Top 23 FREE Influencer Marketing Platforms to Find Influencers in 2025

Free influencer marketing platforms help brands find and collaborate with creators without paying upfront. Some offer free influencer search tools, while others provide free trials to test their features.

Many influencer marketplaces include one or both options to support businesses of all sizes.

In this blog, we will introduce 23 free influencer marketing platforms, covering their features, pros, and cons. We will also explain what to consider when choosing an influencer marketing tool. Remember, Ainfluencer is the only 100% free platform on this list, so be sure to check it out.

Best 23 Free Influencer Marketing Platforms

Here’s a list of the top 23 free influencer marketing tools, their unique values, and pros and cons.

1. Ainfluencer

Ainfluencer is a 100% free, DIY, AI-powered marketplace that boasts a vast database of over 1M mega to nano-influencers on Instagram and TikTok.

The main interesting value of Ainfluencer, among many others, is that you never ever get charged for unlimited platform usage. Whether you want to search for influencers by various filters or get detailed insights into them, Ainfluencer is there for you.

It’s worth mentioning that Ainfluencer is not only useful for brands to run influencer marketing campaigns, but it can also help Instagram and TikTok influencers find great deals and collaborate with brands to make money. They can use Ainfluencer’s app to find the available campaigns and send their offers.

Now, it’s time to look deeper into this platform to see all its FREE features and discover its pros and cons.

Ainfluencer Features

1. Perfect Influencer Matches: Our smart matching connects you with influencers who fit your niche and audience perfectly.

2. Easy Communication Chat directly with influencers, negotiate deals, and manage collaborations all in one place.

3. Global Reach: Video translation features make your content understandable in multiple languages, reaching audiences worldwide.

4. Trustworthy Insights: Get accurate audience demographics and performance metrics directly from influencers’ social media analytics.

5. Transparent Reviews: See what other brands think about influencers with our public review and rating system.

6. Secure Payments: Our escrow system protects your funds until the influencer delivers, ensuring peace of mind.

7. Past Collaborations: Access detailed information about influencers’ past collaborations, including content created and brands worked with.

8. E-commerce Integration: Seamless integration with Shopify for launching campaigns and tracking performance. More integrations coming soon!

9. Built-in Affiliate Programs: Easily set up and manage affiliate programs with unique coupon codes and affiliate links.

10. Simple Campaign Creation: Get tailored suggestions based on your goals and target audience for optimized campaigns.

11. End-to-end Management: Our CRM system handles it all effortlessly from campaign creation to post-campaign reviews.

Ainfluencer Pros

• It’s 100% free.
• This free influencer marketing search tool is available for both iOS and Android.
• It includes a set of tools that an Instagram influencer needs to make deals with brands.
• Ainfluencer provides insights into influencers’ accounts and gives you more information about their engagement rate, their audience, and the quality score of their content.
• Secure Payment- Ainfluencer has an Escrow system that safeguards your payments to influencers and guarantees influencers receive their payments.

Ainfluencer Cons

• Its influencer database does not contain YouTube or Facebook influencers.

Note: The rest of the platforms on this list are not completely free like Ainfluencer. Some offer limited trials, while others only allow users to test their features before purchasing.

2.  Upfluence

Best known for its free influencer search tool, Upfluence allows you to search through a database of nearly 3M influencers on Instagram, YouTube, TikTok, Twitch, Pinterest, Twitter, and blogs, by location, for free. 

This free search tool also offers insights into creators, making it suitable for both marketers and brands who want to create location-based influencer marketing strategies.

However, Upfluence’s free influencer search tool is limited to basic data like bio. To access advanced insights, including follower count, engagement rates, and content categories, you should subscribe to the paid plans.

Moreover, Upfluence offers other free influencer marketing tools such as a fake follower checker, audit tool, and engagement checker for Instagram, YouTube, TikTok, Twitch, Pinterest, Twitter, and blogs. 

Pricing

While Upfluence provides free influencer marketing tools, it’s not a fully free platform. It offers different plans at custom pricing, but no free trial is available on the platform. 

