Influencer marketing has become a critical part of digital marketing and a popular way for brands to showcase products to wider audiences. Since finding influencers is the most essential part of this marketing, most marketers would like to find free influencer marketing platforms to start their projects on budget.
Whether you only want to find Instagram influencers or would like to collaborate with TikTokers or YouTubers, influencer marketplaces should be the first place to search for authentic influencers related to your niche. How about doing all this research for free?
Let’s check out some free influencer marketing platforms to help you with your marketing plans.
What are the influencer marketing platforms?
Influencer marketing platforms are online tools that connect brands with influencers for influencer marketing collaboration. These influencer search platforms offer a discovery tool for brands and influencers to meet and make deals.
Furthermore, these platforms let brands discover authentic influencers and develop partnerships with them to run campaigns. Over time, top free influencer marketing platforms offered additional services to brands, such as real-time analytics, campaign management, creating marketplace ads, etc.
All these services help brands generate traffic, leads, and sales and let influencers build brand awareness on their social media accounts. Here are the 20 best free influencer marketing platforms in 2024.
Note: Not all the platforms on the list are completely free of charge, some have limited trials or only let the users test their platforms before buying.
1. Ainfluencer
Ainfluencer is a 100% free, Do-it-Yourself marketplace that streamlines influencer marketing for both brands and influencers who join it. Using Ainfluencer, you can find the best influencers on Instagram and TikTok.Â
The main interesting value of Ainfluencer, among many others, is that you never ever get charged for unlimited platform usage. We can claim that Ainfluencer is the only platform that doesn’t ask you to pay any fees. You can take your time creating your campaign and search for influencers without any limitations.
Moreover, with this influencer marketplace, bands can explore and discover influencers by selecting a variety of filters, such as the influencer’s location, hashtags, language, gender, niche, and the quality of their followers, etc.
It’s worth mentioning that Ainfluencer is not only useful for brands to run influencer marketing campaigns, but it can also help Instagram and TikTok influencers find great deals and collaborate with brands to make money. They can use Ainfluencer’s app to find the available campaigns and send their offers.
Now, it’s time to look deeper into this platform to see its features and discover its pros and cons.
Ainfluencer Features
- Influencers List – Ainfluencer has a list of over 500,000 influencers on TikTok and Instagram. Like any other marketplace the list is growing day by day with 10,000 new influencers signing up monthly.
- Free Campaign Creation – Brands can create a campaign in a few simple steps and launch their presence and quest for influencers and their criteria in the Ainfluencer marketplace.
- Easy Communication – Ainfluencer includes a chat box that provides a great channel for communication, sharing and discussing details, collaborating on content, and publishing brands’ posts.
- Influencer Search Tool – This free influencer marketing platform allows influencers to scan through thousands of branded campaigns and send their offers, making it easier for influencers to make money on Instagram.
- Smart Filters – Brands can narrow down their search for influencers using a great set of filters such as the size of influencers, their category, gender, country, language, etc.
- No Limit on Invitations – Brands can send as many invitations as they want, all for free.
- Ainfluencer offers secure payments through the app so that you don’t have to chase after deposits or balances on the job.
- Secure Payment: Ainfluencer offers secure payments through the app so that you don’t have to chase after deposits or balances on the job.
- Campaign Analytics –Ainfluencer is one of the best influencer management tools and provides revenue and campaign views stats and also withdraw funds whenever you like.
- All Types of Influencers- Whether you are looking for nano influencers or micro-influencers, Ainfluencer can ease the process. Â
Want to create your first influencer marketing campaign on Ainfluencer? Check out the following video to learn more about the steps:
Ainfluencer Pros
- It’s 100% free.
- This free influencer marketing search tool is available for both iOS and Android.
- It includes a set of tools that an Instagram influencer needs to make deals with brands.
- Ainfluencer provides insights into influencers’ accounts and gives you more information about their engagement rate, their audience, and the quality score of their content.
