From Moscow to your screen — meet the Russian voices setting trends on social media. Russian influencers have now become the cultural storytellers and trendsetters across TikTok, Instagram, and YouTube. Whether sharing beauty tips, tech reviews, or daily vlogs, these creators are making an impact both locally and worldwide.
With their mix of realness and creativity, they’re go-to picks for brands and influencer marketing platforms wanting to reach Russian-speaking audiences. Today’s influencer marketing focuses on real engagement — with brands turning to relatable micro and macro influencers their audiences trust.
In this guide, we’ll highlight some of the top Russian influencers to watch in 2025 — and how brands can work with them successfully.
Top Russian Influencers to Follow in 2025
Time to meet 15 of the most engaging Russian TikTokers, Instagrammers, and YouTubers. From Russian makeup influencers sharing beauty tips to fitness creators promoting healthy lifestyles, these standout personalities are leading the social media scene. So, let’s see who they are.
Top 5 Russian Influencers to Follow on TikTok
Looking to discover fresh, inspiring voices in Russia’s social media environments? These top Russian influencers are worth following.
1. Karina Lazaryants
- TikTok handle: @karinakross
- Followers: 22M
- Engagement Rate: 8.69%
- Content Focus: Music, comedy skits, and behind-the-scenes clips
More than just a singer, Karina is a Russian influencer who connects deeply with Gen Z and millennial audiences. She often teases her new music on TikTok and has collaborated with great fashion and beauty brands.
@karinakross Когда почти 30 🤣🙆🏼♀️
♬ оригинальный звук – Карина
With her talent in music and media, she’s a rising crossover star headed for broader fame. Her relatable humor and positive messages about self-love make her a standout voice in Russia’s influencer scene.
2. Marita Plieva
- TikTok handle: @marita_plieva
- Followers: 2.8M
- Engagement Rate: 9.11%
- Content Focus: Short-form comedy, parody vines, and relatable skits
Marita blends laughs with meaning, using her content to entertain while also shining a light on important causes. Her natural sense of comedy makes her brand partnerships, like with a pet charity and a local café, feel real and easy.
@marita_plieva Люблю классическую музыку
♬ оригинальный звук – Marita
Loved by people aged 18 to 30, she’s a popular Russian influencer with a bright future in web shows or TV.
3. Dilara Nailevna
- TikTok handle: @dilara_nails
- Followers: 500K
- Engagement Rate: 1.02%
- Content Focus: Nail art, beauty tips, and satisfying timelapse videos
Dilara loves engaging with her followers through polls, Q&As, and friendly chats. Beyond being an influencer, she’s also a beauty business owner and experienced salon professional.
@_influesii 🦢🦢
♬ оригинальный звук – Дилара Наилевна
Her fans include future nail artists and beauty fans who look up to her. With brand partnerships and her own nail product line, she’s set to grow her reach worldwide.
4. Polina Say
- TikTok handle: @polssau
- Followers: 6.9M
- Engagement Rate: 11.60%
- Content Focus: Nostalgic lifestyle skits and storytime videos
Polina mixes funny moments with heartfelt stories, creating short videos that many fans relate to and enjoy. She often shares beauty and personal care products in her content, including a special limited-edition collaboration with a brand.
@polssau В тг: Polina Say узнаём пол ребенка💗🩵❓
♬ оригинальный звук – Polina_Say
With her growing presence on TikTok through her videos and plans for a scripted series, Polina’s influence is set to reach even more people in the future.
5. Vyacheslav Romanov
- TikTok handle: @pandasakha
- Followers: 7.4M
- Engagement Rate: 3.06%
- Content Focus: Extreme cold-weather cooking in Yakutia
Bringing Siberia’s culture to life, Vyacheslav shares amazing videos of preparing traditional meals in freezing cold weather. He also promotes outdoor survival and lifestyle, along with his own winter clothing brand.
@pandasakha – 71.2 °C We visited the coldest place on Earth. Oymyakon – the Pole of Cold❄️ / – 71,2 °C Мы посетили самое холодное место на Земле. Оймякон – Полюс Холода❄️ #pandasakha #permafrost #cold #fyp ♬ оригинальный звук – PandaSakha
Working with food and travel companies, he’s becoming a well-known cultural ambassador. With his growing popularity, Vyacheslav is likely to expand into travel documentaries or his own cooking show on YouTube soon.
Top 5 Russian Influencers to Follow on Instagram
From fashion and beauty to lifestyle and comedy, Russian influencers on Instagram are setting trends and captivating audiences worldwide. Ready to see who they are?
