American tech influencers are helping people understand and get excited about new tech. They unbox the latest gadgets or simplify coding tips on YouTube, Instagram, and TikTok.
That’s why their posts perform better than brands’ content. And nearly 70% of U.S. marketers are using influencer marketing.
So, to get their products in front of more people, tech brands turn to influencers. Thanks to influencer marketing platforms like Ainfluencer, it’s easier than ever for brands to connect with Instagram and TikTok tech creators.
In this post, we’ll share a list of the top American tech influencers – men and women – across main social media platforms. We’ll then let you know how to use Ainfluencer to find your ideal creators. Read on!
Best American Tech Influencers on Instagram, TikTok, and YouTube
Whether you’re into gadget reviews or coding tutorials, the following tech and gadget influencers in the US can help you improve your brand visibility.
Top American Tech Influencers on TikTok
To begin our list, we’ll talk about the most popular American tech TikTokers, who are experts at breaking down tech in bite-sized clips. Read on:
1. Carter Smith (@carterpcs)
Carter Smith is an LA-based tech creator and reviewer who specializes in PC building and hardware reviews. He presents his content with humor and fast pacing.
On his TikTok, you can watch quick gadget unboxing, PC build challenges, tech hacks, and reaction duels with other creators like Parker Burton.
Additionally, Carter is known to feature products from Intel, NVIDIA, and custom PC accessory brands. He also has multiple viral series, including “$500 PC vs. PS5” builds and drop tests that have gained millions of views.
- Followers: 5.7M (TikTok), 556K (Instagram), 1.6M (YouTube).
- Eng Rate: 11.87%
- Avg Likes: 35.4K
- Total Likes: 658.9M
2. Frank McShan (@frankmcshan)
Another mega-influencer on the list of top American tech influencers is 23-year-old Frank McShan from Massachusetts. This Gen Z tech TikToker usually posts tech tips and troubleshooting with a dose of comedy.
Frank’s TikTok also features short how-tos (e.g., fixing common phone issues), gadget unboxing videos, and relatable skits like “Tech Support Be Like”.
As a well-established influencer on TikTok, Frank has started doing ads for gadget insurance services and accessory brands. For instance, he’s done a sponsored bit about a screen protector where his comedic timing shines.
Moreover, he had a viral breakout video on “3 iPhone tricks you didn’t know” that pushed him past 1M followers overnight.
- Followers: 2.2M (TikTok), 198.2K (Instagram), 6.3K (YouTube).
- Eng Rate: 3.49%
- Avg Likes: 1.1K
- Total Likes: 77.4M
3. Enobong Etteh (@booredatwork)
We get to one of the top tech macro-influencers in the US: Enbong is a tech YouTuber, gamer, comic book head & anime fan (as he mentions in his bio).
His TikToks mainly focus on all-around consumer tech reviews – smartphones, laptops, gaming gear – often in a casual, on-the-couch style.
So, if you’re looking for an interactive influencer, Enbong is the best choice as he often answers follower questions in his TikToks (e.g., “Is this laptop good for students?”).
This black American influencer has longstanding relationships with major tech brands and has collaborated with brands like LG, Microsoft, and Sony.
While Enobong isn’t primarily chasing TikTok trends, he had a hit with a “Work-from-home tech setup” tour that resonated during the remote work boom. He was even listed among the growing TikTok tech influencers in 2023.
- Followers: 751.2K (TikTok), 260K (Instagram), 637K (YouTube).
- Eng Rate: 4.69%
- Avg Likes: 528
- Total Likes: 24.4M
4. Kermit Moore (@quicktechav)
Low Volt and AV integrator. That’s how Kermit describes himself in his TikTok bio. He regularly posts technology advice – especially around home entertainment (TVs, streaming, audio gear) and everyday electronics tricks.
This Texas-based influencer is really good at snappy videos (often ~30 seconds) like “One setting to improve your TV picture” or “3 hidden features on your Roku.”
What’s more, he’s done promotional content for Roku and perhaps Best Buy (highlighting deals or how to choose a TV). Besides, his affiliation with AV products makes him a go-to micro-marketer for consumer electronics companies.
- Followers: 243.4K (TikTok), 183.5K (Instagram), 3.9K (Facebook).
- Eng Rate: 3.34%
- Avg Likes: 111
- Total Likes: 4M
5. Liana (@artandplanstudio)
Liana is one of the top American female tech influencers on TikTok, specializing in tech & lifestyle aesthetics.
In fact, Liana has a real eye for mixing tech and creativity. She shares beautiful desk setups, shows how she takes notes on her iPad, and makes digital planning look fun and inspiring.