- Secure Payment- Ainfluencer has an Escrow system that safeguards your payments to influencers and guarantees influencers receive their payments.
Ainfluencer Cons
- Its influencer database does not contain YouTube or Facebook influencers.
2. Â YouTube BrandConnect (Formerly FameBit)
ouTube’s BrandConnect began in late 2013 under a different name, FameBit. BrandConnect is no longer a self-service platform. Now, it is a service provided by YouTube where their team handles everything for you. This change means that instead of brands using the platform themselves, YouTube’s team manages the connections between brands and influencers.
YouTube BrandConnect works with your Google Ads account and gives you special tools to help with influencer marketing. Moreover, you can promote your products instantly, monitor how well your campaigns’ performance, and find ways to get more people involved.
BrandConnect Features
- Brand/influencer matching,
- Campaign analytics,
- Content creation,
- Monitoring and Analysis of the performance of campaigns.
BrandConnect Pros
- BrandConnect helps YouTubers manage brand partnerships easily within YouTube Studio.
- The tool integrates everything into one platform, saving time and effort
- It’s especially helpful for YouTubers who are growing their channels without having to search for brands themselves.
FameBit Cons
- Creators cannot contact brands on their own; brands have to reach out to you first.
- Only selected brands can see your channel and stats. YouTube creators do not have the same visibility into the brands.
- The interface doesn’t offer anything particularly new or exciting, which might be a drawback for users looking for advanced features.
3. TRIBE
Tribe is a content-first platform known as one of the influencer marketing platforms to connect brands with creators at higher speed and lower cost
However, Tribe can’t be called a completely free influencer marketing platform since there are activation fees for using it. This means that there is a fee that you pay each time you start a campaign. This fee includes access to the platform, onboarding, training, and help with setting up and managing your campaign. Disappointing!
On this platform, influencers can view brand campaigns first. Then, they create content for these campaigns. After that, marketers review the content and decide which influencers and content are the best match for their campaign.
TRIBE Features
- Its influencer database has audience analysis.
- It is easy to use and has workflow capability
- You can search and discover influencers on its free influencer database.
TRIBE Pros
- Influencers get evaluated on the quality of their content, not the number of followers.
- All brands and influencers are monitored and mediated.
- Its influencer database is free and includes both TikTok and Instagram.
TRIBE Cons
- It can get too slow and difficult to upload the list of influencers in bulk.
- The automated tagging of this influencer search platform is not accurate.
- It is not completely free. Only a few features can be used without payment.
- It’s not affordable for many brands. If you choose a subscription campaign, the minimum budget is $2,000 or you can start a Pay-Per-Use campaign with a budget of at least $10,000.
4. Influence.co
As one of the limited free influencer marketing platforms, Influence.com helps influencers develop their networks, access the latest news and resources, engage with other influencers, and secure collaborations with top brands. Each influencer on the platform has a profile showing their previous collaborations with brands and the different channels where they are active.
Using this platform, Brands can take advantage of authentic human engagement through the community of influencers to build their brand awareness using this influencer marketing platform for free. while it offers useful opportunities for influencer marketing, there may be better choices. Let’s dive into its pros & cons.
Influence.co Features
- It offers influencer search and discovery.
- It claims to offer verified influencers.
- It also has campaign management.
Influence.co Pros
- It is easy to navigate and user-friendly.
- You can search for influencers based on industry, budget, location, and niches.
- This free influencer platform gives you the ability to manage your marketing relationships.
Influence.co Cons
- Its database is not so large.
- Filtering options might not always give accurate results.
- It has poor customer support.
- Its free version offers limited influencer search and conversation per month.
5. Traackr
Traackr is an influencer marketing platform that started in 2008 when social media began and influencers weren’t as common. It helps businesses optimize their budgets wisely, make smart choices, and get better results by using data. Moreover, It claims to run marketing campaigns simply and offers features to manage them efficiently. The platform also claims to provide useful reports to track influencers’ performance.
