Interior design content has always had its place on social media. With the rise of influencers in the field, there are now plenty of home decor brands looking for influencers to grow their brand online. If you’re an influencer hoping to make money easily, then this is the list for you.
In addition to introducing the top 14 home decor brands looking for influencers, we’ll also name a much more efficient way to find these brands, which is using an influencer marketplace. So, without further ado, let’s get into the best home and interior design brands who often collaborate with influencers.
1. Crown Goose
The most important room in any house is the bedroom. Crown Goose knows that and expects influencers to convey the same sentiment. The company looks for home decor bloggers and Instagrammers who love luxury decor and runs a product exchange program offering free duvets for an honest review.
2. Bassett Furniture
Despite being more than a century old, Bassett Furniture has found a way to stay relevant in today’s marketing climate. This is one of the home decor brands looking for influencers who are fond of luxury and style.
They have frequent long-term partnerships, such as a 7-month marketing program with Jennifer Holmes. While the specifics of their deals aren’t public, the general satisfaction Bassett influencers have speaks highly of them.
3. Walmart (Home)
You’ve most certainly heard of Walmart, but did you know that they also sell furniture? This budget-friendly option may be the best choice for new homeowners and younger audiences, which is why the company often works with Gen Z influencers.
Collaboration with Walmart includes posts under the #WalmartFinds or #WalmartHome hashtags, as well as sponsored makeovers and posts. An affiliate program with commissions is also available at Walmart.
4. HAY
A niche brand with simultaneously playful and ground-breaking furniture, Hay collaborates with renowned designers to deliver a truly unique set of products. Focused on design experts and professional influencers, the brand does not work with just anyone.
Hay does engage with community posts, but they don’t often collaborate with micro-influencers. If you’re looking to work with this brand, it’s best to attend design events or create high-quality content around interior design and home content.
5. Parachute Home
Parachute Home is focused on premium bedding, linens, duvets, mattresses, and anything that relates to a good night’s sleep. This brand has a quiet but long-lasting presence on social media.
While no dedicated influencer programs are available, this company does engage with user-generated content. In addition to that, they occasionally sponsor bedroom transformations and comment on influencer posts that mention them.
6. Bush Home
If you have an audience consisting of older couples and bigger families, then functional is probably the first word your followers associate with furniture. The brand looks for home decor influencers specifically, but does engage with UGC in general.
Bush Home also offers a page on their website dedicated to joining their influencer marketing program. While this page does not specify what BH offers to influencers, it does post testimonies of micro-influencers’ positive experiences with the company.
7. Hooker Furnishings
From traditional to modern, from office to living room, from showrooms to your Instagram page, Hooker furniture does it all. The brand runs a program called #HFPartners where interior design influencers post reels with their furniture. It’s unclear what HF offers influencers in collaborations, but their paid sponsored content is everywhere online.
8. Fete Home
Does your content and your home feel a bit extra? Then Fete is the perfect fit for your channel. Dinnerware, textiles, and accessories are the brand’s main products. Fete runs an active program for home and lifestyle influencers.
Their collaborations are commission-based, with a 20% rate per sale. While a good deal for the small influencer, most well-known influencers have the chance to work with a significantly higher percentage rate.
9. Wayfair
Online retailers have gone from a niche internet corner to the main shopping centre for most families. Wayfair is easily one of the largest online home goods shops. As with most other online retailers, this brand’s main marketing technique is influencer marketing.
Wayfair partners with many content creators, including micro influencers with less than 10k followers. Gift cards, free products, and pay-per-post deals are what you can expect out of collaborations with Wayfair.
10. Westwing
Not exactly a home decor brand, Westwing is actually an e-commerce platform. Think of it as an exhibition where various home decor brands can sign up and introduce their products for viewing. Westwing was ranked among the top home & decor brands by influencer mentions and frequently collaborates with interior design and home decor influencers.
11. Anthropologie (Anthro Home)
Bohemian style started trending a few years ago and has yet to lose its popularity. The fame for this style brought fame to Anthropologie as well. The brand is focused on Boho style furniture and seeks influencers active in the same field.
In addition to home content creators, Anthro Home also works with fashion influencers. Collaborating with Anthro Home includes opportunities like early access to new collections, styling collaborations, and features on their website or social channels.
12. Joybird
Known for their mid-century-modern pieces, Joybird is still a well-loved brand as part of LA-Z-Boy. The company’s rise to fame was through their personalized sofas, offering a rainbow of colors to choose from.
What sets Joybird apart from competitors is its innovation in marketing. Back in 2023, the brand launched a Barbie-themed campaign. This helped their popularity skyrocket, as their pink Barbie Dreamhouse-worthy sofa went viral with the help of influencer marketing.
13. Lulu and Georgia
If you’re looking to do all your shopping in one place, then Lulu and Georgia may be the choice for you. From rugs and sofas to lighting and kitchenware, this brand offers a full shopping experience to a design-savvy crowd.
L&G is one of the many home decor brands looking for influencers on IG and TikTok. Discount codes to share, affiliate commissions, or products and photographs are common rewards you may get out of collaborations with this brand.
14. IKEA
A brand that certainly doesn’t need an introduction is IKEA. This Swedish DIY brand allows you to buy beautiful, minimalistic furniture without having to break the bank. Through a recent micro-influencer campaign, IKEA managed to generate over 60 million impressions and witnessed an 11% increase in store visits. IKEA’s continuous rise in popularity is a testament to the benefits of influencer marketing.
Ainfluencer: Best Platform to Find Home Decor Brands Looking for Influencers
An influencer marketplace is the best and most efficient way to find home decor brands looking for influencers. However, the abundance of these platforms can make it hard to find the right one. Some are too expensive, some don’t offer the right services, and some are straight scams.
Our number one influencer marketplace recommendation is Ainfluencer. Unlike competitors, Ainfluencer is 100% free. This platform allows you to seamlessly send applications to campaigns posted by well-known brands and communicate with businesses.
With all of that in mind, let’s take a look at some of the key features Ainfluencer has to offer:
- No Sign Up Fees: Every step with Ainfluencer is free. This includes signing up, applying for campaigns, or getting paid. The only payment taken by Ainfluencer is a 25% cut after deals are made.
- Hundreds of Companies: Plenty of home decor brands post campaigns on Ainfluencer. You have the choice to apply to one or get invited if your profile matches.
- AI-assisted Matching: This platform uses AI to suggest brands based on your interests, niche, and gender.
- In-app Messaging: Keeping your workspace mess-free is important. Ainfluencer helps you avoid a messy DM section and long email threads.
- Secure Payments: For every financial transaction, Ainfluencer holds the payment in Escrow and delivers it to you once all parties are satisfied.
- Unlimited Opportunities: Apply to as many campaigns as you wish without any caps or payments.
- Multi-platform Support: In addition to Instagram and TikTok, YouTube creators can also find campaigns on Ainfluencer.
So, make sure to give Ainluencer a try and find home decor brands to collaborate with!
Conclusion
Working with home decor brands looking for influencers can help build your career. These brands are easy to appeal to, and a great investment due to expensive products gifted for free. Whether you’re using lists such as above or an influencer marketing platform, make sure to get the most out of your collaborations!
FAQs
1. What Kind of Home Decor Content Performs Best on Social Media?
The most important point when trying to trend on social media is being visually appealing. To get more specific, stylistic shots, simple tutorials, and makeovers also get a good response. Another great idea is a multi-episode series of a DIY project.
2. Will home decor brands pay me, or will I only get free products?
It depends on the brand you’re working with and the content you’re delivering. What you get in return varies between a payment, free products, discount codes, and commissions.
