Pet influencers are everywhere these days. With their adorable photos and fun videos, they’ve won the hearts of millions.
Some of them have even become full-blown celebrities. It’s no surprise that brands are now collaborating with them to reach pet-loving audiences.
If you run a pet-related business or you’re just getting into this space, working with the top pet influencers can really boost your brand.
And thanks to influencer marketing platforms, it’s easier than ever to discover and connect with the right ones.
In this post, we’ve curated a list of 45 top pet influencers on Instagram and TikTok to check out. Let’s dive in!
Top Pet Influencers on Instagram
Whether they’re showing off their tricks or simply lounging around, here’s the list of the biggest pet influencers on Instagram (including dog influencers and cat influencers) that capture the hearts of people worldwide!
Top Dog Influencers on Instagram
Dog influencers are some of the most popular accounts on Instagram. They do tricks and wear cute outfits. That’s why people love following them.
If you’re looking to work with a dog influencer, this list will help you find some of the best ones.
1. Jiffpom (@Jiffpom)
- Followers: 8.9M
- Eng Rate: 0.20%
- Avg Likes: 18.1K
It might be hard to distinguish this cute dog from the fluffy dolls on the market! Jiffpom is one of the most popular Instagram pet influencers.
As an animal influencer, Jiffpom has nearly 8M followers on Instagram and holds three Guinness World Records.
You’ll often see Jiff in cute costumes or performing signature tricks like walking on two legs or doing a playful headstand. Interestingly, he’s starred in Katy Perry’s “Dark Horse” music video.
2. Doug The Pug (@itsdougthepug)
- Followers: 3.5M
- Eng Rate: 0.99%
- Avg Likes: 35K
This one is a celebrity dog with 3.5M followers on Instagram, also known as the ‘King of Pop Culture’.
Doug The Pug began posting on social media when his followers were only a few family and friends, but now he has millions of followers on Instagram.
This makes him one of the greatest pet influencers on Instagram, as he started from the bottom and grew organically.
3. Shinjiro (@Marutaro)
- Followers: 2.3M
- Eng Rate: 1.10%
- Avg Likes: 24.4K
With a sweet smile that never leaves his face, Marutaro is a cute Japanese dog with 2.3M followers on Instagram.
His followers are waiting every day for a post of his “goodnight.” Indeed, this animal influencer is known to be Japan’s happiest dog! His pictures are full of his funny actions or his smiling, giggly face.
4. Tuna (@tunameltsmyheart)
- Followers: 1.9M
- Eng Rate: 1.19%
- Avg Likes: 22.4K
One of the best Instagram dogs to follow is Tuna, a cute, goofy Chiweenie with an artificial overbite.
In 2010, he was saved at a farmer’s market and is now an animal rescue officer.
With 1.9M followers on Instagram, he has collaborated with brands such as Petfinder and Zappos. If you want to use a little bit of joy and laughter, you’ve come to the right place!
5. Loki The Wolfdog (@loki)
- Followers: 1.8M
- Eng Rate: 1.28%
- Avg Likes: 22.5K
A fabulous wolf-dog, Loki has around 1.8M followers and is a macro influencer on Instagram.
Toyota and Mercedes-Benz collaborate with this pet. Loki is on the list of the top 5 dog influencers to collaborate with.
6. Marnie The Dog (@marniethedog)
- Followers: 1.4M
- Eng Rate: 1.34%
- Avg Likes: 19.2K
Marnie was a Shih Tzu rescue, known for her sweet head tilt and side-tongue expression.
The sad news is that Marnie passed away in 2020. However, her Instagram account is still active and inspires her followers.
This lovely dog also appeared in a television commercial for legal services company Avvo.
7. Manny (@manny_the_frenchie)
- Followers: 987K
- Eng Rate: 0.79%
- Avg Likes: 7.4K
The world’s most-followed bulldog, the French Bulldog, is one of the best pets in our top pet influencers list.
He is popular because of his lovely photographs on different social media platforms. With over 987K IG followers, he is among the most popular Instagram dogs.
Manny has collaborated with big pet brands looking for influencers, such as PetSmart (via the Martha Stewart line) and American Apparel.
He’s also sponsored posts for BogBox‑style pet brands and mattress companies like Casper.
