B2B influencer marketing agencies help brands connect with industry experts and thought leaders to promote business-related products and services.
Unlike B2C influencers, B2B influencers are trusted professionals who influence key decision-makers. It’s no surprise that 75% of B2B marketers already use influencers, and 93% of CMOs plan to invest more in B2B influencer marketing.
But finding the right influencers, managing influencer campaigns, and ensuring ROI isn’t easy. Many brands turn to influencer marketing agencies for B2B support, but costs and influencer rates can vary.
The good news? There are top agencies that specialize in this, along with AI-driven platforms making social media influencer marketing for B2B more accessible. Let’s dive into the best options.
Top 10 B2B Influencer Marketing Agencies
Below is a curated list of top influencer marketing agencies for B2B brands. We’ll highlight their key features, typical pricing models, and pros and cons to help you choose your perfect match!
1. inBeat
Our first B2B influencer marketing agency is inBeat, which is a specialist known for micro- and nano-influencer campaigns. It offers scalable, personalized influencer programs with dedicated campaign management.
By partnering with the top 2% of content creators, inBeat gives brands access to a high-quality influencer network and emphasizes tailor-made strategies over one-size-fits-all plans.
inBeat Pricing
- Custom quotes, typically higher-end.
Pros of inBeat
- Strong focus on micro-influencers (great for niche B2B audiences),
- Hands-on strategy customization,
- A large database of vetted creators.
Cons of inBeat
As a premium service with dedicated agents, pricing is on the higher side (custom quotes) and may suit mid-size to large brands more than small startups.
2. HypeFactory
HypeFactory is one of the best AI-driven B2B influencer marketing agencies. It uses advanced tools like HypeAuditor to identify and vet ideal influencers.
The agency also handles the full campaign lifecycle, from influencer outreach and contracts to content distribution and performance analytics.
They are data-centric – conducting competitive audits, benchmarking, and impact analysis to optimize results continually.
HypeFactory Pricing
- Custom (Enterprise-focused).
Pros of HypeFactory
- Tech-powered influencer discovery and analytics,
- End-to-end campaign management,
- A proven track record with global brands, including Acer, HelloFresh, Riot Games, etc.
Cons of HypeFactory
- Pricing isn’t publicly listed (contact for a quote), so it is less budget-friendly for small brands,
- Communication delays during complex campaigns.
3. Obviously
Obviously is one of the world’s leading influencer marketing agencies in lifestyle and has extensive experience with Fortune 500 B2B brands.
The agency provides end-to-end influencer marketing services, leveraging advanced AI technology to deliver campaign insights and scalable content creation.
They also customize strategies to each client, including in-depth analysis of the brand’s existing and competitor content to inform the influencer approach.
Brands working with Obviously benefit from unique features like AI-driven brand safety checks and access to platform-specific insights (e.g., TikTok trends).
Obviously Pricing
- Premium, custom quotes.
Pros of Obviously
- Enterprise-level strategy and analytics,
- Strong creative content support,
- A global network of influencers (with offices in New York, Paris, LA, and SF).
Cons of Obviously
- Expensive for smaller B2B companies,
- Booking a meeting may take time due to high demand.
4. Walker Sands
As an award-winning B2B marketing agency with over two decades of experience, Walker Sands is mostly known for PR and digital marketing.
However, the agency also offers influencer marketing as part of its outcome-based marketing approach. Walker Sands emphasizes strategies that focus on the client’s desired business outcomes (leads, conversions, etc.) rather than vanity metrics, ensuring any influencer collaboration ties back to ROI.
They are well-suited for B2B companies looking to integrate influencer campaigns into a broader marketing strategy.
Walker Sands Pricing
- Custom quotes, retainer-based.
Pros of Walker Sands
- Deep B2B expertise and industry experience,
- Outcome-focused campaigns (they prioritize tangible results over social buzz),
- An integrated service offering (PPC, SEO, content, etc., in addition to influencer programs).
Cons of Walker Sands
- It’s not specialized in influencer marketing alone,
- There’s no public pricing; costs are custom (and not suitable for smaller brands).
5. OST Marketing (OST EMEA)
OST is a UK-based B2B social media agency that includes influencer marketing among its core services.
They help global B2B brands integrate the right influencers into their overall social strategy, focusing on measurable value and brand equity.
OST’s team will research and vet industry influencers, negotiate partnerships, and manage campaigns from start to finish. They also provide community building and paid social advertising, making them a one-stop shop for B2B social media needs.
OST Marketing Pricing
- Retainer-based, custom.
Pros of OST Marketing
- Over a decade of B2B experience and a network of 1,000+ vetted influencers in tech, finance, and manufacturing,
- Comprehensive services, from executive LinkedIn programs to global influencer programs.
