Food has always been a popular niche on social media, and Spanish food influencers know this well. Spanish dishes are loved around the world, and that love has brought many Spanish food influencers to social media platforms.
If you’re looking for Spanish creators on social media, this blog is for you. We’ve curated a list of macro and micro creators to help you find influencers that are the best fit for your brand.
In the end, we’ll reveal how we made this list using a smart tool.
Top Spanish Food Influencers on Social Media
In this section, we’ll take a look at the top Spanish food influencers on three main social media platforms: TikTok, Instagram, and YouTube.
To make it easier to decide to collaborate with influencers in this list, we’ll review their niche, engagement rate, audience demographics, and more.
📌Note: Our list does not include Spanish nano and mega influencers.
Top Spanish Food Influencers on TikTok
As our first platform, let’s take a look at Spanish food TikTokers:
1. Barby Gant (@planesconbarbygant)
Barby Gant is one of those Spanish food TikTok influencers who is all about showing people places in Madrid, including cafés, rooftops, brunch spots, quirky restaurants, and even themed experiences like Cluedo dinners or hidden cocktail bars.
She is a popular creator among influencer marketing agencies in Spain, and her TikTok is packed with short, snappy videos that give you the vibe of each place without dragging it out. She calls herself “la chica de los planes,” and that fits.
- Followers: 177K
- Niche: Madrid-based food explorer
- Engagement Rate: 6.14%
- Average Views: 46K
- Audience Demographic: 76% Spain, 5% Mexico
- Other Social Media Handles: Instagram @barbygant
2. Prueba con nosotros (@pruebaconnosotros1)
Our next Spanish food TikTokers are Prueba con nosotros; these two are people from Sevilla, Spain. They make fun and easy-to-watch videos where they try food from restaurants and stores in Andalucía. They’re the kind of creators that food influencer marketing agencies are looking for.
Sometimes they go to local places to eat, and other times they test snacks from supermarkets like Mercadona. People like their honest reactions and simple style.
- Followers: 49K
- Niche: Street food try
- Engagement Rate: 3.93%
- Average Views: 27.7K
- Audience Demographic: 97% Spain. 0.3% Venezuela
- Other Social Media Handles: Instagram @pruebaconnosotross
3. FRUTERO TIKTOKERO (@fruterotiktokero)
FRUTERO TIKTOKERO is Raúl Cardaba, a young fruit seller from Madrid who became popular on TikTok by making fun and educational videos about fruits. He runs a family fruit shop called Vitaminas, and started posting videos to show off exotic fruits like mamoncillos, guanábana, and more.
- Followers: 386K
- Niche: Fruits
- Engagement Rate: 3.93%
- Average Views: 86K
- Audience Demographic: 68% Spain, 3% Mexico
- Other Social Media Handles: Instagram @fruterotiktokero
Raúl has collaborated in many campaigns related to his niche, some include:
Vita33: Raúl teamed up with Vita33, an online store focused on health and wellness, to show off their fruit-based products. In a TikTok video posted on January 23, 2024, he featured the items as part of his usual healthy eating content.
Mercamadrid Raúl usually mentions Mercamadrid, the wholesale market in Madrid, where he sources weird fruits like mamoncillos and guanábana. It’s not an official partnership, but his viral videos have clearly made an impact; other vendors started stocking these fruits after seeing the demand.
4. Pam Pellegrini (@pam.pellegrini)
Our next Spanish TikTok star is Pam Pellegrini, who shares easy and healthy recipes that people can make at home without much effort. She posts short videos where she prepares meals, snacks, and desserts with everyday ingredients like oats, fruit, yogurt, and natural sweeteners.
Her recipes are straightforward and practical, things you can put together quickly when you don’t have much time but still want something nourishing. She shows ideas for breakfast, light lunches, and simple treats that taste good without being heavy.
People watch her videos not just for recipe ideas, but also because she makes healthy eating feel simple and enjoyable.
