Something exciting is happening in the home design industry, and it’s playing out all over social media! American interior design influencers are turning DIY projects into a movement. People aren’t just scrolling for inspiration anymore, they’re actually picking up tools and trying it themselves.
Platforms like TikTok, Instagram, and YouTube have become the go-to places for home ideas. In fact, 34% of people now turn to TikTok for DIY tips, and home renovation content there has racked up hundreds of billions of views.
No surprise, these short, creative videos make design feel user-friendly, even for beginners. And when it comes to home decor, 80% of marketers prefer working with micro-influencers because their engagement rates tend to be higher.
In this post, we’re rounding up some of the best interior design influencers in the US to follow in 2025. We’ll also cover why Ainfluencer is a smart influencer marketing tool for finding creators. Keep reading!
Top American Interior Design Influencers on Instagram, TikTok & YouTube
Whether you’re looking for macro-influencers or smaller creators to boost your brand visibility, the following list can meet your needs. We’ve talked about the top 15 interior design influencers who have built their reputation on Instagram, TikTok, and YouTube.
Top American Interior Design Influencers on TikTok
Here are 5 of the best American interior design TikTokers to watch:
1. Teresa Caruso (@teresalauracaruso)
- Followers: 3.5M (TikTok), 1.9M (Instagram), 277.1K (Facebook).
- Niche: Organization, interiors, Amazon finds.
- Eng Rate: 5.7%
- Likes: 121.6M
A TikTok influencer with over 3M followers, Teresa shares stylish home décor tips, organization hacks, and quick room transformations. Her niche is making high-end design accessible through DIY – from seasonal decorating ideas to renter-friendly upgrades.
She’s also an Amazon influencer who frequently partners with major home retailers (like Target and Wayfair) to feature products in her videos. Teresa’s audience is largely millennial homeowners and apartment dwellers looking for chic on a budget.
Even one of her recent closet makeovers blew up on social media, getting over 10 million views — and pretty much confirmed she’s an interior design star!
2. Tay BeepBoop (@taybeepboop)
- Followers: 1.8M (TikTok), 1.3M (Instagram), 1M (YouTube).
- Niche: DIY decor.
- Eng Rate: 7.6%
- Likes: 74.9M
Tay (known for her funny username) is a DIY décor guru who specializes in upcycling furniture and thrifted finds into trendy home pieces. Most of her audience include Gen Z and young adult audiences.
After a few of her DIY videos (like a thrifted dresser revamp) attracted millions of views, Tay became an influencer and one of TikTok’s top American interior design influencers for creative inspiration.
Tay’s content is fun and fast-paced. So, you can expect colorful room makeover clips, painting tutorials, and creative reuse projects! Brands like IKEA and craft supply companies have partnered with Tay for sponsored “DIY challenge” videos.
3. Phoenix Grey (@mrphoenixgrey)
- Followers: 904.6K (TikTok), 275.7K (Instagram),
- Niche: Small space design and smart apartment DIYs.
- Eng Rate: 2.10%
- Likes: 15.5M
Known as Design Daddy, Phoenix is one of TikTok’s famous male interior design influencers. He brings an urban, modern flair to DIY and demonstrates how to elevate a studio or one-bedroom apartment with clever hacks.
Phoenix’s TikToks (often set to music with satisfying transitions) showcase projects like building custom storage, painting feature walls, or transforming thrift furniture, all with a bold contemporary style.
Brands in the smart home and furniture space (e.g., Wayfair, Philips Hue) have collaborated with him to highlight products in real-life settings. Phoenix’s audience is mainly younger (late teens to 30s), including many first-time renters making the most of limited space.
One of his main achievements was his “tiny bedroom to luxury suite” makeover video, which gained 5+ million views and was shared widely. Phoenix Grey brings fresh energy and representation to the world of American interior design influencers as a creative LGBTQ voice.
4. Cara Newhart (@caranewhart)
- Followers: 588.1K (TikTok), 319.5K (Instagram), 220K (YouTube).
- Niche: DIY home design.
- Eng Rate: 1.97%
- Likes: 4.9M
Cara is a mid-tier/ interior design macro-influencer on TikTok who bridges interior design and empowerment. As a DIY home blogger and podcast host, her TikToks focus on approachable DIY projects for women homeowners.
You’ll see anything from accent walls to furniture flips and power-tool tutorials on her account. Cara also went viral for her ‘renter-friendly wall paneling’ series, which even got featured in HGTV Magazine.
