Moms aren’t just creating for their families — they’re creating for millions online. American mom influencers have turned platforms like TikTok, Instagram, and YouTube into spaces for DIY inspiration.
So, it’s no surprise that brands want to work with them. Influencer marketing is growing fast — the industry is expected to hit $32.5 billion by 2025.
Also, 82% of people trust influencer recommendations, and nearly 64% of brands plan to invest more in influencer partnerships next year.
Mom influencers in the US are a big part of this shift. They show how parenting and creativity go hand in hand and inspire millions to start their own DIY projects.
In this post, we’ll share 15 of the best ones to follow in 2025 and show how brands can easily collaborate with them using a free influencer marketing tool like Ainfluencer. Read on!
Top American Mom Influencers to Follow on Instagram, TikTok & YouTube
Whether you’re looking for new mom influencers or established parenting influencers on TikTok, Instagram, and YouTube, the following list is for you!
Best American Mom Influencers on TikTok
Let’s kick off our American mom influencers list with top creators who have taken over TikTok:
1. Cori Bosco (@eastcoastdiy)
- Followers: 6.6M (TikTok), 902.8K (Instagram), 404K (YouTube).
- Niche: Home renovation and DIY.
- Eng Rate: 10.24%
Cori is a DIY home renovation superstar on TikTok. A military wife and mom from Florida, she went viral by documenting how she singlehandedly renovated her family’s entire home while her husband was deployed.
Dubbed “East Coast DIY,” Cori’s page is filled with satisfying before-and-after videos of room makeovers, budget-friendly remodeling tips, and behind-the-scenes peeks at her projects.
She’s also a well-known Amazon influencer in the US, has been featured on news outlets for her story, and has partnered with home improvement brands (like tool and paint companies) for sponsored content.
2. Jessica Woo (@sulheejessica)
- Followers: 5.5M (TikTok), 349.8K (Instagram).
- Niche: Food
- Eng Rate: 3.70%
Known as “Bento Box Mom,” Jessica is one of the famous American mom TikTokers. She turned the mundane task of making kids’ lunches into an art form – and a massive following. Jessica creates adorable, themed bento lunches for her three daughters and posts the process on TikTok.
Jessica’s soothing, visually satisfying lunch videos have brought her over 5M followers on TikTok. She might be a food influencer, but her style is very DIY – she handcrafts fun meals, recipes, food styling tips, and parenting anecdotes.
This influencer even landed a cookbook deal. With an engagement rate reflecting millions of likes on each video, she’s collaborated with food and kitchen brands and launched her own merch.
3. Stephanie and Katrina (@craftymoms)
- Followers: 4M (TikTok), 1.9M (Instagram).
- Niche: DIY projects and creative activities.
- Eng Rate: 2.71%
This dynamic duo of moms, known as Crafty Moms, have built a thriving craft and DIY presence together.
Their content focuses on clever kids’ crafts, sensory play ideas, and DIY toys that keep little ones entertained.
Stephanie and Katrina, known as funny mom influencers, share creative projects like toddler busy boxes and baby play ideas using household items. With fun, fast-paced videos (often set to catchy music).
One of their TikTok tutorials about a toddler name-recognition game drew millions of views. They’ve collaborated with kids’ craft brands and family subscription boxes, leveraging their large audience of parents with young children.
4. Shannon Doherty (@athomewithshannon)
- Followers: 2.1M (TikTok), 772.4K (Instagram).
- Niche: Simple Mom Hacks, Recipes, Traditions, Fun Family Ideas.
- Eng Rate: 3.11%
Known as the “Mom Hacks” queen, Shannon is a mom of four who went from a corporate career to TikTok stardom.
She shares “super-mom” hacks, easy DIY kids’ activities, recipes, and home ideas with an upbeat, authentic style.
Shannon’s viral parenting hacks have even been featured on Good Morning America and BuzzFeed.
Additionally, her relatability (she often films in her kitchen amid real mom life chaos) and genius tips (like a $15 craft paper roll hack for mess-free coloring) have made her one of the famous American mom influencers
Brands love her creative DIY spin on everyday products – and she often collaborates on sponsored content featuring parenting and home goods.
5. Elise Hunter (@huntersofhappiness)
- Followers: 2.1M (TikTok), 1.2M (Instagram).
- Niche: DIY and home décor.
- Eng Rate: 0.97%
Last on the list of best American TikTok mom influencers is Elise, a DIY and home décor influencer who brings a bright, modern style to her projects.
