YouTube is one of the top three social media platforms for influencer marketing. But managing a YouTube influencer campaign can be complex, like finding the right creators, negotiating deals, producing engaging content, and tracking performance. That’s where YouTube influencer marketing agencies come in.
In this comprehensive guide, I review 20 of the best agencies for YouTube influencer marketing. Each agency review covers their features and services, pros and cons, and pricing.
Let’s take a look at our list.
Top 20 YouTube Influencer Marketing Agencies
Below are 20 of the best agencies to find YouTube influencers and manage effective campaigns. Let’s take a look at them:
1. Moburst
Moburst is one of the best YouTube influencer marketing agencies, known for award-winning influencer campaigns.
They handle influencer marketing across major platforms, including YouTube, with a dedicated team focused on YouTube content like tutorials, product reviews, and how-to videos. They’ve even worked with YouTube directly, which says a lot about their expertise.
Services: Their key services include vetting and recruiting creators, developing creative strategies, executing campaigns with real-time optimization, and monitoring performance.
- Founded: 2013 (HQ in New York; offices in San Francisco, Tel Aviv, London)
- Notable Clients: Samsung, YouTube, Redefine Meat, Shopkick
- Specialty: Full-service digital marketing with strong YouTube and mobile expertise.
| ✅Pros | ❌Cons |
| Award-Winning Campaigns: Proven high-ROI influencer strategies. | High Budget: Minimum project size around $20,000, with rates ~$150–$200/hour. |
| Global Reach: International presence with a diverse influencer network. | Enterprise Focus: Best suited for startups and larger brands, less ideal for small businesses. |
| Data-Driven Approach: Combines storytelling with analytics and optimization. |
Pricing: Projects start at $20,000+ (Moburst’s minimum campaign size) with hourly billing in the $150–$200 range.
2. The Shelf
The Shelf is another one of the top YouTube influencer marketing agencies known for combining creativity with smart data.
With 9+ years of experience and insights from over 1 billion social posts, they match brands with their ideal creators and deliver high-ROI campaigns. From strategy to execution and performance tracking, this YouTube influencer marketing agency handles it all.
Services: Key YouTube services include strategy for brand integrations, content amplification, deep performance tracking, and creative campaign development.
- Founded: 2011 (New York, USA)
- Notable Clients: Lenox, KISS Cosmetics, American Standard, EOS
- Specialty: Data-first influencer marketing with robust analytics.
| ✅Pros | ❌Cons |
| Deep Analytics: Uses big data to find influencers with the right audience and engagement. | High Minimum Spend: Requires a project budget of $100,000+, making it less accessible for smaller brands. |
| Full-Service Management: Handles everything from planning to outreach, content creation, and optimization. | Niche Focus on ROI: Prioritizes data-driven performance, which may not suit brands looking for a more relationship-based approach. |
| Global Storytelling Network: Connects brands with a diverse pool of creators for authentic messaging. |
Pricing: Starts at $100,000 minimum. The Shelf typically charges $150–$199 per hour for its team’s work.
3. The Influencer Marketing Factory
IM Factory is a top agency and industry expert, known for its reports and guides. They blend hands-on campaign management with data-driven strategies to boost ROI.
For YouTube campaigns, they start by fully understanding a brand’s vision and goals. From there, they match brands with the perfect YouTube creators and handle everything.
Services: Key YouTube services include influencer sourcing, branded content strategy, campaign management, and in-depth performance analysis.
- Founded: 2018 (Miami, USA, with NYC office)
- Notable Clients: Google, Dunkin’ Donuts, SONY Music, Warner Music Group
- Specialty: ROI-driven influencer campaigns across YouTube, TikTok, and Instagram.
| ✅Pros | ❌Cons |
| Focuses on measurable ROI and KPI-driven results. | Requires a minimum budget of $20,000. |
| Handles all legal and compliance needs. | Limited availability due to boutique size. |
| Prioritizes authentic, storytelling-based content. |
Pricing: Starts around $20K minimum for a campaign. Pricing is customized per project scope, and the focus is on ROI; expect them to discuss projected returns far exceeding the spend.
