Ever wonder who’s shaping the way Americans dress, decorate, travel, and live their best lives? American lifestyle influencers are at the heart of it all! They’re turning everyday moments into inspiration for millions. From fashion and beauty to home decor and wellness, these creators set trends that people actually follow.
Influencer marketing has exploded, thanks to platforms like TikTok, Instagram, and YouTube, and the industry is expected to hit $24 billion in 2024. With 86% of consumers making purchases based on influencer recommendations, it’s no surprise that brands are lining up to collaborate with them.
In this blog, we’re diving into the top American lifestyle influencers to watch in 2025. Plus, we’ll show you how brands can easily connect with these creators using free influencer marketing platforms like Ainfluencer to run successful campaigns. Let’s get started!
Top American Lifestyle Influencers to Follow in 2025
Now, let’s explore the list of the biggest American lifestyle influencers across TikTok, Instagram, and YouTube—five from each platform. We’ll dive into their niche, follower count, major brand partnerships, achievements, and average engagement stats.
Top American Lifestyle Influencers on Instagram
To kickstart our list, let’s get to know the five American Instagram lifestyle influencers.
1. Huda Kattan (@hudabeauty)
A beauty mogul and lifestyle influencer, Huda Kattan has turned her passion for makeup into a billion-dollar empire. Born in the U.S. and of Middle Eastern heritage, Huda is one of the highest-paid Instagram influencers.
- Followers: 56M+
- Niche & Content Focus: Beauty and cosmetics. While she’s mainly a makeup artist, her feed also features snippets of her family life, business journey, and luxury lifestyle in Dubai and the U.S.
- Eng Rate: 0.06%
- Notable Brand Collaborations: Sephora, KAYALI, Cult Beauty, and Wishful Skincare.
- Achievements: Named one of Forbes’ Richest Self-Made Women in 2023.
She’s also expanded into product lines at Sephora, a reality show, and a new “Big Beauty Sister” advice platform.
2. Emma Chamberlain (@emmachamberlain)
Emma is a 23-year-old lifestyle influencer who first gained fame on YouTube for her vlogs but has since become an Instagram style icon and Gen Z fashion influencer. With her edgy fashion sense and candid humor, Emma redefined “cool” for a younger generation.
- Followers: 14.8M,
- Niche & Content Focus: Fashion, lifestyle, and pop culture. She shares her coffee obsession, travel diaries, and glimpses into her everyday quirky antics.
- Eng Rate: 2.36%
- Notable Brand Collaborations: Louis Vuitton, Cartier, Chamberlain Coffee, Calvin Klein.
- Achievements: Known as the “relatable queen,” 2019 Teen Vogue cover and 2022 Met Gala appearance.
3. Joanna Gaines (@joannagaines)
Joanna is a home design and American lifestyle influencer who became famous as the co-host of HGTV’s “Fixer Upper.” Now a popular social media influencer, she mixes farmhouse décor, family life, and entrepreneurial spirit on Instagram.
- Followers: 13.8M,
- Niche & Content Focus: Home decor, DIY, and family lifestyle. Her feed is filled with cozy farmhouse kitchens, before-and-after renovation pics, gardening, recipes, and heartwarming snaps of her kids on their Texas farm.
- Eng Rate: 0.29%
- Notable Brand Collaborations: Magnolia Home, Hearth & Hand, Anthropologie.
- Achievements: Joanna played a big role in making farmhouse-style decor popular across the U.S. She’s also a best-selling author and turned Magnolia Market in Waco into a must-visit spot for fans.
4. Aimee Song (@aimeesong)
Aimee is one of the original American lifestyle influencers, known for her fashion-forward posts and jet-set lifestyle. Based in Los Angeles, she has been sharing style inspiration on her blog, Song of Style, since 2008.
- Followers: 7.2M,
- Niche & Content Focus: Fashion and travel. Aimee posts about designer outfits, exotic travel destinations, and her life as a new mom.
- Eng Rate: 0.21%
- Notable Brand Collaborations: Dior, Chloé, Revolve, Song of Style (her own clothing collection).
- Achievements: Aimee was one of the first to popularize travel diary posts on Instagram (think flowing dresses in front of the Eiffel Tower). She was also named to Forbes’ 30 Under 30 in 2016.