- Followers: 128K
- Niche: Healthy food
- Engagement Rate: –
- Average Views: –
- Audience Demographic: –
- Other Social Media Handles: Instagram @pam.pellegrini
5. Valentina Salezzi (@valentinasalezzi)
Valentina Salezzi makes TikTok videos filled with easy, fun desserts. Her clips are short and cheerful, showing step-by-step how to bake things like muffins, cakes, and chocolate treats.
She likes to play around with classics, too. One of her most popular creations is the “Chocomisú,” a mix between chocotorta and tiramisu.
Outside of TikTok, Valentina hosts a show on Rock & Pop radio, appears on the TV program Cucinare on El Trece, and shares her love of food, fashion, and travel with her followers.
- Followers: 118K
- Niche: Food, travel, Desserts
- Engagement Rate: 3.52%
- Average Views: 49K
- Audience Demographic: 62% Spain, 10% Colombia
- Other Social Media Handles: Instagram @valentinasalezzi
Top Spanish Food Influencers on Instagram
Moving to the next social media, here are the top Spanish food creators on IG, perfect for Instagram influencer marketing:
1. Laura López (@lauraponts)
Laura López is a food stylist and photographer who’s turned her Instagram into a gallery of edible art.
Her plates are colorful, generous, and always feel like something you’d want to dig into right away. Her book ‘Arte Foodie’ is basically a collection of her best shots, with recipes and tips thrown in.
- Followers: 452K
- Niche: Travel, food, lifestyle, cooking
- Engagement Rate: 1.04%
- Average Reels Play: 118K
- Audience Demographics: 37% Spain. 10% USA
- Other Social Media Handles: –
From 2023 to 2024, Laura took part in a campaign that encouraged people to try wild Alaska seafood. She posted Instagram Reels where she walked viewers through buying and cooking ingredients like lobster, and made the experience feel approachable and fresh.
2. Mery García Butrón (@cocinaparatodos)
Mery García Butrón is a self-taught cook who turned a casual interest into one of Spain’s most-followed culinary YouTube channels (3.78M Subscribers).
Alongside her brother Juanma, she shares easy, budget-friendly recipes that range from classic Spanish dishes to sweet treats, all explained with a clear, step-by-step guide. She’s also an actual nurse, which adds a nice layer of relatability to her persona.
In 2022, Mery partnered with Oberon Libros to publish Cocina para Todos, a cookbook packed with 100 easy, budget-friendly recipes, some exclusive to the book and not found on her channel.
- Followers: 571K
- Niche: Food, cooking, easy recipe
- Engagement Rate: 0.57%
- Average Reels Play: 454K
- Audience Demographic: 48% Spain, 9% Argentina
- Other Social Media Handles: YouTube @cocinatodo
Back in 2016, Mery teamed up with Sony Pictures Spain to help promote Goosebumps (Pesadillas) and Hotel Transylvania 2. She created fun, themed content and mixed her cooking style with the spooky, family-friendly vibe of the films.
3. Miguel Ángel (@takoyakiblog)
The next creator on our Spanish food Influencers on Instagram is Miguel Ángel. He is from Zaragoza and uses Instagram to share his culinary adventures. Most of his content highlights the best spots to eat in his hometown, but he also takes his followers along when he visits other cities, such as Barcelona, Lisbon, and beyond.
What makes his content stand out is the themed food routes he creates. For example, he’s put together tours dedicated only to tortilla, or entire days of tasting churros with chocolate. These guides make it easy for his followers to discover where to try the best versions of a dish, no matter if they’re locals or just visiting.
His reviews are straightforward and honest, written in a casual tone that feels like advice from a friend rather than a critic. He talks about price, quality, and what makes each place worth visiting.
Over time, he has become a trusted reference for anyone looking for a food influencer marketing partner.
- Followers: 131K
- Niche: Street food
- Engagement Rate: 1.46%
- Average Reels Play: 97K
- Audience Demographic: 75% Spain, 3% Venezuela
- Other Social Media Handles: TikTok @takoyakiblog
4. Jose Vives (@josefoodvibes)
Jose Vives shares food reviews and travel experiences, mostly through TikTok. He’s known for trying everything from Mercadona snacks to cheesecake in Galicia and old-school Italian restaurants in Madrid.
