Lifestyle influencer marketing agencies help brands team up with influencers in health, beauty, travel, wellness, and more. They make it easier to find lifestyle influencers who actually fit a brand’s vibe and audience.
Sure, working with influencers can boost brand awareness and trust, but it’s not always smooth sailing—hunting down the right creators, managing deals, and tracking ROI in health and lifestyle influencer marketing can get tricky.
That’s where a lifestyle brand influencer marketing agency steps in, handling everything from matchmaking to campaign management. In this post, we’re breaking down the top agencies that can help and an all-free influencer marketing platform (Ainfluencer) to scale these campaigns like a pro.
Best Lifestyle Influencer Marketing Agencies
Each of the following agencies is a reputable player with its own features, pricing model, pros, and cons. Keep reading to find your best fit:
1. Viral Nation
Viral Nation is one of the world’s largest full-service influencer marketing agencies, well-known for its extensive network and award-winning campaigns.
This Canadian influencer marketing agency manages campaigns across all major social platforms and has a strong track record in lifestyle segments (from fitness and beauty to tech lifestyle).
Viral Nation provides end-to-end campaign management, including strategy, influencer casting, content production, and paid amplification. They even have an in-house talent agency and AI-powered analytics tools.
Key Features of Viral Nation
- Comprehensive influencer marketing campaign services,
- A global talent network (including top lifestyle and health influencers),
- Advanced data analytics to track performance.
Viral Nation Pricing
Custom (not publicly disclosed). It typically works with mid-to-large brands.
Pros of Viral Nation
- Unmatched scale and resources,
- Creative campaign expertise,
- Proven results for lifestyle product promotion with influencers.
Cons of Viral Nation
- It’s costly for smaller brands with limited budgets,
- Campaigns may take longer due to the full-service approach.
2. The Influencer Marketing Factory
The Influencer Marketing Factory is not only a lifestyle agency for influencer marketing but also a music influencer marketing agency that specializes in fashion, tech, and entertainment brands.
They create tailored influencer campaigns on Instagram, TikTok, and YouTube, often targeting Gen Z and Millennial audiences. This agency focuses on delivering authentic, ROI-driven campaigns.
Key Features of The Influencer Marketing Factory
- KPI & Goal Setting: Defining clear campaign objectives,
- Target Audience Analysis: Identifying the right audience,
- Influencer Identification: Finding the best influencer match.
The Influencer Marketing Factory Pricing
Custom pricing based on campaign scope.
Pros of The Influencer Marketing Factory
- A highly specialized team with deep knowledge of TikTok and Instagram trends,
- Collaborative communication and creative storytelling,
- Adept in connecting with the right lifestyle influencers.
Cons of The Influencer Marketing Factory
- Limited Influencer Pool: A Smaller agency means fewer influencers than big platforms,
- Selective Campaigns: Takes on fewer projects, so availability may be limited,
- Less Direct Control: Brands may have less say in influencer selection, though client input is considered.
3. The Shelf
The Shelf is a data-driven influencer marketing agency with a strong focus on lifestyle, fashion, beauty, and consumer brands.
They stand out for blending creative strategy with technology. The Shelf’s platform uses lifestyle influencer marketing tools like AI and natural language processing (NLP) to help identify influencers and forecast campaign performance.
Key Features of The Shelf
- Full-service campaign management (from creative concept to execution),
- An in-house database of vetted lifestyle influencers,
- Detailed ROI tracking and even whitelisting for paid social.
The Shelf Pricing
Custom/project-based. The Shelf tends to work on mid-tier campaigns.
Pros of The Shelf
- Data-Driven Matching: Uses analytics to find the right influencers,
- Measurable Results: Focuses on ROI and performance tracking,
- AI Optimization: Uses machine learning for better influencer selection.
Cons of The Shelf
- Longer Planning Phase: A data-driven approach can slow down campaign setup,
- Higher Costs: This may be pricey for smaller brands,
- Less Flexibility: It relies on data models, limiting gut-feeling influencer choices.