5. Lauren Conrad (@laurenconrad)
Lauren is a former reality TV star (The Hills) who transitioned into a popular lifestyle influencer and fashion designer. Now in her mid-30s, she uses Instagram to share a polished California-cool lifestyle, making her audience of millennials feel like they’ve grown up alongside her.
- Followers: 5.8M,
- Niche & Content Focus: Fashion, DIY, and modern motherhood. Lauren’s feed is a mix of style shots (outfits from her own collections), DIY decor ideas, snapshots of her kids’ birthday parties, and beachy Southern California scenes.
- Eng Rate: 1.41%
- Notable Brand Collaborations: She’s launched her LC Lauren Conrad fashion line at Kohl’s and The Little Market, a fair-trade online shop.
- Achievements: Lauren is a New York Times bestselling author and among the top U.S. fashion influencers.
Top American Lifestyle Influencers on TikTok
You know all about Instagram lifestyle influencers. Now, it’s time to meet 5 of the best American influencers who are setting lifestyle trends on TikTok:
6. Charli D’Amelio (@charlidamelio)
20 years old Charli is a teenage dancer turned social media superstar who became TikTok’s most-followed creator with her viral dance videos and relatable charm. She’s very popular among Gen Z (teens and young adults).
- Followers: 157.2M,
- Niche & Content Focus: Dance, lifestyle, and entertainment. You’ll see everyday vlogs, fashion, beauty, and behind-the-scenes moments from her life on her TikTok account.
- Eng Rate: 4.07%
- Notable Brand Collaborations: Dunkin’ Donuts, Morphe, Prada.
- Achievements: First person to reach 100 million TikTok followers and star of The D’Amelio Show on Hulu.
7. Addison Rae (@addisonre)
Addison first gained attention with her energetic dance and lip-sync videos, but she’s grown into much more than that. Now, she shares all aspects of her life, from fashion and beauty to music and acting. Her fun, down-to-earth vibe makes fans (mostly Gen Zs) feel like they’re right there with her.
- Followers: 88.4M,
- Niche & Content Focus: Dance, beauty, and lifestyle. She shares a mix of fashion, beauty, music, and everyday moments from her life.
- Engagement Rate: 2.00%
- Notable Brand Collaborations: Reebok, L’Oréal, and American Eagle.
- Achievements: Addison has launched her own beauty brand, ITEM Beauty. She’s also released a single, Obsessed, and named to Forbes’ 30 Under 30.
8. Mikayla Nogueira (@mikaylanogueira)
Let’s meet one of the famous American lifestyle influencers focusing on honest makeup reviews. Mikayla’s thick Boston accent has made her a popular TikTok star! Many young American women (18–35) love Mikayla’s unfiltered, humorous posts.
- Followers: 16.3M,
- Eng Rate: 9.98%
- Niche & Content Focus: Beauty and makeup reviews. You’ll find honest product reviews, detailed makeup tutorials, and bold, creative looks on her TikTok account.
- Notable Brand Collaborations: e.l.f. Cosmetics, Charlotte Tilbury, and Urban Decay.
- Achievements: She won the American Influencer Award for Emerging Makeup Artist and has been featured in Allure and Vogue.
9. Emily Mariko (@emilymarico)
Known for her calming cooking videos and everyday vlogs, Emily is a former YouTube influencer. She blew up on TikTok thanks to her viral “salmon rice bowl” recipe that became a cultural phenomenon.
- Followers: 12.4M,
- Niche & Content Focus: Food, lifestyle, wellness. She posts meal prep, home organization, and everyday routines, all with a calming and minimalist vibe.
- Eng Rate: 7.55%
- Notable Brand Collaborations: Kewpie, Whole Foods.
- Achievements: Emily’s #salmonricebowl trend was one of TikTok’s biggest viral hits. She’s also been featured in The New York Times and Vogue for her unique cooking style.
10. Alix Earle (@alixearle)
The last American lifestyle influencer on our list is Alix, who’s also a famous Amazon influencer. Alix first burst onto the scene with her real “Get Ready With Me” college vlogs and makeup routines. Her relatable yet stylish content made her a Gen Z star almost instantly.