A mom of young children, Elise shares how to turn houses into custom beauties. Her TikToks (and Reels on Instagram) showcase projects like building a mobile workshop and turning a bland garage into a stylish space.
She’s been featured by home decor publications for her budget-friendly hacks. Besides, she regularly collaborates with home décor and furniture brands – for example, doing a sponsored “room makeover in a day” challenge.
Top American Mom Influencers on Instagram
Here are five must-follow American mom Instagrammers to boost your brand visibility:
6. Myriam Sandler (@mothercould)
- Followers: 1.6M (Instagram), 721.3K (TikTok).
- Niche: Family lifestyle, food recipes, easy play activities.
- Eng Rate: 0.92%
Myriam, known by her handle Mothercould, has turned DIY kids’ activities into a social media art form. This Miami-based American mom of three shares brilliant sensory play recipes, parenting hacks, and DIY toys for toddlers.
Think DIY foam sand, homemade playdough, and fun activities to keep toddlers busy — if it can entertain a little one, Myriam has likely created a video for it!
Myriam’s content style is clean, friendly, and very actionable – she often posts quick video tutorials with ingredient lists for crafts or sensory bins.
Her notable achievements include launching “Mothercould In Your Pocket,” an online resource with exclusive activity plans, and being featured in The Independent for tips on feeding picky eaters.
She’s also done partnerships for non-toxic art supplies and kids’ snacks, bridging them into her DIY play ideas.
7. Angela Rose (@angelarosehome)
- Followers: 1.4M (Instagram), 695.5K (TikTok).
- Niche: DIY and design.
- Eng Rate: 2.30%
Angela has become one of Instagram’s hottest DIY home influencers. Famous for her motto “Fearless DIY”, she’s a mom of three who started by sharing the accent walls and room makeovers she tackled in her own home.
Now, she’s a leading figure in the DIY decor community, known for bold projects like building bunk beds from scratch and total room remodels with a modern farmhouse flair.
Her content features step-by-step project videos, dramatic reveals, and helpful design tips – all with an approachable mom-next-door vibe..
8. Emily Henderson (@em_henderson)
- Followers: 1.1M (Instagram), 9.6K (TikTok).
- Niche: Home decor, lifestyle.
- Eng Rate: 0.33%
Emily, a design expert and mom of two, is a must-follow on any “best American mom influencers” list for home style.
A stylist and NYT bestselling author, Emily’s Instagram followers follow her for daily décor inspiration, DIY projects, and peeks into her family’s Los Angeles life.
She initially gained fame as HGTV’s Design Star winner and host, and she’s translated that into a digital empire.
On her Instagram, you’ll find beautifully shot interiors with captions full of practical tips – like how to style a bookshelf or DIY a gallery wall – as well as real-life moments of motherhood.
9. Katy Roach (@livingmybeststyle)
- Followers: 932K (Instagram).
- Niche: Clothes, food, plants, fitness.
- Eng Rate: 0.28%
Katy (often nicknamed “Living My Best Style”) is a mom influencer who mixes home decor with a dose of humor and real life.
She’s built a community that loves her mix of interior styling, DIY decor, and real motherhood moments. Katy first gained success sharing creative DIY home videos and quirky family bloopers.
She often posts budget-friendly home design hacks, like thrifted furniture makeovers or seasonal mantel decor DIYs. Her feed also includes parenting hacks and arts & crafts she does with her kids.
10. Casey Finn (@diyplaybook)
- Followers: 854.8K (Instagram), 161.8K (TikTok).
- Niche: Home decor.
- Eng Rate: 0.08%
Casey is a macro-influencer on the list of top American Instagram mom influencers who runs The DIY Playbook, a popular blog-turned-Instagram brand focused on attainable home DIY and design.
An American mom from Chicago, Casey, shares how she updates her home “one DIY project at a time.” On Instagram, she’s gathered over 800K followers who love her bright, airy style and honest project recaps.
Notable for her step-by-step Stories and blog tutorials, Casey has also demonstrated everything from budget bathroom makeovers to quick one-day crafts in an educational yet friendly way.
Top American Mom Influencers on YouTube
And now, it’s time to meet the five top motherhood influencers on YouTube:
11. What’s Up Moms (@WhatsUpMOMS)
- Followers: 4.4M (YouTube), 64.2K (Instagram).
- Niche: Parenting hacks, DIY projects for families, and product recommendations.
