Finding the best influencer marketing agencies in New York can feel like trying to whisper in Times Square—it’s tough to get heard over the noise!
These agencies are strategic partners that connect brands with trusted creators, helping to build authentic connections in the world’s most competitive market.
But the process of finding the right influencers, managing campaigns, and ensuring an ROI is a huge challenge for brands.
This guide covers everything you need to know about the top influencer marketing agencies in New York before you spend a single dollar. Keep reading!
Best Influencer Marketing Agencies in New York
We’ve selected 15 notable influencer agencies in New York and put them under the microscope.
We dug into their services, pricing, and top clients. We’ll give you the good, the bad, and the bottom line for each one.
1. Ainfluencer
Ainfluencer tops the list of the best influencer marketing agencies in New York as a smarter, more flexible solution.
It’s our top choice because it directly tackles the biggest pain points for brands:
- Sky-high costs,
- A frustrating lack of transparency,
- And inefficient, time-consuming workflows.
More importantly, Ainfluencer offers a hybrid model. You can choose between the power of a tech platform or the personalized support of a managed service—whichever fits your needs best. Here are all the features Ainfluencer’s managed services offer:
What Ainfluencer Offers
- A Dedicated Expert Team: You get a team of influencer marketing specialists who handle your campaign from start to finish. They manage strategy, execution, and all the details in between, ensuring your campaign runs smoothly, on time, and on budget.
- Data-Driven Campaign Strategy: The team builds your campaign strategy around real performance data, analyzing influencer engagement rates, niche relevance, and past content. This ensures every decision is made to maximize your ROI.
- End-to-End Campaign Management: Ainfluencer’s team takes the pressure off by handling all the heavy lifting:
Influencer discovery and vetting,
Personalized influencer outreach,
Contracting and rate negotiation,
Full campaign setup and logistics, including product seeding and gifting campaigns.
- Content Creation and Paid Media Amplification: Ainfluencer also helps you generate high-quality, influencer-created content that you can repurpose across all your marketing channels.
For top-performing posts, the team can even amplify them with paid ads. It will combine the authenticity of influencer content with the precision of targeted advertising for even bigger results.
Ready to work with Ainfluencer’s expert team?
Top Clients of Ainfluencer
Canine Journal, CHEFMAN, Millionstores, FTR Global, Diel Friends, Bon Cube, Inkling Scents, Cosynee Life.
Pros of Ainfluencer
- 100% opt-in influencer network that leads to higher response rates and more engaged partners,
- Secure escrow payment system eliminates financial risk for brands and ensures creators get paid,
- Transparent package pricing. Unlike other agencies, Ainfluencer offers clear, upfront costs with no hidden fees or long-term contracts,
- Ainfluencer’s hybrid model offers both a free DIY marketplace and fully managed services,
- It gives brands direct access to a global network (not just American influencers). They can connect with creators of all sizes across multiple niches.
Cons of Ainfluencer
- There might be some low-paying offers. Users may need to filter through gifted or commission-based deals.
Pricing of Ainfluencer
A lot of brands get frustrated with NYC influencer agencies because of high minimum spending, hidden fees, and confusing contracts.
But Ainfluencer keeps it simple with clear, flexible pricing made for smaller brands. Let’s take a look at the pricing of Ainfluencer’s fully managed services:
- Viral: $7,999 for a 1-month campaign with 25 macro influencers, reaching over 2.5 million users,
- Scale: $9,999 for a 2-month campaign with 50 quality influencers, reaching an estimated 7.5+ million audience,
- Super Scale: $15,000 for a 3-month campaign with 75 high-performing influencers, expanding reach to 25+ million followers,
- Turbo Viral: $29,999 for a 4-month campaign with 200 top-tier influencers, reaching an audience of over 100 million followers.
If you want to get more info about the packages and start your project,
Who Is Ainfluencer Best For
Small to medium-sized brands and e-commerce businesses looking for affordable, fully managed influencer campaigns.
2. inBeat Agency
Founded in 2018, inBeat positions itself as a creative growth agency with a “social-first, performance” mindset.
It’s known as a leading B2B influencer marketing agency that combines influencer marketing with paid media.
What inBeat Agency Offers
inBeat specializes in working with a network of over 25K micro-influencers and nano-influencers to create high volumes of user-generated content (UGC).
