American home decor Influencers are redefining how people approach interior design. Whenever someone wants to redesign a place in their home or wants some tips on decorations, social media and influencers are where they turn.
This reach has made American home decor influencers a leader in the home design industry.
In this blog, I’ll introduce the top 15 American home decor influencers who are leading social media. We’ll take a close look at their engagement rate, collaborations, and future anticipation for the careers of these interior design influencers. I will also introduce you to a powerful influencer marketing platform that helps brands find and collaborate with authentic influencers on different social media platforms. So, let’s dive in!
Top American Home Decor Influencers to Follow in 2025
I’ve curated a list of 15 American home decor influencers you should follow, broken down by platform: TikTok, Instagram, and YouTube.
These include a mix of macro influencers and micro influencers, spanning a range of aesthetics, from bohemian to farmhouse to glam.
Let’s start with the most popular platform, TikTok:
Best American Home Decor Influencers on TikTok
TikTok home decor content is typically fast-paced, creative, and set to trending sounds – perfect for demonstrating before-and-after makeovers or clever decorating tips. Here are the top 5 American home decor influencers on TikTok:
1. Lidia Salazar (@everyday_homedecor)
Lidia Salazar is a home decor and interior design influencer based in Los Angeles. She shares decor tips, DIY projects, and home styling inspiration, often featuring before-and-after transformations and IKEA hacks.
- Niche: DIY & renter-friendly makeovers
- Followers: 471.1K
- Engagement Rate: 12.19%
- Known for: Viral decor hacks, relatable tips
- Audience: US women aged 25–40
- Collaboration: Pottery Barn, Crate & Barrel, and West Elm
- Prediction: Continues to grow with budget-savvy content
2. Ashley (@brunoandlibby)
Ashley is an American home decor influencer based in Tennessee. She creates engaging, approachable content focused on DIY projects, home styling, and lifestyle. Her content is infused with humor and relatability, making her one of the best American DIY influencers in 2025.
Her videos showcase budget-friendly decor ideas and creative transformations, appealing to viewers looking for practical yet stylish home inspiration.
- Niche: Home decor, DIY projects, and lifestyle.
- Followers: 54.4K
- Engagement Rate: 2.20%
- Known for: No viral moment yet
- Audience: Women 30–50
- Collaboration: No specific brand collaborations
- Prediction: Ashley’s growth trajectory suggests she could double her TikTok following to around 100K–150K by the end of 2025.
3. Hattie Kolp (@hattiekolp)
Hattie Kolp is a New York City-based home decor influencer who specializes in historic apartment renovations and interior styling.
She shares DIY projects, restoration tips, and insights into pre-war architecture, often showcasing the transformation of her rent-stabilized Manhattan apartment.
- Niche: Vintage home styling
- Followers: 310.1K
- Engagement Rate: 9.94%
- Known for: Historic apartment makeovers
- Audience: Mostly American women
- Collaborations: Home decor brands and renovation-focused companies
- Prediction: Steady influence in vintage styling
4. Taryn Whiteaker (@tarynwhiteaker_designs)
Taryn Whiteaker is our next home decor TikToker with a passion for DIY home improvement and interior design.
She shares home renovation projects, decor tips, and creative DIY ideas, often featuring neutral tones, wood textures, and budget-friendly transformations.
- Niche: Modern farmhouse & family DIY
- Followers: 118.2K
- Engagement Rate: 3.06%
- Known for: –
- Audience: Mostly American women
- Collaborations: Lowe’s, Wayfair
- Prediction: Rising with hands-on content
5. Ivey (@iveyinspires)
Our last TikTok home decor influencer is Ivey, known for curating stylish and functional living spaces. Her content focuses on elegant interior design, seasonal decorations, and DIY home improvement projects.
- Niche: Home decor and interior styling
- Followers: 89.1K
- Engagement Rate: 4.99%
- Audience: Homeowner American women
- Known for: Farmhouse transformation series
- Collaborations: Tractor Supply
- Prediction: Likely to grow in engagement with more brand collaborations and expanded content on functional home styling
Top American Home Decor Influencers on Instagram
Moving to the next platform, let’s check out the best home decor influencers on Instagram:
1. Brittany Palazzo (@addisonswonderland)
Brittany Palazzo is an interior designer and lifestyle influencer known for her bold use of color and patterns in home decor. She started Addison’s Wonderland as a children’s bedding company, which later evolved into a full-fledged home decor and lifestyle brand.
- Niche: Whimsical, colorful interiors
- Followers: 458K
- Engagement Rate: 0.24%
- Audience: Mostly American women who like interior design
- Known for: –
- Collaborations: Anthropologie
- Prediction: Expanding boutique and brand reach
2. Erin Vogelpohl (@mytexashouse)
Erin Vogelpohl is a Dallas-based American home decor influencer, former elementary school teacher, and stay-at-home mom turned entrepreneur.
