As the land of opportunity, the USA is a great place to bring innovation and new ideas to. American influencers convey the deep-rooted spirit of entrepreneurship in the country. In addition to that, they can help your business grow as well.
There are many different methods for finding the American influencers you need, from searching through TikTok to looking into influencer marketing platforms. The list below names the top 15 American influencers across TikTok, Instagram, and YouTube. So let’s get into it.
Top 5 American Influencers on TikTok
TikTok’s award-winning algorithm has brought attention to many American influencers. The platform is a great place for getting to know new creators, advertising your brand, and general entertainment.
1. Toni Bravo (@bonitravo)
A beauty guru based in Los Angeles, Toni can give you all the best products you should use. Her audience trusts her to teach them about makeup, give them beauty tips, and introduce what is and isn’t worth buying. This is why this beauty influencer can be a great candidate for getting your beauty products inside every home.
- Followers: 695k
- Engagement Rate: 14.51%
- Average Comments: 88
- Average Likes: 6.8k
- Average Views: 59.4k
2. Harry Daniels (@harry.daniels)
One of the most well-known creators from TikTok, Harry’s specialty is creating awkward scenarios for celebrities. He’s a macro-influencer, which is not typical for this list, but we would be amiss not to mention him. This American influencer goes up to famous people and sings a song for them. The celebrities are not limited to singers, but that is where it started. Harry brings a smile to his audience’s face and shows us that celebrities have their awkward moments, too.
- Followers: 2.1M
- Engagement Rate: 12.99%
- Average Comments: 446
- Average Likes: 100.8k
- Average Views: 600.8k
3. Natalie (@corporatenatalie)
TikTok is full of various odd and surprising things, which makes the ordinary truly special on this platform. Natalie’s mundane corporate life makes her stand out among competitors. She makes content about her workplace and remote working. Her comedic reels make for great entertainment, and her relatable lifestyle gives her great rapport with her audience.
- Followers: 750k
- Engagement Rate: 5.06%
- Average Comments: 24
- Average Likes: 1.8k
- Average Views: 41k
4. TriDereka Hall (@myblackgirlroots)
There are various ways to describe TriDereka. Whether you’re a fan of her vegan recipes, mom tips, or everyday lifestyle advice, this Atlanta-based creator is well-loved within the black community. Hall is a food influencer, a mom influencer, and a great candidate for general life product advertisements.
- Follower: 188.1k
- Engagement Rate: 12.47%
- Average Comments: 19
- Average Likes: 841
- Average Views: 8k
5. Diego Lopez (@growthdestiny)
Every day influencers are great and all that, but if you’re looking for something different, Diego may be your guy. This American influencer makes motivational and financial content, hoping to turn his audience’s life around. His videos are often filmed in his home office and have a very serious tone.
- Followers: 490k
- Engagement Rate: N/A
- Average Comments: N/A
- Average Likes: N/A
- Average Views: N/A
Top 5 American Influencers on Instagram
TikTok may be very popular with Gen Z influencers, but that doesn’t mean Instagram is left without an audience. Millions of people visit the platform daily, meaning an ad made for IG can potentially reach millions of eyes. So let’s take a look at the best American influencers on Instagram.
1. Ayano Madelyn (@ayomadelyn)
A food influencer specialising in family content, Ayano shows us how she feeds her family and occasionally tricks them. Her videos of offering homemade meals as takeouts and tricking her kids into trying new foods. Madelyn is a great candidate for food products and even family brands.
- Followers: 139k
- Engagement Rate: 2.93%
- Average Comments: 118
- Average Likes: 4k
- Average Reel Plays: 167.8k
2. Holly Brand (@misshollybrand)
A music influencer born in Mississippi, Holly rose to fame from her appearance on NBC’s The Voice. In addition to her music content, Holly posts about her faith. As a Christian influencer, this creator’s values may align better with a traditional company.
- Followers: 22k
- Engagement Rate: 2.95%
- Average Comments: 2
- Average Likes: 651
- Average Reel Plays: 6.8k
3. Julie Charette (@purelypixi)
Have you ever heard that “The cure to burnout is art”? Julie’s page is a testimony to that sentiment. This American art and design influencer is focused on the healing power of art and has managed to carve a niche with a beautiful community for herself. If you’re hoping to promote art supplies or mental health services, Julie is your gal.
- Followers: 94.1k
- Engagement Rate: 2.05%
- Average Comments: 5
- Average Likes: 1.9k
- Average Reel Plays: 11.9k
4. Gigi (@okaycoolgigi)
Fun, light-hearted, and heavily from New York with an accent to prove it, Gigi makes cooking content. Her viral moment was her sourdough starter series, where she named her starter Eloise and posted her failures and triumphs alike. Gigi’s imperfect image makes it easier for users to relate to her and trust her.
- Followers: 850k
- Engagement Rate: 2.31%
- Average Comments: 53
- Average Likes: 25.8k
- Average Reel Plays: 150.8k
5. Kyle Luigs (@kyle.luigs)
A former baseball player, Kyle loves everything about sports. With 31.3k followers, this creator is a micro-influencer with a loyal fanbase. Energetic and fun, Kyle’s on- and off-pitch antics have made him popular among his peers. Although already famous, this creator is not even close to his predicted peak.
