Faith doesn’t just live in churches anymore, it’s showing up in Instagram reels, TikTok trends, and YouTube vlogs. American Christian influencers are using these platforms to share more than just verses and sermons; they’re offering real stories, honest conversations, and moments of encouragement that meet people right where they are.
In this article, we will introduce you to some of the most popular Christian influencers on each platform and will check out their content.
At the end, we will show brands a free influencer marketing platform to connect and collaborate with these stars.
Top American Christian Influencers On TikTok
Since TikTok is extremely popular among the younger generation, many faith leaders choose this platform to share their messages. Here are some of the most popular Christian creators on TikTok.
1. Jacob Petersen
With 3M followers, Jacob is one of the most-followed American Christian influencers on TikTok. His niche is creating uplifting, relatable content for young Christians. He often poses questions or prompts that generate tens of thousands of comments from viewers eager to engage.
On his account, he has collaborated with Christian apps, promoting prayer and Bible study tools in his skits, and even launched merchandise featuring faith slogans.
- @jacobpetersen_
- Followers: 2.9M
- Audience: Teens and young adults
- Niche: Uplifting Christian content, testimony sharing
- Engagement: Very high, with videos regularly receiving millions of likes
2. Kevin Wilson
Known as the CEO of Chai, Kevin Wilson is one of the most well-known American Christian influencers with a unique style. He combines chai tea making with biblical lessons by filming himself brewing traditional tea while sharing parables and faith analogies.
His content style is calming and narrative; viewers are drawn in by the soothing visuals of tea preparation and stay for the insightful reflections on Jesus.
Kevin was featured in Christianity Today for his innovative evangelism, and he published a book, “The Way of Chai” sharing his journey.
Through his account, he has worked with a fair-trade tea company and with YouVersion (the Bible app) to create devotional content, aligning with his mission.
- @crossculturekev
- Followers: 408k
- Audience: Multicultural and global
- Niche: Tea-making as storytelling for Christian lessons
- Engagement: Deep connection, strong comment threads
3. Julia Petersen
By sharing faith-infused daily life content, Julia became a big sister figure for many young Christian women online. Julia Petersen is one of the top American Christian influencers with an upbeat and genuine style.
Her TikTok is filled with Bible verse-of-the-day videos, Christian fashion, modest outfit ideas, and honest talks about college and prayer.
Julia was approached by a Christian jewelry brand and became an ambassador, often featuring their cross necklaces in posts. She’s also been invited to speak on a podcast about faith and social media influence.
- @juliaapoee
- Followers: 763.6K
- Audience: Young women, college students
- Niche: Modesty fashion, college faith, prayer life
- Engagement: Over 10% engagement rate
4. Lacy Abercrombie
known for comedic skits about church and everyday Christian life, Lacy is a known American lifestyle influencer. She uses humor to break stereotypes, often playing multiple characters in short sketches with a light-hearted but insightful style.
As one of the top American Christian influencers, she pokes fun at things like awkward youth group icebreakers or worship team dynamics in a loving way that Christians relate to.
Lacy has partnered with a Christian t-shirt company, cleverly incorporating their apparel into her jokes. She also teamed up with fellow comedian @LeeSnow for a duet series.
- @abercrombielacy
- Followers: 353.6K
- Audience: Teens to middle-aged Christians
- Niche: Christian skits and church humor
- Engagement: High shares and comment activity
Top 5 American Christian Influencers to Follow On Instagram
Similar to all content creators, Christian influencers use Instagram’s visual storytelling to spread faith and positivity. Here are five leading Christian voices on Instagram.
1. Sarah Jakes Roberts
With almost 3M followers on Instagram, Sarah Jakes Roberts is one of the top American Christian influencers on the platform. The daughter of Bishop T.D. Jakes, Sarah has carved out her own influence as a pastor, author, and founder of the Woman Evolve movement. Her niche is empowering women to overcome past challenges and thrive in faith.
On her IG account, she shares short sermon clips and motivational quotes, as well as behind-the-scenes moments of motherhood and ministry.
Sarah has authored best-selling books and regularly speaks at sold-out conferences. On Instagram, she’s collaborated with Christian apparel brands and organizations like World Vision to advocate for charitable causes.
- @sarahjakesroberts
- Followers: 2.9M
- Audience: Women 18–45
- Niche: Sermons, women’s empowerment, personal growth
- Engagement: 100K+ likes per post, IGTV sermons widely viewed
2. Sadie Robertson Huff
Known for Duck Dynasty fame and now a bestselling author and speaker, Sadie Robertson Huff is one of the popular American Christian influencers. As a young wife and mom, Sadie’s niche is the Christian lifestyle, covering everything from faith-based motivational posts to family life and entrepreneurship.