She’s also had brand partnerships with Home Depot and Sherwin-Williams, often showcasing paint or tool products in her makeovers.
Additionally, Cara’s audience is mostly female (20s-40s), homeowners, and renters who want to “never skip brunch or power tools,” as she jokes.
5. Tyka Pryde (@tykapryde)
- Followers: 587.1K (TikTok), 34.1K (Instagram).
- Niche: Boho style.
- Eng Rate: 8.55%
- Likes: 1.4M
Tyka is a new micro-influencer on TikTok’s DIY scene. She stands out with her eclectic boho-meets-modern style and focus on apartment decorating. Tyka shares easy DIY decor ideas, like creating bohemian wall hangings or fixing up furniture she finds on the curb, along with renter-friendly ways to add personality to any space.
This Emmy-nominated art director has started collaborating with small Etsy shops and indie decor brands.
What’s more, Tyka made a name for herself when one of her DIY videos, “turning an old ladder into a trendy blanket rack”, was featured on TikTok’s For You page and gained over 500K views.
Top American Interior Design Influencers on Instagram
Now, let’s meet 5 of the best American interior design Instagrammers, their followers, content focus, and detailed analytics.
6. Emily Henderson (@em_henderson)
- Followers: 1M (Instagram), 9.6K (TikTok).
- Niche: Family-friendly design.
- Eng Rate: 0.32%
- Avg. Likes per Post: 3K
Our first creator on the list of the top American Instagram interior design influencers is Emily Henderson, a mom influencer with over 1M followers.
She became popular after winning HGTV’s Design Star and has since built a popular blog and IG presence focused on approachable, family-friendly design.
Emily’s feed is filled with bright, airy interiors, styling tips, and snapshots of her own home renovations. As a macro-influencer, Emily has partnered with many home brands, including Target, Sherwin-Williams, and Amazon Home.
Besides, she’s launched her own product lines. Not to mention, Emily has published multiple best-selling design books and has been featured in Architectural Digest.
7. Justina Blakeney (@justinablakeney)
- Followers: 542.8K (Instagram), 3.5K (Facebook).
- Niche: Bohemian, plant-filled design style.
- Eng Rate: 0.26%
- Avg. Likes per Post: 1.3K
Justina is the creative person behind The Jungalow (a lifestyle brand and creative studio). As a macro influencer with a distinctive bohemian, plant-filled design style, she’s made a major impact on American home decor trends.
Her Instagram account is all about vibrant colors, bold patterns, and lots of greenery, reflecting her signature “jungalow” aesthetic.
Justin’s designed collections for Target, Anthropologie, and Rugs USA, bringing her boho-chic designs to a wider market.
On top of that, she’s a NY Times best-selling author of The New Bohemians, and her influence popularized the maximalist boho trend across Instagram.
8. Kelsey Leigh (@kelseyleighdesignco)
- Followers: 284.1K (Instagram), 2.2K (Facebook).
- Niche: Modern, DIY design.
- Eng Rate: 0.28%
- Avg. Likes per Post: 693
Kelsey is a rising American interior designer influencer on Instagram. She leads Kelsey Leigh Design Co., known for a “Warm Modern” style – clean, contemporary lines balanced with cozy touches.
Her Instagram showcases stunning client projects and DIY design tips (like how to mix high and low items in a room). Kelsey has collaborated with furniture makers to highlight craftsmanship in her posts.
One of Kelsey’s modern farmhouse kitchen designs went viral on IG, being shared by larger design accounts and drawing in thousands of new followers. Moreover, this American influencer has appeared in magazines like House Beautiful, Luxe, Magnolia, and Good Housekeeping.
9. Dabito (@dabito)
- Followers: 234.5K (Instagram), 3.5K (Facebook).
- Niche: Maximalist designs.
- Eng Rate: 0.60%
- Avg. Likes per Post: 1.3K
The founder of Old Brand New, Dabito, describes himself as a designer, artist, and the author of Old Brand New Book.
He’s recognized for his eclectic, maximalist designs. Dabito’s content is a vibrant mix of bold color palettes, vintage-meets-modern décor, and DIY refurbishments.
On Instagram, he shares room makeovers, styling vignettes, and even peeks into his own colorful home.
Dabito has partnered with paint companies and furniture brands. For example, he’s done sponsored content with Behr paint, showcasing how a bold wall color can transform a room.