His videos are casual, honest, and often include quick reactions that feel like chatting with a friend. He also documents trips, like his recent one to Colombia, where he cleared up safety myths and showed how welcoming the country was, and obviously, he tried some native food there.
- Followers: 80.2K
- Niche: Food, travel
- Engagement Rate: 0.83%
- Average Reels Play: 43K
- Audience Demographic: 69% Spain, 3% USA
- Other Social Media Handles: TikTok @josefoodvibes
5. Pablo Cabezali (@cenandoconpablo)
Pablo Cabezali is one of Spain’s most well-known food reviewers on social media. He has visited countless restaurants all over Spain and shares brutally honest reviews.
His motto is “lo único estable en mi vida es el hambre,” and his videos reflect that: no fluff, just real reactions, clear opinions, and a lot of food.
For food brands looking for influencers, Pablo is a great choice due to his high engagement and popularity.
- Followers: 720K
- Niche: Restaurant food
- Engagement Rate: 0.73%
- Average Reels Play: 305K
- Audience Demographic: 79% Spain, 2% USA
- Other Social Media Handles: YouTube @CenandoconPablo
In December 2023, Pablo visited D’Berto, known as one of Spain’s top seafood spots, and posted a TikTok video showing dishes like lobster, clams, and grilled fish.
The meal cost €327, which sparked a lot of conversation online. The video was later shared on X by @Capismo_ and reached over 3.2 million views and amplifying D’Berto’s exposure.
In 2025, Pablo partnered with Simpar, a restaurant in Madrid, to share his experience there. He filmed a YouTube video during his visit, where he tried different dishes and gave a full review.
The video was part of a paid collaboration and matched his usual food-focused content. It gave his audience a close look at the restaurant’s atmosphere and menu.
That is the end of our Spanish food Instagram influencers. Let’s move on to our next platform, YouTube:
Top Spanish Food Influencers on YouTube
As our last platform, we’re checking the Spanish YouTube influencers. Here are the top Spanish food marketing YouTubers:
1. IvanFood Challenge (@IvanFoodChallenge)
The IvanFood Challenge YouTube channel shows Ivan, whose full name is Sergio Iván Toro Flores, eating huge amounts of food.
He takes on fun and crazy challenges like eating giant sandwiches, super-sized burgers, and whole chickens. Most of his videos are filmed in restaurants around Spain, where he tries to finish massive meals all by himself.
- Subscribers: 73.6K
- Niche: Food challenges
- Engagement Rate: 4.11%
- Average Views: 2.5K
- Other Social Media Handles: –
2. Tano Villar (@TanoVillar)
Tano Villar is a Spanish content creator based in Barcelona. He’s a dietitian, personal trainer, and YouTuber who shares videos and posts about fitness, healthy eating, and food-related travel, especially pizza.
He started building his brand in 2019 when he was 29 years old and has gained a large number of subscribers by talking about health and food in a way that feels balanced and enjoyable.
Tanoloves to eat and explore, and his videos take viewers on journeys through local flavors, markets, and hidden gems.
- Subscribers: 364K
- Niche: Street food & travel
- Engagement Rate: 2.22%
- Average Views: 432K
- Other Social Media Handles: Instagram @tanovillar
In 2023, Tano worked with JOW, an app that helps people plan meals and shop for groceries. He made a YouTube video showing how the app fits into his way of eating, focused on health and fitness.
In the video, he walked through meal prep and shared recipes that support workout goals. He also posted on Instagram, including stories with direct links so his followers could check out the app themselves.
Tano also regularly shares his visits to local restaurants, especially pizzerias, as part of his food-focused travel content. In a 2024 YouTube series, he toured popular pizza places in cities like Barcelona and Madrid, and he recorded reviews and taste tests.
These videos were made in collaboration with the restaurants, usually as sponsored posts or informal exchanges, he’d feature their food in return for visibility or a hosted meal.
3. Lolita la pastelera (@lolitalapastelera)
Lolita la Pastelera is the online persona of Noelia Ortiz Encina, a content creator from Ondara. Noelia started her platform in 2012 after her partner gifted her baking equipment and a ready-to-use blog, and turned her passion for chocolate and desserts into a full-time career.