4. Obviously
Obviously is one of the leading full-service lifestyle influencer marketing agencies based in New York, with offices in San Francisco and Paris.
It has executed thousands of campaigns and is known for its ability to scale large influencer programs for lifestyle brands.
Key Features of Obviously
- A Vast Network of Influencers (from micro-influencers to celebrities) across Instagram, TikTok, YouTube, and more.
- End-to-End Campaign Management: Handles everything from strategy to execution.
- Advanced Analytics: Tracks performance with data-driven insights.
- Custom Collaborations: Creates tailored campaigns to fit brand goals.
Obviously Pricing
The agency offers custom campaign packages.
Pros of Obviously
- Great for Scaling: Managing hundreds of micro-influencers,
- Strong Communication: Clients praise their responsiveness,
- Strategic Expertise: Offers valuable insights for campaigns.
Cons of Obviously
- Not Ideal for Small Brands – Services may be too advanced or expensive,
- Slow Payments – Some influencers report payment delays,
- Strict Guidelines – Influencers may find campaign rules too rigid.
5. HireInfluence
As an award-winning lifestyle influencer marketing agency, HireInfluence has been serving brands since 2011.
They are one of the most popular lifestyle influencer marketing agencies that handle everything and provide high-touch service.
Key Features of HireInfluence
- Tailored strategies for each brand,
- Real-time performance tracking,
- Diverse services, including content creation and amplification.
HireInfluence Pricing
Custom and generally premium. HireInfluence typically works with larger brands and elaborate campaigns.
Pros of HireInfluence
- Expertise: Over a decade of experience in influencer marketing,
- Professionalism: Known for their high level of professionalism,
- Brand Alignment: Matches influencers with brand values effectively.
Cons of HireInfluence
- High Costs: Services may be too expensive for small budgets,
- Longer Timelines: Thorough planning can extend campaign timelines,
- Slow Onboarding: New or small clients may face delays in onboarding and proposals.
6. We Are Social
Let’s meet one of the best NY-based lifestyle influencer marketing agencies: We Are Social is a global agency that specializes in creating creative campaigns and building strong relationships between brands and their audiences.
Founded in 2008, this agency operates in 19 offices worldwide. It was also listed among the top social media agencies in 2024, highlighting its influence in the industry.
Key Features of We Are Social
- Data-Driven Insights: Uses analytics to optimize campaign performance.
- Content Strategy: Helps brands build long-term content strategies alongside influencers.
- Full-Service Approach: Handles everything from influencer sourcing to campaign execution
We Are Social Pricing
Pricing is typically tailored to the campaign, brand size, and scope, so it can vary (usually right for larger brands).
Pros of We Are Social
- Innovative Campaigns: Known for creating unique and fresh content ideas,
- Global Influence: Access to a wide network of influencers (from micro to macro-influencers) across different markets,
- Strong Analytics: Offers detailed performance tracking and data-driven strategies.
Cons of We Are Social
- Higher Costs: Their full-service, high-quality approach can be pricey for smaller brands.
- Longer Timelines: Campaigns can take more time to execute due to their thorough planning.
- Complex Process: Some brands might find their detailed process a bit overwhelming.
7. Neon Rose Agency
Neon Rose Agency is a boutique influencer marketing agency specializing in the health, wellness, and lifestyle sectors. Founded in 2021, the agency has rapidly grown, now managing a roster of over 30 exclusive influencers.
Key Features of Neon Rose Agency
- Full-Service Talent Management: Manages all aspects of influencer careers, from brand partnerships to content strategy,
- Strong Industry Connections: Leverages extensive industry relationships to connect influencers with brands,
- Transparent and Collaborative Approach: Emphasizes open communication and collaboration.
Neon Rose Agency Pricing
Like other lifestyle influencer marketing agencies on this list, the agency offers customized influencer marketing packages.
