Latina influencers are among the most talented content creators. They can create beauty, lifestyle, fashion, and even dance content, which is why they are so popular among everyone.
This is where smart brands come in and leverage the influence of Latina influencers to promote their product or services.
In this blog, I’ll introduce the top 15 Latina influencers for collaborating and throwing guaranteed successful Influencer marketing campaigns. Let’s dive in!
Best Latina Influencers on Social Media
In this section, we’ll take a look at the most popular Latina influencers on the three main social media platforms, TikTok, Instagram, and YouTube.
We’ll check different types of influencers, from mega, macro, and micro-influencers (we won’t check nano-influencers because they might not be suitable for collaborating with brands yet).
Let’s start with the most popular platform, TikTok:
Top Latina Influencers on TikTok
Our first stop is TikTok. Let’s check out the best Latina influencers on TikTok:
1. Michelle Marie Javier (@michellemariejavier)
Michelle (aka “Michi”) is a New York City-based lifestyle creator and college student. She shares upbeat “day in my life” vlogs around NYC, showcasing everything from trendy brunch spots to study sessions.
- Followers: 101K
- Niche: New York-based lifestyle influencer
- Engagement Rate: 9.72%
- Average Likes: 2K
- Content Type: NYC exploration, cooking tips, and lifestyle hacks
- Audience: Young adults and professionals aged 18-34, particularly those interested in NYC culture
2. Vivi McCoyn (@vivimccoy_)
Vivian “Vivi” McCoy is a Latina millennial mom influencer who balances humor and heart. On TikTok, she shares relatable mom-life comedy skits (like the chaos of grocery shopping with kids or Spanglish conversations with her toddlers) as well as fitness and self-care tips for busy moms.
- Followers: 79K
- Niche: Motherhood, lifestyle
- Engagement Rate: 4.57%
- Average Likes: 100
- Content Type: Entertainment, family
- Audience: Women aged 20-30
3. Melany Cecilia (@melany.cecilia)
Our next micro influencer is Melany Cecilia. Melany is a bilingual beauty and style creator known for her glamorous yet down-to-earth content. On TikTok, Melany posts makeup tutorials (in both English and Spanish), hairstyle ideas, and candid “get ready with me” chats about life as a Latina in her 20s.
- Followers: 87K
- Niche: Lifestyle, fashion, and beauty
- Engagement Rate: 6.44%
- Average Likes: 250
- Content Type: Life tips, career insights, relationships, home & daily experiences
- Audience: Young adults, especially those navigating their 20s
4. Dannaed Garcia (@dannaed_)
Dannaed Garcia is a Mexican influencer based in Los Angeles & Orange County, known for her style, lifestyle, and wellness content. She shares insights on fashion, self-care, and health, often highlighting gut health tips and pilates routines
- Followers: 81K
- Niche: Lifestyle, beauty, health
- Engagement Rate: 7.64%
- Average Likes: 163
- Content Type: Daily routines and wellness journeys
- Audience: Women in their 30s
5. Juanpa Zurita (@juanpazurita)
Juanpa Zurita is one of the most popular Latino influencers on TikTok and Instagram. He’s an internet personality, actor, and model. He first gained fame in 2013 through comedy videos on Vine, later expanding to YouTube and TikTok.
- Followers: 15.2M
- Niche: Lifestyle and entertainment
- Engagement Rate: 12.79%
- Average Likes: 612K
- Content Type: His content type includes comedy, travel, fashion, and social impact projects
- Audience: Young adults
6. Sachi McCan (@lilversachi)
Sachi McCan (@lilversachi) is a Latina influencer known for her motherhood, lifestyle, and family content. She shares heartfelt and humorous moments from her life as a mom, often featuring her baby boy, Zaiel.
Her TikTok account has over 2.7M followers, and she ranks among the top 1% of TikTok creators in her category.
- Followers: 2.7M
- Niche: Parenting, motherhood journey, and relatable family content.
- Engagement Rate: 12.34%
- Average Likes: 238K
- Content Type: Motherhood, lifestyle, family experiences, and humor
- Audience: Young mothers, young adults
Top Latina Influencers on Instagram
Moving to our next platform, here are the top Latina influencers on Instagram:
1. Julissa Prado (@julissa_prado)
Julissa is the founder and CEO of Rizos Curls, a popular curly haircare brand, and a powerhouse Afro-Mexican influencer. On Instagram, she blends her role as a CEO with being a relatable curly-girl influencer.