Traackr Features
- You can find influencers from a vast global database, covering 71 countries, 26 languages, and 13 social media platforms.
- It enables you to look through over 2.5 years of an influencer’s content to assess the success of their most relevant posts.
Traackr Pros
- It will give you useful insights about influencers.
- It offers a payment management feature.
- You can filter influencers based on different factors such as demographic features.
Traackr Cons
- The platform is affordable only for big brands.
- It doesn’t offer a free trial plan.
- It’s too hard to use its features.
- You may find its reports and data vague and sometimes inaccurate.
6. Buzzsumo
Buzzsumo is among the free influencer platforms that lets you see what is popular on social media, and which successful content of any competitors is shared most. Moreover, its influencer and outreach section allows you to find, analyze, and follow influencers in your niche.
Although BuzzSumo offers a free trial, it can be quite pricey. Some people say there are drawbacks like inaccurate information and little influencers database. So, it’s important to think about whether the advantages are worth the money you have to pay for it.
Buzzsumo Features
- You can export reports.
- You can find influencers free, and it gives you competitor analysis.
- It provides engagement figures for Facebook, Twitter, Pinterest, and Reddit.
Buzzsumo Pros
- You can see what’s trending overall.
- It gives you the ability to identify influencers in a certain topic area.
- This social media influencer finder has a good user interface and it’s easy to use.
Buzzsumo cons
- It offers limited filtering options.
7. Upfluence
Upfluence is not considered a free influencer marketing platform because it doesn’t offer all its features for free.  However, you can access its Chrome extension for free. Moreover, it offers various free features like a Fake follower checker, Instagram audit tools, etc.
However, it has a massive database of nearly 3 million influencers that users can access limitedly on its free version. It’s one of the influencer management tools its algorithm analyzes each piece of content for reach and engagement.
More importantly, clients are allowed to search through this platform to find influencers free using keywords, locations, number of followers, etc., and find influencers from all over the world on Instagram, YouTube, Twitch, Pinterest, blogs, and Twitter.
Upfluence Features
- It has an AI-powered chatbot to auto-generate messages to your interested influencers.
- It has multiple campaign management features.
- You can monitor analytics and mentions on its free influencer database.
- From a single dashboard, you can track the development of each influencer collaboration.
Upfluence Pros
- It’s among the easiest influencer sites that let you get in touch with influencers.
- This platform gives you detailed metric reports of the data.
- It has a free Chrome plugin.
- Individual affiliate links and promo coupons can be generated with Upfluence.
- Each client is assigned a personal manager.
Upfluence Cons
- It has only annual plans. Therefore, it is not a cost-effective solution for startups or small businesses who want to try a platform for short term use.Â
- It has a complex structure and may not be easy to use, at least for newbies.
8. Affable.ai
Affable.ai is another free influencer marketing platform that only offers influencer search. Furthermore, brands can use its campaign services to optimize, manage, and track their campaigns easily.
Instead of doing everything by hand, this influencer marketing platform automates tasks such as finding influencers, keeping track of their profiles, gathering contact details, and managing communications. They also offer email templates and automatic responses to make your interactions faster and smoother, ensuring your budget is used wisely.
Affable.ai Features
- You can search for influencers through the platform’s filters.
- You can get influencers’ insight and learn about their social media history.
- This free influencer marketing platform gives you the ability to track your campaigns.
Affable.ai Pros
- It has workflow automation.
- It supports YouTube, Instagram, and TikTok.
- It’s free to use.
- It gives straightforward analytics.
Affable.ai Cons
- There aren’t many micro-influencers on the platform.
- It’s difficult to find influencers.
- Their influencers’ data is often not collected from multiple sources. So, their database doesn’t give you the complete picture about the influencers’ quality.
- This platform is not suitable for small- and medium-sized brands.
9. HypeAuditor
With HypeAuditor searching for influencers would be so easy. This marketing platform ranks bloggers by their quality score and engagement rate. It provides many information about the influencers to help you choose the best fit for your brand.