Their services also include paid advertising across Meta, TikTok, and Google, as well as broader performance media strategies.
Top Clients of inBeat Agency
New Balance, Nissan, Disney, Hopper, Linktree, Miro, and Bumble.
Pros & Cons of inBeat Agency
- Pros: Excellent communication, well-organized campaigns, and ease of use for measuring campaign performance.
- Cons: The agency is not ideal for working with top-tier celebrities or macro-influencers, it’s also best for short-term influencer campaigns (not longer-term ones).
Pricing of inBeat Agency
The minimum budget to start a project is $10,000.
Who Is inBeat Agency Best For
B2B and mobile app brands that need authentic UGC.
3. Socialfly
Socialfly is a female-founded, full-service social media agency established in 2012.
With its roots in New York City, the agency is known for blending sharp social strategy with impactful influencer collaborations and paid media execution.
What Socialfly Offers
The agency provides end-to-end social media management across all major platforms, including Instagram and TikTok.
Their influencer marketing services cover everything from product gifting and paid partnerships to affiliate programs and events.
They also offer in-house creative production and comprehensive paid media management
Top Clients of Socialfly
SUMMIT One Vanderbilt, Madison Square Garden, Slimfast, WE TV, Girl Scouts, Univision, and Conair.
Pros & Cons of Socialfly
- Pros: Responsive team, collaborative spirit, and deep expertise.
- Cons: Limited transparency on pricing, Video, and richer content may require additional investment.
Pricing of Socialfly
Their minimum project size typically falls between $5,000 and $10,000.
Who Is Socialfly Best For
Established consumer brands, particularly in food and beverage, entertainment, and retail.
4. Open Influence
Best recognized as a leading Instagram influencer marketing agency, Open Influence started in 2013.
The agency prides itself on a data-driven approach, a diverse network of creators, and cutting-edge technology.
What Open Influence offers
The company has a full suite of services, including data-driven creative strategy, end-to-end campaign management, and AI-powered influencer search tools.
Beyond this, Open Influence provides premium content production through its “Studio OI”. Immersive experiential collaborations with creators are also among the services.
Top Clients of Open Influence
Disney, McDonald’s, Ford, Google, Coca-Cola, L’Oreal, Amazon Studios, and P&G.
Pros & Cons of Open Influence
- Pros: Organization, creativity, and deep industry knowledge, powerful, visually-focused search tool, and AI-driven content analysis.
- Cons: It’s expensive. Besides, the platform’s lower-priced tiers are not particularly useful.
Pricing of Open Influence
To start a project, brands need at least $75,000–$100,000.
Who Is Open Influence Best For
Fortune 500 brands looking for sophisticated data analysis and high-production-value content.
5. The Influencer Marketing Factory
The Influencer Marketing Factory (IMF) is one of the best influencer marketing companies in New York, founded in 2018.
The IMF is actually a global agency that is known as a popular music and lifestyle influencer agency.
They specialize in helping brands connect with Millennial and Gen Z influencers on visually driven platforms like TikTok, Instagram, and YouTube.
Moreover, this agency uses detailed KPI tracking to measure success. That makes it a unique solution with an ROI-driven approach.
What The Influencer Marketing Factory Offers
The agency provides end-to-end influencer marketing campaign management, UGC creation, paid advertising support, and talent management for creators.
Top Clients of The Influencer Marketing Factory
Google, Amazon, Snapchat, Sony Music, Dunkin’, and Warner Music Group.
Pros & Cons of The Influencer Marketing Factory
- Pros: Responsiveness, collaborative nature, and deep industry knowledge, especially in TikTok influencer marketing.
- Cons: Users struggle to find the right influencers for a niche, expensive product. Some clients reported that the agency didn’t meet the campaign goals they promised.
Pricing of The Influencer Marketing Factory
Their pricing starts at $15,000.
Who Is The Influencer Marketing Factory Best For
Mid-to-large-sized brands whose primary goal is to reach younger demographics on TikTok and Instagram.
6. Obviously
Launched in 2014, Obviously is a technology-led, full-service influencer marketing agency in the food industry.
Besides food and beverages, the company is also well-known for linking brands with the top music influencers.