8. Crusoe The Dachshund (@crusoe_dachshund)
- Followers: 881K
- Eng Rate: 1.37%
- Avg Likes: 11.7K
People define Crusoe as “a strange, quirky, and greater-than-life character traveling and experiencing the world from its own distinctive, comical view.”
Therefore, Crusoe is a People’s Choice Award-winning animal influencer. With around 881K IG followers, this pet influencer is among the most followed dogs on Instagram.
9. Boo (@buddyboowaggytails)
- Followers: 484K
- Eng Rate: 0.67%
- Avg Likes: 3.1K
This account first belonged to Boo, a super cute Pomeranian dog who met many celebrities, including the likes of Anderson Cooper and Seth Rogen, due to his reputation and popularity.
Now with 484K followers on Instagram, he is not the only fluffy influencer on this account; Buddy is another cute dog who is influencing people’s lives.
If you are an animal-related brand looking for pet Instagram influencers with a high engagement rate, then Boo is a great choice.
10. Tinkerbelle (@tinkerbellethedog)
- Followers: 439K
- Eng Rate: 0.53%
- Avg Likes: 2.1K
Pet owners know that it’s impossible to have a dog or cat and don’t want to add another adorable pet to their family!
As a result, most dog influencers have a fluffy friend who can be an asset to their cuteness.
Tinkerbelle is a dog influencer, model, and traveler with over 439K Instagram fans. However, she is no longer alone as Belle, another small dog model, is here to double the fun on this account.
Together, they dress up for different occasions and play, which gets the best clicks. With their cute, colorful shots, there’s no doubt as to why she’s so popular and among the best pet influencers on Instagram.
11. Popeye (@popeyethefoodie)
- Followers: 368K
- Eng Rate: 1.33%
- Avg Likes: 4.7K
Even pets have food influencers! In the pet world, Popeye is known as ‘the Foodie Dog’.
He loves traveling and eating out with his human friends. However, pets should find their own restaurants, and Popeye introduces the pet-friendly restaurants to his 368K followers.
12. Glee (@goldens_glee)
- Followers: 264K
- Eng Rate: 0.64%
- Avg Likes: 1.5K
Goldens Glee’s Instagram account has an amusing story. When creating Goldens Glee, the account manager did not have animals.
So, this Instagram account was just for sharing and reposting the cutest pictures of golden retrievers. But Goldens Glee is now a part of Instagram’s most famous dog influencers with 264K followers.
13. Scooty (@super_scooty)
- Followers: 157K
- Eng Rate: 2.19%
- Avg Likes: 3.1K
Scooty is a rescue pup from Mexico who was severely injured as a puppy. Although he was fully paralyzed, he can now walk and run with the help of wheels that are attached to him.
This pet influencer is also known as the “happiest dog on the planet”, with 157K followers on Instagram.
14. Hudson (@hudsonthefluffycorgi)
- Followers: 154K
- Eng Rate: 1.57%
- Avg Likes: 2.3K
Another unique pet influencer out there is Hudson. This fluffy corgi is based in Toronto and has 154K Instagram fans.
He has a ton of hobbies he loves to share with the world, from modeling to swimming.
Because of his popularity and love for what he does, he’s landed a ton of sponsorships with companies.
15. Frenchie (@wtfrenchie)
- Followers: 151K
- Eng Rate: 1.10%
- Avg Likes: 1.6K
Looking for a cute pet influencer in LA? Frenchie is an amazing dog influencer with 151K followers who has a lifestyle that is interesting to many people!
Frenchie’s IG account is all about dog-friendly city guides, lifestyle, and travel. You can see a ton of playfulness and a unique personality in Frenchie. Furthermore, he has recently hosted another cute pet named Fira.
16. Ripley & Rue (@ripleyandrue)
- Followers: 137K
- Eng Rate: 8.27%
- Avg Likes: 11.1K
Jeannie is the owner of this account, who has two dogs, Ripley and Rue, and shares their cutest moments with their 137K fans.
The lives of these dogs made them popular among dog lovers, and that’s how they could get so many followers and become one of the biggest pet influencers.
Ripely and Rue have their own pet shop on ripleyandrue.com where you can shop for cool stuff for your dog and also yourself!
17. Luca and Alera (@lucathesheltie)
- Followers: 132K
- Eng Rate: 0.07%
- Avg Likes: 90
Pet influencers from Norway, Luca, and Alera are on the list of most engaging dog influencers with over 132K followers.