Additionally, Dabito has been featured in House Beautiful and was an early pioneer of the boho-eclectic trend on social media.
10. Ryan Korban (@ryankorban)
- Followers: 154.4K (Instagram), 6.5K (Facebook).
- Niche: Luxury design.
- Eng Rate: 1.14%
- Avg. Likes per Post: 1.6K
Ryan Korban is one of the most famous American interior design influencers on Instagram, known for luxury interiors that blend modern and classical elements.
His feed showcases glamorous projects such as marble floors, plush textiles, and dramatic lighting. While a professional designer by trade, his savvy use of Instagram has made him an influencer, driving aspirational design trends.
Ryan’s collaborations include work with luxury brands. For instance, he has showcased bespoke furniture and even fashion brands within his interior posts. He’s also designed spaces for celebrities and has had his work in Vogue and Elle Décor.
Top American Interior Design Influencers on YouTube
Finally, we tap into the list of the most famous American interior design YouTubers:
11. Kate Albrecht & Joey Zehr (@MrKate)
- Followers: 3.8M (YouTube), 716K (Instagram), 297.9K (TikTok).
- Niche: Unique design on a moderate budget.
- Eng Rate: 6.22%
- Avg. Likes per Post: 3.9K
The dynamic husband-and-wife team is one of the mega-influencers in DIY interior design. Their channel is famous for series like OMG We Bought A House and Office Goals, where they document real-life renovations and jaw-dropping room makeovers.
Mr. Kate focuses on creative, unique designs on a moderate budget, often incorporating DIY decor and bold themes. The channel is also popular among mom influencers. They’ve done everything from a whimsical toddler room to a chic tiny home.
Kate has worked with Target and HomeGoods, and has their product line of furniture and decor. A Streamy Award for Lifestyle, a bestselling book, and a show on HGTV are just some of their namely achievements.
12. Drew Scott (@lonefox)
- Followers: 1.8M (YouTube), 1.5M (Instagram).
- Niche: Boho-modern DIY.
- Eng Rate: 6.76%
- Avg. Likes per Post: 11.5K
Drew Scott, known as Lone Fox, is one of YouTube’s top American interior design influencers, with around 1.8 million subscribers. His channel is a DIY haven, and he posts weekly thrift flips, IKEA hacks, and full-room makeover challenges.
Lone Fox’s niche is boho-modern DIY. He mixes thrifted bohemian pieces with modern trends, showing viewers how to achieve stylish looks affordably.
He’s partnered with brands like Skillshare (for DIY skill tutorials) and bedding or decor companies that fit his aesthetic.
Beyond YouTube, Drew launched a Lone Fox home décor online shop and published a DIY book – all stemming from his channel’s success.
13. Shea McGee (@StudioMcGee)
- Followers: 537K (YouTube), 286.1K (Instagram), 292.4K (Facebook).
- Niche: Modern home design.
- Eng Rate: 3.68%
- Avg. Likes per Post: 771
Shea McGee and her team run one of the most followed interior design channels on YouTube. Not only are they popular American design influencers, but they also run a Netflix show, Dream Home Makeover.
As a home influencer on YouTube, Shea shares professional yet accessible design content – from behind-the-scenes looks at client projects to design tip videos.
Besides their show and millions of followers, Studio McGee’s Dream Home web series played a big part in making them mainstream stars.
14. Arvin Olano (@ArvinOlano)
- Followers: 365K (YouTube), 317K (Instagram), 138.7K (TikTok).
- Niche: Chic yet relatable interior design.
- Eng Rate: 5.10%
- Avg. Likes per Post: 3.5K
As a rapidly growing YouTuber with about 365K subscribers, Arvin is on the list of the best American YouTube interior design influencers.
Recognized for his chic yet relatable interior design content, Arvin’s channel features a mix of design trend commentary, room makeovers, shopping vlogs, and styling tips for a luxe look on a budget.
His style leans modern and glam with a touch of cozy – often incorporating luxe materials but DIY-ing or sourcing them smartly.
He has partnered with brands like Article (furniture) and Farfetch (for home décor collaborations, reflecting his fashion+interiors crossover appeal). He’s been also featured in publications like Architectural Digest.
15. Valentina Fussell (@HouseofValentina)
- Followers: 368.1K (YouTube), 63.3K (Instagram).
- Niche: European-inspired luxury.
- Eng Rate: 4.78%
- Avg. Likes per Post: 2.2K
Valentina Fussel is the last YouTube influencer who runs the House of Valentina channel, focusing on European-inspired luxury living.