On this free influencer marketing platform, you can run influencer campaigns, track the performance of your Instagram and YouTube accounts, and run individual campaigns. However, the free version only has limited time and users should subscribe to the system to use its features, which is not free anymore.
HypeAuditor Features
- You can analyze and compare influencers.
- The signup procedure is free.
- It gives you information about influencers’ followers, accounts’ main topic, authentic engagement rate, etc.
- It is one of the free influencer platforms with a money calculator.
- You can run and manage influencer campaigns.
HypeAuditor Pros
- It gives you detailed reports of influencers.
- This influencer search platform has a fraud detection feature.
- You can track your campaigns easily.
HypeAuditor Cons
- You can not connect with influencers on the platform.
10. Storyclash
Although Storyclash introduces itself as one of the free influencer marketing platforms that help influencers to be discovered and collaborate with brands, it only offers limited free features such as Instagram search influencers and its users should pay to use more options.Â
You can enter your brand’s name into its search bar, and see all the influencers that have recently mentioned you on their social media accounts.
Storyclash Features
- It has an influencer search feature.
- You can get customizable reports.
- You can access your campaign analytics and demographic data.
- The support team is quick.
Storyclash Pros
- This free influencer search tool allows you to have content-based searching for influencers.
- You can have real-time analytics.
Storyclash Cons
- There are no location filters for the free influencer database, which makes it useless for brands who would like to promote their business in a specific location.Â
- It doesn’t offer a free plan and free trial.
11. PitchBoard
PitchBoard claims to be one of the free influencer platforms that focuses on enabling marketers and brands to reach new audiences. It analyzes influencers’ data and determines who has the most suitable followers for the campaign.
PitchBoard Features
- You can view all your campaigns on the Dashboard.
- It estimates the influencer’s cost per engagement.
- You can see influencers’ followers’ information using this influencer site.
PitchBoard Pros
- The interface is easily navigated.
- You can have real-time information.
- It’s easy to manage your campaigns.
PitchBoard Cons
- Payment fees are too high.
- It takes a cut of the influencers’ payment.
12. Dovetale
Dovetale is one of the influencer sites that focus on eCommerce stores. it can be considered as an option for small businesses to manage influencer marketing campaigns and generate sales. If you connect your Shopify store, you can use its free plan.
Dovetale Features
- It has many tools for managing and tracking your campaigns.
- It gives you commission and sales stats.
- It’s one of the best influencer websites that provides you with several campaign templates.
Dovetale Pros
- It has a clear workflow.
- You can track your campaigns.
- Its free influencer database and search filters are precise.
Dovetale Cons
- It doesn’t have a chat box, making it difficult for both brands and influencers to negotiate.
- Influencers can only connect to the platform via their Facebook accounts.
- It offers incompleted influencers’ information.
- There are some log-in issues.
13. Audiense
Audiense is one of the free influencer marketing platforms and tools that crawls the entire social web to give you all the necessary data. However, it only works for Twitter right now. It’s among the influencer tools that helps you get insights about audiences, such as your mutual followers, interests, location, etc.
Audiense Features
- It has an audience segmentation that puts audiences into different subgroups.
- You can identify the relevant audience to your niche.
- It can measure your impact on Twitter.
Audiense Pros
- It gives you a deep analysis of your competitors’ audiences.
- You’ll learn how to best engage your audience.
- It has a free plan and it doesn’t require a credit card.
Audiense Cons
- The given data is only from Twitter.
14. Gatsby
Gatsby is not completely a free influencer marketing website, but it offers part of its features for free so that users can test before they use. This platform enables you to identify the Instagram profiles of influencers and invite the most influential ones to collaborate with. You can also create different pop-ups and pages to collect your clients’ info.
Gatsby Features
- You can analyze influencers’ audience reach.
- It gives you the ability to create popups and buttons for marketing websites.
- It enables you to create customizable checkout pages and popup widgets.
Gatsby Pros
- You can have all your clients’ information.