Their posts make you want to hold them up like a furry ball! And just like many animal influencers, they work with many top dog-related products.
18. Shannon Green (@circus_pugs)
- Followers: 103K
- Eng Rate: 0.55%
- Avg Likes: 547
It’s been so long since Shannon joined Instagram. Now she is the owner of one of the top pet influencers, having more than 103K followers.
Shannon is a young girl who loves training pug dogs, and she has four of them. She also collaborates with other companies and trainers, and it’s inspiring how she’s now a huge success.
19. Sydney (@sydney_themini)
- Followers: 15.1K
- Eng Rate: 0.76%
- Avg Likes: 111
There are 15.1K followers on Sydney’s Instagram who love to know more about his life and daily antics.
Sydney is another awesome pet influencer who has an interesting life to share!
This mini blue merle Aussie loves to go out on adventures and enjoy hobbies like hiking and swimming.
This great dog influencer, with his amazing skills and hobbies, has gotten a lot of brand deals.
20. Summer Rae (@zigglerandsummer)
- Followers: 27.9K
- Eng Rate: 0.48%
- Avg Likes: 93
The English bulldog, Summer, with 27.9K engaged followers, is one of the cutest pet influencers on Instagram.
You’ll find he’s a stylish dog taking long naps in his Instagram posts. With his fame and viral videos, Summer’s gotten deals with brands and shared amazing sponsored posts.
21. Snow (@snowtheshepherd)
- Followers: 57.3K
- Eng Rate: 0.86%
- Avg Likes: 466
Based in Los Angeles, Snow is a shelter-rejected and belly rub addict with more than 57K followers.
This great pet micro-influencer is cute, very playful, and now works with huge businesses.
If you want to see how big dogs get along with little kids, you should definitely follow Snow.
22. Barney Bullterier (@barney_bullterier)
- Followers: 27.2K
- Eng Rate: 1.75%
- Avg Likes: 458
Even animals compete on social media to get more followers and turn into mega influencers!
At the moment, Barney is a micro-influencer and one of the funniest Instagram pet influencers, who has around 27K fans.
His appearance is a bit different from other dogs, but that’s what has made him famous all around the world, especially with his funny facial expressions in every photo. It’s led him to partnerships with huge brands.
23. Samantha, Elvis, Magnolia (@thewanderlustdogs)
- Followers: 31K
- Eng Rate: 0.72%
- Avg Likes: 201
Here’s a team of two adorable dogs! These Seattle-based pet influencers love adventure and have 32K followers on Instagram.
They all love to snuggle together and hang out without the huge fights at home! Their Instagram feeds show them cuddling and having fun outdoors!
24. Mochi & Miso (@orkyeh)
- Followers: 53.5K
- Eng Rate: 0.07%
- Avg Likes: 33
The world’s happiest dogs, Mochi and Miso, share their travel photos and amazing photoshoots with their 53K followers. They are also cute models at Pandalooncom.
The account first belonged to Mochi, a funny, fluffy white dog who looked like a snowball!
After becoming popular online, Miso joined her. Now, these cute puppies and travel vloggers travel together and melt the hearts of dog lovers with their lovely photos!
25. Clover Rose (@four.legged.clover)
- Followers: 26.5K
- Eng Rate: 0.42%
- Avg Likes: 96
Did you know even pets can become brand ambassadors? Meet Clover, who is the ambassador dog for the Jollytails brand.
Clover is a half-golden girl, half-Irish beauty with 26.5K followers based in Canada. Her posts are all about going to nature, promoting products, dressing up well, and loving humans.
26. Harvey the dog (@harveytzu)
- Followers: 73.3K
- Eng Rate: 5.85%
- Avg Likes: 4.2K
With almost 73K followers, you can see why Harvey has become one of the top Instagram dog influencers and has partnered with a lot of brands already! This cute dog was rescued ten years ago and now lives happily in Seattle.
Top Cat Influencers on Instagram
Cat content never gets old—especially when the cats have sass, style, or just insanely cute faces. Now, let’s meet some of the most popular cat influencers on Instagram:
1. Nala (@nala_cat)
- Followers: 4.4M
- Eng Rate: 0.69%
- Avg Likes: 30.4K
The Guinness world record holder, Nala, with around 4.4M followers on Instagram, is a top cat influencer.
