Shopping for DIY projects has never been easier — thanks to American Amazon influencers. These creators turn creative ideas into shoppable Amazon finds that their followers love. With product reviews, tips, and curated lists, they help millions shop smarter with just a click.
For brands, especially in the DIY and home space, partnering with an American Amazon influencer is a powerful way to boost product visibility and trust.
In this post, we’re sharing a list of the top 15 American Amazon influencers across TikTok, Instagram, and YouTube.
Plus, we’ll share tips on how brands can work with them through sponsored posts, affiliate marketing, product reviews, and more.
And if you’re looking for an easy way to connect with American Amazon influencers, we’ll introduce Ainfluencer — a free influencer marketing platform that helps brands find and partner with creators quickly and safely.
Let’s get started!
Top American Amazon Influencers on Instagram, TikTok & YouTube
Here are the best Amazon influencers who are U.S.-based and part of the Amazon Influencer Program or well-known for promoting Amazon DIY-related products in their content.
Top American Amazon Influencers on Instagram
The following American Amazon Instagrammers have gained a lot of followers, built their own Amazon storefronts, and made money on Amazon.
1. Rue (@decor.snippets)
- Niche: Home décor and DIY snippets.
- Followers: 2.2M (Instagram), 1.1M (TikTok).
- Eng Rate: 1.22%
Rue’s Instagram account exploded in popularity thanks to her cozy decorating ideas and digestible DIY “snippets” – short videos or carousel posts that show a before-and-after of a space or a quick how-to.
With over 2M followers and nearly 1.5% engagement on average, she’s one of the top home décor Amazon influencers in the U.S.
Besides, Rue is a proud member of the Amazon Influencer Program, using her platform to review a wide range of products from furniture to smart home gadgets. She even has her own website where she curates stylish Amazon finds for the home.
2. Teresa Caruso (@teresalaucar)
- Niche: Home décor finds, organization, beauty, fashion.
- Followers: 1.8 M (Instagram), 3.5M (TikTok).
- Eng Rate: 1.19%
Teresa has transformed her Instagram feed into a one-stop shop for chic yet affordable home inspiration.
Based between New York and South Carolina, she is an official Amazon Influencer who shares daily Amazon deals – from cozy throw blankets to clever kitchen organizers – often styling them in her own home so followers can see the products in action.
Teresa has worked with organizational brands and even Amazon Home itself; her content has been featured on Amazon’s own channels during big sale events.
3. Jodie Kammerer (@jodie.thedesigntwins)
- Niche: DIY home décor and Amazon home finds.
- Followers: 1.3M (Instagram), 256.7K (TikTok).
- Eng Rate: 0.35%
Jodie, along with her twin sister, Julie, runs “The Design Twins” account, which is hugely popular for its Amazon home finds and creative DIY touches.
She often demonstrates how a simple product (like peel-and-stick wallpaper or a set of LED lights) can completely transform a space.
This Amazon influencer also co-manages an Amazon storefront (with over 2k likes) with her sister, curating everything from seasonal décor to crafting supplies.
Jodie has worked with popular home décor subscription boxes and even hosted style sessions on Amazon Live, where she shares her favorite finds and tips with her audience.
4. Allie Hunter (@alliephunter)
- Niche: Fashion, home, beauty, lifestyle.
- Followers: 1.1M (Instagram), 87K (TikTok).
- Eng Rate: 0.41%
Allie is a former corporate content creator who became a full-time macro influencer, and her expertise shines through a polished yet down-to-earth feed.
Branded as an “Amazon Fashion” and lifestyle expert, Allie brings her audience the “best finds all from Amazon”– whether it’s a comfy cardigan or a nifty kitchen gadget.
Allie has partnered with Amazon Fashion (she’s frequently featured during Prime Wardrobe promotions) and has done sponsored content with baby gear brands (fitting, as she’s recently documented her journey of moving and setting up a nursery).
5. Christine Tran Ferguson (@tourdelust)
- Niche: Home organization, décor, travel, outfits.
- Followers: 1M (Instagram).
- Eng Rate: 1.55%
Christine (also known from her blog Tour de Lust) is a NY-based Amazon influencer initially gained fame as a travel and American lifestyle influencer.
In recent years, she’s focused heavily on home décor and organization, making her feed a beautifully curated catalogue of DIY home upgrades.
With over 1M followers drawn to her gorgeous and functional home spaces, Christine shares everything from pantry makeover tips to seasonal décor ideas, always including the Amazon products that make it happen.
Christine’s influence in the DIY niche is all about style meets practicality. As one of the best American Amazon influencers in home décor, she not only inspires with her elegant taste but also makes sure her followers can emulate her ideas easily through her Amazon picks.