Liana also has viral TikToks in her resume! One trend she rode is the “desk makeover,” in which her TikTok of upgrading her home office with LED lights, an ergonomic mouse, etc., went viral with 500k views.
This American micro-influencer frequently collaborates with accessory brands, including iPad case makers, stylus brands, and note-taking apps.
- Followers: 45K (TikTok), 130.2K (Instagram), 4.1K (YouTube).
- Eng Rate: 3.86%
- Avg Likes: 76
- Total Likes: 2.4M
6. Rich DeMuro (@richontech)
As a tech reporter on TV and the radio, Richo posts tech news bites and gadget buying advice on his account.
Known from KTLA’s “Rich on Tech” segment, he’s one of the top American tech micro-influencers who translates his broadcast style into TikTok form.
As a journalist, Rich DeMuro stays impartial in news, but on social media, he might partner in a limited way. He also has an Amazon affiliate storefront for products he mentions (typical for TV tech experts).
- Followers: 5K (TikTok), 176K (Instagram).
- Eng Rate: 3.17%
- Avg Likes: 100
- Total Likes: 179.1K
Top American Tech Influencers on Instagram
Below, we’ve gathered a list of the most popular American Instagram tech influencers. Keep reading:
7. Jonathan Morrison (@tldtoday)
Jonathan is an American tech influencer who focuses on high-end consumer tech and videography. He’s part of the respected “TechLinked/TLD” brand and is known for cinematic tech videos.
On IG, he shares polished photos of the latest devices and glimpses into his content creation process. Jonathan also posts clips of his YouTube reviews or creative projects (like music videos recorded on iPhone).
Additionally, this LA-based creator collaborates with top-tier tech brands – Apple, Sony, Microsoft – often on launch campaigns.
Jonathan has also been named among the top tech influencers multiple times and even branched into producing music with tech. For example, the “Apple HomePod song” project got mainstream buzz.
- Followers: 288.2K (Instagram), 2.5M (YouTube).
- Eng Rate: 0.26%
- Avg Likes: 704
- Avg. Comments: 32
8. Allie K. Miller (@alliekmiller)
Allie Miller specializes in artificial Intelligence, tech business leadership, and innovation advocacy. She’s known as a top voice in AI.
She was also an AI lead at IBM and Amazon and uses Instagram to distill AI trends and inspire inclusion in tech.
Allie frequently shares thoughtful posts about AI’s impact (e.g., explaining a new AI breakthrough in plain English). She also posts motivational career advice, especially for women in emerging tech.
However, this American tech influencer partners with organizations rather than consumer brands. AI conferences, think tanks, and initiatives are some of them.
Moreover, Allie is named #1 Most-Followed Voice in AI as well as a Forbes 30 Under 30 alum.
- Followers: 104.5K (Instagram), 94.4K (TikTok), 13K (YouTube).
- Eng Rate: 0.52%
- Avg Likes: 446
- Avg. Comments: 101
9. Estefannie (@estefanniegg)
Known as a feminine rage tech creator, Estefannie is one of the most engaged American tech influencers on Instagram. She focuses on DIY tech projects, maker culture, and creative engineering.
This Mexican-American engineer showcases the fun side of building tech – whether it’s coding goofy robots or crafting wearable electronics.
She’s been highlighted by platforms like Adafruit and SparkFun as a community influencer. Besides, she’s in the “Top Female Tech Makers” lists and a participant in YouTube’s Maker initiatives. Some of her brand partnerships include Adafruit and Arduino.
- Followers: 100.9K (Instagram), 20.2K (TikTok), 91.3K (YouTube).
- Eng Rate: 21.29%
- Avg Likes: 21K
- Avg. Comments: 466
10. Katie Linendoll (@katielinendoll)
Katie is another American tech micro-influencer who shares “unique tech, gadgets, and some funniez on her Instagram account.”
She’s known from TV (The Today Show) and brings her expertise to Instagram with gadget demo clips and tech travel adventures. She often shares photos from tech events like CES, giving her followers a VIP peek. Her tone is upbeat and accessible.
This Emmy-winning tech expert has been named among the top tech and science influencers and continues to garner awards.
- Followers: 66.6K (Instagram), 1.6K (TikTok), 14.6K (YouTube).
- Eng Rate: 1.23%
- Avg Likes: 800
- Avg. Comments: 22
11. Laura Medalia (@codergirl_)
NYC-based influencer Laura Medalia is all about software engineering insights and tech career advice combined with fashion and fitness.