1. Egorik Shkred
- Instagram handle: @egor_shkred_
- Followers: 1.5M
- Engagement Rate: 2.42%
- Content Focus: Pranks, challenges.
Egorik is a dynamic content creator known for his entertaining pranks and creative 24-hour challenges. His energetic TikTok videos offer quick, engaging highlights that often lead viewers to his YouTube channel, which boasts millions of subscribers.
He skillfully integrates brand promotions into his content—such as snack-themed challenges or featuring branded clothing—making him a strong partner for youth-focused campaigns.
With a loyal audience aged 13–25 that frequently engages and recreates his content, Egorik remains a standout figure in Russia’s digital entertainment scene. As his influence grows, he’s well-positioned for future opportunities in mainstream media.
2. Masha & Robert Gerber
- Instagram handle: @mariyahgerber
- Followers: 552K
- Engagement Rate: 0.80%
- Content Focus: Couples Lifestyle, Family Vlogs, Cultural Content
Masha and Robert Gerber are a Russian-American couple whose heartwarming content bridges cultures and generations. Best known for their playful family videos and cultural exchanges, they’ve built a massive following on Instagram.
These Russian influencers share behind-the-scenes moments, lifestyle snapshots, parenting highlights, and updates that deepen their connection with fans.
3. Mikhail Litvin
- Instagram handle: @mikhail_litvin
- Followers: 15.1M
- Engagement Rate: 4.70%
- Content Focus: Luxury lifestyle, entrepreneurship, humor
Mikhail mixes luxury living with wild stunts and pranks, sharing glimpses of fast cars, fashion, and entrepreneurial ventures like his own energy drink.
His posts have a bold, playful vibe that appeals to young followers who enjoy high-energy content with a sense of humor. With big giveaways and brand deals, Mikhail is a rising star known for his daring lifestyle and business savvy.
4. Mary Senn
- Instagram handle: @marya_senn
- Followers: 3.2M
- Engagement Rate: 0.36%
- Content Focus: Comedy, music, fashion
Mary blends quirky comedy with stylish fashion content, captivating followers with everything from funny relationship reels to chic outfit posts.
Her honest stories about confidence and creativity deepen her connection with fans, especially young women. Mary’s partnerships with music and fashion brands looking for influencers highlight her unique ability to mix glamour and authenticity, making her a beloved influencer in Russia.
5. Goar Avetisyan
- Instagram handle: @goar_avetisyan
- Followers: 12.3M
- Engagement Rate: 1.60%
- Content Focus: Makeup, beauty education, transformations
Goar is a celebrity makeup artist whose stunning transformations and tutorials have set the standard for Russian beauty influencers. With a global audience and a successful cosmetics line, she’s a leader in the industry.
Her collaborations with international brands and appearances on beauty shows inspire countless upcoming influencers, making her a key figure for anyone interested in beauty content and credibility.
Top 5 Russian Influencers to Follow on YouTube
Get prepared to explore Russian influencers on YouTube. These influencers bring unique stories, creative energy, and massive audiences to the platform.
1. Julia Smirnova
- YouTube handle: @SJI
- Subscribers: 6.52M
- Engagement rate: 2.80%
- Content focus: Family vlogs, comedy sketches, family challenges
Julia is a beloved Russian YouTuber who shares warm, down-to-earth family adventures and comedic content. Known for her relatable family dynamics and engaging challenges with her kids, Julia’s channel feels like a welcoming digital living room for young parents and families.
She often expands the funny scenarios she posts on Instagram into longer YouTube videos, creating a close-knit community of fans. Her genuine approach and family-friendly humor make her one of the top family vlog creators in Russia.
2. Arishnev
- YouTube handle: @arishnev
- Subscribers: 12.5M
- Engagement rate: 2.10%
- Content Focus: Pranks, Challenges, Pop Culture Trends
Artem stands out in Russia’s creator space with sharp, fast-cut videos that tap into pop culture and trending topics. His YouTube fans know him for challenge vlogs, parody content, and prank-driven storytelling that often blends humor with clever concepts.
Beyond YouTube, Artem keeps audiences engaged on Instagram and TikTok with behind-the-scenes clips and quick takes. He’s not just following trends—he’s often early to them, using timely themes like K-pop or viral Netflix shows as launchpads for creative content.
Artem also brings smart brand integration to his videos, from horror pranks that double as mobile game promos to merch naturally featured in his skits.
3. Egorik Shkred
- YouTube handle: @EGORIK.SHKRED
- Subscribers: 12.4M
- Engagement rate: 4.05%
- Content Focus: Pranks, challenges, social experiments
Egorik is one of Russia’s top prank and challenge creators, known for his high-energy, well-produced videos featuring outrageous stunts and social experiments.