Top 5 American Amazon Influencers on TikTok
TikTok’s short-form videos are perfect for DIY tips and product finds. The following American Amazon TikTokers know how to pair creative ideas with shoppable Amazon recommendations.
6. Catherine Benson (@_catben_)
- Niche: Cleaning, organizing, and lifestyle.
- Followers: 13.1M (TikTok), 2.6M (Instagram).
- Eng Rate: 12.18%
Catherine (known as Cat Ben) shares satisfying cleaning routines, decluttering tips, and organizational DIYs, often featuring handy products from her Amazon storefront.
With an average of 1.6 million views and 161K likes per video, her engagement is sky-high – a testament to how relatable and useful her content is.
She’s an official brand ambassador for O-Cedar cleaning products, and her collaborations (like the #CleanSquad campaign) show how brands can ride the wave of her “CleanTok” popularity.
7. Kelly (@honeybobabear)
- Niche: Home décor, organization, and lifestyle.
- Followers: 10.3M (TikTok), 601K (Instagram).
- Eng Rate: 10.96%
Kelly’s aesthetic room makeovers and “Amazon must-haves” videos have made her one of the top American Amazon influencers on TikTok.
Her clips (often topping 1 million views) highlight budget-friendly décor hacks and gadgets from Amazon.
Her notable brand partnerships include Too Faced Cosmetics, Poppi, and SKIMS, reflecting her broad influence across home, beauty, and fashion.
As an American TikTok Amazon influencer, Kelly has inspired a young generation to level up their living spaces with fun DIY projects and Amazon finds.
8. Miyaeva Renae (@miyaevarenae)
- Niche: Motherhood, home-cleaning hacks, and everyday DIY.
- Followers: 6.9M(TikTok), 397K (Instagram), 838K (YouTube).
- Eng Rate: 0.98%
As one of the most followed American Amazon influencers on TikTok, Miyaeva’s content blends family life with practical DIY home tips – think quick cleaning tricks, toddler-friendly home projects, and aesthetically pleasing organizing ideas.
Each of her videos garners roughly 840K views on average, and her likable on-camera presence keeps followers engaged (110K likes per video on average).
She often partners with household brands; for example, she’s done sponsored TikToks with Swiffer as a #SwifferPartner, showing viewers how to keep floors spotless.
9. Annika Hinds (@blondesigns)
- Niche: DIY crafts and thrifty home décor.
- Followers: 2.1M(TikTok), 900K (Instagram), 1.2M (YouTube).
- Eng Rate: 1.56%
Don’t let the follower count fool you! Annika’s DIY videos regularly go ultra-viral, often racking up over 3 million views each (far exceeding her follower number!).
Best known for colorful, budget-friendly décor projects, she shows how to recreate high-end looks with cheap materials.
For instance, she’s shared renter-friendly backsplash makeovers and custom furniture flips. Annika has also collaborated with home-improvement brands like Sherwin-Williams on blog features, and her hashtag #DIYwithAnnika often trends among craft enthusiasts.
10. Elise Hunter (@huntersofhappiness)
- Niche: Home design, renovations, and DIY makeovers.
- Followers: 2.1M(TikTok), 1.2M (Instagram).
- Eng Rate: 0.97%
Our last top American Amazon TikToker is Elise Hunter, who brings a bit of HGTV flair to TikTok with her step-by-step home renovation videos.
She takes “cookie cutter” builder-grade homes and, through DIY projects, transforms them into custom dream homes.
Her TikToks average about 1.2 million views as viewers follow along with dramatic room transformations, using products often sourced from Amazon (from power tools to décor pieces).
Some of Elise’s brand partnerships include a collaboration with Bullfrog Spas (showcasing a DIY home spa installation) and other home-centric companies.
Top 5 American Amazon Influencers on YouTube
Finally, it’s time to meet the best American Amazon YouTubers you shouldn’t miss in 2025:
11. What’s Up Moms (@WhatsUpMOMS)
- Niche: Parenting hacks, DIY projects for families, and product recommendations.
- Followers: 4.4M (YouTube), 64.2K (Instagram).
- Eng Rate: 27.22%
What started as a humble “mom tips” channel has grown into the #1 parenting channel on YouTube!
Led by founders Elle Walker and Meg Resnikoff, What’s Up Moms (WUM) creates high-quality videos that range from DIY kids’ crafts and home organization projects to honest reviews of mommy must-haves (strollers, kitchen gadgets, you name it).
As one of the most popular American YouTube Amazon influencers, WUM leverages Amazon affiliate links extensively.