Laura, often known as “codergirl”, shares her life as a programmer in NYC with a stylish twist – proving you can love tech and fashion.
She’s partnered with coding boot camps, tech conferences (speaking and sharing on IG), and brands like Intel or IBM for campaigns highlighting women in STEM.
Recognized in “Top 80 Female Tech Influencers” lists, Laura launched the hashtag #TechGirlDiaries, which inspired others to share their experiences.
- Followers: 63.7K (Instagram).
- Eng Rate: 0.70%
- Avg Likes: 423
- Avg. Comments: 25
12. Kevin Nether (@techninjaspeaks)
The last person on the list of the best American tech influencers is Kevin Nether, known as the Tech Ninja. Kevin talks about smart home tech, Android devices, and the tech lifestyle on his social media.
Based in Detroit, he shares his journey setting up a connected home and his thoughts on the latest Android phones. He also shares inspirational snippets about tech careers or personal development, mixing personality with tech.
Kevin has collaborated with many home tech companies, from Philips Hue to Ring to Google (for Nest products). Besides, he’s been part of #TeamPixel (Google’s influencer squad for Pixel phones).
- Followers: 61.3K (Instagram), 254K (YouTube), 99k (TikTok).
- Eng Rate: 0.20%
- Avg Likes: 120
- Avg. Comments: 5
Top American Tech Influencers on YouTube
Finally, we share a list of the top American tech YouTubers you should follow:
13. Justine Ezarik (@iJustine)
We’ve put a mega-YouTuber with over 7M subscribers and 2k videos on top of our list. Justine, as she describes, loves “tech, travel, gaming, health gadgets, scuba diving, and jiu jitsu”.
Her channel focuses on all things tech in every aspect of life. This YouTube influencer posts about Apple products, consumer gadgets, and gaming, all in a first-person, lifestyle vlog style.
She became a YouTuber in 2006 and is recognized as one of the first female tech YouTubers to reach massive fame.
Justine has had numerous collaborations with top brands, including Apple, Intel, Sony, and DJI.
- Followers: 7.1M (YouTube), 1.7M (Instagram), 1.7M (Facebook).
- Eng Rate: 5.43%
- Avg Likes: 1.8K
- Avg. Comments: 119
14. Judner Aura (@UrAvgConsumer)
Junder is definitely one of the most popular American male tech influencers on YouTube. His main content includes consumer tech reviews and unboxing videos from the perspective of an average consumer. He also does fun challenges like building ultimate gaming setups or mystery box hauls.
Junder has done sponsored segments for Verizon (5G home internet) and partnerships with brands like LG or OnePlus around launches.
In addition, he has grown steadily to be one of the top 10 US tech YouTubers by subscriber count.
- Followers: 3.3M (YouTube), 292.8K (Instagram), 56.8K (Facebook).
- Eng Rate: 3.05%
- Avg Likes: 2.7K
- Avg. Comments: 55.5
15. Flossy Carter (@Flossy Carter)
With 2M followers and over 2k videos, Flossy tries to create the “realest phone unboxings on the internet”. He often focuses on real-world usage and features a signature no-nonsense, humorous style.
Flossy not only reviews a lot of phones (flagships and budget) but also headphones, watches, and sometimes car tech or other gadgets.
More importantly, Flossy intentionally keeps a distance from brand deals on his channel to maintain credibility. However, he’s done a few limited sponsorships (maybe for a VPN or music service readout).
- Followers: 2M (YouTube), 414.2K (Instagram), 17K (Facebook).
- Eng Rate: 5.88%
- Avg Likes: 2K
- Avg. Comments: 406.5
16. Michael Fisher (@TheMrMobile)
Michael has described himself as a “writer, sailor, podcaster, and recovering actor whose childhood obsession with science fiction never quite faded.”
He’s an expert at mobile technology (smartphones, foldables, and wearables) with an appreciation for retro tech and style. You can expect slick, narrative-driven reviews of phones on his YouTube channel.
Michael works in a journalistic style, so direct sponsorships in reviews are rare. However, he’s collaborated with Qualcomm for explanatory content and done sponsored travel for events (coverage of MWC, etc., with sponsor support).
Meanwhile, he’s often regarded as one of the top mobile reviewers alongside peers like MKBHD.
- Followers: 1.3M (YouTube), 147.4K (Instagram).
- Eng Rate: 4.85%
- Avg Likes: 9.2K
- Avg. Comments: 642
17. Sara Dietschy (@saradietschy)
As one of the top American female tech influencers on YouTube, Sara’s motto is “rhymes with peachy,” highlighting her fun personality.
