As DIY grows, brands are paying attention, too. They plan to find American DIY influencers to collaborate with for more creative content so that they can connect with more people and grow their brands.
In this article, we provide a list of top American influencers who create DIY content on different platforms to help you find them easily among many others. Let’s get started!
Top 5 American DIY Influencers on TikTok
TikTok’s short videos are perfect for quick DIY tips, before-and-after makeovers, and fun hashtag challenges. The American DIY influencers listed below have mastered this style and get lots of views and engagement.
1. The Flipped Piece (@theflippedpiece)
- Niche: Furniture flipping & home DIY
- Followers: 993K
- Engagement Rate: 6.09%
@theflippedpiece Spend TODAY with mee!!! ❤️ Back again with another Daily Vlog because I love to see what everyone gets up to in their daily life's behind the content we see! My families business is Custom BBQ smokers and their company is called BBQ Smoker Pros! You can find them on YouTube and EBay!!! It's so amazing to see what my dad creates and that's where I get my knowledge of DIY from! My grandma on the other hand… she owned one of the biggest Antique Malls in the state of Pennsylvania but she's 91 now so she retired but still goes to the shop to see the new owners! It's so special and that's where my love of thrifting comes from! I had to take her to @Goodwill Industries Intl. for a 3 generation of girls trip!! #furnitureflip #theflippedpiece #furnituremakeover #dayinthelife #grwm #spendthedaywithme #thrifting #thrifthaul #thriftfinds #clothinghaul #antiques #bbqsmokers #bbq ♬ original sound – nicole
The Flipped Piece (@theflippedpiece) is a California-based DIY creator known for her budget-friendly furniture makeovers and thrifted home décor ideas. Her videos often go viral, getting about 4.8K likes each. The Flipped Piece has partnered with paint and furniture brands and is expected to grow even more as sustainable DIY projects become more popular.
2. Jay Munee DIY (@jaymuneediy)
- Niche: Crafts, Dollar Store decor
- Followers: 825K
- Engagement Rate: 4.71%
@jaymuneediy Dollar Tree DIY Easter/Spring wreath! Use for outdoor spring decor or inside! #dollartreediy #dollartree #springdiy #easter #easterdiy #dollartreecrafts #diyhomedecor ♬ Yacht Club – MusicBox
Jay Munee is an American DIY influencer known for her creative crafts and Dollar Store DIY décor. She has built a large following by making high-end-looking home décor from inexpensive materials and sharing Dollar Tree hacks and seasonal craft ideas.
Jay’s easy DIY videos helped start viral TikTok trends like the $5 mirror challenge. Most of her followers are women in their 20s to 40s who love DIY projects. As DIY home décor stays popular, Jay’s relatable content keeps her as one of the top American DIY influencers on TikTok.
3. Abby Road Home (@abby_roadhome)
- Niche: Home renovation, family DIY
- Followers: 915K
- Engagement Rate: 3.78%
@abby_roadhome I guess I’m DIY obsessed! #diy #beforeandafter #furnitureflip #builtnotbought ♬ Blitzkrieg Bop (Mono) – Ramones
Abby Road Home (@abby_roadhome) is a DIY American mom influencer sharing her family’s home renovation journey, one project at a time. She’s worked with home improvement stores like Home Depot to showcase tools and supplies.
Abby’s audience is mostly homeowners and parents looking for DIY ideas, and her down-to-earth advice (“if I can do it, you can too!”) makes her a TikTok favorite. As more people take on home renovations, Abby’s relatable content keeps her at the top of the American DIY influencers list.
4. DIYholic (@diyholic)
- Niche: Craft machines, Cricut projects
- Followers: 875K
- Engagement Rate: 3.63%
@diyholic Watch my Review and setup process of my DreamBox 2 on my YT channel!! ✨ @Create Room #createroom #dreambox #craftroom #crafter #craft #craftsupplies #organization #storagehacks #diy ♬ Walking Around – Instrumental Version – Eldar Kedem
“Why buy when you can DIY?” DIYholic lives by this slogan, showing creative projects using Cricut and other maker tools. She is a top American DIY influencer and shows fun projects using Cricut and other tools.
