laurensimpson | 1.7M | WBFF Bikini World Champion and trainer with a global following |
| 9 | Steph Claire Smith | @stephclairesmith | 1.4M | Model turned co-founder of the wellness platform Kic |
| 10 | Sarah's Day | @sarahs_day | 1.2M | Sydney wellness YouTuber and founder of the skincare line Sunee |
| 11 | Shani Grimmond | @shanigrimmond | 1.1M | One of Australia's biggest beauty YouTubers |
| 12 | Chloe Morello | @chloemorello | 1.0M | One of the first Australian beauty vloggers, still a leading voice |
| 13 | Jono Castano | @jonocastanoacero | 999K | Sydney celebrity trainer known for training Rebel Wilson |
| 14 | Ashy Bines | @ashybines | 964K | Gold Coast fitness founder behind the Ashy Bines Bikini Body Challenge |
| 15 | Zoë Foster Blake | @zotheysay | 772K | Author and founder of Go-To Skincare |
| 16 | Elyse Knowles | @elyse.knowles | 739K | Model and The Block winner sharing Byron Bay life |
| 17 | Sophie Monk | @sophiemonk | 719K | Singer turned TV host of Love Island Australia and Beauty and the Geek |
| 18 | Abbie Chatfield | @abbiechatfield | 586K | Podcaster and radio host who turned reality fame into a media career |
| 19 | Jadé Brycki | @jadetunchy | 535K | Sydney fashion and lifestyle creator |
| 20 | Nadia Bartel | @nadiabartel | 518K | Melbourne creator and founder of the fashion label Henne |
| 21 | Zac Perna | @zacperna | 500K | Melbourne fitness YouTuber known for training and nutrition content |
| 22 | Alex Hayes | @alexhayes | 375K | Surf and lifestyle creator from Sydney's Northern Beaches |
| 23 | Jesinta Franklin | @jesinta_franklin | 358K | Model and former Miss Universe Australia |
| 24 | Laura Henshaw | @laura.henshaw | 341K | Co-founder and CEO of the wellness platform Kic |
| 25 | Sam Fricker | @sam.fricker | 328K | Olympic diver turned creator |
The Australian Export: Why Fitness and Beauty Creators Travel So Well
Audiences mostly overseas: English-language workouts filmed in year-round sun.
Tutorials that shaped what a generation of Australians buys, from early YouTube on.
Many of these creators run their own labels and read a brief from both sides.
Australian creators sell to the world at a rate no market this size matches. Tammy Hembrow, Chloe Ting, and Emily Skye have audiences that are mostly overseas, thanks to English-language content, a beach culture that photographs well year-round, and a head start in fitness and beauty video that dates back to early YouTube.
Fitness and beauty have the real depth, and many of these creators are brands themselves: Saski, Kic, Slinkii, Go-To, Sunee, and Henne all began with someone on this list. Regulation is the catch. Health claims fall under the Therapeutic Goods Administration, alcohol and gambling have their own codes, and every paid post needs an ad label. Our guide to health and wellness influencer marketing covers claims that survive both.
Briefing an Australian Creator From Overseas
The seasons are upside down. Christmas falls in high summer, Black Friday lands in late spring, and a Northern Hemisphere summer campaign arrives in mid-winter, so plan around Australia Day in late January, Easter in autumn, and the December peak rather than copying a northern calendar.
Two checks before the brief: the product must ship to Australia at a sensible price in Australian dollars, because audiences call out anything that does not, and Sydney runs sixteen hours ahead of Los Angeles, so approvals and go-live times need a shared calendar. Our Ainfluencer review shows how a marketplace handles the rest, from filtering by country and niche to escrow until approval.
Conclusion
From Tammy Hembrow at number one to Sam Fricker at number 25, these are the top Australian influencers of 2026, ranked by live follower counts and confirmed one profile at a time. The list covers the fitness founders who built global businesses, the Irwins and their conservation empire, beauty creators, television personalities, and the models and podcasters who round out Australian social media.
Australia is one English-speaking market among several. If you are planning across the Commonwealth, our roundup of the top UK influencers is the natural next stop. Pick the creators whose audience actually lives where you sell, hit follow, and study how they turn an Australian summer into content the whole world watches.
Frequently Asked Questions
Who is the most-followed Australian influencer on Instagram?
On this list, Tammy Hembrow leads with 16.2 million followers, followed by Robert Irwin (9.9M) and Bindi Irwin (6.1M). Australian actors and athletes have larger accounts, but we focused on creators and personalities whose audiences were built on social media rather than on film, sport, or music.
How were these Australian influencers selected and ranked?
We shortlisted Australian creators and social-first personalities, left out actors, athletes, and musicians famous for other reasons, then ranked by live Instagram follower count in September 2026. Every account was verified as a real, public profile, and only embeddable profiles were included, which is why a few well-known names such as Kayla Itsines are absent.
Do Australian influencers reach audiences outside Australia?
The biggest ones mostly do. Fitness and beauty creators like Tammy Hembrow, Chloe Ting, and Emily Skye have audiences that are largely American and European, while television personalities and Melbourne or Sydney lifestyle creators have audiences that are mostly Australian. Check audience location before deciding what a creator is for.
How much do Australian influencers charge?
Rates are quoted in Australian dollars and the biggest names here sit at international levels, with several thousand dollars per post and more for campaigns. Mid-size creators between 300K and 1 million typically land in the low thousands, and micro creators under 100K often work for a few hundred dollars or gifted product.
What should overseas brands know before working with Australian creators?
Three things. The seasons are inverted, so Christmas is a summer event and Black Friday lands in spring. Health, supplement, alcohol, and gambling claims are tightly regulated, and sponsorship must be clearly disclosed. And the product has to be available in Australia at a sensible price, or the audience will call it out.
How can a brand find Australian influencers on a smaller budget?
Look at city-based creators in Sydney, Melbourne, Brisbane, and Perth with 5K to 100K followers, whose audiences are local and whose engagement is far higher. A free marketplace like Ainfluencer lets you filter creators by country, niche, follower range, and engagement, then hold payment in escrow until the content is approved.