- Eng Rate: 27.22%
Arguably the “OG” of mom influencer channels, WhatsUpMoms is a YouTube collaborative channel created by moms for moms.
With over 4.3 million subscribers, it’s the #1 parenting network on YouTube, which delivers a mix of humorous skits, parenting tips, recipes, and plenty of DIY crafts for kids.
This channel was originally founded by moms Meg Resnikoff and Elle Walker and became famous for its relatable parody videos (like viral mom music parodies) and its helpful how-tos.
These American mom YouTubers love sharing easy DIY ideas for kids, holiday crafts, and home organization tips. Their videos are fun, quick, and super helpful.
For example, WhatsUpMoms has videos like “3 DIY Halloween Costumes” or “Budget-Friendly Kitchen DIYs” that get millions of views — and often make people want to buy the products they show.
Their influence is such that brands from Pampers to Disney have partnered with them for sponsored content that blends seamlessly into their videos.
12. Kate Albrecht (@MrKate)
- Followers: 3.8M (YouTube), 716K (Instagram), 297.9K (TikTok).
- Niche: Lifestyle, interior design.
- Eng Rate: 2.85%
Let’s meet one of the most popular American mom influencers on YouTube. Kate Albrecht, known as Mr Kate, runs a DIY and design channel with her husband, Joey.
Now also a mom (the couple welcomed a baby in recent years), Kate has integrated motherhood into her creative content. The channel includes jaw-dropping room makeovers, DIY decor projects, and series like “OMG We Bought A House!”
Kate’s fun and creative style makes her videos really enjoyable to watch. She often wears glitter or funny costumes while doing her projects, which makes her tutorials both helpful and super entertaining.
She’s also a savvy businesswoman with her own product lines (from furniture to jewelry). Interestingly, Mr. Kate’s channel has over 592 million views, and she’s authored a bestselling DIY book.
Moreover, Kate often works with big brands like Target and Amazon Home. She’s even teamed up with paint brands, craft stores, and even pet products — always finding a fun and creative way to include them in her DIY projects.
13. Kathryn Snearly (@DoItOnaDime)
- Followers: 2.41M (YouTube), 486.3K (Instagram).
- Niche: Budget DIY, home organization, and living hacks.
- Eng Rate: 6.83%.
Kathryn, the mom behind Do It On A Dime, is all about saving money while making your home look amazing. Her YouTube channel (with over 2.4 million subscribers) is packed with budget-friendly organizing ideas, cleaning tips, and easy DIYs using Dollar Tree finds.
People love her because she’s super real and down-to-earth — sometimes her kids are even in the background “helping” while she films.
Her Dollar Tree haul videos are a fan favorite. She finds super cheap stuff and turns it into cute home decor. In fact, it’s pretty common for things to sell out at Dollar Tree after she shows them in a video!
14. Jennifer Maker (@JenniferMaker)
- Followers: 1.15M (YouTube), 305K (Instagram).
- Niche: Crafting & DIY.
- Eng Rate: 1.09%
Jennifer Maker is lovingly known as the “Crafting Fairy Godmother” of YouTube. A mom who turned her passion for crafting into a full-time career, Jennifer runs a channel (and blog) dedicated to all things DIY craft and Cricut.
She’s taught millions how to create beautiful things – from personalized home décor and cards to T-shirts and 3D paper art on her YouTube channel.
Jennifer’s approach is very tutorial-focused; her videos are step-by-step guides, often with free templates she provides via her website. This generosity and thorough teaching style have built huge trust with her audience (largely moms, teachers, and DIY enthusiasts).
One of her most popular series is “Cricut for Beginners,” where she makes using cutting machines super easy to understand.
She’s built so much trust with her audience that when Cricut faced backlash in 2021, her support for crafters helped convince the company to change its policy.
That really shows how strong her community is. Jennifer also has an online academy where she teaches even more than she does on YouTube.
15. Brittany Vasseur (@vasseurbeauty)
- Followers: 1.5M (YouTube), 197.2K (Instagram).
- Niche: Life hacks, home organization ideas, cleaning motivation, beauty tips, Amazon product reviews.
- Eng Rate: 4.80%
Brittany is a lifestyle and mom influencer from Los Angeles with 1.5 million YouTube subscribers. Her channel is a mix of everything — from DIY home hacks and cleaning tips to beauty, organizing, and simple life upgrades.
As a mom of two little kids, she often shares mom hacks and family-friendly ideas along with her popular DIY content.
