If you’re looking to appeal to a young Western audience or take your brand international, Asian fashion influencers are a great option. However, it can be difficult to find these influencers without any help, mainly due to how niche the subject is.
Your best option for finding these Asian fashion influencers is through an influencer marketing platform. In this article, we’ll introduce the top 15 content creators in this niche, along with the best influencer marketing platform.
Asian Fashion Influencers on TikTok
As a platform used by 84% of Gen Z, TikTok is a great place to advertise your product. Considering how fast the world of fashion changes, being trendy with the youth is the ticket to success. So with all that in mind, here is a list of the top 5 Asian fashion influencers on TikTok.
1. @trendenvy (Christine Yun)
Luxury fashion, designer bag showcases, and travel diaries on TikTok are Christine’s bread and butter. This creator targets Gen Z and Millennial audiences and collaborates with major brands such as Dior, Louis Vuitton, Bottega Veneta, and Four Seasons Hotels. Her audience ranges from 25 to 40 years old.
- Followers: 34.8k
- Engagement Rate: 2.12%
- Average Comments: 2
- Average Likes: 72
- Average Views: 3.7k
2. @browngirlstyles (Amna)
Asia doesn’t end in Japan and Korea. South Asian influencers also grow in popularity every day. Think modern sarees, desi-western hybrids, and other cultural celebrations of India. This TikToker does frequent collaborations with Etsy artisans and brands like Suta, and has an audience of 18 to 25 desi girls.
- Followers: 5.9k
- Engagement Rate: 5.06%
- Average Comments: N/A
- Average Likes: 11
- Average Views: 265
3. @kikikeerati (Keerat Kaur)
Keerat is an Indian-Canadian girl living in Vancouver. She offers a blend of Punjabi-Canadian streetwear with activism, spotlighting gender-fluid styling and Sikh cultural pride for Gen Z Desi youth. Her history of partnerships includes Nike, Punjabi Market, and Rising Festival, emphasizing inclusivity and social advocacy.
- Followers: 9.2k
- Engagement Rate: 5.70%
- Average Comments: 3
- Average Likes: 152
- Average Views: 2.4k
4. @kenjstr (Kenji Maeda)
A gaming influencer with a good sense of fashion, Kenji is known for more than her Valorant skills. Her past collaborations include Logitech G, Elgato, indie titles like HoloEarth, and occasional local fashion brands.
- Followers: 76.5k
- Engagement Rate: 10.88%
- Average Comments: 30
- Average Likes: 1.4k
- Average Views: 13.8k
5. @vivacious.honey (Vanessa Hong)
Although not a micro-influencer, it’d be a shame to introduce Asian fashion influencers and leave Vanessa behind. As a previous member of the Teens of TikTok group, this creator is now known for her bold street style, vintage layering, and hair tutorials. As for collaborations, Brands like Urban Outfitters and American Eagle have featured her frequently.
- Followers: 2.4M
- Engagement Rate: 9.94%
- Average Comments: 22
- Average Likes: 3k
- Average Views: 33k
Asian Fashion Influencers on Instagram
Short-form content is the main appeal of social media these days. While TikTok brought innovation with this form of content, it has yet to reach Instagram in the number of visitors. That’s why Instagram remains a great space to introduce your products and services. With all that in mind, here are the top 5 Asian fashion influencers on Instagram.
1. @Curvygirlchic (Allison Teng)
The body positivity movement gave space to a lot of new creators, and Allison is one of them. She creates minimalist style, capsule wardrobes, and slow fashion for eco-conscious women. Her partnerships are often with brands that emphasize ethical consumption and versatile styling, like Everlane, Kotn, and ABLE.
- Followers: 77.7k
- Engagement Rate: N/A
- Average Comments: 12
- Average Likes: N/A
- Average Reel Plays: 22k
2. @byJessicaWong (Jessica Wong)
Living in an intersection of fashion influencers and tech influencers, Jessica brings a futuristic look to style. Her collaborations include brands such as BirkenStock, and companies like Samsung, Ray-Ban Meta, and Microsoft, blending cutting-edge style with digital trends.
- Followers: 14.4k
- Engagement Rate: 4.26%
- Average Comments: 37
- Average Likes: 609
- Average Reel Plays: 10.1k
3. @carolhan (Carol Han)
Another creator whose content doesn’t end at fashion is Carol. As a fashion and home decor influencer, this creator prioritizes aesthetics in everything, from her closet to her living room. Her brand affiliations reflect this with companies such as Crate & Barrel, West Elm, and Parachute Home.
- Followers: 8.6k
- Engagement Rate: 5.5%
- Average Comments: N/A
- Average Likes: N/A
- Average Reel Plays: N/A
4. @monika_shin (Monika Shin)
A lifestyle-focused creator blending GRWMs (Get Ready With Me), fashion, travel, dance, and beauty reviews—Monika offers authentic beauty & travel content with a strong Korean influence, ideal for wellness and fashion brands.
- Followers: 655.5k
- Engagement Rate: 3.18%
- Average Comments: 83
- Average Likes: 20.8k
5. @bryanboy (Bryan Grey Yambao)
A professional in more ways than one, Bryan’s approach to fashion is beyond “outfit of the day” content. This creator critiques runway fashion and luxury collections for industry insiders. Collaborations such as Fendi, Dior, Bulgari, and Ritz Paris add credibility to his opinions.