Originally from Arizona, she developed a passion for interior design after building and decorating three homes in four years.
Her Instagram showcases a modern farmhouse and French country aesthetic with a focus on budget-friendly, stylish decor.
- Niche: Modern farmhouse and French country-inspired home decor with an emphasis on affordable, stylish design.
- Followers: 1.2M
- Engagement Rate: 0.34%
- Audience: Primarily female, aged 25–44, including Millennials and some Gen X
- Known for: The Josephine Sunrise Rug collaboration with Ruggable
- Collaborations: Walmart, Orian, Nordstrom, Pottery Barn, Wayfair, and Home Depot
- Prediction: Continued growth in partnerships with sustainable/home brands
3. Randi Garrett (@randigarrettdesign)
Randi Garrett is an interior designer and content creator known for her elegant, family-friendly home designs.
She documents the transformation of her dream home, The Wren, a custom-built property she moved into in December 2021, blending modern farmhouse aesthetics with functional living spaces for her family of seven.
- Niche: Glam traditional & white/gold interiors
- Followers: 335K
- Engagement Rate: 0.51%
- Audience: Homeowners, DIYers, and parents seeking practical yet stylish living solutions.
- Known for: Her laundry room design, which emphasizes creating joyful spaces for mundane tasks, garnered significant attention
- Collaborations: Partnered with influencers like @citrineliving and @decorgold to curate a virtual dream home.
- Prediction: Consistent with luxe appeal
4. Beautypigeon Home (@beautypigeonhome)
Beautypigeon Home (owned by Gina) is a captivating Instagram account in the home decor realm, celebrated for its expertly curated feed that combines modern design with timeless elegance.
Gina artfully showcases inspiring room transformations, creative styling ideas, and innovative decor tips.
- Niche: Upcycling, fun DIY
- Followers: 73.8K
- Engagement Rate: 0.28%
- Audience: Homeowners, and style-conscious women aged roughly 25–45.
- Known for: A standout post featuring a dramatic before-and-after home transformation
- Collaborations: –
- Prediction: Viral potential with creative content
5. Charlotte Smith (@atcharlotteshouse)
Charlotte Smith is a DIY enthusiast, home decor expert, and content creator who shares her colorful and creative projects through her blog and social media platforms.
She focuses on budget-friendly home transformations, furniture flips, and craft projects that bring personality and charm to any space.
- Niche: Colorful DIY projects, furniture makeovers, home transformations
- Followers: 149K
- Engagement Rate: 0.62%
- Audience: DIY lovers, home decor enthusiasts
- Known for: Her giant cardboard food creations
- Collaborations: Better Homes and Gardens, Rachael Ray, Flea Market Flip, and the Hallmark Channel’s Home and Family show
- Prediction: Continued growth and more collaborations
Top American Home Decor Influencers on YouTube
As our last social media platform, let’s check out the best YouTube influencers for home decor:
1. Julie Khuu (@JulieKhuu)
Julie Khuu’s YouTube channel is a go-to destination for interior design enthusiasts looking for expert tips, styling advice, and creative solutions for home decor.
She covers topics like designer decorating secrets, awkward space solutions, and paint color recommendations.
- Channel: JulieKhuu
- Niche: Design education, feng shui
- Subscribers: 571K
- Audience: American women between 25-45
- Views: 15K on average
- Collaborations: Juice Beauty, FOREO, Eyeko, Walmart, MagicLinks
- Prediction: Continued leadership in upscale design content
2. Lisa Holt (@LisaHoltDesign)
Lisa Holt’s YouTube channel, Lisa Holt Design, is dedicated to interior design, home renovation, and decorating tips.
She shares expert advice, design breakdowns, and practical solutions to help viewers create beautiful spaces.
- Channel: LisaHoltDesign
- Niche: Interior design tips & education
- Subscribers: 384K
- Audience: Home design enthusiast women
- Views: 17K
- Collaborations: Article, West Elm, Jonathan Adler, Restoration Hardware, and Serena & Lily
- Prediction: Trusted mentor status keeps growing
3. Sharrah Stevens (@sharrah.stevens)
Sharrah Stevens is a prominent YouTuber, interior designer, and social media influencer known for her focus on affordable, accessible home design.
Her channel, Live Your Style, emphasizes teaching viewers how to transform their living spaces using foundational design principles, regardless of budget or home size.
- Channel: The Kinwoven Home
- Niche: Family-friendly cottagecore
- Subscribers: ~700K
- Audience: Predominantly females aged between 25-45
- Views: 80K
- Collaborations: Kinwoven, Chelsea Crockett
- Prediction: Plateauing but still influential
4. Eric Wang (@imericwang)
Eric Wang is a content creator known for his home and lifestyle-focused videos on YouTube. His channel features cozy, aesthetic content centered around home decor, renovations, and personal reflections.
