There are two Dutch internets. One posts in English and sells to the world: a beauty YouTuber from Brabant with eighteen million followers, a hair-care founder from a beekeeping family, and a Victoria's Secret Angel turned vlogger. The other posts in Dutch and owns a country of seventeen million, led by a vlogger who has filmed almost daily for a decade. The 15 Dutch influencers below come from both.
The split matters more than the follower count, because a Dutch-language audience of a million can be worth more to a brand selling in the Netherlands than an English-language audience of ten. Footballers, singers, and actors famous for other reasons are out. The infographic below sorts the 15 by internet, and for casting the home team city by city our guide on how to find local influencers applies.
Best Dutch Influencers to Follow in 2026
Ranked by Instagram following, these are the 15 top Dutch influencers right now, each with a verified public profile and a distinct lane. The list runs from the beauty and fashion names the whole world follows to the vloggers, challenge channels, comedians, and presenters that seventeen million Dutch people watch in their own language.
Nikkie de Jager built NikkieTutorials into one of the biggest beauty channels in the world from a small town in Brabant, hosted the Eurovision Song Contest in Rotterdam in 2021, and launched her own beauty brand, Nimya. She is the most-followed Dutch person online by a wide margin.
Her audience is global and beauty-obsessed, which suits makeup, skincare, and lifestyle brands, and she is the reference case for beauty influencer marketing in Europe.
Romee Strijd walked as a Victoria's Secret Angel and then did what few models do, turning a YouTube channel into a second career with vlogs about wellness, pregnancy, and family life that reach millions. Her feed is fashion, fitness, and motherhood.
Her audience is global and fashion-first, which suits fashion, beauty, and family brands, and she also appears on our list of the top Instagram models.
Negin Mirsalehi turned an Amsterdam fashion blog into one of the biggest creator followings in Europe, then turned six generations of family beekeeping into Gisou, the honey-infused hair-care brand now sold worldwide. Her feed is fashion, travel, and the business.
Her audience is global and affluent, which suits luxury fashion, beauty, and travel brands.
Enzo Knol is the Netherlands' most famous vlogger, with more than a decade of daily YouTube videos that made him a household name for Dutch teenagers and their parents, plus merchandise, books, and a gaming channel.
His audience is Dutch, young, and loyal, which suits consumer, gaming, and food brands, and he is the Dutch reference case for YouTube influencer marketing.
Monica Geuze built one of the Netherlands' biggest vlog followings and turned it into a podcast, television work, and a feed of fashion, motherhood, and Amsterdam life that keeps her among the most-followed Dutch women online.
Her audience is young Dutch women, which suits fashion, beauty, and family brands.
StukTV is the trio of Giel, Stefan, and Thomas whose challenge and prank videos built one of the biggest YouTube channels in the Netherlands, with feature films and live shows following the channel.
Their audience is young and Dutch, which suits consumer, gaming, and entertainment brands.
Kelvin Boerma, known as Kalvijn, has been a fixture of Dutch YouTube for a decade, with challenge videos, collaborations across the Dutch creator scene, and a feed of travel and everyday life.
His audience is young Dutch viewers, which suits consumer, gaming, and food brands.
Fred van Leer is a Rotterdam stylist whose television makeover and wedding-dress shows made him one of the best-known fashion personalities in the Netherlands, with a feed of outfits, red carpets, and humor.
His audience is mainstream Dutch, which suits fashion, beauty, and home brands.
Jade Anna van Vliet built a following on YouTube with beauty, lifestyle, and vlogs, then moved into television with a feed that mixes fashion, travel, and presenting work.
Her audience is young Dutch women, which suits fashion, beauty, and lifestyle brands.
Sanne Vloet walked for Victoria's Secret and the big fashion houses, then built a YouTube channel around wellness, food, and life between Amsterdam and New York that gave her a creator audience of her own.
Her audience is international and wellness-minded, which suits fashion, beauty, and wellness brands.
Juultje Tieleman built one of the largest Dutch beauty followings on YouTube with makeup tutorials and lifestyle vlogs, and her Instagram carries the looks to nearly a million followers.
Her audience is young Dutch women, which suits makeup, skincare, and fashion brands.
Anna Nooshin arrived in the Netherlands from Iran as a child and became one of its best-known fashion creators, founding the platform NSMBL, writing books, and presenting television with a feed of style, travel, and honesty.
Her audience is Dutch women in their twenties and thirties, which suits fashion, beauty, and travel brands.
Dylan Haegens built one of the Netherlands' biggest YouTube channels on sketch comedy, then took the characters to the cinema with his own feature films, and his feed mixes sketches, family, and behind the scenes.
His audience is Dutch families and teenagers, which suits consumer, entertainment, and food brands.
Bibi Breijman built a loyal following with lifestyle and family vlogs, and her feed of home, motherhood, and life with her musician partner keeps her among the most-followed Dutch vloggers.
Her audience is Dutch women and young families, which suits home, family, and beauty brands.
Nienke Plas is a comedian whose sharp, funny videos built a following on YouTube and Instagram before television and theater followed, and her feed keeps the same candid humor.
Her audience is Dutch women who want humor with honesty, which suits consumer, beauty, and entertainment brands.