- Followers: 885.6k
- Engagement Rate: 0.82%
- Average Comments: 94
- Average Likes: 4.5k
- Average Reel Plays: 183.4k
Asian Fashion Influencers on YouTube
As one of the oldest social media platforms, YouTube is a go-to for all sorts of information in our modern life. With YouTube’s fashion effect in full swing, we just have to introduce the top 5 Asian fashion influencers on this platform as well.
1. @Q2HAN (Q Han)
Q Han helps her audience get inspiration not just about Korean style, but also beauty and skincare. This content creator is an all-around aesthetics expert, working as a fashion and beauty influencer at the same time. Her partnerships are often with Korean brands such as Musinsa and Stylenanda.
- Subscribers: 775K
- Engagement Rate: 0.59%
- Average Likes: 4.2k
- Average Comments: 292
2. @fashionbyally (Ally)
Tired of a life of luxury in this economy, Ally’s content is focused on budget styling, thrift hauls, and size-inclusive fashion for eco-aware fans. Her collaboration history includes brands dedicated to sustainability like ThredUP, Depop, and Reformation.
- Subscribers: 970k
- Engagement Rate: 5.12%
- Average Likes: 21
- Average Comments: 5
3. @ChriselleLim (Chris Elle)
If you’re looking for a channel that appeals to an older audience, then Chris is the woman for you. As a fashion and mom influencer, her content includes fashion tutorials, mom-style vlogs, and business advice for women. Brand collaborations include Target, Lancôme, and her own fragrance line, Phlur.
- Subscribers: 762k
- Engagement Rate: 0.13%
- Average Likes: 731
- Average Comments: 5
4. @HEYNEE103 (Kim Hyein)
Many fashion influencers view fast fashion as a toxic element of the industry, and Nee is no different. This creator emphasizes slow fashion, DIY upcycling, and sustainable hauls, targeting Gen Z and younger audiences. Past partnerships include thrift platforms like Depop and ethical brands such as Reformation.
- Subscribers: 492k
- Engagement Rate: 0.05%
- Average Likes: 188
- Average Comments: 54
5. @eunbi_mixb (Kwon Eun‑bi)
Although Eunbi is more of a beauty influencer than a style content creator, she’s a fashion icon in the community. With her measurements in captions, this influencer is not only an inspiration but also allows for accurate styling ideas. Her collaboration history includes brands such as Laneige, Clio, and Innisfree.
- Subscribers: 196k
- Engagement Rate: 0.03%
- Average Likes: 731
- Average Comments: 33
Ainfluencer: Best Place to Find Asian Fashion Influencers
As promised, we’ll be introducing the best influencer marketing platform for finding Asian fashion influencers as well. To deliver on that promise, we’re going to take a look at Ainfluencer as your number one option.
There is a lot that makes this platform stand out from competitors, starting with the pricing to the unlimited features. As a DIY influencer marketing platform, Ainfluencer allows you to have full control over your collaborations.
Are you ready for the best part? Well, you’d be delighted to know that Ainfluencer is 100% free, meaning no platform fees for brands at all. Let’s take a look at some key features from this platform as well:
- Safe Financial Transactions: Ainfluencer’s escrow system withholds payments until brands and influencers are satisfied, protecting all parties.
- Advanced Search: With over 20 AI-optimized filters, finding the right creators is easier than ever with Ainfluencer.
- Massive Database: More than 5 million influencers across TikTok, Instagram, and YouTube. All active and legit.
- Direct Communications: Built-in chat feature allows for direct communication.
- 100% Free: Entirely free to use, with no platform fees.
- Multi-language Support: With AI-driven content translations, all of your videos are instantly global.
- Performance Tracking: Analyzing performance allows for improvement.
- Direct Information: Unlike competitors, Ainfluencer offers screenshots of audiences, engagement rate, and other important metrics straight from social media platforms.
- Automated Invites: Invitations are sent from inside the app, resulting in a significantly better conversion rate.
- Influencer History: Past collaborations and history available from previously created content, to controversies.
With all the features the platform offers, it’d be a shame to miss out on Ainfluencer. So sign up now and enjoy the platform’s endless possibilities!
Conclusion
Asian fashion influencers aren’t limited, but it’s hard to find the right ones. Between all the methods you have, such as using online lists, an influencer marketing platform, or a tedious search through tags on TikTok and IG, Ainfluencer is your best option.
FAQs
1. Which platform is best for finding Asian fashion TikTok influencers?
While Instagram, YouTube, and even Twitch are valid options, TikTok is probably your best choice. The platform has a massive Gen Z following, which leads to an influx of love for Asian creators, and they’re particularly into good fashion.
2. How Do I Find Asian Fashion Affiliates to Work with?
Influencer marketing platforms can do a lot for you. However, they often don’t include any affiliate marketing tools. That’s where an Amazon affiliate marketing platform, such as AlgoRift, comes in.
This platform can help both affiliates and brands by:
- Showcasing high-converting products for affiliates,
- Optimizing strategies, promotional and otherwise,
- Performance tracking to allow brands to discover the best affiliates,
- Refining collaborations and maximizing ROI on affiliate campaigns.