Lolita la Pastelera shares dessert recipes that are easy to follow and fun to make. Her channel has over 600,000 subscribers and features more than 300 videos focused on cakes, cookies, muffins, and other sweet treats.
She explains each recipe step by step, using simple ingredients and clear instructions so anyone can try baking at home. Her motto is “¡Si yo puedo, tú también!” which sums up her friendly style.
- Subscribers: 615K
- Niche: Desserts
- Engagement Rate: 2.01%
- Average Views: 30K
- Other Social Media Handles: Instagram @lola_la_pastelera
Her website and YouTube descriptions occasionally include links to Amazon for baking tools or ingredients (affiliate marketing). However, no explicit partnerships with specific brands are confirmed. She most likely earns most of her income from her channel’s views.
4. Paula’s Apron (@paulasapron6718)
Paula’s Apron is a warm and welcoming corner of YouTube run by Paula, a Spanish food lover who’s all about making cooking feel doable and fun.
Her channel is packed with delicious recipes that don’t require fancy skills or complicated ingredients, just real food and a love for sharing it.
She started this journey after moving from Barcelona to Oxford, where she found herself cooking more often and sharing recipes with friends. Eventually, that turned into a full-blown passion project.
- Subscribers: 121K
- Niche: Cooking
- Engagement Rate: 1.21%
- Average Views: 5K
- Other Social Media Handles: Instagram @paulasapron
That ends our list of Spanish food influencers, but that doesn’t mean it’s the end of influencers out there! There are still thousands of food influencers waiting to be discovered.
How to Collaborate with Spanish Food Influencers?
If you want to know how to find influencers in just a few minutes, here’s the answer: Influencer marketplaces.
Influencer marketplaces are platforms with a vast database of influencers of all types, where you can search and find influencers in a few minutes. For example, Ainfluencer is a popular marketplace for influencers where thousands of brands use it for this purpose.
Let us elaborate more:
Ainfluencer: The Best Platform For Finding Influencers
Ainfluencer is a free influencer marketing platform designed to connect brands and influencers on TikTok, Instagram, and YouTube. This tool offers a wide range of services to brands looking for influencers. Let’s take a look:
- Large Database: Ainfluencer boasts a database of +5M vetted influencers across the globe in every niche and type, from mega to nano influencers.
- AI-Powered Filters: Helps brands find influencers based on niche, location, audience, and many more filters.
- 100% Free: No platform fees or subscriptions.
- Secure Escrow Payments: Fees are kept safe in the escrow system until the content is delivered and published by the influencer.
- Easy Communication: Built-in chat system for smooth negotiations between brands and influencers.
- Unlimited Campaigns: Brands can run unlimited influencer campaigns at no cost.
- Affiliate Integration: Shopify and affiliate tracking for e-commerce brands.
- Performance Analytics: Track campaign reach, engagement, and ROI, and more.
- AI Video Translation: Reach global audiences with multilingual content.
- Affiliate Tools & Shopify Integration: Seamless Shopify integration.
So what are you waiting for? Influencer marketing is easier than ever with Ainfluencer!
Wrapping Up Spanish Food Influencers
That wraps up our list of Spanish food influencers. Use this list to find the influencers that match your brand’s style, reach out, and start growing your presence. Also, don’t forget that you can always find more influencers in just a couple of minutes using smart tools like Ainfluencer.
FAQs
Let’s take a look at some frequently asked questions about this topic:
Q1. How Can I Find and Vet Spanish Food Influencers for My Brand?
Start by searching hashtags like #cocinacaseraspain on social media or using platforms like Ainfluencer to filter by niche, location, and engagement. Check their audience insights and past brand collaborations.
Q2. What’s the Difference Between a Spanish Food Micro-Influencer and Macro-Influencer?
Micro-influencers are niche-focused and trusted by their followers, ideal for targeted campaigns. Macro-influencers have a wider reach and can drive national trends. Both are valuable, micros for conversions, macros for visibility.
Q3. How Can a Spanish Food Brand Collaborate With Influencers?
Brands typically sponsor content like recipes or product features. Compensation varies: cash, free products, or affiliate deals.