Cons of OST Marketing
- Pricing isn’t upfront and requires consultation (It may involve long-term commitment),
- Time zone differences could be a slight issue for U.S.-only campaigns.
6. Socially Powerful
Socially Powerful is one of the best influencer marketing agencies in music and lifestyle. The agency focuses on social media influencer marketing for B2B and B2C and stands out for its technology.
It built its own AI-powered influencer sourcing tool, Aria, which can analyze millions of social profiles and even predict campaign performance.
This allows Socially Powerful to quickly find the perfect influencers and forecast which collaborations will drive maximum impact. Moreover, they manage influencer campaigns across all major platforms and focus on performance metrics like conversions.
Socially Powerful Pricing
- Custom pricing, higher end.
Pros of Socially Powerful
- Cutting-edge proprietary tools (Aria) for influencer discovery and insights,
- A global presence (offices in London, New York, Dubai, etc.) and experience across many industries.
Cons of Socially Powerful
- Expensive; not ideal for smaller budgets,
- Works with both B2B and B2C, so B2B clients should check their expertise.
7. Leadtail
Leadtail is a B2B social media and influencer marketing agency that helps brands reach and engage target buyers on social channels.
They offer services like social media management, social advertising, employee advocacy, and, of course, influencer marketing.
It’s worth mentioning that Leadtail’s approach is highly audience-centric – rather than just growing a brand’s follower count, they zero in on the client’s ideal customer profile and build a social strategy around engaging those prospects.
They also track digital marketing KPIs closely to adjust content and budgets for optimal performance.
Leadtail Pricing
- Custom (boutique, monthly retainers).
Pros of Leadtail
- More than a decade of experience with innovative B2B companies (especially in SaaS, AI, and fintech sectors),
- Emphasis on meaningful engagement over vanity metrics,
- Integrated services (blend influencer campaigns with broader social insights).
Cons of Leadtail
- Small team, so availability may be limited,
- Custom pricing likely requires a monthly retainer.
8. Sculpt
Sculpt is one of the most popular b2b influencer marketing agencies, building organic and paid social strategies to accelerate growth for B2B brands and manage comprehensive influencer programs across multiple platforms.
This agency specializes in creative campaign execution. For example, they partnered with Atlassian (Confluence) to have influencers create content about how they plan their time off with and without the product.
Then, they repurposed that content to launch Confluence’s TikTok and YouTube presence. This campaign exceeded key KPIs (views, engagement, traffic).
Sculpt Pricing
- Starts at $150–$199/hour.
Pros of Sculpt
- Innovative campaign ideas tailored to B2B topics,
- Strength in repurposing influencer content for additional value,
- Expert in all social platforms, including Instagram, TikTok, and YouTube.
Cons of Sculpt
- Smaller agency with a limited influencer database,
- Not ideal for brands seeking celebrity-level influencers.
9. Boss Digital
As a UK-based full-service marketing agency, Boss Digital integrates influencer marketing into broader digital strategies.
They focus on enhancing brand visibility and credibility by identifying influencers aligned with the brand’s values, crafting compelling content with them, and managing campaigns for maximum impact.
Boss Digital works with both B2B and B2C clients, ranging from small businesses and nonprofits to enterprises, and often complements influencer efforts with services like SEO, PPC, and content marketing.
Boss Digital Pricing
- Custom, flexible project-based rates.
Pros of Boss Digital
- Experienced, with 500+ successful campaigns,
- A small team provides personalized attention,
- Proven results in boosting web traffic and engagement.
Cons of Boss Digital
- The small team may lead to longer wait times for new projects,
- Works with both B2B and B2C, so B2B clients should clarify their needs.
10. Wyatt International
The last option in the list of top b2b influencer marketing agencies is Wyatt International, founded in 1964, with over six decades of experience crafting B2B campaigns.
As a B2B influencer marketing agency, Wyatt works with both micro- and macro-influencers to create valuable content and genuine audience relationships.
Additionally, they handle everything from campaign planning to detailed reporting. Wyatt takes a data-driven approach, analyzing the market, working closely with influencers, and tracking key metrics like reach, engagement, CTR, and CPC to optimize strategy.
The agency even gathers anecdotal feedback from influencers and their communities to inform the campaign’s impact.
Wyatt International Pricing
- Starts at $150–$199/hour.
Pros of Wyatt International
- Deep knowledge of both traditional and modern marketing,
- Strategic 4E methodology for multi-channel campaigns,
- Strong track record in industries like engineering, manufacturing, and tech.
Cons of Wyatt International
- The traditional consulting approach may be too much for a quick influencer campaign,
- Focuses on long-term partnerships, not one-off projects.
While these top b2b influencer marketing agencies each excel in their domain, the following drawbacks can drive away the customers:
- High agency fees vs. ROI,
- Lack of clear ROI measurement and transparency in pricing,
- Slow communication and misaligned expectations,
- Delays in content delivery,
- Difficulty tracking conversions.