What Obviously Offers
This agency offers comprehensive end-to-end campaign management powered by their proprietary AI technology and a client-facing dashboard.
Obviously is great at creating large amounts of content. They develop “Always-On” brand ambassador programs for long-term partnerships. They also manage all the details of influencer seeding and gifting.
Top Clients of Obviously
Amazon, Google, Unilever, Converse, Lyft, Ulta, and Microsoft.
Pros & Cons of Obviously
- Pros: They’re experts at building an authentic influencer network and managing complex logistics for large-scale campaigns.
- Cons: A lack of transparent pricing, slow communication, or difficulty reaching the team during campaigns.
Pricing of Obviously
It typically requires a minimum project budget of $100,000 per campaign.
Who Is Obviously Best For
Large, established brands, especially in technology, retail, and CPG.
7. Socially Powerful
As one of the award-winning social media influencer agencies in New York, Socially Powerful has expanded its presence to Dubai and Beijing.
While originally a UK influencer agency, it has had offices in New York since 2017. The agency focuses on a results-driven approach to guarantee performance, a bold claim in the marketing world.
What Socially Powerful Offers
Global influencer marketing, paid social advertising, social strategy, video production, and community management are the main features of this agency.
Additionally, the company has an advanced influencer platform, Aria, which provides brands with access to effective influencers without hidden fees.
Top Clients of Socially Powerful
L’Oréal, Primark, Hyundai, Toyota, ASUS, and TikTok.
Pros & Cons of Socially Powerful
- Pros: The agency has strong success in TikTok marketing, more importantly, they promise guaranteed results, meaning if they don’t meet the agreed goals, you don’t pay.
- Cons: Their high-performance model is quite expensive, they mainly work with TikTok, Instagram, and YouTube, so it might not be the best fit for brands wanting more traditional or varied marketing.
Pricing of Socially Powerful
Their minimum project size starts at $50,000.
Who Is Socially Powerful Best For
Large, global brands that demand measurable ROI.
8. AMP3 PR
Founded in 2004, AMP3 PR is a boutique public relations agency and one of the oldest influencer marketing agencies in New York.
For lifestyle, beauty, and consumer fashion brands looking for influencers, AMP3 PR is a suitable option, offering a tailored, one-on-one approach.
What AMP3 PR Offers
AMP3 utilizes a three-pronged approach: traditional PR and media outreach, social and influencer marketing, and experiential event PR and production.
Their services include everything from pitch development and influencer outreach to brand ambassador campaigns. This firm even does large-scale event production for events like New York Fashion Week.
Top Clients of AMP3 PR
Wrangler, Fossil Group (representing brands like Kate Spade and Michael Kors), Disney Princess, Tencel, and Champagne Nicolas Feuillatte.
Pros & Cons of AMP3 PR
- Pros: They were named the “Agency of the Year” at the BCAs and ranked among the top fashion and beauty PR firms in the U.S. The agency is also praised for its diverse client work and an emphasis on crafting unique experiences rather than just campaigns.
- Cons: Limited availability during busy times can cause delays in consultations or adjusting campaign plans.
Pricing of AMP3 PR
Their pricing starts at $5,000 per campaign.
Who Is AMP3 PR Best For
Fashion, beauty, and lifestyle brands that need a high-touch, PR-driven approach.
9. The Goat Agency
The Goat Agency is another UK-based agency on our list that has offices in both New York and Singapore.
Created in 2015, the company works as a data-driven, full-funnel marketing agency that focuses on guiding consumers from discovery to conversion.
It’s important to note that The Goat Agency leverages a database of over 100K influencers to inform their strategies.
What The Goat Agency Offers
End-to-end influencer marketing campaigns, social media strategy, paid social advertising, in-house content production, and social commerce solutions for platforms like TikTok Shop and Amazon Live.
Top Clients of the Goat Agency
Dell, Audi, M&M’s, Nivea, Olay, Wayfair, and Pernod Ricard.
Pros & Cons of the Goat Agency
- Pros: The agency has won numerous awards, including The Drum’s Social Media Agency of the Year and AdWeek’s Europe’s Fastest Growing Agency, they’ve delivered strong results, like $1.2 million in sales for Thinx and 229,000 clicks for Dell.