Sadie has turned her influence into real impact by launching the Live Original tour events and collaborating with brands like Dayspring and American Eagle.
She frequently partners with Christian organizations and has done IG Live fundraisers for Compassion International.
- @legitsadierob
- Followers: 5.2M
- Audience: Young families and Gen Z Christians
- Niche: Family life, modest fashion, Christian inspiration
- Engagement: Posts average 200K+ likes
3. Jackie Hill Perry
By speaking hard truths with grace, Jackie has built a significant following on social media and is one of the top American Christian influencers. As a former spoken word poet turned Bible teacher, her niche is deep theological insight and cultural commentary through a Christian lens.
On her account, she shares her teachings, honest reflections on current events, and snippets of her life as a wife and mother of four.
Jackie is an accomplished author and conference speaker. On Instagram, she’s leveraged her influence to collaborate with ministries such as Gospel Coalition and Proverbs 31 by joining their Instagram Lives. She also co-hosts the “With The Perrys” podcast.
- @jackiehillperry
- Followers: 1.5M
- Audience: Christians 20s–40s, multicultural reach
- Niche: Theology, cultural issues, women’s ministry
- Engagement: 50K+ likes regularly, high-comment debates
4. Korie Robertson
Mostly known as a TV personality, Korie Robertson is also one of the top American Christian influencers on Instagram. Now a grandmother, Korie uses Instagram almost like a lifestyle blog by sharing parenting wisdom, marriage tips, and her family’s ongoing adventures in Christian values.
Her posts include snapshots of Robertson family gatherings, promotion of the family’s ventures, and encouraging quotes about gratitude and faith in daily life.
On her page, she has collaborated with faith-based retailers such as Glory Haus home décor, featuring quotes from her book. She’s also used her platform to highlight causes like adoption and foster care, partnering with organizations to share stories and fundraise.
- @bosshogswife
- Followers: 2M
- Audience: Women 25–55
- Niche: Parenting, marriage, grandparenting with faith
- Engagement: Strong community feel, 30K+ likes per post
5. Tim Tebow
Let’s check out a former professional football quarterback who played in the National Football League for three seasons but turned into a Minister of Goodwill. Tim Tebow is one of the top American Christian influencers who uniquely merges sports, faith, and philanthropy.
On his page, he shares inspirational and motivational Christian content, athletic discipline, strong faith, and updates on the charitable work of his Foundation.
He’s collaborated with YouVersion to create devotional plans, teamed up with Prison Fellowship in campaigns to support prisoners, and even co-hosted faith-based segments on sports networks.
He doesn’t do typical “ads,” but he does endorse causes and occasionally products that align with his values.
- @timtebow
- Followers: 3.2M
- Audience: Wide age and gender appeal
- Niche: Motivation, sports, Christian service
- Engagement: Up to 100K likes per post
Top 5 YouTube American Christian Influencers
Longer-form videos on YouTube allow creators to dive deep into sermons, music, or informative series. Here are some of the known Christian influencers on this platform.
1. Pastor Steven Furtick
Known professionally as Steven Furtick, Lary Stevens Furtick Jr is a lead pastor of Elevation Church, who has turned YouTube into a global pulpit. As one of the top American Christian influencers, he shares full-length sermons, motivational clips, and worship moments from Elevation Church services.
Steven’s YouTube sermons regularly trend in the “Religion” category, and his content has millions of views. While not traditional collabs, he’s featured in conversations with other prominent pastors (like T.D. Jakes) on YouTube, cross-pollinating audiences.
- @stevenfurtick
- Subscribers: 3.23M
- Audience: Global, all ages
- Niche: Sermons, Elevation Church worship
- Engagement: Hundreds of thousands to millions per video
2. Jeanine Amapola
Starting as a fashion and beauty content creator, Jeanine Amapola found her way on YouTube as one of the top American Christian influencers. Her content is a blend of faith, lifestyle, and advice with a welcoming and practical style.
Jeanine posts vlogs about her daily life as a Christian woman, Bible study tips, fitness and faith chats, and her series of “Get Ready With Me” where she discusses topics like trusting God while doing her makeup.
Early in her career, Jeanine had mainstream success, even working with brands like Sephora. She has partnered with the Bible app to create video devotionals and was featured on YouTube’s Women’s History Month for her positive content.
On her channel, she often collaborates with other Christian YouTubers and occasionally does sponsored segments for Christian products.
- @JeanineAmapola
- Subscribers: 1.79M
- Audience: Women 18–34
- Niche: Devotionals, Christian living, wellness
- Engagement: High – hundreds of comments per video
3. Allen Parr
One of the largest Christian teaching channels belongs to Allen Parr. Allen Parr, a former engineer, now teaches the Bible. He focuses on providing Bible-based answers to difficult questions and offering practical theological insights for everyday Christians.