His long-format YouTube videos expand on his viral TikTok clips and attract millions of views, making him a major figure in Russian youth entertainment. As a prank YouTuber, his ability to blend humor with thrilling content has also attracted brand partnerships from gaming, candy, and tech companies.
4. Dmitry Maslennikov
- YouTube handle: @pognalishow
- Subscribers: 18.9M
- Engagement rate: 5.73%
- Content Focus: Urban exploration, paranormal investigation, myth-busting
Dmitry is a charismatic explorer who captivates millions with his deep dives into abandoned places and haunted locations across Russia. His well-edited series like “Ghosts of Moscow” has created passionate communities who share ghost stories and theories.
As a TV presenter and top YouTube influencer, Dmitry’s channel appeals to fans of adventure, history, and mystery, making him a valuable partner for brands in outdoor gear, tech, and entertainment.
5. Mikhail Litvin
- YouTube handle: @Mishalitvinshow
- Subscribers: 3M
- Engagement rate: 0.04%
- Content Focus: Entertainment, vlogs, pranks, lifestyle
Mikhail is a high-energy Russian YouTuber known for his flashy lifestyle vlogs and viral prank videos. His content often features his crew and has a reality-TV vibe, attracting a young audience hungry for thrill and drama.
While polarizing, his antics fuel strong engagement, and his brand partnerships (like with his own energy drink) are cleverly integrated. Mikhail is a go-to influencer for brands targeting trend-savvy, thrill-seeking youth.
How to Collaborate With Russian Influencers
When it comes to finding top Russian influencers for your campaign, not all platforms live up to their promises. While tools like Upfluence, Aspire, Influencity, and Modash claim access to thousands—sometimes even millions—of influencers, they don’t actually host influencer networks.
Instead, they pull surface-level data from third-party APIs, offering you a snapshot, not a relationship. This means the influencers you find aren’t vetted, engaged, or even aware they’re on those platforms.
That’s where Ainfluencer comes into the scene. Unlike these data-only tools, Ainfluencer offers a transparent, all-in-one ecosystem tailored to brands looking for authentic connections with Russian content creators across Instagram, TikTok, and YouTube.
From influencer discovery and secure payments to campaign tracking and communication—all built in and completely free—Ainfluencer simplifies influencer marketing like no other platform.
Here is why Ainfluencer is the smart choice for Russian influencer campaigns:
- Advanced AI search filters help you find the right Russian influencers by niche, language, location, and audience size.
- Post campaign briefs and let Russian influencers apply directly—no middlemen, no chasing DMs.
- Built-in chat and negotiation tools streamline communication and eliminate language barriers.
- Escrow payments ensure both parties are protected, making it ideal for international and cross-border partnerships.
- Real-time analytics let you track reach, engagement, clicks, conversions, and ROI on every campaign.
- Supports Shopify integration and affiliate setups, perfect for e-commerce brands targeting Russian consumers.
- Includes public ratings and reviews so you can choose reliable and professional Russian creators.
- 100% free to use—no subscriptions, no limits, just access to over 5M verified influencers.
Looking to build real, results-driven connections with Russian influencers? Ainfluencer gets you there—securely, smartly, and at no cost.
Conclusion
Russian influencers are becoming one of the best ways for brands to reach new customers. They connect with their followers in a real, personal way—whether it’s through fun TikToks, stylish Instagram posts, or entertaining YouTube videos. Working with these influencers helps brands build trust and stand out in a crowded market.
Tools like Ainfluencer make it easy to find and work with the right Russian creators for free. If you’re looking to grow your brand in Russia, partnering with local influencers on Ainfluencer is a smart, effective way to make a big impact.
FAQs
To find top Russian influencers, use platforms like Ainfluencer where you can filter by location, niche, and follower size. You can also search hashtags to spot popular creators.
Check influencer lists on blogs for ideas, then review their content to see if their style fits your brand. Reach out professionally via email, DM, or through platforms. Decide if you want micro-influencers for targeted engagement or macro-influencers for broader reach.
Russian influencers do well in many niches including beauty, fashion, fitness, travel, tech, comedy, family, and finance.
They create real, engaging content that connects with local audiences. From makeup tutorials and fitness tips to travel vlogs and funny sketches, Russian creators offer a wide range of options to fit your brand’s needs. Whatever your niche, you’ll likely find passionate influencers who know how to speak to their followers.
Micro-influencers (5K–100K followers) have higher engagement and niche audiences; macro-influencers (100K+) reach wider audiences but with lower engagement. Pick based on your goals and budget.