- Followers: 31.3k
- Engagement Rate: 2.73%
- Average Comments: 10
- Average Likes: 851
- Average Reel Plays: 57.8k
Top 5 American Influencers on YouTube
YouTube is the top platform for consuming long-form content. As opposed to TikTok and Instagram, YouTube’s audience and creators are both used to longer videos. With long-form content making a comeback, the platform is the perfect place to do deep dives into various niches.
1. Rowena Tsai (@rowena)
It’s often said that the Internet is where productivity dies. It’s easy to drown in the sea of content and forget about the outside world, but it doesn’t have to be that way. Rowena’s channel is a beacon of personal development and productivity. Her content documents her journey towards wellness and better mental health.
- Subscribers: 700k
- Engagement Rate: 3.9%
- Average Likes: 3.1k
- Average Comments: 103
2. Nick Green (@nickisnotgreen)
Commentary YouTubers have always been popular on the platform. Whether their content is about serious issues the world is facing, or the latest drama in the community, their audience grows every day. Nick was originally an editor for Drew Gooden and has since grown an audience of his own.
- Subscribers: 800k
- Engagement Rate: 6.72%
- Average Likes: 19.4k
- Average Comments: 980
3. Mayuko (@hellomayuko)
A software engineer turned content creator, Mayuko shares an insider look into the tech world. Her experience in Silicon Valley and her tech career can help your journey as well. This tech influencer also shares lifestyle tips, mainly related to mental health in your career, and being a woman in STEM fields.
- Subscribers: 544k
- Engagement Rate: 3.5%
- Average Likes: 1.6k
- Average Comments: 100
4. Chad Chad (@thechadx2)
Another commentary YouTuber with a predominantly female or non-binary audience, Chad Chad makes videos about the weirdos of the internet. Alpha male creators, Andrew Tate and the LiverKing, are often the subjects of her videos. Her partnerships include VPNs, water bottles, and adult toys.
- Subscribers: 800K
- Engagement Rate: 5.9%
- Average Likes: 188.2k
- Average Comments: 6.1k
5. QuarterJade (@Quarterjade)
Jodi is a gaming influencer who gained fame on Twitch. She makes videos playing Valorant, Counter-Strike, Fortnite, and any other game that gains popularity. She’s part of the content house OfflineTV, with most of her videos featuring her boyfriend (ItzMasayoshi) or Sydney (Sydeon), who are also part of OTV.
- Subscribers: 704k
- Engagement Rate: 4.25%
- Average Likes: 12.5k
- Average Comments: 83.5
There are plenty of American influencers to collaborate with, which can make choosing the right one a bit difficult. If you’re looking for a method that offers more specific searching abilities, then influencer marketing platforms are a great choice. Let’s explore the best one together.
Ainfluencer: Best Influencer Marketing Platform to Find American Influencers
One of the best ways to find the creators you need is with the help of a good influencer marketing platform. Ainfluencer is a DIY influencer marketplace that gives you full control over your collaborations.
What makes Ainfluencer special is the platform’s ability to offer you all modern features, without any limitations. This is the only influencer marketing platform out there that allows you to get full access, without any fees whatsoever. Let’s take a look at the platform’s key features.
Ainfluencer Features
Here are the platform’s most important features:
- No Platform Fees: 100% free Platform,
- Helpful Use of Artificial Intelligence: AI-Powered Matching,
- Global Content: AI-Based Video Translation,
- Reports and Analysis: Detailed Insights,
- Safe Transactions: Secure Payments with Ainfluencer’s Escrow System,
- Influencer Vetting: Allows for Checking Past Collaborations,
- Seamless Integrations: E-commerce platforms such as Shopify,
- Unlimited Offers and Invitations: No credit system or extra payments for extra offers and invitations.
- Unlimited Campaigns: No limitations on starting or running campaigns.
- In-app Messaging: Direct and Instant Communication with Creators.
Join Ainfluencer now to make use of everything the platform has to offer!
Conclusion
American influencers can help you reach out to a new audience without spending obscene amounts of money. Influencer marketing is especially helpful if you’re trying to promote a product across international borders, more so if you’re working with a good influencer marketplace.
FAQs
1. Which Niche of American Influencers Is Most Popular?
There are different niches in influencer marketing that gain and lose popularity. Some of the most popular influencer niches at the moment include:
- Health and wellness,
- Personal finance,
- Family influencers,
- Fashion and beauty,
- Gaming.
2. How Can I Connect with American Influencers or Affiliate Marketing?
While influencer marketing tools offer a lot of services, they often miss out on affiliate marketing tools. A platform that can come to your rescue for affiliate marketing is AlgoRift. This is a platform dedicated to creating a friendly space for sellers and affiliates to meet up. What makes AlgoRift a good option? Let’s go over some of its features quickly.
- Exclusive Affiliate Promotion,
- Landing Page Builder,
- Automated Commission Tracking,
- Customizable Commissions,
- 14-day Cookie,
- Extensive Product Range Access,
- Direct Chat With Sellers,
- Zero Upfront Cost.
3. Is American Influencer Marketing Expensive?
It depends on where you’re coming from. If you’re from a country with a weaker currency, then tapping into the American market may cost you a lot. However, it is worth mentioning that American influencers will not cost you nearly as much as traditional marketing.