Upfluence Features

• It has an AI-powered chatbot to auto-generate messages to your interested influencers.
• It has multiple campaign management features.
• You can monitor analytics and mentions on its free influencer database.
• You can also track the development of each influencer collaboration from a single dashboard

Upfluence Pros

• This platform gives you detailed metric reports of the data.
• It has a free Chrome plugin.
• The ability to generate individual affiliate links and promo coupons. 
• A personal manager for each client.
• Automated workflows including influencer outreach, content management, and more. 

Upfluence Cons

• It has only annual plans. Therefore, it is not a cost-effective solution for startups or small businesses who want to try a platform for short-term use. 
• It has a complex structure and may not be easy to use, at least for newbies.
• It lacks customization features for specific campaign needs.

3. Modash 

Modash is another top platform with free influencer marketing tools, including an influencer search tool, a fake follower checker, and an engagement rate calculator for Instagram, TikTok, and YouTube. 

With Modash’s free influencer discovery tool, you can search a vast database of 250M creators by country, city, or niche and get a list of top relevant influencers along with their follower count, engagement rate, fake followers, or most used hashtags.

That said, the free version is only limited to the top 20 influencers on the list. If you want to see the whole list and gain more insights, you should start a 14-day free trial. 

Still, Modash’s free search tool is more comprehensive than Upfluence as it offers more in-depth analytics for free. 

The fake follower checker is another free tool Modash provides for Instagram users. With this tool, you can check an influencer’s audience type — real people, influencers, mass followers, etc.

Plus, you’ll be able to view additional valuable metrics like engagement rate, average likes and comments, and popular content. 

Pricing

Modash has a 14-day free trial to get started with. The paid plans start at $299 per month. 

Modash Features

• Audience and influencer filters, including location, demographics, languages, interest, and more,
• Integration with Gmail to communicate with influencers,
• Auto-collect content from influencers,
• Track likes, comments, reach, impressions, CTRs, etc. 

Modash Pros

• It has a large database of over 250M influencers.
• It provides an integrated payment system, allowing seamless transactions.
• You can directly communicate with influencers on the platform.

Modash Cons

• It might be hard to navigate for beginners.
• The communication inbox features are limited.
• It doesn’t have bulk emailing features.

4. HypeAuditor

HypeAuditor has many free influencer marketing tools for Instagram, TikTok, YouTube, Twitter, and Twitch. Here are some of them:

• Engagement calculator for Instagram, TikTok, YouTube, and Twitter,
• Instagram account auditor to check for fake followers or engagement,
• Account quality checker for YouTube and TikTok,
• Pricing calculator for Instagram, TikTok, and YouTube,
• Account comparison for TikTok, Twitch, and Twitter.

More importantly, it offers a free influencer search tool, allowing you to search for top creators by location and niche, across Instagram, TikTok, and YouTube. You will then view data — the number of followers, engagement rate, and quality score — about each influencer. 

As shown in the image below, the list is only limited to the top 4 creators. To view the full list, you need to sign up for the platform.  

One of the most useful features of HypeAuditor is a free influencer checker. You can type a name in the search bar and get basic data about your favorite influencer, including follower growth and audience quality. 

Pricing

HypeAuditor follows a custom pricing model, meaning the exact costs depend on your needs. You can request a free demo to discuss details.  

HypeAuditor Features

• You can analyze and compare influencers.
• It’s free to sign up.
• It gives you information about influencers’ followers, accounts’ main topic, authentic engagement rate, etc.
• It is one of the free influencer platforms with a money calculator.
• You can run and manage influencer campaigns.

HypeAuditor Pros

• It gives you detailed reports of influencers.
• This influencer search platform has a fraud detection feature.
• You can track your campaigns easily. Easy campaign tracking. 

HypeAuditor Cons

• You can not connect with influencers on the platform.
• The categories assigned to influencers are not always accurate.

5. Influencer Hero

As one of the free influencer marketing platforms on our list, Influencer Hero benefits brands with free marketing tools, from free influencer finders to fake follower scanners.

 You’ll need to fill in a form, including your name, phone number, and business email to receive the lists on your inbox. 

 Let’s explore some of these free tools and how they can help you:

• Influencer finder for Instagram followers: this tool gives you a list of influencers who already follow you on Instagram,
• Influencer analytics tool: with these tools, you’ll access basic data (eng rate, audience demographics, eng rate, etc) about Instagram, TikTok, and YouTube influencers,
• Influencer lookalike tool: this one focuses on finding similar influencers to your target creators across Instagram, YouTube, and TikTok.