- Cons: The agency can mainly benefit larger enterprises (not small ones) with huge marketing budgets. Just like other options on this list, they don’t offer public pricing.
Pricing of the Goat Agency
The minimum campaign budget starts at $50,000.
Who Is The Goat Agency Best For
Large, global brands in automotive, CPG, and tech.
10. Viral Nation
Viral Nation is another solution on the list of the top influencer marketing firms in New York, which is headquartered in a different country, Canada.
Established in 2012, it actually serves as a global digital innovation group that unites influencer marketing, talent representation, and advanced technology.
What Viral Nation Offers
In addition to influencer marketing, the agency covers performance marketing, a social content studio, and talent representation for over 900 creators.
They also have tech solutions like CreatorOS™ for creator sourcing and Secure™, an AI-powered brand safety tool.
Top Clients of Viral Nation
e.l.f. Cosmetics, Audible, Microsoft, Meta, Tencent, Walmart, and Call of Duty.
Pros & Cons of Viral Nation
- Pros: For many clients, the Viral Nation Secure™ tool is a great advantage since it enables a customizable approach to brand safety, this agency has a massive talent roster and has run successful campaigns for big brands.
- Cons: Poor communication and mistakes in contracts, long delays in influencers’ payments.
Pricing of Viral Nation
It starts at around $50,000 per project.
Who Is Viral Nation Best For
Large enterprise brands that need sophisticated brand safety technology.
11. HireInfluence
Hireinfluence was founded in 2011 as a full-service influencer marketing agency with offices in New York, Los Angeles, and other major US cities.
Also, best known as a top YouTube influencer marketing agency, it delivers a customized, white-glove approach to every campaign.
What HireInfluence Offers
Full-service campaign management, experiential ideation, creative talent sourcing, strategic content amplification, and on-site brand promotions and events.
Top Clients of Hireinfluence
Microsoft, Oreo, Southwest Airlines, McDonald’s, Warner Bros, Target, and Meta.
Pros & Cons of Hireinfluence
- Pros: Attention to detail, strong project management, and ability to exceed expectations.
- Cons: Their high-touch, premium service is extremely pricey and not accessible to SMBs, some influencers in their campaigns may not perform as well as expected.
Pricing of HireInfluence
Their minimum project budget starts at $75,000.
Who Is Hireinfluence Best For
Large, established brands that value a highly customized, “white-glove” service.
12. Talent Resources
Here’s another leading influencer marketing agency in New York, launched in 2007. Talent Resources is a premier digital marketing agency that bridges the gap between brands, influencers, and celebrities.
They utilize their extensive network and relationships to create comprehensive, fully integrated campaigns.
What Talent Resources Offers
Their core services include digital marketing, influencer and celebrity marketing, social media management, and public relations.
They also have a strong focus on creating brand-focused experiential events and have a dedicated sports marketing division, “Talent Resources Sports”.
Top Clients of Talent Resources
Dunkin’, Fabletics, Il Makiage, Skinny Mixes, and The Athlete’s Foot.
Pros & Cons of Talent Resources
- Pros: They have a long history in the industry and a high client retention rate of 94%; landing big deals, like the Dunkin’ Super Bowl ad, shows strong industry connections.
- Cons: Poor communication and pricing transparency, Restrictive contracts that stop creators from working with brands they worked with before.
Pricing of Talent Resources
N/A
Who Is Talent Resources Best For
Brands that want to leverage high-profile celebrity and macro-influencer partnerships.
13. Creative Media Marketing (CMM)
Founded in 1996, Creative Media Marketing (CMM) is a minority and woman-owned agency with its headquarters in New York’s SoHo district.
They are a full-service PR and digital agency with a deep specialization in the beauty and lifestyle industries.
What Creative Media Marketing (CMM) Offers
This agency’s services are built around brand storytelling. They offer press relations, influencer, talent, and celebrity relations, event and interactive experience production, and retailer support.
Top Clients of Creative Media Marketing (CMM)
La Roche-Posay, KVD Beauty, OPI, OleHenriksen, Revlon, Schwarzkopf, and Conair.
Pros & Cons of Creative Media Marketing (CMM)
- Pros: Being strategic, creative, and feeling like an extension of the client’s own team.