Allen uses a mix of on-camera teaching and on-screen graphics or scriptures, almost like a mini Bible class.
He has interviewed noted apologists and pastors such as Dr. Sean McDowell and Ray Comfort on his channel, cross-pollinating subscribers from those niches.
Additionally, Allen has sponsored segments for tools that are beneficial to his audience. For instance, promoting Logos Bible Software with a tutorial, which felt like a service to viewers who want to study more deeply.
- @thebeatagp
- Subscribers: 1.3M
- Audience: Adults 25–65, international reach
- Niche: Bible Q&A, theology, apologetics
- Engagement: Very high watch times and return viewers
4. Ray Comfort
Now, let’s check out the author of multiple books and a veteran evangelist who has successfully brought his ministry to YouTube. Ray Comfort is one of the top American Christian influencers who shares videos of himself witnessing to people on the streets, at beaches, at universities, etc.
While Ray mostly posts his own content, he sometimes features other evangelists from the Living Waters team.
He also collaborates indirectly with churches and ministries that use his content for training. In terms of marketing, he promotes his gospel tracts, books, and the Living Waters online store subtly within videos or descriptions, which sustain the ministry.
- @LivingWaters
- Subscribers: 1.6M
- Audience: Christians and skeptics worldwide
- Niche: Real-life gospel conversations
- Engagement: Millions of views, especially for atheism debates
5. Matthew West
To finish the list, let’s check out a known Christian musician and singer-songwriter who has embraced YouTube to share not just music videos but also the stories and ministry behind the music.
On his channel, he shares music videos of his hits, acoustic performances, and a series he started called “West Wednesdays”, a behind-the-scenes look at songwriting, or interviews with guests.
He also uploads episodes of his podcast, “The Matthew West Podcast,” where he often talks with other Christian artists and leaders. Through his channel, he has collaborated with other artists on YouTube, such as doing duet covers or mashups.
Brand-wise, Matthew is selective and often partners with ministries rather than commercial brands. He’s done YouTube promotions for Compassion International and Operation Christmas Child.
- @MatthewWestOfficial
- Subscribers: 643K
- Audience: Christian families, music fans
- Niche: Worship music, vlogs, faith stories
- Engagement: Music videos with millions of views
How To Find American Christian Influencers?
Connecting with the right influencers and managing collaborations from start to finish can be challenging without a dedicated platform.
That’s why many business owners use trusted influencer marketing platforms such as Ainfluencer. This platform simplifies the entire process of discovering, contacting, and collaborating with influencers.
Ainfluencer is a 100% free influencer marketing platform that uses AI-powered matching algorithms to connect brands with influencers instantly.
There are over 5M active influencers on this platform across Instagram, TikTok, and YouTube that you can search based on niche, audience demographics, engagement levels, and more.
After finding creators, you chat with them inside the app and invite them to your campaigns. To ensure trust and achieve the results you want, Ainfluencer provides an escrow system to keep your money before delivering it to creators. Once you monitor the campaign results, creators will receive their money.
The best part is that you don’t need to pay any additional fees to the platform to use the features. So if you are ready to work with American Christian influencers, join Ainfluencer for free now.
Conclusion
Faith-based creators continue to shape conversations online, offering hope, encouragement, and truth through every post, video, and collaboration. If you’re looking for someone who makes you laugh, helps you study the Bible, or simply shares their journey with God, there’s an American Christian influencer out there for you.
In this article, we’ve provided a list of top creators to check out and follow.
Also, as a brand hoping to connect with this powerful niche, working with the right influencer can make all the difference. Ainfluencer provides a free interface to connect and run influencer marketing campaigns.
FAQs
1. How Do Christian Influencers Make a Difference Online?
They lead Bible study movements, spark viral worship trends, create safe spaces for questions about faith, and remind people they’re not alone in their journey. Instead of just preaching to people, they’re sharing life with them.
2. Can Brands Work With Christian Influencers?
Absolutely! Many Christian influencers collaborate with faith-based brands, apps, fashion lines, and even nonprofits. They value authenticity, so the right partnership can go a long way in reaching a faith-driven audience.
3. How Can I Start Working With These Influencers?
The easiest way is through platforms like Ainfluencer, which helps you find and connect with the right Christian creators. It’s free to use, and you can search by niche, audience, and more. Plus, it handles payments securely with escrow.
4. Do Christian Influencers Only Talk About Religion?
Nope! While faith is central, their content often includes lifestyle, family, wellness, fashion, and even humor. Think of it as living life through a faith-based lens, real, relatable, and uplifting. Some of these individuals are also successful American interior design influencers, so they mix stylish home decor with a message of faith and personal growth.