Pricing

Monthly plans start at $549, while quarterly and yearly packages cost $439 and $384 per month.

Influencer Hero Features

• A database of over 30M influencers on Instagram, TikTok, YouTube, and Facebook.
• AI-powered tools for bulk outreach and sending personalized messages.
• It also includes campaign boards for tracking multiple campaigns. 

Influencer Hero Pros

• It’s easy to navigate and set up. 
• It allows users to manage multiple campaigns from a single dashboard.
• It has a comprehensive suite of features for influencer discovery, campaign management, and more.

Influencer Hero Cons

• The tool has limited filtering options for influencer search.
• It doesn’t have an in-app messaging tool.
• The outreach process is time-consuming. 

6. Influence.co

With a free influencer search tool, a free Chrome extension, and a free basic plan Influence.co is in the sixth place on the list of free influencer marketing platforms. Let’s explore each feature.

The free search tool allows you to discover influencers based on category (niche), location, follower count, username, or even brands they’ve collaborated with. However, it’s only limited to Instagram influencers and to get the list, you need to create an account. 

In addition to the search tool, Influence.co has a free Chrome extension, Influencer Engage, which lets you gain valuable data about Instagram influencers — total reach, engagement rate, contact info, etc — with a single click. 

Finally, with the free basic plan, you’re allowed to create up to 3 lists of influencers and have 25 conversations per month. However, advanced features such as campaign reports and advanced demographics are only available in the Pro plan. 

Pricing

The Business Basics plan is all free, but the Pro plan starts at $600 per month. 

Influence.co Features

• It offers influencer search and discovery.
• It claims to offer verified influencers with verification badges.
• It also has campaign management tools, including direct messaging and performance tracking.

Influence.co Pros

• It is easy to navigate and user-friendly.
• You can search for influencers based on industry, budget, location, and niches.
• This free influencer platform gives you the ability to manage your marketing relationships.

Influence.co Cons

• Its database is not so large.
• Filtering options might not always give accurate results. 
• It has poor customer support.
• Its free version offers limited influencer search and conversation per month. 

7. StoryClash

Here’s another free influencer marketing platform with over 120M creators on its database. StoryClash provides two free features: One is a free AI visual search tool that enables you to search Instagram influencers by certain keywords like “a woman with curly hair”, for example. 

However, with the free version, you can only view a few influencers. So, you need to register for the paid plans to access the whole list. 

Another StoryClash’s free tool is Instagram Brand Rankings. This feature allows you to find the top-ranking brands in a certain niche and country based on the number of mentions from influencer collaborations. 

This tool only features the top 10 brands, and viewing more items requires a subscription to the paid plans.

Pricing

StoryClash costs €750 per month. It also has a custom-priced plan for enterprises. However, StoryClash doesn’t offer any free trial. 

Storyclash Features

• It has an influencer search feature.
• You can get customizable reports.
• You can access your campaign analytics and demographic data.
• The support team is quick.

See also  Top Instagram Marketing Services Your Business Can Trust in 2024

Storyclash Pros

• This free influencer search tool allows you to have content-based searching for influencers.
• You can have real-time analytics.

Storyclash Cons

• There are no location filters for the free influencer database, which makes it useless for brands who would like to promote their business in a specific location. 
• It doesn’t offer a free plan and free trial.

8. Heepsy

Just like HypeAuditor, Heepsy has a free influencer checker where you can enter an influencer’s username and view basic reports on Instagram, TikTok, and YouTube.

 All you can see with this tool is the number of followers and engagement rate. If you want to unlock additional metrics, you have to purchase one of the plans. 

Pricing

Heepsy’s plans are priced at €89, €249, and €369 per month. 

Heepsy Features

• Discover influencers based on categories, niches, locations, follower counts, and more.
• It offers social listening tools to track how influencers interact with the brand.
• It seamlessly integrates with e-commerce platforms like Shopify.
• Users can generate comprehensive reports to measure their campaigns.