- Followers: 7.3M,
- Niche & Content Focus: Lifestyle, beauty, and fashion. She shares makeup tutorials, fashion hauls, and everyday life moments in a fun, casual vibe.
- Eng Rate: 8.94%
- Notable Brand Collaborations: Gymshark, Princess Polly, Bumble.
- Achievements: By 2024, she was featured on Forbes’ Top Creators list and was earning an estimated $250,000 per TikTok post for brand deals.
Top American Lifestyle Influencers on YouTube
Finally, we get to the five leading American lifestyle YouTube influencers to subscribe to in 2025:
11. Adriene Mishler (@yogawithadriene)
Adriene is a different kind of lifestyle influencer. She’s a yoga instructor whose YouTube channel, Yoga With Adriene, has helped millions practice yoga at home.
Based in Texas, her friendly and supportive teaching style, along with her mindfulness tips, has built a huge and welcoming community.
- Subscribers: 13.1M,
- Niche &Content Focus: Wellness, yoga, and self-care. Adriene offers free yoga classes (both short and long) on YouTube, mindful living tips, gentle recipes, and peeks at her life with her dog Benji.
- Eng Rate: 1.42%
- Notable Brand Collaborations: Adidas, Manduka.
- Achievements: Adriene was featured on the cover of Yoga Journal and has been recognized by Google as the most-searched workout influencer for multiple years.
12. Casey Neistat (@casey)
Casey is an experienced vlogger and filmmaker known for his creative storytelling that helped define daily vlogs. Based in NYC, he’s one of the top male lifestyle influencers, capturing everything from running through Manhattan to tech reviews, all with a cinematic touch.
While he doesn’t exactly call himself a “lifestyle influencer,” his impact on digital content and personal branding is clear.
- Subscribers: 12.6M,
- Niche & Content Focus: Daily life, motivation, and tech/travel adventures. He’s known for turning everyday moments, like having coffee or commuting, into cinematic scenes with cool editing and high energy. He also made the use of timelapses and drone shots in vlogs popular, and now many creators follow his lead.
- Eng Rate: 11.91%
- Notable Collaborations: Nike and SAMSUNG.
- Achievements: He co-founded the video-sharing app Beme, which was later acquired by CNN. Casey also won an Emmy Award for his work on The Neistat Brothers series.
13. Safiya Nygaard (@safiya)
Known for her fun fashion and beauty experiments, Safiya is on the list of the best American lifestyle influencers. She started as a video producer at BuzzFeed but then decided to go solo.
Now, Safiya’s got over 10 million subscribers, all because of her fun and creative videos like mixing all her lipstick colors or trying out weird outfits for a whole week.
- Subscribers: 10.1M,
- Niche & Content Focus: Beauty and fashion. Safiya’s channel is all about “trying weird stuff so you don’t have to.” She posts franken-makeup experiments, buying the cheapest or highest-rated items on websites and reviewing them, and general lifestyle fun.
- Eng Rate: 20.77%
- Notable Collaborations: ColourPop, GlamGlow, Target.
- Achievements: She’s been featured in many publications, like The New York Times and Forbes, for her success as an influencer and digital creator.
14. Brooklyn and Bailey McKnight (@BrooklynAndBailey)
Brooklyn and Bailey are twin sisters who grew up on YouTube and have become influential lifestyle content creators for the Gen Z audience.
They started as teens making fun DIY and beauty videos, and now in their 20s, they share their college life, young adulthood, and entrepreneurial journey – all with a sweet, sisterly vibe.
- Subscribers: 7.2M,
- Niche & Content Focus: Vlogs and lifestyle content for teens and young adults. This includes day-in-the-life at college, dating and relationships, fashion hauls, and sister challenges/tags.
- Eng Rate: 5.82%
- Notable Brand Collaborations: Lash Next Door, ITK, ShoeDazzle, Dove.
- Achievements: Twin sisters have launched their own clothing line, Brooklyn and Bailey, which is sold at major retailers like Walmart.