- Cons: Their deep specialization in beauty means they may not be the right fit for brands in other industries like tech or B2B.
Pricing of Creative Media Marketing (CMM)
N/A
Who Is Creative Media Marketing (CMM) Best For
Lifestyle, wellness, and beauty brands looking for influencers.
14. Kaplow Communications
Kaplow Communications is definitely the oldest influencer marketing agency in New York, which started working in 1991.
As an independent communications agency with over 30 years of experience, it focuses on building emotional connections between brands and audiences through authentic storytelling.
What Kaplow Communications offers
Brand strategy, public relations, influencer marketing, social media, paid media, and affiliate marketing.
Top Clients of Kaplow Communications
Target, Stanley, Fidelity Investments, 23andMe, CVS, Kiehl’s, and Ralph Lauren Fragrances.
Pros & Cons of Kaplow Communications
- Pros: They are recognized as a top lifestyle PR firm. The agency knows how to create viral, culture-shaping campaigns, like what they did for the Stanley brand.
- Cons: The projects might grow beyond what was first agreed, leading to extra work and costs. You can’t find any info about their pricing.
Pricing of Kaplow Communications
N/A
Who Is Kaplow Communications Best For
Established, large-scale consumer brands in retail, lifestyle, beauty, and finance.
15. 5W Public Relations (5WPR)
Last but not least, we have 5WPR on the list of the best influencer marketing agencies in New York.
Founded in 2003 by Ronn Torossian, it’s a large, full-service, and independently-owned PR agency with a team of over 250 professionals.
5WPR is known for bold, results-driven programs that engage with businesses, issues, and ideas.
What 5W Public Relations (5WPR) Offers
B2C and B2B public relations, corporate communications, crisis management, and a full suite of digital marketing services like SEO, paid media, and influencer marketing.
Top Clients of 5W Public Relations (5WPR)
Sparkling Ice, SMEG, Samsung (SmartThings), VIZIO, Payless, Topps, and The Pioneer Woman Collection.
Pros & Cons of 5W Public Relations (5WPR)
- Pros: Strong media relationships, creative solutions, and a responsive, collaborative team.
- Cons: Clients feel the agency could be more proactive with a long-term strategy. Their pricing is relatively high, which can be tough for startups or smaller brands
Pricing of 5W Public Relations (5WPR)
Their minimum project size is $10,000, with an average hourly rate of $100-$149.
Who Is 5W Public Relations (5WPR) Best For
Well-funded startups and established corporations across a wide range of industries (consumer, tech, corporate).
Final Words
Finding the right influencer marketing agencies in New York can feel overwhelming, but it doesn’t have to be. The trend is moving away from pricey, unclear agency models toward more transparent and flexible options.
If you’re a brand looking for a simple, risk-free way to start or scale influencer marketing, Ainfluencer is a great choice. It combines a DIY marketplace with pro support, giving you control, trusted creators, and no hidden fees—just real results.
FAQs About Influencer Marketing Agencies in New York
Finally, let’s take a look at some common queries about well-known influencer marketing agencies in NYC.
1. What Does an Influencer Marketing Agency in New York City Do?
A true influencer marketing agency in New York handles the entire campaign process from start to finish.
This includes developing the campaign strategy, sourcing and vetting the right influencers, and negotiating contracts and rates.
They even manage all communication and content approvals, and provide detailed reporting and analytics to measure the campaign’s success.
2. How Much Do Influencer Marketing Agencies in New York Cost?
The costs depend on the agency and the scope of work. Many top-tier agencies work on a monthly retainer model, which can range from $5,000 to over $20,000 per month. Others have high minimum project budgets, often starting at $10,000 and going up to $75,000 or more.
3. Do I Need a Huge Budget to Work with Top Influencer Agencies in New York?
For the most well-known, top-tier agencies that work with Fortune 500 brands, the answer is generally Yes!
However, there are also smaller boutique agencies that often offer more flexible pricing. Platforms like Ainfluencer are built to be affordable for small and medium-sized businesses.
4. What Are the Biggest Red Flags to Watch Out for When Choosing an Influencer Agency in NY?
The biggest red flags include a lack of transparency in pricing (refusing to discuss costs upfront), poor or slow communication during the sales process, and case studies or client lists that don’t align with your industry.