Her feed features curly hair tutorials, customer before-and-afters using Rizos Curls products, and motivational posts about embracing natural beauty.
- Followers: 174K
- Niche: Natural hair care, self-love, and business empowerment.
- Engagement Rate: 1.6%
- Average Likes: 3.7K
- Content Type: Beauty, hair care, and entrepreneurship.
- Audience: Latinas, curly-haired individuals, and aspiring entrepreneurs.
2. Iris Beilin (@irisbeilin)
Iris is a Panamanian-American beauty influencer and makeup artist who has become one of the most influential Afro-Latina voices in the beauty world.
With over 700K IG followers and a highly active YouTube channel, Iris (pronounced “ees-reese”) is known for her bold makeup tutorials, product reviews, and infectious personality. She is also a Christian influencer and creates content about Jesus in many of her videos.
- Followers: 703K
- Niche: Inclusive beauty, Latina representation, and honest product reviews
- Engagement Rate: 0.64%
- Average Likes: 4.5K
- Content Type: Beauty, makeup tutorials, lifestyle,
- Audience: Afro-Latinas, beauty enthusiasts, and women embracing self-expression
3. Yvette Garcia (@yvetteg23)
Yvette is a Los Angeles-based influencer balancing multiple roles: fitness enthusiast, fashionista, and mom.
Her bio sums it up: “Family | Fashion | Fitness | Latina | Los Angeles.” On her Instagram, you’ll find stylish outfit posts (she rocks both chic casual and glam looks), snapshots of her family life, and snippets of her workout routines.
- Followers: 261K
- Niche: Family, Fashion, Fitness
- Engagement Rate: 0.43%
- Average Likes: 1.1K
- Content Type: Fashion, dance, personal growth, and podcast discussions
- Audience: Style enthusiasts, dancers, and individuals interested in self-improvement.
4. Sarah McCune (@growingupsarita)
Sarah, or “Sarita,” is a first-generation Mexican-American food influencer. She’s a recipe developer by trade, so her posts often include detailed captions with cooking instructions or the cultural history of the dish.
- Followers: 187K
- Niche: Traditional Mexican recipes, childhood food memories, and Latina culinary heritage.
- Engagement Rate: 0.43%
- Average Likes: 800
- Content Type: Mexican cuisine, recipe development, and cultural food storytelling
- Audience: Food lovers, home cooks, and first-generation Latinas
5. Carolina De Mauro (@caroldemauro)
Carolina is a Mexican-Italian American content creator focusing on fashion, interior design, and hosting. A mom of two boys in Florida, she shares her journey renovating her dream home while juggling motherhood.
- Followers: 188K
- Niche: Fashion, interiors, hosting
- Engagement Rate: 1.32%
- Average Likes: 1.4K
- Content Type: Fashion, lifestyle, home decor, and motherhood
- Audience: Young mothers, Latina women, and style enthusiasts
6. Debora Oehler (@deboraoehler)
Our last Latina macro-influencer on Instagram is Debora Oehler. She’s a Latina mom influencer spanning Arkansas, Memphis, and Texas, giving her a cross-regional appeal. Debora’s Instagram is playful and personal; she might post a silly Reel of a parenting hack one day and a heartfelt family portrait the next.
- Followers: 209K
- Niche: Mom Life, Creative Content
- Engagement Rate: 4.6%
- Average Likes: 7.9K
- Content Type: Family, wellness
- Audience: Mothers, Latina women, and lifestyle enthusiasts
Top Latina Influencers on YouTube
As our last stop, we’re checking Latina YouTube influencers. Here are the top 3:
1. Yoatzi Castro (@yoatzi)
Yoatzi is a Mexican-American lifestyle and beauty influencer known from the YouTube family of influencers “The Castro family” (her brother, Louie Castro, is a top YouTuber).
On her channel, Yoatzi keeps it real with vlogs about her life as a young mom, makeup challenges, and fun pranks.