She promotes various brands like Petfinder, Friskies, PureVax, and Persil. With a lot of advertisements, she is one of the top pet influencers.
2. Grumpy Cat (@realgrumpycat)
- Followers: 2.6M
- Eng Rate: 0.22%
- Avg Likes: 5.4K
Some pets seem to be happy all the time, while others look grumpy! That’s how Grumpy got his name! The world’s grumpiest cat, Grumpy, is a cat influencer with 2.6M followers. While she sadly passed away in 2019, her account is still alive and appealing to her lovers!
Her permanently “grumpy” facial expression has made her one of the most famous pet influencers on Instagram.
3. Lil Bub (@iamlilbub)
- Followers: 2.4M
- Eng Rate: 0.27%
- Avg Likes: 6.4K
Presenting at a documentary named Lil Bub & Friendz, which won Best Feature Film at the 2013 Tribeca Online Festival, makes Lil a real celebrity.
Lil is on the list of the finest cat influencers with 2.4M followers and has collaborations with Halo pet food, cbdMD, and Scoop Away.
4. Venus (@venustwofacecat)
- Followers: 2.2M
- Eng Rate: 0.43%
- Avg Likes: 9.2K
Venus, the two-faced cat, is one of the well-known cat influencers because of its two faces. One side of his face is black with a green eye, and the other has an orange-brown color with one blue eye.
This feature makes him one of the most famous special pet influencers on social media.
5. Mr. White (@white_coffee_cat)
- Followers: 2.1M
- Eng Rate: 0.14%
- Avg Likes: 3K
We can never get enough of cats on Instagram because each cat has its own acts and cuteness.
Mr.White is an American cat influencer on Instagram who has 2.1M fans watching his videos and liking his posts.
Mr.White, also known as Coffee, is a white cat with great gestures. He is one of the best American Instagram influencers, so most cat brands collaborate with this pet influencer to promote their products.
6. Hosico Cat (@hosico_ca)
- Followers: 1.8M
- Eng Rate: 0.34%
- Avg Likes: 6.1K
Who doesn’t love this cute fat cat? Hosico is a ginger Scottish cat who may be known for his laziness!
He is a calm and quiet cat who shows the world that being a cat is like ruling the world! Hosico has 1.8M followers on Instagram and sells pet products with his own discounts.
7. Waffles (@waffles_the_cat)
- Followers: 822K
- Eng Rate: 0.08%
- Avg Likes: 610
Waffles is a Scottish Fold rescue cat who had a rough start—he struggled to find a home at first. But fast forward a few years, and he’s become a total internet star with millions of fans across social media.
He’s worked with big brands like Spotify (yep, even has a Pet Playlist), Friskies, Sheba, Clorox, PetSmart, Intel, and more. Waffles has even popped up in movies like Nine Lives and had a cameo with Jennifer Garner. No wonder Forbes named him one of the top 10 pet Influencers!
8. Albert (@albertbabycat)
- Followers: 385K
- Eng Rate: N/A
- Avg Likes: N/A
Unsurprisingly, cats have taken over Instagram and other social media platforms. They mesmerize people with their cuteness and playfulness. People who love cats will fall in love with Albert!
A unique cat with a black patch on its face and a goofy appearance. Albert is featured on the ‘Animal Planet channel.’
With 385K followers on Instagram, he is one of the cutest and most well-known cat influencers. However, Albert’s account is private!
9. Liam (@liam_the_everyday_cat)
- Followers: 48.6K
- Eng Rate: 1.70%
- Avg Likes: 718
You will not get enough of the cute photos and videos this cat influencer has on Instagram! Liam isn’t only famous for his adorable looks; he is a famous cat actor who is always stylish! His 48.6K followers admire this micro cat influencer for his advocacy, useful brand partnerships, and, of course, his lovely figures.
Other Animal Influencers on Instagram
It’s not just dogs and cats—hedgehogs, bunnies, ducks, even raccoons have big followings too! If your brand’s a bit playful, these unique animal influencers are a fun way to stand out.
1. Pokee (@mr.pokee)
- Followers: 1.5M
- Eng Rate: 0.76%
- Avg Likes: 11.6K
Another surprise in the world of top pet influencers is Mr. Pokee. He’s an African Hedgehog Pygmy and has 1.5M followers on Instagram.