- It has workflow automation.
- You can sync all the data with your marketing tools.
- There are so many add-ons and tools for customization.
Gatsby Cons
- This influencer software is a bit complicated and hard to use.
15. Tagger
Tagger is a data-driven limited free influencer marketing platform that claims to simplify the process of finding influencers all over the world and managing their connections.Â
Also, this social media influencer finder claims to be free, it offers pricing plans and only lets the users try the trial for free. The other option that this platform provides is enhanced analytics tools to assess audiences, interests, and affinities when it comes to campaign design and administration. You may also compare your results to those of your competitors.
Tagger Features
- Over 6 million influencer profiles are available to you on Tagger.
- Influencer profiles can be filtered by their location, engagement rate, affinity, and other factors.
- You can analyze influencer metrics and assess their credibility.
- It lets you keep track of and compare competitive data.
- You can also create customized campaign reports that are accurate and real-time.
Tagger Pros
- Tagger’s social listening tool helps you analyze competitors.
- Gain access to large influencer networks to make proposals and approve material directly.
- This free influencer website also displays the best content and authors for specific criteria.
Tagger Cons
- It may take some time to become familiar with all of its features.
- Small firms may find it too complicated.
16. Influencity
 This influencer marketing platform was solely focused on Twitter at the beginning. It was one of the influencer management tools that attempted to automate Twitter influencers’ tweet publication. However, their focus has shifted over time to include Instagram, YouTube, Facebook, Twitch, and other major social media platforms.
You can apply several filters on this free influencer marketing platform in a variety of ways to find the most relevant results when searching for influencer profiles on Influencity.
After you’ve found a profile you like, you may look at its demographics, follower quality, affinity, and more. Basically, you don’t have to conduct any research. It also has campaign management and tracking capabilities.
Influencity Features
- With lookalike influencer searches and recruiting influencers, you’ll get more relevant results.
- You can make a list of influencers and forecast how they will perform.
- Multiple influencer campaigns can be automated at the same time.
- It lets you examine the costs of previous initiatives to strike better deals with influencers.
- To collaborate more easily with your team members, you can add notes to this influencer platform.
- With easy-to-read graphs, you can compare campaign effectiveness.
Influencity Pros
- Detect phony influencers.
- There is a free trial available.
- Check how frequently an influencer engages with their audience.
- It is one of the best influencer programs that lets you match your audience’s preferences to influencer profiles.
Influencity Cons
- Pricing plans don’t include many features and options.
- It has a lot of features, but it has a steep learning curve.
- There are so many fake influencers.
17. Intellifluence
Intellifluence is another free influencer marketing platforms with huge influencer networks that cater to a wide range of influencers, from peer-level micro influencers to celebrities with millions of followers.
Their flexibility in channels, as a platform-agnostic network, leads to a wide range of application cases, from Amazon to YouTube.
Intellifluence Features
- You can make influencer discovery.
- It has messaging tools.
- Its payment process is safe and secure.
Intellifluence Pros
- Intellifluence doesn’t require any lengthy commitments.
Intellifluence Cons
- It has fake and unresponsive influencers.
- Its free plan is limited.
18. Pitchbox
It’s among the so-called free influencer platforms that are distinguished by its integration with SEO solution providers like Moz, SEMRush, and Ahrefs, which allows for accurate, insightful analytics.
In Pitchbox, the campaign feature is important. You can choose from different types of campaigns, like connecting with influencers, finding resource pages, or even removing unwanted links. You can monitor how well your campaigns are doing to see what’s working best. If you’re working with a team, you can also check each person’s progress separately.
Pitchbox Features
- You can find bloggers, publishers, and influencers.
- It’s one of the influencer tools with a customizable, personalized outreach and follow-up.
- You can make data-driven decisions on Pitchbox.
Pitchbox Pros
- Using Pitchbox increases conversions, according to many internet reviews.
- Furthermore, their search capabilities and audience targeting have gotten a lot of great feedback.