The video descriptions are packed with product links for viewers. Through their content, they also promote everything from recipe books to kids’ toys and cleaning tools that make #MomLife easier.
Forbes noted that WUM can command seven-figure deals for sponsored content– working with the likes of Verizon, Disney, and Johnson & Johnson, as well as teaming up with Amazon for Prime Day family deal segments.
12. Kathryn from Do It On A Dime (@DoItOnaDime)
- Niche: Budget DIY, home organization, and frugal living hacks.
- Followers: 2.41M (YouTube), 486.3K (Instagram).
- Eng Rate: 6.83%
Kathryn, the face of “Do It On A Dime,” is beloved for her enthusiastic, can-do approach to home improvement on a budget.
Her channel tagline is all about creating a beautiful, organized life “for less.” She showcases Dollar Tree hacks side by side with her favorite Amazon scores under $10, demonstrating how to mix and match savings.
Each video (often haul videos, pantry makeovers, or DIY decor tutorials) includes direct links to her Amazon Storefront or affiliate links. She even holds a Top Creator badge on Amazon influencer program.
Average view counts on her videos are in the hundreds of thousands, and her engaging style (plus family cameos) keeps people watching.
Additionally, Kathryn has partnered with brands like Cricut (for crafting project sponsorships) and has been featured by Good Housekeeping for her organization tips.
13. Makoccino (@Makoccino)
- Niche: Art, crafting, and DIY art supplies.
- Followers: 2M (YouTube), 74K (Instagram).
- Eng Rate: 0.49%
Originally from Germany but based in the US now, Mako, aka Makoccino, is a DIY artist and crafter whose how-to videos have captivated a massive audience.
With 2M subscribers and a global following, she covers everything from watercolor painting tutorials and DIY sketchbook ideas to creative home décor crafts.
She is a force in the art DIY world, and importantly, she monetizes that influence through Amazon. On her Amazon storefront, Mako markets all her favorite art supplies.
Her YouTube video descriptions are packed with affiliate links to paints, brushes, canvases, and craft gadgets she uses, driving significant traffic to Amazon.
She’s also collaborated with art supply brands (like Arteza and Faber-Castell) and has been featured at craft conventions.
14. Drew Scott (@lonefox)
- Niche: Interior design DIY, home makeovers, and thrift flips.
- Followers: 1.76M (YouTube), 1.5M (Instagram).
- Eng Rate: 6.77%
29-year-old Drew Scott is a top YouTube influencer in Amazon marketing. Via his channel, Lone Fox, he delivers highly polished DIY home décor content. They feel like your favorite HGTV show but with a personal twist.
Drew documents full-room transformations – planning, shopping, DIY building, and styling – often within a single video.
He has a keen eye for mixing high-end and affordable pieces. Drew frequently highlights Amazon products as budget-friendly dupes for designer décor.
Industry insiders have noted that his curated Amazon assortments can “rival Pottery Barn, West Elm, and others” in style.
Drew’s average video garners a few hundred thousand views within days of upload, and his audience trusts his recommendations.
This American Amazon influencer also runs an Amazon Live series and has an Amazon storefront featuring his favorite home finds– from rugs and lighting to tools and crafting supplies.
Brand-wise, he’s collaborated with the likes of BetterHelp (sponsored spots), IKEA, and boutique décor brands, bridging the gap between content and commerce.
15. Liz Fenwick DIY (@lizfenwickdiy)
- Niche: DIY home hacks, upcycling, and creative home décor on a budget.
- Followers: 1.02M (YouTube), 239K (Instagram).
- Eng Rate: 5.24%
As one of the top creators in the list of best American Amazon influencers, Liz Fenwick has built her channel by sharing “why didn’t I think of that?!” style home hacks and crafty projects that simplify and beautify life.
From “100 home hacks to simplify your life” compilations to individual tutorials like making high-end looking wall art from dollar store items, Liz covers a wide spectrum of DIY content.
Her engaging personality and knack for explaining projects clearly have earned her just over 1 million subscribers and more than 144 million total video views to date.
As an Amazon influencer, Liz often links the exact tools, glues, or organizational products she uses so viewers can easily find them.
She’s known to collaborate with brands such as Duck Tape and Sherbonder (for glue guns), and she often features products from Amazon (like storage bins, LED lights, or craft organizers) as essentials in her projects.
How to Find the Right American Amazon Influencers
Finding the perfect influencer match and managing collaborations can be challenging, especially if you’re trying to connect with multiple influencers across platforms.
This is where Ainfluencer shines! Ainfluencer is a top free DIY influencer marketplace that simplifies the entire process of discovering, contacting, and collaborating with influencers.