His page can be useful for hedgehog owners because of its content about taking care of hedgehogs. Mr. Pokee takes you to the world’s cutest adventures with a smile on his face.
2. Pumpkin The Raccoon (@pumpkintheraccoon)
- Followers: 1.1M
- Eng Rate: 2.56%
- Avg Likes: 27.6K
We know that cats and dogs can get along, but how about a raccoon? Pumpkin is a rescued Bahamian raccoon who is now living with a family that has two dogs.
The photos on his Instagram account show what a strong friendship they have. Pumpkin’s lifestyle seems interesting to many people, and now he has 1.1M followers on Instagram.
3. Prissy And Pop (@prissy_pig)
- Followers: 735K
- Eng Rate: 0.53%
- Avg Likes: 3.8K
Prissy and Pop are two popular pigs with 735K followers on Instagram. They love camping and have lots of cute farm friends.
These two pig influencers have hoodies, shirts, mugs, and many other accessories with printed photos of them that their followers can easily buy.
4. Finnegan Fox (@saveafox_rescue)
- Followers: 635K
- Eng Rate: 3.40%
- Avg Likes: 19.5K
SaveAFox Rescue is a licensed fox rescue in Minnesota and the home of Finnegan Fox—one of the most famous foxes on Instagram and TikTok.
They share tons of cute fox content while also raising awareness about fur farms and what it’s really like to care for rescued foxes.
5. Jill (@this_girl_is_a_squirrel)
- Followers: 632K
- Eng Rate: 4.81%
- Avg Likes: 29.1K
We had different animal influencers on this list, from the top dog influencers on Instagram to pigs and even hedgehogs. What did we miss? A squirrel!
Although many believe that squirrels are not pets, some people love these adorable animals and want to take care of them.
In this case, Jill’s Instagram account can be a great place to tell them what the challenges of having a squirrel at home are. Jill The Squirrel has 632K followers on Instagram, where her owner shares her lifestyle as a pet!
Top Pet Influencers on TikTok
Animal influencers are not limited to Instagram. They can grab pet-lovers’ hearts even on TikTok. Curious about the top pet TikTokers? Here’s the list:
1. That Little Puff (@thatlittlepuff)
- Followers: 32.5M
- Eng Rate: 4.50%
- Avg Likes: 6.9K
Puff is a fluffy ragdoll cat from New York City, better known online as “Chef Puff” or the “Meow Chef.”
He’s famous for doing cute cooking videos and fun life hack challenges—like making dumplings or trying viral trends—using tiny props and his adorable little paws.
Puff’s worked with brands like Litter-Robot and Tokidoki, and his videos are just as entertaining as they are creative. He’s also gained over 829M likes on his account.
2. Chinpals (@chinpals)
- Followers: 6.8M
- Eng Rate: 10.23%
- Avg Likes: 2.4K
With over 245M likes, Chinpals stars five pet chinchillas—Henry, Chip, Linus, Knox, and Finn.
They do adorable stunts like homemade costumes, tiny re-creations of movies (e.g., Titanic, Harry Potter), and quirky daily antics.
But that’s not all! On this account, the creator Shelby Alfredson also shares real talk about chinchilla care—how they poop hundreds of times a day, need special diets, and large cages!
These five little petfluencers have worked with QuickShine, a pet influencer campaign booked via Pets on Q.
3. Bennett (@its_bennetttt)
- Followers: 142.1K
- Eng Rate: 7.22%
- Avg Likes: 2.1K
Bennett is a Ragdoll cat on TikTok known for his little bib and calm, cozy vibes.
His videos are like mini diary entries from a cat mom’s life—soft, sweet, and super relaxing.
He doesn’t have a huge account, but people love him for his gentle personality.
Bennett has partnered with smaller pet brands like Darwin’s Raw, Adored Beast Apothecary, and PetCube, usually through affiliate links. He’s also over 4M likes on his TikTok.
4. Puggy Smalls (@thepuggysmalls)
- Followers: 816K
- Eng Rate: 14.22%
- Avg Likes: 14K
Meet Puggy Smalls, a sassy pug from Kent, UK. His account is all about personality: outfit reveals, snack-time ASMR, and cheeky antics that fans love!
