Influencer marketing has gone viral in the pet industry. There are plenty of pet brands looking for influencers on the market, and the number keeps growing every day. With the proven benefits of influencer marketing, this is not surprising at all.
In this article, we’ve gathered a list of the top 18 pet brands looking for influencers. In addition to that, we’ve offered an alternative way to look for these brands.
Using an influencer marketing platform can make your work significantly easier. So let’s get into it.
Pet Brands Looking for Influencers
To give you a general example of what these brands look like, or what collaborations with them entail, we’ve put together a varied list of some of these top pet brands. So, without further ado, let’s start with an innovative pet company.
1. Cat World
Cats are quickly replacing dogs as the most popular pets. Cat World capitalizes on this newfound popularity by creating everything related to cats. Scratching posts, cat beds, and interactive toys are some of Cat World’s best-selling products.
The brand often sends products to pet influencers, allowing them to introduce the company with positive cat reviews.
2. We Rescue
A kind-hearted company revolving around finding new homes for pets, We Rescue is a platform that matches people looking to adopt with their pets. This pet brand uses influencers to raise awareness about the benefits of adoption and introduce its platform.
3. AgeLess Zen
Wellness and skincare do not end with people. Even beloved pets can have their own skincare routines. This brand comes up with pet supplements, mostly for dogs. Commission-based sales and frequent collaborations with nano influencers are common for AgeLess Zen.
4. Puppy Mothers
Another rather innovative company is Puppy Mothers. The brand is dedicated to bringing good air quality to homes with pets, offering air purifiers directed at pet owners. Most of this brand’s collaborations are with small pet influencers, with commissions or free products.
5. Kramers Knacks
An artisanal, healthy, natural, and nutrient-packed dog treat, Kramer’s Knacks offers a luxurious alternative to normal dog goodies. Kramer’s treats are a farm-to-dog-bowl experience, ensuring the best quality for your audience’s canine best friend. The brand frequently collaborates with dog influencers.
6. Bocce’s Bakery
Similar to Kramers, this is one of the pet brands looking for influencers that creates organic blends of treats for pets. However, Bocca’s is not limited to dogs. Their cookies and chewing sticks come in new and exciting flavours, ranging from peanut butter and bacon to oatmeal and berries.
7. Stella & Chewy’s
Premium meat-flavoured snacks with all-natural ingredients, this brand specializes in raw pet diets. One of their best-selling products is a freeze-dried steak, specifically catered to dogs. This brand typically partners with lifestyle influencers looking to live on a fully organic diet.
8. Your Dog Backpack
The name is pretty self-explanatory. Your Dog Backpacks makes backpacks for dogs. These are ventilated carriers, perfect for letting the little buddies enjoy the outside without putting them in harm’s way. YDB frequently collaborates with adventure and travel influencers.
9. Litter-Robot
Ask any cat owners, and they’ll tell you that the worst part of owning a cat is maintaining the litter box. Litter-Robot solves that issue by automatically cleaning the box for owners, saving them both time and money in the long run. In addition to cat and pet content creators, Litter-Robot also collaborates with tech influencers.
10. FurFolio
As the name suggests, FurFolio is a pet brand looking for influencers that creates a portfolio of pet products. This company offers everything your audience’s pet may need, from shampoos and grooming kits to accessories and fun products. The brand’s focus may be on hair and fur health, but their product range is not limited to that. FurFolio frequently collaborated with cat influencers.
11. Dope Dog
CBD may typically be a treat for you, but now it can also be a treat for dogs as well. Dope Dog creates cannabis themed treats for dogs that help with calmness, reducing anxiety, and making vet trips smoother and easier for everyone.
12. Oxbow Animal Health
If your audience is more exotic with some of the more obscure pets, like rats or chinchillas, then Oxbow may be the brand for you. Their company is focused on small pets, bringing treats, supplements, and even toys for the little guys.
13. West Paw
Who doesn’t love eco-friendly products? You can make your audience, and their pets, happy and save the planet at the same time. West Paw is a Montana-based company dedicated to using recycled plastics and delivering an overall eco-friendly experience to consumers.
14. BarkBox
If buying the same products over and over again doesn’t seem appealing to you, then it probably isn’t any pet’s favorite option either. BarkBox is a subscription-based service with themed toys, treats, and various surprises.
15. Highwave
Active influencers typically have active audiences. However, being outdoorsy shouldn’t prevent you from having a pet. Highwave’s solution? Just take them with you! This brand offers a wide range of products for outdoor activities with pets, and typically collaborates with many travel vloggers.
16. Everence
We were debating whether to put Everence on this list or not, since it’s not a traditional pet product. This company takes the DNA of your pets and turns them into wearable products, or even tattoo ink, to always carry with you.
17. Petco
If you have a pet, then you’ve most likely heard of Petco. This chain pet shop with upwards of 1500 branches in the US has a massive budget for marketing, but still relies on micro and macro-influencers to introduce itself to new demographics.
18. The Honest Kitchen
Have you ever tried your pet’s food and immediately regretted your life decisions? Well, The Honest Kitchen is dedicated to bringing human-grade food to pets. If it’s not good enough for you to eat, it’s not good enough for your dog.
Ainfluencer: Best Way to Find Pet Brands Looking for Influencers
While the list above gives you a solid few options of pet brands, it is not the most efficient way to find brands for collaboration. A significantly better method to get into the pet influencer marketing sphere is by using an influencer marketing platform.
Our top influencer marketing platform recommendation is Ainfluencer. A free platform with plenty of features, Ainfluencer can help you make a name for yourself in the pet brands world, even without millions of followers. It’s not always easy to start out as an influencer, that’s why Ainfluencer’s following feature can help make your journey easier and smoother:
- Smart Campaign Matching: The platform’s discovery AI can help you connect with the right brands with minimum effort.
- Streamlined Collaboration Tools: Campaign creation can take ages if you’re doing it alone. However, with Ainfluencer, you can apply to any campaign with just a click.
- Unlimited Campaign and Proposals: No campaign limitations means you can be in as many campaigns as you want, as long as quality is maintained.
- Trust-building Functions: Your performance and quality of work are measured on every campaign, allowing you to have more trust with each brand you want to work with.
- Access to Thousands of Brands: More than 70,000 brands are on Ainfluencer, giving you the opportunity to do good business.
- User-friendly Interface: The platform is easy to work with and very intuitive.
Ready to sign up on the platform and connect with thousands of brands for free? Join Ainfluencer now!
Conclusion
There is no shortage of pet brands looking for influencers online. If you’re trying to find the very best deals and commissions based on influencer pricing, you’ll need to take a look at as many brands as possible. This is why it’s important that you have a database to look at, hence the use of influencer marketing.
FAQs
1. Do I Need a Certain Number of Followers for Collaborating with Pet Brands?
Not exactly. While you do need 1000 followers to be a nano influencer, it’s hard to say how many followers you need exactly. As long as you qualify as an influencer, you can probably work with pet brands.
2. How Do I Find Affiliate Marketing Opportunities as an Influencer?
It’s easy to find brands for influencer marketing on a platform like Ainfluencer. However, if you’re looking for affiliate marketing opportunities, then AlgoRift may be a better choice. This platform is a great place for affiliates and brands to meet up.
3. Do Pet Brands Looking for Influencers Pay Well?
Depends on what company you’re working with. While some of these brands pay very well, a lot of them pay influencers in products or minimal commissions. Make sure to do thorough research before saying yes to any brand that reaches out to you.