Heepsy Pros

• It has advanced search filters.
• The platform provides detailed analytics on influencer performance and audience authenticity.
• It’s quite affordable for smaller brands.

Heepsy Cons

• The chat interface is confusing.
• Some analytics metrics are outdated and inaccurate. 
• It’s sometimes hard to open reports quickly.

9. Intellifluence

Intellifluence is another free influencer marketing platform that provides you with a free list of the top 10 influencers by country, niche, and platform. The list includes influencers’ names, social media platforms’ bios, and total reach. 

In addition to influencers’ lists, you can use a free plan, allowing you to create 1 campaign and pitch up to 5 influencers. However, the free plan lacks important features like a campaign health check that analyzes them.

It’s worth adding that Intellifluence’s huge influencer networks cater to a wide range of influencers, from peer-level micro-influencers to celebrities with millions of followers.

Their flexibility in channels, as a platform-agnostic network, leads to a wide range of application cases, from Amazon to YouTube.

Pricing

The Starter plan: $99mo, the Regular plan: $249/mo, and the Advanced plan: $599/mo. 

Intellifluence Features

• You can make influencer discovery.
• It has messaging tools.
• Its payment process is safe and secure.

Intellifluence Pros

• Intellifluence doesn’t require any lengthy commitments.

Intellifluence Cons

• It has fake and unresponsive influencers.
• Its free plan is limited.

10. Afluencer

Unlike what Afluencer claims, it’s not a fully free influencer marketing tool. It only delivers a limited list of top influencers on social media platforms like Instagram, TikTok, YouTube, and Facebook. 

That being said, the list doesn’t include special insights into influencers. It’s worth noting that Afluencer offers a short free trial on all plans.

Pricing

Afluencer’s VIP plan costs $49 per month while other plans price at $99 and $199.

Afluencer Features

• It has a direct messaging option to communicate with influencers within the platform.
• Users can manage multiple campaigns and influencer partnerships from a single dashboard.
• The tool provides insights into audience demographics and engagement rates.
• It also has advanced search filters.

Afluencer Pros 

• It offers a free plan for micro-influencers.
• The tool has an intuitive design.
• It provides diverse influencer options across different niches.

Afluencer Cons

• The customer support is unresponsive.
• It has a smaller database compared to other platforms.
• Influencers can only apply for one collaboration per day under the free plan.

11. Buzzsumo

Buzzsumo is among the free influencer platforms that provide a 30-day free trial for new users limited to 50 searches. This tool lets you see what is popular on social media, and which successful content of any competitors is shared most. 

Moreover, its influencer and outreach section allows you to find, analyze, and follow influencers in your niche.

Although BuzzSumo offers a free trial, it can be quite pricey. Some people say there are drawbacks like inaccurate information and little influencers database. So, it’s important to think about whether the advantages are worth the money you have to pay for it.

Pricing

BuzzSumo offers four plans: Content Creation ($199/mo), PR & Comms ($299/mo), Suite ($499/mo), and Enterprise ($999/mo).

Buzzsumo Features

• You can export reports.
• You can find influencers for free, and it gives you competitor analysis.
• It provides engagement figures for Facebook, Twitter, Pinterest, and Reddit.

Buzzsumo Pros

• You can see what’s trending overall.
• It gives you the ability to identify influencers in a certain topic area.
• This social media influencer finder has a good user interface.

Buzzsumo cons

• It offers limited filtering options.
• It doesn’t support influencer marketing on Instagram.
• It offers limited analytics data on influencers.

12. Audiense

Audiense is one of the not-completely free influencer marketing platforms for Twitter that crawls the entire social web to give you all the necessary data. 

Audiense’s free plan allows you to access basic community analytics and search for free. 

However, it’s way too limited, and additional features such as advanced analytics, data exports, and advanced audience manager are only available on the paid plan.  

Audiense helps you get insights about audiences, such as your mutual followers, interests, location, etc.

Pricing

The Pro plan costs £1199 monthly. 

Audiense Features

• It has an audience segmentation that puts audiences into different subgroups.
• You can identify the relevant audience to your niche.
• It can measure your impact on Twitter.

Audiense Pros

• It gives you a deep analysis of your competitors’ audiences.
• You’ll learn how to best engage your audience.
• It has a free plan and it doesn’t require a credit card.