- You can use it with other SEO tools without switching between different tabs.
- It makes it easy to find the right people to connect with for your business.
Pitchbox Cons
- Pitchbox has a lot of challenges in learning how to make the most of this free influencer marketing platform, and requires some concentrated effort to get to know it.
- It can be pricey.
- It takes time to learn how to use it because it’s a bit complicated.
- The yearly plan requires you to commit for a whole year.
19. Captiv8
Captiv8 has added functionality to the platform over time, making it one of the top end-to-end influencer marketing websites.
The AI is always striving to catalog any bit of data it can observe about the 1.5 million+ influencers in its free influencer database, and the social listening feature is still prominent.
Captiv8’s data is particularly deep because they have marketing and/or API connections with all of the social media.
Captiv8 Features
- Social Listening for Hashtags and Locations on social media.
- Hourly Post-Performance Analysis. This information is used to suggest the best times and places to post content.
- Captiv8 uses AI to examine and sort influencer content and posts.
Captiv8 Pros
- Captive8’s hashtag and location social listening service aids in discovery and strategy.
- With automated tools, you can analyze your performance and obtain recommendations for when and where to post.
Captiv8 Cons
- This platform doesn’t provide enough onboarding/training, which means a slower learning curve.
- On Captive8, new features are stealthily introduced with minimal warning or fanfare.
- There is no direct support team or help center available on Captiv8’s website.
20. IMAI
IMAI is one of the influencer marketing websites that gives you access to large numbers of influencers from Instagram, YouTube, TikTok, Twitch, and Twitter. It’s one of the influencer programs with AI-driven analytics.
This influencer marketing platform helps find influencers, manage campaigns, and measure returns on investment (ROI). However, there are worries about how well it works. The tool for searching and analyzing creators aims to make picking influencers easier.
IMAI Features
- You can have demographic and psychographic data of influencers and their audiences.
- You can search for influencers on this influencer site through various filters.
- Manage your campaigns and measure their success.
IMAI Pros
- The influencers’ community is big.
- It has a custom-branded influencer app to connect with influencers via the platform.
IMAI Cons
- The search process is often slow.
- Its website takes a long time to load.
10 Qualities of a Top-Notch Influencer Marketing Platform
Perhaps knowing how to choose the best influencer marketing platforms is the most challenging task.
Today, hundreds of influencer marketplaces and platforms are available for brands and influencers to connect and collaborate. But nobody out there really tells you what to consider when deciding to choose the best free influencer marketing platforms to find influencers.
Using a service from Views4You is another way to boost your online visibility while expanding on influencer marketing. Just like influencers use their large followings to increase a brand’s exposure, purchasing likes can make your TikTok content seem more popular and trustworthy. This tactic can be especially useful for new brands or influencers who are still growing their audience.Â
Generally, good influencer marketing websites should have the following qualities:
- Being zero risk
- Free trial
- Mobile app
- Being easy to use
- Real-time metrics
- Custom search filters
- Built-in post scheduler
- Ability to post personalized offers
- Wide array of influencers
- Access to a content library
- Campaign management tools
- Ability to receive offers from influencers
This was just a general overview of the core features top influencer marketing websites need to contain.
When a social media influencer agency incorporates all these features into its website, it creates a complete DIY (Do-It-Yourself) influencer marketing platform free. You can benefit from using influencer marketing in many ways. Still, you first need to know how to choose the ideal influencer platform. Now let’s delve deeper into each point and learn how they contribute to a platform’s credibility.
1. Risk-free
When we mention a platform that should be risk-free, we’re actually referring to having a safe and secure payment process.
All of us want peace of mind when we have our credit cards out and intend to do a transaction online. So any influencer marketing platform must guarantee a system for payment management.
A reliable marketing website will freeze your funds until your requested content is published according to your deal with the influencer(s).
2. Easy to Use
The second quality of a platform that sticks out is that it should be easy to use.
It must have a user-friendly interface, making it easy for anyone to navigate through different sections of the website.