Her YouTube channel features reviews and vlogs about creative workflows. For instance, she reviews the latest MacBook with a perspective on video editing performance.
Sara has collaborated with big and niche brands like Sony, Canon, and Adobe. Known as a rising star, she’s spoken at events like VidCon on tech and creativity.
- Followers: 931K (YouTube), 178.1K (Instagram), 19.7K (TikTok).
- Eng Rate: 4.85%
- Avg Likes: 3.4K
- Avg. Comments: 242.5K
18. Tomi (@Techmeout)
Techmeout is another YouTube channel you need to follow as a tech brand. As an African-American woman in tech, Tomi offers a refreshing perspective and has built a loyal community.
Her channel is all about mobile technology (both Android and iOS) and app/software tips, mainly useful apps or lesser-known features. You can also watch the “Top 10 Apps” videos for different categories or vlogs about her tech life on her channel.
What’s more, Tomi has done sponsored segments for password managers or music apps and tech accessory partnerships like Beats or JBL.
- Followers: 397K (YouTube), 35.8K (Instagram), 3.3K (TikTok).
- Eng Rate: 0.45%
- Avg Likes: 2.1K
- Avg. Comments: 20
Knowing the top tech influencers in the USA is one thing, but finding the right creators, especially on visual platforms like Instagram and fast-paced TikTok, is another. So, what’s the solution? Let’s find out:
Ainfluencer: The Best Platform to Find American Tech Influencers
Ainfluencer is a free, DIY influencer marketplace that connects brands with relevant creators. Here’s why Ainfluencer is the best platform for discovering and working with American tech influencers on Instagram and TikTok:
Main Features of Ainfluencer
- AI-Powered Matching: Ainfluencer uses smart algorithms to pair your brand or product with the most relevant influencers based on niche, audience demographics, engagement, and more.
- Secure Escrow Payments: When you finalize a deal with an influencer, your payment is held securely by Ainfluencer and only released to the influencer after they’ve delivered the agreed content.
- Direct Communication Tools: This means brands and influencers can chat in real time, discuss campaign details, share content drafts, and clarify requirements without switching to email or WhatsApp.
- AI-Based Video Translation: Ainfluencer also has an AI video translation feature. Influencers can automatically translate and subtitle their tech videos into other languages.
- Shopify Integration: The platform integrates with Shopify for e-commerce brands. This allows you to generate unique discount codes or affiliate links for each influencer and directly track sales and conversions.
- Massive Influencer Pool with Filters: Ainfluencer boasts a network of over 5 million verified influencers on Instagram, TikTok, and YouTube.
- Free to Use & Fair Pricing: The platform is 100% free to post campaigns and negotiate. It only takes a cut when you’ve successfully booked an influencer.
Ready to start your first campaign for free?
Remember, monetizing tech content through affiliate marketing is another growth driver for brands.
Here, AlgoRift steps in as a powerful Amazon affiliate platform. The tool offers 100K affiliates in its marketplace, real-time tracking, and an all-free plan. If you want to find verified affiliates and benefit from flexible commission options,
Conclusion
As we’ve seen, American tech influencers can shape consumer behavior and brand narratives. In fact, the U.S. tech industry, from startups to giants, now recognizes that these creators are not just marketers but educators, entertainers, and key opinion leaders.
When brands work with the right creators genuinely, it often leads to better engagement, stronger brand vibes, and more sales.
Tools like Ainfluencer make it easier to team up with TikTok or Instagram tech influencers, while AlgoRift helps both affiliates and brands grow through Amazon. So, if you’re thinking of partnering with influencers, now’s a great time to start:
FAQs
Now, let’s answer some FAQs about the US tech influencers:
1. How Can My Brand Start Collaborating with American Tech Influencers?
Here are the most effective ways to work with tech influencers in the US:
- Sponsored reviews & unboxings,
- Product launch partnerships,
- Creative campaigns and challenges,
- Affiliate marketing and promo codes,
- Giveaways and contests,
- Event collaborations and takeovers.
2. Micro-Influencers vs. Macro-Influencers: Which Should We Choose for a Tech Campaign?
It depends on your goals and budget. Macro-influencers offer broad reach but cost more and often have lower engagement. Micro-influencers are budget-friendly, more niche, and tend to drive higher engagement and conversions.
3. Who Are the Top American Tech Micro-Influencers in the US?
The list of the best under 100K American tech influencers includes:
- Liana (@artandplanstudio),
- Estefannie (@estefanniegg),
- Katie Linendoll (@katielinendoll),
- Laura Medalia (@codergirl_),
- Kevin Nether (@techninjaspeaks).