4. SmartSites
SmartSites is a digital marketing agency that includes YouTube influencer marketing as part of its services.
They use YouTube features like long-form videos, Shorts, and community posts to support brand campaigns. With over 130 videos on their own channel, they have hands-on experience with the platform.
- Founded: 2011 (New Jersey, USA)
- Notable Clients: Porsche, Rakuten, PokerStars, Harvard University
- Specialty: Full-service digital marketing agency with strong YouTube presence.
| ✅Pros | ❌Cons |
| Expertise | Communication Issues |
| Content Creation Support | Insufficient Guidance |
| Small & Mid-Size Business Friendly | Miscommunication |
| Lack of Clarity | |
| Poor Customer Support |
Pricing: Customized pricing based on the services and scope of the project.
5. Ubiquitous
Ubiquitous may be a newer name in the industry, but it’s quickly become a go-to influencer marketing agency. While it was first made for TikTok, it now covers YouTube and Instagram as well.
Their strategy covers everything from campaign planning and influencer selection to content production and real-time performance tracking.
Services: Full-service YouTube marketing, high-impact campaigns that maximize reach, engagement, and long-term growth.
- Founded: 2021 (Los Angeles, USA)
- Notable Clients: Amazon, Adobe, McDonald’s, Doritos, Target
- Specialty: Fast-growing agency bridging TikTok, Instagram, and YouTube influencer marketing.
| ✅Pros | ❌Cons |
| Strong cross-platform expertise, leveraging TikTok insights for better YouTube engagement. | Higher budget requirement—minimum project size is $20,000. |
| Creator-first approach ensures authentic, high-engagement content. | Rapid growth may lead to occasional process adjustments. |
| Real-time analytics optimize campaigns for maximum impact. |
Pricing: $20,000 minimum campaign budget (with typical pricing models similar to other agencies in the $150–$200/hour range).
6. The Outloud Group
The Outloud Group is one of the top YouTube Influencer marketing agencies in the USA. They stand out as an agency that specializes almost entirely in YouTube and podcast influencer marketing.
They’ve been working with YouTube creators since 2008, long before influencer marketing became mainstream
Services: YouTube influencer strategy, creator matchmaking, campaign management, creative integration (dedicated videos, shoutouts), performance tracking, and long-term brand-creator partnerships.
- Founded: 2008 (Detroit, USA)
- Notable Clients: NordVPN, Fiverr, GrubHub, Policygenius, Rocket Money
- Specialty: An influencer agency specializing in YouTube with 15+ years of experience
| ✅Pros | ❌Cons |
| YouTube Focus & Historical Data | YouTube-Centric |
| Top Creator Relationships | Higher Budget for Quality |
| Full-Funnel Mindset |
Pricing: $100,000 minimum project size. They often structure year-long sponsorship programs or multi-video deals.
7. Collab Asia
Collab Asia is a YouTube-certified agency that works with brands in Asian markets. They focus on adapting content to fit the culture of each country rather than just translating it.
Their work covers campaign planning, channel management, audience growth, ad placements, and digital rights across regions like Korea, Japan, China, and Southeast Asia.
Services: Campaign strategy, YouTube influencer matchmaking, content and message localization, YouTube channel management, audience growth, ad placements, and digital rights management.
- Founded: 2017 (Seoul, Korea with offices across Asia: Tokyo, Hong Kong, Singapore, Manila, Jakarta, Kuala Lumpur, Shenzhen, Mumbai)
- Notable Clients: EA (Electronic Arts), Dior, LG, Maybelline, TikTok, Sony
- Specialty: Influencer network and digital talent management focused on the Asia-Pacific region.
| ✅Pros | ❌Cons |
| Good network coverage in key APAC regions (Korea, Japan, China, Southeast Asia) | Primarily Asia-focused |
| Strong understanding of cultural differences across Asian markets | Limited transparency on pricing |
| Offers a full range of services from campaign strategy to content localization | Dependence on local creators |
8. SugarFree
SugarFree became known early on for its work with TikTok, even before the platform blew up.
They helped create influencer campaigns that boosted TikTok’s early engagement, including one campaign that got over 3 million interactions and a 600% ROI for TikTok. While TikTok is their main focus, they also work with YouTube and other social platforms.