- Subscribers: 769K
- Niche: lifestyle, curls, and motherhood
- Engagement Rate: 4.38%
- Average Views: 70K
- Content Type: Beauty, lifestyle, motherhood, and family vlogs
- Audience: Young women, Latina mothers, and beauty enthusiasts
2. Ana Alvarado (@LipstickFables)
Ana is a Honduran-American comedian and vlogger who serves up laughs with a Latina twist. Her channel features comedic sketches about relationships, Latin moms, and daily life observations, often with Ana playing multiple characters (she’s a one-woman show)
- Subscribers: 415K
- Niche: Lifestyle, comedy, and Latina culture
- Engagement Rate: 6.5%
- Average Views: 25K
- Content Type: Humor, storytelling, and cultural commentary
- Audience: Latinas, Spanish-speaking viewers, and comedy lovers
3. Yami (@TheLatinaNextDoor)
Yami is a home decor influencer who specializes in budget-friendly crafts and home renovations. She often focuses on farmhouse and transitional styles with a Latin touch – she’s not afraid to throw in a Spanish tile pattern or vibrant tropical colors in her projects.
- Subscribers: 222K
- Niche: DIY influencer, home decor, transitions
- Engagement Rate: 13.7%
- Average Views: 10K
- Content Type: DIY home decor, budget-friendly crafts, and home improvement projects.
- Audience: Homeowners, DIY enthusiasts, and Latina women interested in affordable home transformations.
This is the end of our top Latina influencers on social media. But this is not the end! There are thousands more Latina influencers out there who might be a better fit for your brand.
The best way to find influencers is not through social media, but through influencer marketing platforms that have a huge database of influencers that let you search and find the best influencers on their platform.
My suggestion is Ainfluencer, the best influencer marketplace with over 5M influencers in so many niches. From Gen Z influencers to Crypto influencers, you can find anyone you want. Let me explain more.
Best Place to Find Latina Influencers: Ainfluencer
Ainfluencer is a free AI-powered influencer marketing platform designed to connect brands with top social media influencers across TikTok, Instagram, and YouTube.
As the world’s first free DIY influencer marketplace, it offers a vast network of creators, including thousands of Latina influencers, making collaborations seamless and effective.
What makes Ainfluencer the best platform for finding Latina influencers in 2025? Here are some key features and benefits that set it apart:
Why Ainfluencer Stands Out:
- AI-Powered Matching: Helps brands find influencers based on niche, location, audience, and many more filters.
- 100% Free: No platform fees or subscriptions.
- Secure Escrow Payments: Ensures funds are only released after content delivery.
- Transparent Communication: Built-in chat system for smooth negotiations between brands and influencers.
- Unlimited Campaigns: Run unlimited influencer campaigns at no extra cost.
- Affiliate Integration: Shopify and affiliate tracking for eCommerce brands.
- Performance Analytics: Track campaign reach, engagement, and ROI, and more.
- AI Video Translation: Reach global audiences with multilingual content.
- Affiliate Tools & Shopify Integration: Seamless Shopify integration.
- Curated Lists & Ambassadorships: Helps brands find influencers for long-term partnerships and manage multiple collaborations.
Sign up on Ainfluencer today to start collaborating with top Latina influencers.
Wrapping Up
In the past few years, influencer marketing has exploded into a $24 billion industry, and Latina creators have become a driving force in this growth.
Why? The numbers speak for themselves: Hispanic families hold around $1.5 trillion in purchasing power, and by 2060, Latinas will comprise 30% of the U.S. female population.
So, this is your cue to start collaborating with Latina influencers and grow your brand like never before.
FAQs
Let’s answer some frequently asked questions about this topic:
Q1. What Are Latina Influencers and Why Are They Important for My Brand?
Latina influencers are content creators of Latin American or Hispanic heritage who engage audiences through beauty, fashion, food, parenting, travel, tech, and more. Their authentic connection with Hispanic/Latino consumers makes them valuable for brands looking to reach this fast-growing demographic, which holds $1.5+ trillion in buying power.
Q2. How Can I Find the Right Latina Influencers for My Campaign?
You can use social media searches, influencer marketplaces like Ainfluencer, affiliate networks, and Latina-focused agencies to discover potential collaborators. Look for influencers with authentic engagement, check their content quality and audience demographics, and align their values with your brand.
Q3. How Do I Ensure an Influencer’s Content Feels Authentic and Not Forced?
Partner with influencers who naturally align with your brand, give them creative freedom, and focus on storytelling rather than direct selling. Long-term collaborations help build credibility, and engagement in the comments can reveal whether the content resonates.
And last but not least, if you’re aiming to sell your products using influencers, you can also consider affiliate marketing platforms like AlgoRift.
Both affiliates and brands can sign up on this platform and create engaging content, boost audience interaction, and increase affiliate revenue significantly.
Affiliate marketing is one of the most profitable strategies, allowing dad influencers to earn commissions by promoting products through personalized affiliate links.
So don’t miss your chance!