Audiense Cons

• The given data is only from Twitter.

13. Gatsby

Gatsby.ai is not completely a free influencer marketing website, but it offers a 7-day free trial so that users can test it before they use it. 

This platform enables you to identify the Instagram profiles of influencers and invite the most influential ones to collaborate with. You can also create different pop-ups and pages to collect your clients’ info.

Pricing

It offers three plans: Starter ($199/mo), Standard ($499/mo), and Enterprise (Custom).

Gatsby Features

• You can analyze influencers’ audience reach.
• It gives you the ability to create popups and buttons for marketing websites.
• It enables you to create customizable checkout pages and popup widgets.

Gatsby Pros

• You can have all your clients’ information.
• It has workflow automation.
• You can sync all the data with your marketing tools.
• There are so many add-ons and tools for customization.

Gatsby Cons

• This influencer software is a bit complicated and hard to use.

14. Influencity

 This influencer marketing platform, solely focused on Twitter at the beginning, has a 7-day free trial. It was one of the influencer management tools that attempted to automate Twitter influencers’ tweet publication. 

However, their focus has shifted over time to include Instagram, YouTube, Facebook, Twitch, and other major social media platforms.

You can apply several filters on this free influencer marketing platform in a variety of ways to find the most relevant results when searching for influencer profiles on Influencity.

After you’ve found a profile you like, you may look at its demographics, follower quality, affinity, and more. Basically, you don’t have to conduct any research. It also has campaign management and tracking capabilities.

Pricing

This tool provides three packages at different prices: Professional ($398/mo), Business ($998/mo), and Enterprise (custom).

Influencity Features

• With lookalike influencer searches and recruiting influencers, you’ll get more relevant results.
• You can make a list of influencers and forecast how they will perform.
• Multiple influencer campaigns can be automated at the same time.
• It lets you examine the costs of previous initiatives to strike better deals with influencers.
• To collaborate more easily with your team members, you can add notes to this influencer platform.
• With easy-to-read graphs, you can compare campaign effectiveness.

Influencity Pros

• Detect phony influencers.
• There is a free trial available.
• Check how frequently an influencer engages with their audience.
• It is one of the best influencer programs that lets you match your audience’s preferences to influencer profiles.

Influencity Cons

• Pricing plans don’t include many features and options.
• It has a lot of features, but it has a steep learning curve.
• There are so many fake influencers.

15. Tagger

Tagger is a data-driven limited free influencer marketing platform that offers a 30-day free trial, without any credit card. The tool claims to simplify the process of finding influencers all over the world and managing their connections. 

Also, this social media influencer finder claims to be free, it offers pricing plans and only lets the users try the trial for free. The other option that this platform provides is enhanced analytics tools to assess audiences, interests, and affinities when it comes to campaign design and administration. You may also compare your results to those of your competitors.

Pricing

Tagger’s pricing starts at $249/month. Other plans cost $399 and $499 per month. 

Tagger Features

• Over 6 million influencer profiles are available to you on Tagger.
• Influencer profiles can be filtered by their location, engagement rate, affinity, and other factors.
• You can analyze influencer metrics and assess their credibility.
• It lets you keep track of and compare competitive data.
• You can also create customized campaign reports that are accurate and real-time.

Tagger Pros

• Tagger’s social listening tool helps you analyze competitors.
• Gain access to large influencer networks to make proposals and approve material directly.
• This free influencer website also displays the best content and authors for specific criteria.

Tagger Cons

• It may take some time to become familiar with all of its features.
• Small firms may find it too complicated.

16. Pitchbox

PitchBox is among the so-called free influencer platforms that offer a limited free trial on all plans. 

PitchBox is distinguished by its integration with SEO solution providers like Moz, SEMRush, and Ahrefs, which allows for accurate, insightful analytics.

In Pitchbox, the campaign feature is important. You can choose from different types of campaigns, like connecting with influencers, finding resource pages, or even removing unwanted links. 

You can monitor how well your campaigns are doing to see what’s working best. If you’re working with a team, you can also check each person’s progress separately.

Pricing

PitchBox doesn’t publicly reveal the pricing on its website. You need to contact their team to learn about their costs. 