An American who has lived abroad, Valentina adds a global design perspective to her content. Her videos often feature elegant room makeovers, styling tips for a high-end look, and shopping guides (like “Shop With Me at IKEA for a Chic Home”).
House of Valentina has been featured in Better Homes & Gardens, and in the past two years, she’s grown her YouTube following significantly and even released a home styling book.
With so many influencers across TikTok, Instagram, and YouTube, how can brands efficiently find the right American interior design influencer for their campaign? Here, we’ve dived into the most affordable, effective way:
How to Find American Interior Design Influencers?
Ainfluencer is the answer! Ainfluencer is an AI-powered influencer marketplace that specializes in connecting brands with influencers – and it’s particularly useful for the DIY and interior design niche.
Here’s why Ainfluencer stands out as the best platform for discovering and collaborating with American interior design influencers:
The Main Features of Ainfluencer
- AI-Powered Influencer Search: Ainfluencer’s smart matching algorithm helps brands pinpoint influencers who perfectly fit their niche, audience, and campaign goals.
- Vast Database of Creators: The platform boasts a community of over 5 million influencers, from nano to mega, on major platforms like Instagram, YouTube, and TikTok.
- Detailed Insights and Smart Filters: Ainfluencer provides transparent analytics on each influencer’s profile – including authentic follower count, engagement rate, audience geography, and interests.
- Easy Communication & Campaign Management: You can also directly message creators, discuss campaign details, negotiate terms, and even send/receive offers, all within the platform.
- Secure Escrow Payments: Trust and safety are paramount. Ainfluencer uses a secure escrow system for payments – when you book an influencer, your funds are held safely and only released to the influencer once they’ve delivered the content as agreed.
- E-commerce Integration (Shopify) & Affiliate Tools: You can connect your Shopify store to easily provide influencers with product links or discount codes and even track sales coming from each influencer.
- Video Translation and Global Reach: Ainfluencer even has a video translation feature to auto-translate captions or provide subtitles, enabling content to reach a wider audience.
- Free and DIY-Friendly Platform: Unlike many influencer marketing platforms that charge hefty subscription fees, Ainfluencer is completely free to use for brands, making it ideal for small businesses.
Ready to find the perfect influencer for your next DIY campaign?
Besides that, if you’re a DIY or home décor brand that sells on Amazon, AlgoRift allows you to create a campaign for affiliates.
You can showcase your product details, set a custom commission, and even invite specific influencers you find on the platform to join your program. Want to boost your sales hassle-free?
To Wrap Up
American interior design influencers are changing the way people decorate their homes. Thanks to social media, DIY ideas and home makeovers feel more doable and inspiring than ever.
For brands in the home and DIY space, working with these creators is a smart way to reach engaged audiences. We’ve all seen how a simple decor piece or paint color can go viral just because an influencer shared it.
Tools like Ainfluencer make it easy for brands to find and work with the right creators. With platforms like AlgoRift, influencers have more ways to earn through affiliate marketing and brand partnerships.
FAQs
Here are a few questions about top American interior design influencers:
1. Who Are the Best American Interior Design Influencers on TikTok?
The list of the most popular TikTok interior design influencers in the US includes:
- Emily Henderson (@em_henderson): 1.5M followers,
- Justina Blakeney (@justinablakeney): 542.8K followers,
- Kelsey Leigh (@kelseyleighdesignco): 284K followers,
- Dabito (@dabito): 234.5K followers,
- Ryan Korban (@ryankorban): 154.4K followers.
2. How Can I Collaborate with American Interior Design Influencers?
Here are a few simple steps to work with design influencers:
- Find influencers whose style and audience match your brand,
- Reach out directly via social media or email with a friendly proposal,
- Explain your brand, what you’re offering, and how the partnership benefits both sides,
- Be clear about the type of collaboration (sponsored post, product giveaway, room makeover, etc.)
- Use a platform like Ainfluencer to search for influencers and manage deals easily,
- Discuss and agree on details like deliverables, timelines, and payment or free products,
- Keep communication open and give influencers creative freedom for the best results.
3. What Is the Best Platform to Find American Interior Design Micro-Influencers?
Ainfluencer is a free platform that helps brands easily find and connect with American interior design micro-influencers based on niche, location, and follower count. It also provides useful analytics and tools to manage collaborations in one place.
Ready to find the most engaged micro-influencers along with their performance?