While on a social influencer agency’s website, you should feel entirely comfortable finding and using different features, such as influencer discovery, audit, outreach, etc.
3. Free Trial
Third, the best influencer marketing platform provides users with a free trial.
If, in any case, a platform asks you to input your credit card information and pay upfront, you should think twice about using it. At least the first offer you create should be free of charge. It’s anyone’s right to be able to test a tool for a short period of time, so that they can trust it.
4. Mobile App
This feature is not much necessary, but it definitely makes things a lot easier. We live in a world where smartphones are a core element of our lives.
An influencer marketing company can facilitate many relevant tasks for its users by developing a cellphone application in such conditions.
5. Content Library
Having a content library is another quality we believe a social media influencer agency must include on its website. A content library allows you to upload the content you want in different formats and see a preview version before it’s published. Additionally, you should be able to write a caption and determine the hashtags you want to include with the content.
6. Large Community
Next up on the list is a platform’s database size. None of us want to end up using a site that doesn’t have a large, diversified community of influencers.
As a brand or business owner, you are looking to scale your efforts to a maximum level with influencers. For this to happen, the agency you decide to work with should offer you a bustling marketplace with a vast range of influencers.
7. Campaign Monitoring
Moving on to the next essential feature, the platform you plan to use needs to have a campaign management section. You should easily be able to create, run, and monitor different campaigns simultaneously.
With a few clicks, the free influencer marketing platforms you want to use should allow you to upload various campaign details like images, videos, duration, etc.
Anyway, what’s the point of working with an influencer agency if we have to manually keep track of our campaigns?
8. Creating and Receiving Offers
The next quality is a combination of two of the ones we mentioned earlier in the introduction of this article. In addition to posting your customized offers on a website’s marketplace, the option of receiving offers from different influencers should also be available for you.
You may already have some influencers in mind who you want to invite to your campaigns in some cases. While in some other cases, you may wish to create offers and let influencers reach out to you.
An influencer marketing platform that is claiming to be the best, has to indeed have both of these options built-in.
9. Real-time Analytics
The penultimate quality on our list has the option to show real-time social media metrics. You need these metrics (such as likes, comments, shares, etc.) to track your campaigns and measure the final results.
However, even if the platform doesn’t provide you with such analytics, you can still obtain them manually. But that’s not really optimal when you’re paying for influencer marketing services.
10. Search Filters
Lastly, the website you’re using must have specific search filters. This’ll help ease the process of finding the right influencers. Some of the essential search filters are hashtags, location, industry, and followers, to name a few.
Conclusion
Considering all the points we’ve discussed to choose the best free influencer marketing platforms and the free influencer marketing tools we have introduced so far, Ainfluencer stands out pretty well among other rivals. The platform is dedicated to Instagram influencer marketing and has all the qualities we talked about. Alongside having access to all the key features, the website offers you a complete, free walkthrough of their services.
Try Ainfluencer for freeFAQs
First, let’s learn more about influencer marketing and how it can help you grow your business. Influencer marketing is a form of marketing that focuses on using social media influencers and celebrities to promote a product or service. These individuals, known as influencers, have a large group of followers on social media and are often respected by their peers. By working with these influencers, brands can reach a larger audience and increase brand awareness.
Here are a few effective steps to help you with your influencer marketing campaign:
Identify the goal of your campaign
Pick the right social media platform
Pick the right influencers
Attach an experience or emotion to your brand
Choose the best influencer marketing platforms
For social influencers, Instagram is the platform of choice. Although 93% of U.S. marketers use Instagram to execute their influencer marketing campaigns, there are other popular social media platforms like TikTok that you should keep an eye on.
Choosing the best influencer marketing platform can be a game-changer in the process of executing marketing campaigns. Here are some influencer marketing tools to assist brands when working with influencers.
1. Klear
2. Ainfluencer
3. Creator. co
4. Upfluence
5. Hypr
6. FameBit
7. Webfluencial