Services: YouTube influencer campaign strategy, creator partnerships, storytelling-driven content, and talent matchmaking.
- Founded: 2017 (Los Angeles, USA & Austin, USA)
- Notable Clients: TikTok, Airbnb, Gillette, Swarovski, NBC
- Specialty: Trendsetting influencer agency known for explosive social campaigns (especially TikTok, with YouTube extensions).
| ✅Pros | ❌Cons |
| Trendsetter Agency | Minimum project costs $100,000+ |
| Access to Top Creators | Limited transparency on pricing |
| Focus on ROI and Engagement | TikTok-Centric History |
Pricing: Starts at $100K. For campaigns involving top talent, budgets can be significantly higher.
9. August United
August United is a full-service influencer marketing agency focused on modern, audience-first campaigns.
They offer YouTube influencer matchmaking, in-house content production, community management, and unique experiences like brand-influencer retreats to build stronger, long-term partnerships.
Services: Influencer matchmaking, in-house content production, audience-first campaign strategy, and relationship-building experiences like influencer brand retreats.
- Founded: 2015 (Tempe, Arizona, USA)
- Notable Clients: Samsung, Microsoft, Kroger, Purex, Persil
- Specialty: Full-service influencer marketing with emphasis on community and creativity.
| ✅Pros | ❌Cons |
| Relationship Building | Higher Minimum Investment |
| Creative Content Production | Less Tooling, More Hands-On |
| Community Management |
Pricing: $50K minimum. They likely work on a retainer or project fee basis, which covers strategy, influencer fees, production, and management.
10. Fanbytes by Brainlabs
Fanbytes made a name for itself by helping brands “win the hearts of Gen Z” on social media. Now, as part of Brainlabs (a global marketing agency network), Fanbytes retains its youth-culture focus.
Fanbytes often integrates YouTube influencer campaigns with TikTok and Snapchat to create multi-platform momentum.
Services: Gen Z-focused YouTube influencer campaigns, combining creator partnerships, content production, and performance tracking.
- Founded: 2017 (London, UK) – Acquired by Brainlabs in 2022
- Notable Clients: UK Government, Deliveroo, Burger King, UGGS
- Specialty: Influencer marketing targeting Gen Z audiences, across TikTok, YouTube, Snapchat, etc.
| ✅Pros | ❌Cons |
| Gen Z Expertise | Limited Older Audience Reach |
| Innovative Formats | Cultural Niche |
| Agile and Data-Driven |
Pricing: Minimum campaign size is around $5,000
11. NeoReach
NeoReach started as an influencer analytics platform and has evolved into one of the best influencer marketing agencies for major brands.
Their core strength is data; NeoReach uses a data-driven approach to find the perfect niche creators and predict campaign outcomes.
Services: NeoReach’s team handles campaign management end-to-end, from creative strategy and influencer outreach to execution and reporting.
- Founded: 2013 (San Francisco, USA)
- Notable Clients: Netflix, TikTok, NVIDIA, Macy’s, History Channel
- Specialty: Influencer marketing platform + agency with extensive data analytics (5M+ influencers database)
| ✅Pros | ❌Cons |
| Powerful Data Targeting | Not Suitable for Small Businesses |
| Fraud Prevention | Tech Emphasis |
| Cost Efficiency Focus |
Pricing: Starts at $50K.
12. Viral Nation
Viral Nation is a very famous name in YouTube influencer marketing agencies. For YouTube, they have built a network from micro-influencers to mega-influencers to organize global campaigns.
With locations across the USA, Canada, and the Caribbean, the agency specializes in end-to-end social media marketing with a strong focus on influencer talent.
Services: Content strategy, social media management, and even paid ads (e.g., sending PR packages to celebrities, amplifying influencer content via ads).
- Founded: 2014 (HQ: Ontario, Canada; offices across USA and Caribbean; active in 8+ countries)
- Notable Clients: Meta (Oculus Quest), Call of Duty, PUBG, Energizer, Bud Light
- Specialty: Global influencer marketing & talent agency with proprietary technology (CreatorOS).
| ✅Pros | ❌Cons |
| Database of great influencers | Requires a High Budget |
| Deep insights that help optimize campaigns with AI | Complex Offerings |
| 360° Approach |
Pricing: $50K–$200K+ range per campaign.