That’s where an alternative solution can change the game: an AI-powered influencer marketplace that offers a DIY approach to influencer marketing.
Ainfluencer: The Best Alternative to Traditional B2B Influencer Marketing Agencies
Ainfluencer is a cost-effective alternative to traditional agencies, connecting brands with over 1 million influencers on Instagram and TikTok.
It’s free to use with no hidden fees, making it perfect for B2B brands. Unlike most agencies, there are no subscription or service charges – brands can manage everything on their own.
Why Ainfluencer Beats Traditional Agencies
- Lower cost: No monthly retainers or campaign fees – you only pay influencers, allowing more budget for content and compensation.
- Efficiency & flexibility: Start campaigns on the same day – no long wait for agency coordination. Ainfluencer’s tools streamline the process.
- Full control: Hand-pick influencers that align with your brand and communicate your goals directly to them.
- Transparency: Browse influencer profiles, see engagement stats, and read reviews to make informed decisions.
- Wide reach: Access a broad range of influencers, including niche B2B experts that agencies might not have.
- Hybrid model: Larger enterprises are using both agencies for strategy and Ainfluencer for execution to get the best of both worlds.
Looking for a budget-friendly influencer marketing platform? Then,
Key Features of Ainfluencer
- Easy Matching: Find the right influencers based on content, audience, engagement, and more,
- Direct Communication: Talk directly with influencers through the platform’s chat feature,
- Secure Payments: Payments are held in escrow, ensuring safety until the content is delivered,
- Detailed Profiles: View influencers’ past work, audience insights, and performance stats,
- Performance Tracking: Track campaign success with reports on engagement, reach, and sales,
- E-commerce Integration: Seamlessly integrates with platforms like Shopify for easy campaign management.
How to Choose the Best B2B Influencer Marketing Agency?
When choosing an influencer marketing agency for your b2b brand, it’s important to consider these factors:
- Budget and Resources: Consider what you can afford. Full-service agencies can be pricey, so if your budget is tight, a smaller agency or a platform like Ainfluencer might work better.
- Brand Size and Needs: A small business may prefer a more flexible platform or boutique agency, while larger companies might need the scale and expertise of bigger agencies.
- Influencer Type and Channel: Don’t forget to know where your audience hangs out. Whether it’s LinkedIn, YouTube, Instagram, or TikTok, make sure the agency or platform specializes in those channels.
- Campaign Goals and KPIs: Define what you want from the campaign – brand awareness, lead generation, or content creation. Make sure the agency or platform measures success in a way that aligns with your goals.
- Network and Expertise: Look at the agency’s roster of influencers. Are they connected to people in your B2B niche? If you’re using a platform, search for influencers in your industry to ensure they have the right fit.
- Workflow and Collaboration: Think about how involved you want to be. If you want to outsource everything, an agency is ideal. But if you prefer more control and faster execution, a platform like Ainfluencer might be the way to go.
- Reviews and Reputation: Last but not least, check reviews and testimonials of other B2B marketers on G2, Trustpilot, or LinkedIn.
To Wrap Up
In summary, b2b influencer marketing is a great way to build trust and connect with your audience. Top agencies like HypeFactory, Walker Sands, and Wyatt can help, but it’s important to choose one that fits your budget and goals.
However, if you want a more flexible, cost-effective option, Ainfluencer is a great choice. With no fees and an easy-to-use platform, it gives you more control over your influencer marketing campaigns.
Ultimately, pick a partner that understands your brand and helps you reach your goals. Whether it’s a B2B influencer marketing agency or Ainfluencer, influencer marketing is a powerful tool to grow your brand.
B2B Influencer Marketing Agencies: FAQs
Let’s answer some common questions about this topic:
1. What Are the Top B2B Influencer Marketing Agencies in 2025?
Here’s a list of the best marketing agencies for b2b brands:
- Socially Powerful,
- Boss Digital,
- Leadtail,
- Wyatt International,
- Sculpt,
- OST Marketing,
- Walker Sands,
- inBeat,
- Obviously,
- HypeFactory.
2. Which B2B Influencer Marketing Agency Is Best for Small Businesses?
For smaller businesses looking for a budget-friendly solution, agencies like Leadtail and Sculpt can be a great option.
However, if you want to go beyond traditional agencies, an all-free, DIY influencer marketing platform like Ainfluencer can be a more affordable solution.
3. How Much Do B2B Influencer Marketing Agencies Typically Charge?
Pricing depends on the scope of the campaign. Some agencies, like inBeat and Walker Sands, offer custom quotes, usually tailored for mid-size to large businesses. Others, like Sculpt and Wyatt International, charge hourly rates, typically between $150–$199.