Top Dutch Influencers at a Glance
Here is the full ranking of the top Dutch influencers side by side, sorted by follower count, with each creator's handle, reach, and signature credit. Every profile was confirmed individually, and counts reflect September 2026 figures shown the way Instagram displays them.
| # | Creator | Followers | Known For | |
|---|---|---|---|---|
| 1 | NikkieTutorials | @nikkietutorials | 18.5M | The most-followed Dutch creator, beauty YouTuber, Nimya founder, and Eurovision 2021 host |
| 2 | Romee Strijd | @romeestrijd | 7.7M | Victoria's Secret Angel who became a YouTube vlogger and mother of two |
| 3 | Negin Mirsalehi | @negin_mirsalehi | 6.8M | Fashion creator turned founder of the hair-care brand Gisou |
| 4 | Enzo Knol | @enzoknol | 2.1M | The Netherlands' most famous vlogger, with a decade of daily videos |
| 5 | Monica Geuze | @monicageuze | 1.5M | Vlogger and podcaster, one of the Netherlands' most-followed women |
| 6 | StukTV | @stuktv | 1.4M | Challenge-video trio with one of the biggest YouTube channels in the Netherlands |
| 7 | Kalvijn | @kalvijn | 1.0M | YouTuber Kelvin Boerma, a fixture of Dutch YouTube for a decade |
| 8 | Fred van Leer | @fredvanleer | 1.0M | Stylist and television presenter with a flamboyant fashion feed |
| 9 | Jade Anna van Vliet | @jadeanna | 1.0M | YouTuber turned television personality |
| 10 | Sanne Vloet | @sannevloet | 954K | Model whose wellness vlogs built a second audience on YouTube |
| 11 | Juultje Tieleman | @juultjetieleman | 952K | Beauty YouTuber with one of the largest Dutch beauty followings |
| 12 | Anna Nooshin | @annanooshin | 935K | Fashion creator, author, and founder of the platform NSMBL |
| 13 | Dylan Haegens | @dylanhaegens | 812K | Sketch comedy YouTuber who turned his channel into feature films |
| 14 | Bibi Breijman | @bibibreijman | 664K | Lifestyle vlogger whose family content reaches a loyal Dutch audience |
| 15 | Nienke Plas | @nienkeplas | 632K | Comedian and creator known for sharp, funny videos |
Two Dutch Internets: The Exporters and the Home Team
The exporters are the names foreign brands already know, and their audiences prove it: NikkieTutorials, Negin Mirsalehi, and Romee Strijd have followers mostly in the United States, Britain, and beyond. Booking them buys global beauty and fashion reach with a Dutch address, which is why so many of the beauty brands looking for influencers start here.
The home team is the better buy for anything sold in the Netherlands. Enzo Knol, StukTV, and Monica Geuze reach Dutch teenagers and young families in their own language, with a familiarity a global creator cannot fake, and their rates reflect a market of seventeen million rather than a global one.
Working With Dutch Creators: Directness, Disclosure, and the Reclame Code
Dutch creators are direct. They will tell you a product does not fit, negotiate plainly, and decline briefs they do not believe, which makes the ones who say yes unusually credible. Rates are quoted in euro, the exporters at international levels and the home team well below them for comparable Dutch reach.
Disclosure is governed by the Dutch advertising code for social media, which requires paid and gifted content to be clearly labeled, with the media regulator behind it for larger channels. Our Ainfluencer review shows how a marketplace handles the rest, from filtering by country and niche to holding payment in escrow until the content is approved.
Conclusion
From NikkieTutorials at number one to Nienke Plas at number 15, these are the top Dutch influencers of 2026, ranked by live follower counts and confirmed one by one. The list covers the exporters who sell beauty and fashion to the world in English and the home team who own the Netherlands in Dutch, from daily vloggers and challenge channels to comedians, a stylist, and a beekeeping family's global brand.
The Netherlands sits between two much larger markets. If you are planning across the border, our roundup of the top German influencers is the natural next stop. Pick the internet that matches where you sell, brief plainly, and label the ad.
Frequently Asked Questions
Who is the most-followed Dutch influencer on Instagram?
NikkieTutorials leads with 18.5 million followers, more than double the next name, followed by Doutzen Kroes, Romee Strijd (7.7M), and Negin Mirsalehi (6.8M). We left Doutzen Kroes off this list as a model rather than a creator, which makes Romee Strijd, who runs a YouTube channel alongside her modeling, the second-ranked name here.
How were these Dutch influencers selected and ranked?
We shortlisted Dutch creators, vloggers, comedians, and social-first founders and presenters, left out footballers, singers, actors, and models famous for other reasons, then ranked by live Instagram follower count in September 2026. Every account was verified as a real, public profile, and only embeddable profiles were included, which is why names such as Furtjuh and Kaj Gorgels are absent.
Why do some Dutch influencers post in English and others in Dutch?
Because the Netherlands is small and its people speak English well, so beauty, fashion, and modeling creators go global in English while vloggers, comedians, and television personalities build audiences at home in Dutch. The two groups have almost no audience overlap, and a brand selling in the Netherlands is usually better served by the Dutch-language home team.
How much do Dutch influencers charge?
Rates are quoted in euro. The global names such as NikkieTutorials and Negin Mirsalehi sit at international levels, with five figures per post and more for campaigns. Home-team creators between 600K and 2 million followers typically land in the low thousands, and micro creators often work for a few hundred euro or product.
What are the disclosure rules for influencer posts in the Netherlands?
The Dutch advertising code for social media and influencer marketing requires paid partnerships, gifted products, and affiliate content to be clearly labeled as advertising, and larger channels also fall under the Dutch media regulator. Brands and creators share responsibility, so the label goes on every commercial post.
How can a brand find Dutch influencers on a smaller budget?
Look at Dutch-language creators with 10K to 200K followers in Amsterdam, Rotterdam, Utrecht, and beyond, whose audiences are local and whose engagement is far higher than the global names. A free marketplace like Ainfluencer lets you filter creators by country, niche, follower range, and engagement, then hold payment in escrow until the content is approved.