Pitchbox Features

• You can find bloggers, publishers, and influencers.
• It’s one of the influencer tools with a customizable, personalized outreach and follow-up.
• You can make data-driven decisions on Pitchbox.

Pitchbox Pros

• Using Pitchbox increases conversions, according to many internet reviews.
• Furthermore, their search capabilities and audience targeting have gotten a lot of great feedback.
• You can use it with other SEO tools without switching between different tabs.
• It makes it easy to find the right people to connect with for your business.

Pitchbox Cons

• Pitchbox has a lot of challenges in learning how to make the most of this free influencer marketing platform and requires some concentrated effort to get to know it.
• It can be pricey.
• It takes time to learn how to use it because it’s a bit complicated.
• The yearly plan requires you to commit for a whole year.

17. IMAI

IMAI, also known as InfluencerMarketing.ai, is one of the influencer marketing websites with a free sign-up that gives you access to large numbers of influencers from Instagram, YouTube, TikTok, Twitch, and Twitter. It’s one of the influencer programs with AI-driven analytics.

This influencer marketing platform helps find influencers, manage campaigns, and measure returns on investment (ROI). However, there are worries about how well it works. The tool for searching and analyzing creators aims to make picking influencers easier.

Pricing

Plans for individual and small teams start at $99/mo, while Professional plans for businesses cost $2,500 per month.

IMAI Features

• You can have demographic and psychographic data of influencers and their audiences.
• You can search for influencers on this influencer site through various filters.
• Manage your campaigns and measure their success.

IMAI Pros

• The influencers’ community is big.
• It has a custom-branded influencer app to connect with influencers via the platform.

IMAI Cons

• The search process is often slow.
• Its website takes a long time to load. 

Other Influencer Marketing Platforms You Can Try in 2025

Without any doubt, the free influencer marketing platforms we explored above can help you reduce your marketing costs. But there are other useful tools in the market too. Let’s take a look at them:

18. TRIBE

Tribe is a content-first platform known as one of the influencer marketing platforms to connect brands with creators at higher speed and lower cost

However, Tribe can’t be called a completely free influencer marketing platform since there are activation fees for using it. This means that there is a fee that you pay each time you start a campaign. This fee includes access to the platform, onboarding, training, and help with setting up and managing your campaign. Disappointing!

On this platform, influencers can view brand campaigns first. Then, they create content for these campaigns. After that, marketers review the content and decide which influencers and content are the best match for their campaign.

Pricing

The pricing is available upon a free demo. 

TRIBE Features

• Its influencer database has audience analysis.
• It is easy to use and has workflow capability
• You can search and discover influencers on its free influencer database.

TRIBE Pros

• Influencers get evaluated on the quality of their content, not the number of followers.
• All brands and influencers are monitored and mediated.
• Its influencer database is free and includes both TikTok and Instagram.

TRIBE Cons

• It can get too slow and difficult to upload the list of influencers in bulk.
• The automated tagging of this influencer search platform is not accurate. 
• It is not completely free. Only a few features can be used without payment. 
• It’s not affordable for many brands. If you choose a subscription campaign, the minimum budget is $2,000 or you can start a Pay-Per-Use campaign with a budget of at least $10,000.

19. Traackr

Traackr is an influencer marketing platform that started in 2008 when social media began and influencers weren’t as common. It helps businesses optimize their budgets wisely, make smart choices, and get better results by using data. 

Moreover, It claims to run marketing campaigns simply and offers features to manage them efficiently. The platform also claims to provide useful reports to track influencers’ performance.

Pricing

Traackr’s pricing starts at $20,000/year. 

Traackr Features

• You can find influencers from a vast global database, covering 71 countries, 26 languages, and 13 social media platforms. 
• It enables you to look through over 2.5 years of an influencer’s content to assess the success of their most relevant posts.

Traackr Pros

• It will give you useful insights about influencers.
• It offers a payment management feature. 
• You can filter influencers based on different factors such as demographic features.

Traackr Cons

• The platform is affordable only for big brands.
• It doesn’t offer a free trial plan.
• It’s too hard to use its features.
• You may find its reports and data vague and sometimes inaccurate.