15. Amber Scholl (@AmberScholl)
This hot YouTuber is a DIY fashion and home décor influencer who’s great at turning “trash into treasure.” Based in Los Angeles, Amber went from struggling as a post-grad to becoming a YouTube star by sharing budget-friendly hacks that look surprisingly glamorous. Her creative ideas have earned her a loyal following.
- Subscribers: 3.69M,
- Niche & Content Focus: Budget luxury lifestyle. She shares vlogs about her life in LA, including beauty routines, thrift shopping, and budget-friendly tips. Amber is also recognized for projects like making a $5 ball gown from trash bags, creating a marble floor on a budget, and decorating her home to look expensive without spending a lot.
- Eng Rate: 5.54%
- Notable Brand Collaborations: Boohoo and Shein, her affordable jewelry and home décor line called 333 & Co.
- Achievements: Amber’s big break came in 2016 with her “DIY Marble Floor” video, where she turned her rented apartment floor into a stylish marble look using sticky vinyl tiles.
The video went viral and helped define her unique style. Another popular video, “Making a Dress Out of Trash Bags,” also got millions of views and showed off her creative, can-do spirit.
Just having a list of top American lifestyle influencers isn’t enough for brands looking to collaborate. They need a fast, reliable, and cost-effective way to connect and kickstart their influencer marketing campaigns.
That’s where a trusted platform like Ainfluencer comes in! Here’s all you need to know about the platform:
Ainfluencer: A Free Platform for Finding American Lifestyle Influencers
Ainfluencer is an innovative, AI-powered influencer marketplace designed to help brands (especially lifestyle and consumer brands) find and collaborate with influencers effortlessly.
Here’s why Ainfluencer is the best platform for finding American lifestyle influencers and simplifying your collaborations:
- No Platform Fees & Ease of Use: First and foremost, Ainfluencer is 100% free – no subscription or finder’s fees. You simply pay the influencers you work with.
Plus, the platform’s interface is user-friendly, guiding you step by step to launch a campaign.
- AI-Powered Matching: Ainfluencer uses smart algorithms to match brands with the most relevant influencers for their niche.
- Curated Lists & Search Filters: The platform provides curated lists and advanced search filters (by location, category, follower count, engagement rate, etc).
- Detailed Insights: Every influencer profile on Ainfluencer comes with in-depth analytics – follower counts, engagement rates, audience demographics, and quality scores.
- Built-in CRM: Ainfluencer also streamlines the entire collaboration process. You can chat and negotiate deals with influencers directly through the platform, create campaign briefs, and manage content deliverables all in one place.
- Escrow Payment Protection: One of Ainfluencer’s standout features is its secure payment system. When you book an influencer, your payment goes into escrow and is only released when the influencer delivers the agreed content.
- Affiliate Integration and Shopify Sync: For lifestyle brands that sell products online, Ainfluencer offers powerful integrations like Shopify.
- AI Video Translation: Ainfluencer uses AI to translate and subtitle videos, so an influencer’s content can be understood in multiple languages.
Ready to tap into the power of influencer marketing for your lifestyle brand?
Final Words
In summary, American lifestyle influencers are changing the game. You’ve seen how TikTok stars and YouTube vloggers drive trends and influence purchases. And in 2025, their impact continues to grow.
So, you can’t fall behind with trends. Collaborating with the right influencers can bring great returns for you, too. We explored Ainfluencer as the most budget-friendly platform to connect with these leading creators.
Whether you want to work with Alix Earle or Lauren Conrad, you just need to create a free account on the platform and run your campaigns easily!
FAQs
Let’s dive into some common questions about the topic:
1. Who Are the Most Popular Lifestyle Influencers?
The top five famous lifestyle influencers include:
- Charli D’Amelio (@charlidamelio) – 157M TikTok followers,
- Addison Rae (@addisonre) – 88M TikTok followers,
- Huda Kattan (@hudabeauty) – 56M Instagram followers,
- Emma Chamberlain (@emmachamberlain) – 14.8M Instagram followers,
- Adriene Mishler (@yogawithadriene) – 13.1M YouTube subscribers.
2. Who’s the Most Popular Lifestyle Influencer in America?
Charli D’Amelio (@charlidamelio) is the most popular American lifestyle influencer. She has over 156M TikTok followers, 49M Instagram followers, and 9.1 YouTube subscribers.