13. HireInfluence
HireInfluence is one of the more established agencies in influencer marketing, offering fully managed and customized YouTube campaigns.
They focus on creating memorable, experience-driven activations that go beyond standard YouTube posts to spark stronger audience connections.
Services: Their services include influencer strategy, creative concepting, creator sourcing, compliance, content approvals, paid media amplification, and performance tracking.
- Founded: 2011 (Offices: Houston, Los Angeles, New York, and Amsterdam)
- Notable Clients: Microsoft, McDonald’s, Oreo, Nickelodeon, Southwest Airlines
- Specialty: Premium boutique agency with experiential campaign focus.
| ✅Pros | ❌Cons |
| Highly Customized Campaigns | Requires a High Budget |
| Experienced Team | Selective Client Roster |
| End-to-End approach |
Pricing: Starts at $50K+. HireInfluence generally charges a management fee on top of influencer costs.
14. Obviously
Obviously is a well-known YouTube influencer marketing agency that works with big brands and offers full-service YouTube campaigns.
Obviously’s strength is the ability to mount campaigns of any size, from a handful of creators to thousands at once.
Services: Creative strategy, influencer sourcing/management, product shipment to influencers (they even do fulfillment logistics), content creation oversight, and paid amplification if needed.
- Founded: 2014 (Offices: New York, Los Angeles, San Francisco, Paris, Sydney)
- Notable Clients: Google, Converse, Bumble, Lyft, Ulta Beauty
- Specialty: Large-scale influencer campaigns for Fortune 500s, with proprietary platform tech.
| ✅Pros | ❌Cons |
| Scalability | Expensive for Small Brands |
| Advanced Platform | Less Boutique Personalization: |
| Full-Service Plus Logistics |
Pricing: $100K minimum to engage. Budgets can go much higher for expensive campaigns.
15. LTK
LTK (formerly rewardStyle) is a fashion-focused shopping and influencer marketing platform that offers full-service YouTube campaign support.
They use 10+ years of performance data and a large network of vetted creators to run sales-driven influencer marketing campaigns, with real-time insights and strong retail integration.
Services: Creator discovery, content amplification, data-driven insights, self-serve platform
- Founded: 2011 (Dallas, USA; global offices in London, Paris, São Paulo, Berlin, Shanghai, Sydney)
- Notable Clients: Walmart, L’Oréal, Mary Kay, Missguided
- Specialty: Influencer marketing and shopping platform, focused on retail/fashion lifestyle.
| ✅Pros | ❌Cons |
| Massive Influencer Network | Expensive for Small Brands |
| Shopping & Affiliate Expertise | Primarily a fashion influencer marketing platform, limited flexibility for non-fashion industries. |
| Global Reach |
Pricing: Starts at $50K for a managed campaign. The platform itself may charge a percentage of sales driven or a service fee.
16. MOMENTiQ
MOMENTiQ is a relatively new agency started by experienced professionals in the influencer space. They focus on large-scale awareness campaigns, especially on platforms like TikTok and YouTube.
While they specialize in reach, they also aim to create content that leaves a stronger, lasting impact, not just quick impressions.
Services: Large-scale YouTube campaigns focused on brand awareness, creator partnerships, and high-impact content tailored to specific goals.
- Founded: 2023 (Los Angeles, USA)
- Notable Clients: American Eagle, Ulta Beauty, Fashion Nova
- Specialty: High-impact TikTok and YouTube campaigns with millions of views.
| ✅Pros | ❌Cons |
| Massive Campaign Experience | High Budget & Big Brand Focus |
| Strategic Pairing of Creators & Events | Short Track Record (New Brand) |
| Future-Forward Vision |
Pricing: Starts at $50K+ per campaign.
17. Vireo Video
Vireo Video is a team of certified YouTube experts, many of whom are creators themselves. This gives Vireo a unique peer perspective when designing influencer campaigns; they understand both brand and YouTuber mindsets, and they’re one of the best influencer marketing agencies for YouTubers.