20. Affable.ai

Affable.ai is another free influencer marketing platform that only offers influencer searches. Furthermore, brands can use its campaign services to optimize, manage, and track their campaigns easily.

Instead of doing everything by hand, this influencer marketing platform automates tasks such as finding influencers, keeping track of their profiles, gathering contact details, and managing communications. They also offer email templates and automatic responses to make your interactions faster and smoother, ensuring your budget is used wisely.

Pricing

The platform’s pricing is available on request. 

Affable.ai Features

• You can search for influencers through the platform’s filters.
• You can get influencers’ insight and learn about their social media history.
• This free influencer marketing platform gives you the ability to track your campaigns.

Affable.ai Pros

• It has workflow automation.
• It supports YouTube, Instagram, and TikTok.
•  It’s free to use.
• It gives straightforward analytics.

Affable.ai Cons

• There aren’t many micro-influencers on the platform.
• It’s difficult to find influencers.
• Their influencers’ data is often not collected from multiple sources. So, their database doesn’t give you a complete picture of the influencers’ quality.
• This platform is not suitable for small- and medium-sized brands.

21. PitchBoard

PitchBoard claims to be one of the free influencer platforms that focuses on enabling marketers and brands to reach new audiences. It analyzes influencers’ data and determines who has the most suitable followers for the campaign.

Pricing

The costs start at $499 per month. 

PitchBoard Features

• You can view all your campaigns on the Dashboard.
• It estimates the influencer’s cost per engagement.
• You can see influencers’ followers’ information using this influencer site.

PitchBoard Pros

• The interface is easily navigated.
• You can have real-time information.
• It’s easy to manage your campaigns.

PitchBoard Cons

• Payment fees are too high.
• It takes a cut of the influencers’ payment.

22. Captiv8

Captiv8 has added functionality to the platform over time, making it one of the top end-to-end influencer marketing websites.

The AI is always striving to catalog any bit of data it can observe about the 1.5 million+ influencers in its free influencer database, and the social listening feature is still prominent.

Captiv8’s data is particularly deep because they have marketing and/or API connections with all of the social media.

Pricing

Captiv8 doesn’t have transparent pricing. You’ll need to book a free demo to learn about the detailed costs.

Captiv8 Features

• Social Listening for Hashtags and Locations on social media.
• Hourly Post-Performance Analysis. This information is used to suggest the best times and places to post content.
• Captiv8 uses AI to examine and sort influencer content and posts.

Captiv8 Pros

• Captive8’s hashtag and location social listening service aids in discovery and strategy.
• With automated tools, you can analyze your performance and obtain recommendations for when and where to post.

Captiv8 Cons

• This platform doesn’t provide enough onboarding/training, which means a slower learning curve.
• On Captive8, new features are stealthily introduced with minimal warning or fanfare.
• There is no direct support team or help center available on Captiv8’s website.

23. YouTube BrandConnect (Formerly FameBit)

YouTube’s BrandConnect began in late 2013 under a different name, FameBit. BrandConnect is no longer a self-service platform. Now, it is a service provided by YouTube where their team handles everything for you. This change means that instead of brands using the platform themselves, YouTube’s team manages the connections between brands and influencers.

YouTube BrandConnect works with your Google Ads account and gives you special tools to help with influencer marketing. Moreover, you can promote your products instantly, monitor how well your campaigns’ performance, and find ways to get more people involved.

Pricing

YouTube BrandConnect doesn’t have transparent pricing; costs vary depending on the influencer’s reach and what you negotiate, usually around $25 to $50 per thousand views.

BrandConnect Features

• Brand/influencer matching,
• Campaign analytics,
• Content creation,
• Monitoring and Analysis of the performance of campaigns.

BrandConnect Pros

• FameBit helps YouTubers manage brand partnerships easily within YouTube Studio.
• The tool integrates everything into one platform, saving time and effort 
• It’s especially helpful for YouTubers who are growing their channels without having to search for brands themselves.

BrandConnect Cons

• Creators cannot contact brands on their own; brands have to reach out to you first. 
• Only selected brands can see your channel and stats. YouTube creators do not have the same visibility into the brands.
• The interface doesn’t offer anything particularly new or exciting, which might be a drawback for users looking for advanced features.