Her videos like “Genius DIY Organization Hacks” and “11 Products That Will Dramatically Upgrade Your Life” are super helpful and easy to watch — perfect for anyone looking to make life a little easier and more organized.
Brittany’s content sits right between lifestyle and DIY. She’ll show you how to organize your closet and also share the best products to use while doing it. She’s worked with all kinds of brands, including cleaning products and smart home gadgets.
Want to connect with these influential moms? We’ll explore an easy, quick, and affordable way to find the right influencers and create effective influencer marketing campaigns.
Ainfluencer: The Best Platform to Find American Mom Influencers
Ainfluencer is a free, DIY influencer marketing platform for brands (especially small and medium businesses) to discover and work with American mom influencers in a hassle-free way. Here are the main benefits of Ainfluencer:
Key Features of Ainfluencer
- 100% Free Access: There are no platform fees or hidden costs – you can create campaigns, browse, and invite influencers without paying anything upfront.
- AI-Powered Influencer Matching: The platform uses AI filters (niche, location, follower count, engagement rate, and more) to help brands instantly find the best influencers for their needs.
- Huge Influencer Pool: Ainfluencer connects brands with over 5 million+ influencers on Instagram, TikTok, and YouTube.
- Secure Escrow Payments: This means that when a brand and influencer make a deal, the funds are held securely in escrow and only released when the influencer delivers the content as agreed.
- Analytics and Performance Tracking: The platform provides built-in analytics to track campaign performance. You can monitor an influencer’s post metrics – likes, comments, clicks, etc. – all in one dashboard.
- Direct Communication: Ainfluencer also facilitates direct messaging between brands and influencers, which streamlines negotiation and campaign planning.
- Shopify Integration: Uniquely, Ainfluencer offers a Shopify app integration for e-commerce brands. If you have a DIY product store on Shopify, you can connect it and easily set up influencer campaigns, generate unique affiliate links, and track conversions.
- Pre-Vetted Influencer Listings and Lists: Moreover, Ainfluencer showcases influencer profiles with their stats, past collaboration history, and ratings/reviews from other brands.
Ready to find the best mom influencers and start collaborating with them?
FAQs
Here are a few common questions about the best American mom influencers:
1. Who Is the Most Famous Mom Influencer in the US?
The top 10 mom influencers in the USA include:
- Cori Bosco (@eastcoastdiy): 6.6M followers on TikTok,
- Jessica Woo (@sulheejessica): 5.5M followers on TikTok,
- Myriam Sandler (@mothercould): 1.6M followers on Instagram,
- Angela Rose (@angelarosehome): 1.4M followers on Instagram,
- What’s Up Moms (@WhatsUpMOMS): 4.4M followers on YouTube,
- Kate Albrecht (@MrKate): 3.8M followers on YouTube,
- Stephanie and Katrina (@craftymoms): 4M followers on TikTok,
- Angela Rose (@angelarosehome): 1.4M followers on Instagram,
- Kathryn Snearly (@DoItOnaDime): 2.4M followers on YouTube,
- Shannon Doherty (@athomewithshannon): 2.1M followers on TikTok.
2. How Do Mum Influencers Make Money?
Mum influencers make money through brand partnerships, sponsored posts, affiliate marketing, selling their own products or courses, ad revenue from YouTube or blogs, and collaborations on social media campaigns.
3. How Can I Find American Mom Influencers?
You can find American mom influencers on platforms like Instagram, TikTok, and YouTube by searching relevant hashtags or keywords. You can also use influencer marketplaces like Ainfluencer to easily discover and connect with them
Conclusion
In summary, American mom influencers share real-life ideas, home projects, and creative tips in a way that feels personal and relatable — something traditional ads just can’t do!
In 2025, these “momfluencers” can bring amazing results through sponsored posts, affiliate links, and product reviews.
And finding the right mom influencers has never been easier. Platforms like Ainfluencer make it simple to connect with creators who truly fit your brand — whether you’re a small shop or a big company.
As we mentioned earlier, many of the top American mom influencers you’ve seen don’t just make money from brand deals. Affiliate marketing plays a big role in how they earn, by sharing products they genuinely love and use at home.
If you’re a brand looking to tap into this strategy, AlgoRift makes it simple. It’s a smart affiliate marketing platform that helps you connect with over 100K creators, set up campaigns, and track results — so both you and your influencers can grow together. Looking to run affiliate marketing campaigns easily?