Pros of Neon Rose Agency
- Niche Expertise: Deep understanding of the health and wellness industry,
- Comprehensive Management: Offers end-to-end services, handling all aspects of influencer marketing campaigns,
- Personalized Attention: With a curated roster, it provides tailored strategies and dedicated support to each influencer.
Cons of Neon Rose Agency
- Limited Brand Diversity: Focus on health and wellness may not suit brands outside this niche,
- Smaller Team: With 1 to 50 employees, resources may be limited compared to larger agencies,
- Potentially Higher Costs: Specialized services and exclusive talent might come at a premium price.
8. YKONE
YKONE is one of the top European influencer marketing agencies specializing in the travel, beauty, and luxury sectors.
Founded in 2008 and headquartered in Paris, YKONE has expanded its presence with offices in key cities, including New York, London, Dubai, Bangalore, Hong Kong, and Shanghai, becoming one of the well-known influencer marketing agencies for lifestyle brands.
Key Features of YKONE
- Global Reach: YKONE operates across 18 countries, connecting brands with influencers worldwide,
- Integrated Services: Combines agency expertise with technology, data analytics, talent management, and in-house production,
- Strategic Partnerships: Acquired a 70% stake in Barcode Entertainment to boost market presence.
YKONE Pricing
This agency offers custom pricing.
Pros of YKONE
- Expertise in Luxury Branding: YKONE specializes in influencer marketing for luxury fashion brands,
- Comprehensive Campaign Management: The agency offers end-to-end services, including strategy development, influencer selection, content creation, and performance analysis.
Cons of YKONE
- Premium Pricing: Customized and high-quality services may come with a higher cost,
- Complex Onboarding: Tailored services require detailed planning and coordination,
- Resource Allocation: Managing large campaigns across regions may strain resources.
9. Socially Powerful
Socially Powerful is another global influencer marketing agency that specializes in lifestyle, beauty, and consumer brands (among other sectors).
They not only connect brands with influencers but also craft compelling social media campaigns that drive engagement. The agency has headquarters in London and offices in L.A., Dubai, and Beijing.
Key Features of Socially Powerful
- Full-Service Campaigns: Manages influencer campaigns, social media, video production, and performance marketing.
- Global Influencer Network: Sources influencers globally, including in emerging markets, especially for lifestyle and health.
- Creative Content Creation: Produces viral videos and multi-platform storytelling beyond just influencer matchmaking.
Socially Powerful Pricing
It offers custom project pricing.
Pros of Socially Powerful
- Innovative Campaigns: Known for combining influencer and brand content to create unique campaigns,
- Quick Turnaround: Offers fast execution, ideal for fast-paced lifestyle niches,
- Proven Results: Has case studies showing significant growth in reach and sales, especially in beauty and lifestyle.
Cons of Socially Powerful
- Too Complex for Small Campaigns: Services may feel overwhelming for simple influencer posts,
- Higher Costs: A full-service approach can be pricier than in-house management,
- Need Clear Campaign Goals: Lack of clear direction may lead to unnecessary services.
10. Ubiquitous
Ubiquitous is a newer influencer marketing agency that has quickly made a name by focusing on TikTok and short-form video influencers.
For brands targeting Gen Z and young adults in lifestyle categories, Ubiquitous offers a very tailored solution. Actually, they act as a matchmaker between companies and social media influencers, simplifying the collaboration process.
Key Features of Ubiquitous
- Large TikTok Network: Access to thousands of TikTok influencers across various lifestyle niches,
- Data-Driven Approach: Uses data to find the best influencer matches,
- Full Campaign Management: Handles strategy, outreach, content coordination, and analytics.
Ubiquitous Pricing
Their pricing is custom.
Pros of Ubiquitous
- TikTok Expertise: Perfect for viral TikTok campaigns,
- Transparent & Knowledgeable: Provides clear data and insights,
- Hands-On Support: Great for brands new to influencer marketing.