With 875K followers and a 3.63% engagement rate, her videos on custom décor and gifts attract craft lovers and small business owners. She’s partnered with brands like Cricut and sparks shopping trends.
5. Everything Eryn (@everythingeryn)
- Niche: DIY decor, lifestyle
- Followers: 787K
- Engagement Rate: 5.85%
@everythingeryn Hiii yalllllll 🤍. Lets finallyyy complete this renter friendly bedroom✨! Soo I didn’t think we’d still be in this house so I honestly never planed to finish 🤷🏾♀️, but since we are, I decided to give myself 48 hours to make something work✨. Personally, I want to live in one more rental before our home is built so there’s a good chance well be moving soon, which is SUCH a relief because although this house is nice, I am not inspired by it at all, in any which way🫠 idk idk. Oh & please ignore the missing outlets. We had to touch up on the paint before the reveal so I ended up taking half of them off ☺️. Anyways, I LOVEE how it came out! But what do y’all think?? Are we here rhe curtains behind the bed?? #bedroom #bedroomdecor #renterfriendly #home #amazonhomefinds ♬ original sound – Everything Eryn
Eryn (@everythingeryn) is a rising TikTok American DIY influencer known for stylish and easy home DIY projects.
With 787K followers and a 5.85% engagement rate, her videos, often featuring DIY décor hacks and room makeovers, get over 13K likes on average. Eryn’s audience is mainly Millennial and Gen Z homeowners looking to upgrade affordably. She’s launched viral trends like the “two-tone furniture paint” challenge and worked with décor brands.
Top 5 American DIY Influencers on Instagram
Instagram is another platform for DIY and design inspiration. The American DIY influencers use photos, Reels, and Stories in the platform to showcase everything, such as beautiful room makeovers. Here’s a list of the top of them:
1. Mary Beth Wilhelm (@livinwithmb)
- Niche: Home DIY, humor, thrifting
- Followers: 796K
Mary Beth brings humor and heart to her DIY projects. With around 800K followers, she shares everything from building her new home to seasonal crafts and thrift hauls.
Her funny Reels, often poking fun at DIY mistakes, make her highly relatable. Mary Beth has partnered with home décor retailers and tool companies, making her a top DIY influencer for 2025.
2. Barefoot Jas (@barefoot___wanderer)
- Niche: Sustainable home builds
- Followers: 1M
Known as Barefoot Jas, Jasmine is building her dream home from scratch—a DIY shipping container house. With 1M followers, she shares her sustainable, off-grid home-building journey. Her focus on economical and eco-friendly solutions has earned her a dedicated following and brand partnerships with eco-conscious companies.
3. Angela Rose (@angelarosehome)
- Niche: Interior DIY, power tools
- Followers: 1.4M
Angela Rose empowers her 1.4 million followers to “stop pinning, start doing.” She’s known for using power tools in bold home transformations. From accent walls to built-in shelving, Angela shares inspiring yet practical DIY content. Her partnerships with brands like Lowe’s and Ryobi make her a trusted figure in the DIY community.
4. Elsie Larson & Emma Chapman (@abeautifulmess)
- Niche: Crafts, decor
- Followers: 633K
Sisters Elsie and Emma of ‘A Beautiful Mess’ have been DIY icons for over a decade. They share colorful crafts, home décor projects, and lifestyle tips with their 633K Instagram followers. Their vintage-inspired DIYs have built a huge community, and their spirit has led to book deals and app launches.
5. Farah Merhi (@farahjmerhi)
- Niche: Home décor, styling
- Followers: 7.4M
Farah Merhi, with 7.4 million followers, is a leading force in home décor inspiration. As the founder of Inspire Me! Home Décor, she shares stylish yet achievable design ideas. Farah’s glamorous tips and home styling advice have made her a top influencer, with strong engagement and collaborations with major brands.
Top 5 American DIY Influencers on YouTube
Now, let’s introduce top DIY YouTubers from the US:
1. Lauren Riihimaki (@LaurDIY)
- Niche: Crafting, DIY lifestyle
- Subscribers: 8.2M
LaurDIY has been inspiring DIYers since 2011. With over 8.2 million subscribers, Lauren is the queen of trendy, fashion hacks, and home décor projects. Her cheerful vibe and engaging style have earned her a loyal, young following. She continues to influence the DIY world through TV shows and collaborations with top brands.