10 Qualities of a Top-Notch Influencer Marketing Platform

Perhaps knowing how to choose the best influencer marketing platforms is the most challenging task.

But nobody out there really tells you what to consider when deciding to choose the best free influencer marketing platforms to find influencers.

Generally, good influencer marketing websites should have the following qualities:

• Being zero risk
• Free trial
• Mobile app
• Being easy to use
• Real-time metrics
• Custom search filters
• Built-in post scheduler
• Ability to post personalized offers
• A wide array of influencers
• Access to a content library
• Campaign management tools
• Ability to receive offers from influencers

This was just a general overview of the core features top influencer marketing websites need to contain.

Now let’s delve deeper into each point and learn how they contribute to a platform’s credibility.

1. Risk-free

When we mention a platform that should be risk-free, we’re actually referring to having a safe and secure payment process.

All of us want peace of mind when we have our credit cards out and intend to do a transaction online. So any influencer marketing platform must guarantee a system for payment management.

A reliable marketing website will freeze your funds until your requested content is published according to your deal with the influencer(s).

2. Easy to Use

The second quality of a platform that sticks out is that it should be easy to use.

It must have a user-friendly interface, making it easy for anyone to navigate through different sections of the website.

While on a social influencer agency’s website, you should feel entirely comfortable finding and using different features, such as influencer discovery, audit, outreach, etc.

3. Free Trial

Third, the best influencer marketing platform provides users with a free trial.

If, in any case, a platform asks you to input your credit card information and pay upfront, you should think twice about using it. At least the first offer you create should be free of charge. It’s anyone’s right to be able to test a tool for a short time so that they can trust it.

4. Mobile App

This feature is not necessary, but it definitely makes things a lot easier. We live in a world where smartphones are a core element of our lives.

An influencer marketing company can facilitate many relevant tasks for its users by developing a cellphone application in such conditions.

5. Content Library

Having a content library is another quality we believe a social media influencer agency must include on its website. A content library allows you to upload the content you want in different formats and see a preview version before it’s published. Additionally, you should be able to write a caption and determine the hashtags you want to include with the content.

6. Large Community

Next up on the list is a platform’s database size. None of us want to end up using a site that doesn’t have a large, diversified community of influencers.

As a brand or business owner, you are looking to scale your efforts to a maximum level with influencers. For this to happen, the agency you decide to work with should offer you a bustling marketplace with a vast range of influencers.

7. Campaign Monitoring

Moving on to the next essential feature, the platform you plan to use needs to have a campaign management section. You should easily be able to create, run, and monitor different campaigns simultaneously.

With a few clicks, the free influencer marketing platforms you want to use should allow you to upload various campaign details like images, videos, duration, etc.

Anyway, what’s the point of working with an influencer agency if we have to manually keep track of our campaigns?

8. Creating and Receiving Offers

In addition to posting your customized offers on a website’s marketplace, the option of receiving offers from different influencers should also be available for you.

You may already have some influencers in mind who you want to invite to your campaigns in some cases. In some other cases, you may wish to create offers and let influencers reach out to you.

An influencer marketing platform that is claiming to be the best, has to indeed have both of these options built-in.

9. Real-time Analytics

The penultimate quality on our list has the option to show real-time social media metrics. You need these metrics (such as likes, comments, shares, etc.) to track your campaigns and measure the final results.

However, even if the platform doesn’t provide you with such analytics, you can still obtain them manually. But that’s not really optimal when you’re paying for influencer marketing services.

10. Search Filters

Lastly, the website you’re using must have specific search filters. This will help ease the process of finding the right influencers. Some of the essential search filters are hashtags, location, industry, and followers, to name a few.

Conclusion

The free influencer marketing platforms we’ve covered in this blog are great starting points for your campaigns. They offer useful free tools to help you connect with influencers and improve your strategy. 
However, since free plans and trials often come with limitations, they might not be enough for more advanced influencer marketing needs. That’s where Ainfluencer comes in—it’s a fully free, all-in-one platform that gives you access to every feature, from campaign creation to in-depth influencer analytics. And, the website offers you a complete, free walkthrough of their services.

FAQs on Free Influencer Marketing Platforms