His bio, “I didn’t choose the PugLife, the PugLife chose me.”, shows how creative the posts are.
In addition to lovable content, Puggy has worked with famous brands like Cadbury, 9GAG, and Versace (fancy dog robe).
5. Bynnydayoff (@bunnydayoff)
- Followers: 2.3M
- Eng Rate: 8.06%
- Avg Likes: 14.2K
And the last pet TikToker we’ll talk about is BunnyDayOff, a super stylish Netherland Dwarf rabbit.
Reesy became a social media star thanks to perfectly coordinated outfits, mirror dance videos, and a viral groove that ticked over 42 million views.
With over 80M likes, Reesy even made it to the red carpet at Disney’s Snow White premiere. That’s a whole vibe!
How to Find Top Pet Influencers?
From food and treats to toys and accessories, pet owners want to find the best products for their cute friends. Therefore, finding the top pet influencers is key to marketing your pet product.
You can try several methods to find influencers, from searching for them on Google to using related hashtags on social media, but these methods are time-consuming. Let’s find a better way.
The best way to find the biggest pet influencers on Instagram and TikTok is to use an influencer marketplace, like Ainfluencer. Let’s take a quick overview of how Ainfluencer can help brands find influencers.
Ainfluencer: The Best Influencer Marketing Platform
Ainfluencer is the world’s first 100% free, DIY influencer marketing platform. It has a huge database of over 5M ONLY opt-in influencers on Instagram, TikTok, and YouTube.
This means every single influencer on the platform is ready to collaborate. So, you’ll get higher outreach conversion rates. Here are the main benefits Ainfluencer offers brands:
- The platform also does the influencer outreach for you. You don’t need to waste your time chasing influencers,
- With its AI filters, including niche, location, follower count, engagement rate, and more, you can find your perfect match,
- Ainfluencer also provides valuable insights into each influencer, such as past collabs and social profile, so you can find the right influencers effectively,
- Besides, the payments are supported by the escrow system and are done within the platform. You won’t pay any transaction fees, too,
- As a totally free platform, it allows you to create unlimited campaigns and reach out to as many influencers as you want,
- It has an in-app messaging tool, enabling communications within the platform.
The good news is that Ainfluencer follows a hybrid model. It provides both SaaS and agency services.
This means if you don’t have time to look for influencers, an expert team will manage influencer campaigns from start to finish. Want to create your first free campaign?
Conclusion
The bond between humans and animals is undeniable, and it’s no surprise that many of us consider our pets to be part of the family.
Pet owners want the best for their furry friends; something like a cozy bed or healthy food.
Following pet influencers is a great way to stay up-to-date on the latest pet trends and learn new tips and tricks.
Therefore, collaborating with these animal influencers will be so beneficial for pet brands to introduce their products to people who look for the best. So, if you are in this industry, don’t waste your time.
Join Ainfluencer and find a celebrity pet for collaboration.
FAQs
Some people might think of celebrities who have pets as pet influencers, but that’s not the only type of pet influencer out there. There are people who create content and videos about their own pets and those who help promote animal-related products.
Jiffpom is the most popular and famous dog influencer with 10M followers.
Like other influencers, pet influencers can also collaborate with brands for influencer marketing campaigns. They usually promote various products or services related to animals.
Since Instagram pets usually have many followers who are mostly pet owners, their accounts are great places for pet brands looking for influencers. Brands use pet influencers to reach new customers, increase engagement, and humanize their products or services.
The animal world is so vast. They need special food, accessories, clothes, and toys. They also have their own doctors and medical needs. Therefore, whether you have a pet clinic, produce pet foods, or create lovely clothes for these furry customers, you have a chance to increase your sales and build brand awareness via pet influencers. Even hotels and restaurants that are pet-friendly can promote their brands via these lovely animals.
To become an influencer in pet marketing, start by picking a niche within the pet space, like dog training tips, cat humor, or exotic pet care.
Then, consistently post high-quality, personality-driven content on one or two platforms (like Instagram or TikTok).
Use trending sounds, pet-related hashtags, and engage with other pet accounts. Most importantly, showcase your pet’s unique traits or story. Brands and followers love authenticity. Once you build a small, engaged audience, you can start reaching out to pet brands for collaborations.