Cons of Ubiquitous
- TikTok Focused: Limited expertise in other platforms like YouTube or blogs,
- New Agency: Lack of a long track record may be a concern for some brands,
- Narrow Specialization: Might need additional partners for multi-platform campaigns.
Many top lifestyle influencer marketing agencies have high costs, long-term contracts, and less flexibility, which can be tough for smaller brands.
Plus, issues like customer support gaps can add frustration. If you’re looking for the reach of a platform with the support of an agency but without the hefty price tag or rigid contracts, Ainfluencer is a game-changing alternative.
Ainfluencer: The Best Alternative to Traditional Lifestyle Influencer Marketing Agencies
Ainfluencer is a free platform that connects brands with lifestyle influencers on Instagram and TikTok.
It offers an easy DIY approach, eliminating the high fees and middleman costs typically charged by traditional influencer marketing agencies.
Brands of any size can run campaigns and collaborate with influencers without extra charges.
Key Features of Ainfluencer
Here’s how Ainfluencer works and why it’s considered one of the best lifestyle influencer platforms today:
- Free to Use: No fees for brands or influencers,
- Huge Influencer List: Over 1 million Instagram and TikTok influencers,
- Easy Matching: Helps brands find the right influencers based on content, audience, engagement, and more,
- Direct Communication: Built-in chat for easy negotiation,
- Secure Payments: The escrow system ensures safe payments,
- Detailed Info: See influencer performance, audience details, and past work,
- E-commerce Integration: Works with platforms like Shopify,
- Performance Tracking: Track engagement, reach, and sales,
- Global Reach: Multiple language support for worldwide connections,
- User-Friendly: Simple interface, perfect for beginners.
In a nutshell, Ainfluencer is the best alternative to lifestyle influencer marketing agencies because it’s:
- Cost-effective,
- Scalable,
- Efficient,
- Flexible.
How to Choose the Best Lifestyle Influencer Marketing Agency
At the end of the day, when picking the right influencer marketing partner, it’s essential to consider a few key factors:
- Budget: Larger budgets suit traditional agencies for a hands-off approach, while smaller brands can save with platforms like Ainfluencer, which has no extra fees.
- Resources: Small teams may prefer an agency for full-service help, while larger brands can use a platform for everyday management and agencies for big campaigns.
- Influencer Type & Campaign Scope: Agencies excel with big-name influencers, while platforms are better for managing multiple micro-influencers. Ensure the platform supports your social channels.
- Campaign Goals: If you’re focused on brand awareness, an agency works best; for sales, a platform with tracking tools like affiliate links is ideal.
- Needs: Agencies provide strategy and creative input; platforms handle execution efficiently at a lower cost.
- Reputation: Check reviews to understand customer service and campaign success.
Final Words
Without a doubt, influencer marketing is a key way to promote lifestyle products, helping brands connect with trusted voices on social media.
Lifestyle influencer marketing agencies offer expert services, while platforms give you control and data. The right choice depends on your brand’s needs, but platforms like Ainfluencer make it easy and affordable to manage campaigns.
Ainfluencer stands out as a top option for lifestyle brands. With its free, easy-to-use platform, you can connect with influencers, run campaigns, and save on fees. If you’re looking to grow your brand, Ainfluencer is a great place to start. Try it out and see how it can work for you!
FAQs
Here are a few FAQs regarding the best agencies in lifestyle influencer marketing:
1. What Are the Best Lifestyle Influencer Marketing Agencies?
Here’s a list of the most popular agencies in the lifestyle niche:
- Viral Nation,
- Socially Powerful,
- Obviously,
- The Influencer Marketing Factory,
- YKONE,
- HireInfluence,
- Ubiquitous,
- We Are Social,
- Neon Rose Agency,
- The Shelf.
2. What Are the Top Lifestyle Influencer Marketing Agencies in the USA?
The best American influencer marketing agencies in lifestyle include:
- Obviously,
- Socially Powerful,
- Neon Rose Agency,
- We Are Social,
- The Shelf,
- HireInfluence,
- Ubiquitous.