2. Kate Albrecht (@MrKate)
- Niche: Home makeovers, decor
- Subscribers: 3.81M
If bold design and creativity were a person, it would be Mr. Kate. With 3.81 million subscribers, Kate and her husband Joey create unique home makeovers and fun DIY projects. Mr. Kate’s different style has made her a trendsetter, and working with big brands like Target has helped grow her creative business.
3. Liz Fenwick DIY (@lizfenwickdiy)
- Niche: Budget home hacks
- Subscribers: 1.02M
Looking for affordable DIY solutions? Liz Fenwick’s channel offers budget-friendly hacks and clever organization tips. With over 1 million subscribers, this American DIY influencer shows how to make everyday spaces feel special on a budget.
Her easy and relatable ideas help homeowners and renters improve their spaces without spending a lot. Her partnerships with brands like Duck add even more value.
4. Bob Clagett (@Iliketomakestuff)
- Niche: Woodworking, electronics
- Subscribers: 3.37M
Bob Clagett is an American YouTuber for DIY projects that push the boundaries of creativity. He takes on woodworking, metalworking, and electronics, all while teaching his audience how to craft with purpose. Bob’s channel is full of technical skill and fun, inspiring DIYers to think big and learn new skills in the process.
5. April Wilkerson (@AprilWilkerson)
- Niche: Woodworking, construction
- Subscribers: 1.58M
April Wilkerson proves that building isn’t just for men. With 1.58 million subscribers, she takes on big projects like patios and custom furniture. April’s confident attitude inspires others, especially women, to try building, too. She’s also worked with top tool brands, making her a leader in the DIY world.
How to Find American DIY Influencers?
Working with DIY influencers is a great way for brands to boost sales and build awareness. But how can you easily find the right American DIY influencers and manage campaigns? Meet Ainfluencer, the world’s free DIY influencer marketplace.
Here’s why Ainfluencer is perfect for DIY brands:
- Huge DIY Influencer Database: You can search among +5 million Instagram and TikTok influencers, filtered by niche, location, audience, and more. Let AI find the best matches for you fast.
- Detailed Influencer Stats: See real-time data like views, engagement rates, and audience demographics. Plus, check reviews from other brands to pick influencers with real followers.
- Built-in Chat and Campaign Management: Message influencers directly, negotiate deals, approve content, and track everything in one place. Easily manage campaigns with dozens of DIY creators at once.
- Affiliate Tracking and Shopify Integration: Give influencers unique discount codes or links and track sales easily. Perfect for DIY brands that want real, measurable results.
- Secure Payments: Pay safely with Ainfluencer’s escrow system. So, the funds are only released after the influencer delivers the agreed post.
- Simple and 100% Free: Ainfluencer is forever free for brands. Sign up, post your campaign, and start connecting with DIY influencers without any fees.
If you’re a DIY brand ready to grow, Ainfluencer makes it easy, fast, and risk-free!
Wrapping Things Up
American DIY influencers are changing the way people shop, create, and decorate. By partnering with them, your brand can tap into a trusted, creative community. Moreover, if you’re an Amazon seller, you can use Ainfluencer Amazon Affiliate to easily manage affiliate partnerships with influencers. It gives you more control, lower costs, and helps you connect directly with affiliates to grow your sales.
FAQs
1. How Can I Build Long-Term Relationships with Influencers?
Keep communication clear, pay on time, and show that you appreciate their work. Building a real relationship often leads to more partnerships in the future. Long-term collaborations usually bring better results because of the trust you build over time.
2. How Can I Identify The Right DIY Influencers For My Brand?
Look for influencers whose content matches your brand’s style and audience. Check their follower details, how much people interact with their posts, and the way they create content. It’s important to know who their audience is to make sure the partnership works well. As mentioned in the article, you can also use platforms like Ainfluencer to find and connect with the right creators easily.
3. What Budget Should I Plan For?
Influencer rates change depending on their reach, engagement, and niche. Set a budget that matches the influencer’s value and your goals. Also plan for extra costs like free product samples, affiliate commissions, or production fees.