- Channel: Eric Wang
- Niche: Interior design, DIY projects, and personal reflections
- Subscribers: 328K
- Audience: Man and women aged 25–35
- Views: 70k
- Collaborations: IKEA, Room & Board, and Urban Outfitters
- Prediction: More popularity and growth in subscribers
5. GarrettLeChic (@GarrettLeChic)
GarrettLeChic is an interior designer and content creator who shares practical and stylish home decorating techniques on his YouTube channel.
His videos cover a range of topics, from luxury design to budget-friendly decorating ideas, helping viewers create beautiful and functional spaces.
- Channel: GarrettLeChic
- Niche: Thrift flips, male perspective
- Subscribers: 82.8K
- Audience: Primarily women aged 25–45
- Views: 30K
- Collaborations: Amazon, Kardiel, and Itzchak Tarkay
- Prediction: Fresh voice with strong future potential
That is the end of our social media American home decor influencers list.
If you still haven’t found that one influencer that suits your business the best and don’t know how to collaborate with American home decor influencers and find them, my suggestion is to check out free influencer marketing platforms, which usually have a database of millions of influencers.
Using these platforms, you can easily filter influencers to find the best one. My suggestion is Ainfluencer.
The Best Platform for Finding American Home Decor Influencers – Ainfluencer
If you’re a brand or marketer wondering how to collaborate with American home decor influencers, look no further than Ainfluencer.
Ainfluencer is the world’s first free DIY influencer marketplace – an AI-powered platform that connects brands with a vast network of social media influencers, including thousands of home decor content creators.
It’s essentially a one-stop solution to find influencers for American home decor promotion and manage campaigns from start to finish.
The platform is completely free to use for both brands and influencers, removing the cost barrier that many other marketplaces have.
What makes Ainfluencer the best platform for finding American home decor influencers? Here are some key features and benefits that set it apart:
- AI-Powered Matching: Uses smart algorithms to match brands with influencers based on niche, location, follower count, and engagement rate, saving time on manual searches.
- Detailed Audience Insights: Provides data on influencer audience demographics, engagement, and past performance to ensure a good fit for your target market.
- Easy Communication & Campaign Management: Features built-in chat and tools to create, manage, and track campaigns directly on the platform.
- Secure Escrow Payments: Holds payments in escrow until deliverables are met, ensuring trust for both brands and influencers.
- Global Reach: Offers video translation into 20+ languages to expand campaign reach internationally.
- Affiliate Tools & Shopify Integration: Enables tracking of sales and commissions through unique codes and links, with seamless Shopify integration.
- Curated Lists & Ambassadorships: Helps brands find influencers for long-term partnerships and manage multiple collaborations.
- Unlimited Campaigns: Allows unlimited free campaigns, making it scalable for businesses of all sizes.
Sign up at Ainfluencer.com today and start building successful collaborations with top American home decor influencers.
📌Tip: For brands looking to grow via affiliate marketing, AlgoRift provides a robust platform that connects sellers (especially Amazon-based) with motivated affiliate marketers. Join AlgoRift Today and boost your affiliate sales!
Wrapping Up American Home Decor Influencers
According to industry stats, 84.8% of brands find influencer marketing effective, and every $1 spent on influencer marketing generates up to $5.78 in ROI.
That kind of reach is a game-changer in the American Home Decor industry, where visual appeal and creative content drive buying decisions.
American Home Decor Influencers are at the heart of modern interior trends and marketing. Whether they’re demonstrating a living room makeover or reviewing a product on YouTube, their authentic voice and creative storytelling drive real engagement.
Platforms like Ainfluencer and AlgoRift now make it easier than ever for home decor brands to tap into that influence. From large furniture stores to boutique candle brands, every company can find creators who align with their aesthetic and audience.
Whether you’re a brand looking to launch your next influencer marketing campaign or an influencer seeking partnerships, there’s never been a better time to embrace influencer marketing in the home decor space.
FAQs
Now let’s answer some questions about social media home decor influencers:
Q1. How Do I Find The Best American Home Decor Influencers For My Brand?
Start by identifying your ideal audience and product fit. Use platforms like Ainfluencer to filter influencers by niche, platform, follower count, and engagement. Always review past content to ensure brand alignment.
Q2. What’s The Difference Between Macro And Micro Home Decor Influencers?
Macro influencers (100K–500K followers) have a wider reach and polish, which is ideal for awareness campaigns. Micro-influencers (10K–100K) often have more niche loyalty and better engagement, ideal for conversions and local targeting.
Q3. How Can I Collaborate With TikTok Or Instagram Home Decor Influencers?
Reach out with a personalized pitch or use Ainfluencer to post your campaign. Be clear on deliverables, compensation, and creative freedom. Use affiliate links (via AlgoRift) to track results and incentivize performance.