Services: YouTube-focused services including influencer sourcing, campaign strategy, SEO, content optimization, and performance reporting.
- Founded: 2016 (Vancouver, Canada)
- Notable Clients: Best Buy, Briogeo, Sparta Science, Booty Bands
- Specialty: YouTube-focused marketing agency (strategy, SEO, influencer campaigns).
| ✅Pros | ❌Cons |
| YouTube-Only Focus | Medium Budget Requirement |
| Proven ROI for E-commerce | Regional Presence |
Pricing: Starts around $5,000 for small projects. Vireo also charges approximately $150–$200/hour for its services.
18. The Goat Agency
The Goat Agency is a global influencer marketing firm known for data-driven YouTube campaigns. They manage everything in-house, from content creation to paid media, and even guarantee campaign results by adding influencers if KPIs aren’t met.
Services: Full-service campaign execution with influencer sourcing, content production, paid amplification, and performance analysis—plus guaranteed deliverables.
- Founded: 2015 (London, UK; offices in New York & Singapore)
- Notable Clients: Dell, Nivea, TurboTax (Intuit), Wayfair, Audi
- Specialty: Large international agency for ambitious, KPI-driven campaigns.
| ✅Pros | ❌Cons |
| End-to-End Capability | Higher Cost of Entry |
| Guaranteed Results | Enterprise Orientation |
| Global Scale |
Pricing: $50,000 minimum spend per campaign.
19. Carusele
Carusele focuses on real engagement and conversion-driven influencer marketing. They hand-select and manually vet YouTube influencers to fit the brand and then continuously optimize the campaign based on data.
Also, Carusele rejects superficial counts and instead measures engaged audiences and conversion metrics.
Services: Manually curated YouTube campaigns focused on real engagement, conversions, and paid content amplification.
- Founded: 2015 (HQ: Raleigh, NC, USA)
- Notable Clients: Starbucks, Pepsi, Walgreens, IKEA, Britax
- Specialty: Award-winning influencer agency with proprietary real-time analytics.
| ✅Pros | ❌Cons |
| Data-Driven Optimization | Higher Cost of Entry |
| Authenticity Focus | Smaller Team |
| Multi-Industry Experience |
Pricing: Starts at $20K+ for campaigns. Carusele typically works on project-based pricing, which means pricing can go higher than $20K.
20. Find Your Influence
The last agency on our top YouTube influencer marketing agencies is Find Your Influence.
This agency blends a platform and agency model to help brands run YouTube influencer campaigns. They offer tools for finding creators and a team for hands-on campaign support, with a strong focus on real-time tracking and performance.
Services: Influencer discovery, campaign management, content support, and real-time performance tracking for YouTube collaborations.
- Founded: 2013 (Scottsdale, Arizona, USA)
- Notable Clients: Walmart, Intel, L’Oréal, Lenovo
- Specialty: Long-running influencer marketing platform and agency with personalized service.
| ✅Pros | ❌Cons |
| Hybrid DIY + Managed Model | Higher Cost of Entry |
| Personalized Matching | The FYI software interface isn’t as slick as newer tools |
| Transparent ROI Tracking |
Pricing: Custom pricing, available upon request.
This is the end of our top YouTube influencer marketing agencies list. If you have come so far, you have probably noticed that all the agencies that are listed have one thing in common: High pricing.
There are no free YouTube Influencer marketing agencies, and they each get $50-200K for a single campaign. For a small and even mid-size business, affording these high expenses is nearly impossible, not to mention the risk of the campaign failing, then this would be all for nothing.
I am not sharing this to discourage you; rather, I want to recommend a platform that can deliver comparable results at no cost.
Ainfluencer is a free, DIY influencer marketplace with over 5M influencers in every niche ready to collaborate with brands. Let me explain more.
Ainfluencer: A Smart Alternative For YouTube Influencer Marketing Agencies
If you’re a brand that wants to tap into influencer marketing without breaking the bank or giving up control, Ainfluencer is your perfect match.
It’s the world’s first 100% free DIY influencer marketing platform, built to give you the power of an agency in a single, easy-to-use dashboard, with no fees or subscriptions required.