Main Features of Ainfluencer
Let’s see why Ainfluencer is the best option for finding Amazon influencers in the USA.
- Large Marketplace of Influencers (Especially in the U.S.): Ainfluencer boasts access to over 5 million influencers worldwide across Instagram, TikTok, and YouTube, with a strong representation in the United States.
- AI-Powered Matching: Ainfluencer uses cutting-edge artificial intelligence to match brands with influencers that fit their niche, target audience, and campaign goals.
- 100% Free Platform Access: One of Ainfluencer’s biggest selling points is that it’s free for brands to use. You can create an account, post campaigns, search for influencers, and communicate with them without any subscription fees or upfront costs.
- Secure Escrow Payments: Trust is key in influencer collaborations, and Ainfluencer has a built-in solution: an escrow payment system. The funds are only released to the influencer once they’ve delivered the agreed content and you’re satisfied.
- Multi-Platform Reach (Instagram, TikTok, YouTube): Ainfluencer isn’t limited to one social network. It originally made its mark connecting brands with Instagram and TikTok influencers, and it has since expanded to support YouTube and other platforms as well.
- Detailed Insights and Performance Analytics: Before choosing an influencer, you can review rich data on their profile – follower count, engagement rate, audience demographics, past collaboration ratings, and more. This helps you make informed decisions about who truly has influence.
- E-commerce Integrations (Shopify, etc.) & Affiliate Tools: For brands that sell online (which is most, and definitely all Amazon sellers), Ainfluencer offers a Shopify integration for seamless affiliate marketing and campaign tracking.
- Easy Communication and Campaign Management: Through Ainfluencer’s dashboard, you can chat directly with influencers, negotiate terms, and manage all your campaign details in one place.
Want to find the right influencers and collaborate with them easily?
5 Effective Ways to Collaborate with American Amazon Influencers
Identifying the best Amazon influencers in the US who align with your brand is just the first step. You also need to know the most effective collaboration strategies. Keep reading:
1. Sponsored Content: Brands can pay influencers to create content (posts, videos) featuring their products, like a DIY tutorial using your tool. The key is to make it feel natural and useful, boosting brand awareness and sales.
2. Affiliate Marketing: Influencers share unique links or promo codes for your products, earning a commission on sales. This long-term partnership helps influencers promote your product while earning passive income.
So, if you’re looking to take your Amazon affiliate marketing to the next level (above Amazon’s program), you can check out AlgoRift!
With flexible commission rates, real-time analytics, and coupon code tracking, AlgoRift is an all-in-one solution!
3. Product Reviews & Amazon Live Streams: Send influencers your products for honest reviews or unboxing videos. Influencers can also host live streams on Amazon, offering instant shopping links and driving conversions.
4. Brand Deals & Long-Term Ambassadorships: You can also partner with influencers for ongoing campaigns, integrating your products into their content over time. This builds lasting trust and brand recognition with their audience.
5. Giveaways & Co-Created Content: Last but not least, host giveaways or collaborate on content (e.g., DIY project videos or live Q&As). These boost engagement and give audiences a fun way to interact with your brand.
FAQs
Let’s answer some FAQs about leading American Amazon influencers:
1. Who Is an Amazon Influencer?
An Amazon influencer is a content creator who promotes products on Amazon through their social media channels. They share curated lists, reviews, and recommendations to help followers discover and shop for items on Amazon.
3. Who Are the American Celebrity Ambassadors on Amazon?
Some of the top American Amazon influencers include:
- Rue (@decor.snippets): 2.2M followers on Instagram,
- Teresa Caruso (@teresalaucar): 1.8M followers on Instagram,
- Catherine Benson (@_catben_): 13M followers on TikTok,
- Miyaeva Renae (@miyaevarenae): 6.9M followers on TikTok,
- What’s Up Moms (@WhatsUpMOMS): 4.4M followers on YouTube.
Conclusion
In 2025, the 15 American Amazon influencers we profiled are leading the charge, each in their own way. TikTok stars turn short clips into big trends, while Instagram curators make shopping lists as beautiful as mood boards. And, YouTubers feel like friendly experts guiding you through a tutorial.
However, the key is to choose the right influencers whose values and content align with your brand.
As we discussed, strategies like sponsored content, affiliate marketing, and product reviews can all drive significant results when executed thoughtfully.
Fortunately, connecting with these influencers is easier than ever, thanks to platforms like Ainfluencer. By leveraging Ainfluencer’s AI search and comprehensive campaign tools, brands can find their ideal influencer matches and manage collaborations easily.
So don’t miss out on this golden opportunity!