With over 5 million vetted creators, including YouTubers, TikTokers, and Instagram influencers, Ainfluencer lets you create, manage, and track campaigns in real-time, all without the need for a middleman.
Whether you’re a small business or a growing brand, Ainfluencer provides professional-grade tools for running effective influencer campaigns on your terms.
Key Features of Ainfluencer
✅AI-Powered Influencer Matching: Get smart recommendations for the best influencers based on your audience, goals, and niche, or search manually using filters like location, category, engagement rate, follower count, and more.
✅Built-in Communication Tools: Chat directly with creators, share briefs, negotiate deals, and finalize terms – all within the platform. No more messy email threads.
✅Secure Escrow Payment System: Only pay when influencers deliver. Ainfluencer holds your funds safely in escrow until content is completed, protecting both brands and creators.
✅Real-Time Campaign Management: Create unlimited campaigns, monitor performance, approve content, and receive notifications – all from a single dashboard or mobile app.
✅AI Video Translation: Let influencers translate YouTube content into 200+ languages to expand your global reach effortlessly.
✅Detailed Influencer Insights: Access deep analytics including audience demographics, engagement metrics, growth trends, and public ratings from other brands.
✅Affiliate Campaign Support: Generate trackable links and promo codes to run performance-based influencer programs and easily track ROI.
✅AI-Assisted Campaign Creation: Need help writing a brief or deciding on timing? Ainfluencer’s AI can guide you in building an optimized campaign from scratch.
✅Optional Managed Services: Prefer a little expert help? Ainfluencer also offers paid support for campaign setup, influencer vetting, and strategy – but only if you want it.
✅No Cost, Unlimited Access: Brands can run as many campaigns as they want, with no subscriptions or usage limits. Ainfluencer makes money by taking a small cut from influencer payments, not from you.
Ainfluencer is more than a platform, it’s a movement toward democratizing influencer marketing. With AI efficiency, deep insights, and unmatched transparency, you get everything agencies offer – minus the price tag.
Try it free and see why thousands of brands are switching to Ainfluencer!
Wrapping Up YouTube Influencer Marketing Agencies
In conclusion, there is no shortage of agencies doing great work. Some famous YouTube influencer marketing agencies include Viral Nation, Moburst, Obviously, and Hireinfluence. But like I said, they are very expensive and in a way, they only offer services to big brands.
So, for smaller to mid-size brands, choosing a reliable platform where you can control everything yourself can be a better option; some platforms like Ainfluencer are doing a great job. For brands that want to stay agile and still get serious results, it’s an option worth considering.
FAQs
Let’s review some frequently asked questions about YouTube influencer marketing agencies:
Q1. What Exactly Does a YouTube Influencer Marketing Agency Do?
YouTube influencer marketing agencies manage the entire campaign process—from finding YouTubers and negotiating deals to coordinating content and tracking performance. They handle the logistics so brands can reach audiences on YouTube without doing the heavy lifting.
Q2. How Much Does It Cost to Hire a YouTube Influencer Marketing Agency?
Agencies’ costs vary, but many agencies often require minimum campaign budgets of $30K or more. Fees cover both influencer payments and agency services. For smaller budgets, free platforms like Ainfluencer are a more affordable starting point.
Q3. How Do Agencies Find and Choose YouTube Influencers for a Campaign?
Agencies use search tools, databases, and industry contacts to shortlist influencers based on niche, audience, engagement, and content quality. Many blend data with human judgment to choose the best brand fit.
Q4. What Are the Benefits of Using an Agency vs. Managing YouTube Influencer Campaigns In-House?
Agencies offer experience, save time, provide access to top creators, and deliver strategic and creative input. However, managing in-house (or using tools like Ainfluencer) gives you more control and cuts costs—ideal if your team has the time and knowledge.
Q5. Are YouTube Influencer Marketing Agencies Worth It for Small Businesses?
Agencies bring value, but their high fees often exceed what small businesses can afford. If you’re on a tight budget, starting with a free platform like Ainfluencer or working directly with micro-influencers makes more sense. Agencies can come later as you scale.
