Ever wondered what itâs like to live like a local in Spain? To dance the night away at a fiesta, or simply master the art of doing nothing? Spanish lifestyle influencers are here to show you how.
In this blog, weâre here to introduce you to the best social media Spanish lifestyle Influencers along with details about them, like their engagement rate, number of average likes, audience, and more.
In the end, weâll tell you how we easily curated this list using a smart tool so you can do your next research yourself and find influencers with ease! Letâs start with our list:
Top Spanish Lifestyle influencers
In this section, weâll take a look at the best macro and micro Spanish lifestyle influencers on the three main social media platforms, which include Instagram, TikTok, and YouTube. Letâs start with the most popular platform, TikTok:
Best Spanish Lifestyle influencers on TikTok
Here are the top Spanish lifestyle influencers on TikTok that can be a smart choice for brand advertising:
1. Saralma (@saralma_)
Saralma is the digital identity of Sara LĂłpez MartĂn, a talented Spanish TikTok influencer, entrepreneur, and content creator.
She shares lifestyle, fashion, beauty, and travel content, while also drawing on her skills as a self-taught makeup artist to post tutorials, product reviews, and practical tips. Her recommendations strike a balance between luxury and affordable beauty, and her content is both stylish and easy to follow.
In 2020, Sara launched her own brand, Saralma, a clean beauty line that produces vegan, cruelty-free, and sustainable makeup and skincare products, including lipsticks and curated skincare sets, all manufactured in Spain.
- Followers: 493K
- Engagement Rate: 8.96%
- Niche: Lifestyle, actress, makeup artist, singer
- Average Likes: 700
- Audience: 29% Spain, 25% Mexico
- Other Social Media Handles: (@_saralma_) Instagram
In 2023, Sara collaborated with Sephora Spain to promote their beauty products. The campaign involved Instagram posts and stories featuring Sephora products in her tutorials, with links or discount codes for followers.
Sara has also partnered with Zara to promote their clothing lines, particularly casual and chic outfits that complement her lifestyle content.
2. Berta Mayral (@hazlotuyoo)
Our next Spanish micro influencer is Berta Mayral. Born in 2001, Berta Mayral grew up in Barcelona and has built a name for herself online with content that mixes humor, honesty, and everyday life.
Her rise as a Gen Z influencer began with a street interview that unexpectedly went viral and opened the door to a larger audience.
Beyond her work in media and entertainment, she is passionate about writing and is close to finishing a novel she has been working on for the past five years, with the goal of becoming a published author.
- Followers: 101K
- Engagement Rate: 6.69%
- Niche: Lifestyle, entertainment
- Average Likes: 3K
- Audience: 60% Spain, 10% Mexico
- Other Social Media Handles: @hazlotuyoo Instagram
Berta Mayral has engaged in several verified brand partnerships, mostly tied to her lifestyle and nightlife-related content:
Berta works as a PR for Shark, a nightlife brand, and promotes their events through her social media platforms. Her content regularly shows her out at parties and gives followers a glimpse into the kind of nights Shark is known for.
3. Bea GGil (@beaggil)
Bea GGil is one of the charming and stylish TikTok Spanish lifestyle influencers who shares fashion, travel, and lifestyle content through carefully styled posts and everyday snapshots. Her Instagram is filled with outfit ideas, city strolls, and glimpses into her routines.
She usually wears brands like Shein, Mango, and smaller local shops, and mixes affordable pieces with her personal taste. Her audience, mostly women in their twenties and early thirties, follows her for style inspiration and travel recommendations that feel within reach.
- Followers: 57K
- Engagement Rate: 1.68%
- Niche: Lifestyle, entertainment, humor
- Average Likes: 2K
- Audience: 58% Spain, 8% Mexico
- Other Social Media Handles: @beaggil Instagram
4. Violetajulbe (@violetajulbe)
Another one of the Spanish lifestyle TikTok influencers, Violeta Julbe, is a creator known for content focused on self-love, personal growth, and lifestyle.
She also hosts a podcast called Me regalo flores on Spotify, where she discusses topics like self-care, motivation, and overcoming insecurities. She usually engages with her audience through Q&A sessions and sharing personal experiences.
- Followers: 73.4K
- Engagement Rate: 6.07%
- Niche: Self-love and personal growth
- Average Likes: 7.1K
- Audience: 55% Spain, 12% Mexico
- Other Social Media Handles: @violetajulbe Instagram
5. Claudia (@lifestylewithclau)
Our next micro-influencer on TikTok is Claudia. She lives in Barcelona and shares bits of her daily life online. Her posts are simple and personal, things like morning routines, skincare favorites, and quiet walks around the city. She doesnât try to be flashy; instead, her content feels like scrolling through a friendâs feed.
Most of her videos are short and relaxed, getting ready for the day, grabbing coffee, or showing what sheâs wearing. She tags brands like Armani Beauty, Biotherm, and Gisou, which suggests sheâs done some sponsored work or gifted collaborations.
Sheâs not trying to be an influencer in the loud, polished way. Her style is quiet, consistent, and easy to connect with.
- Followers: 37.6K
- Engagement Rate: 15.44%
- Niche: Lifestyle and beauty
- Average Likes: 3.2K
- Audience: 10% Spain, 8% US, 9% Brazil
- Other Social Media Handles: @lifestylewithclau Instagram
6. Wendy Ospina (@wendyospinap)
Wendy Ospina shares pieces of her life through short videos, travel clips, quiet reflections, and product finds. Her posts feel like journal entries: a walk through a new city, a thought sheâs been sitting with, something sheâs recently tried and liked.
She has organized her TikTok feed into playlists, so people can follow along with her trips, her mindset shifts, or her favorite things without having to dig.
Wendy has also set up Amazon storefronts for Spain and Latin America, which she links through her profile. That, along with her listed email, suggests sheâs open to working with brands and has a setup behind the scenes that supports it.
As a micro-influencer, sheâs doing great and will surely grow her followers day by day.
- Followers: 35K
- Engagement Rate: 7.45%
- Niche: Lifestyle, travel
- Average Likes: 892
- Audience: 10% Spain, 9% Colombia
- Other Social Media Handles: @wendyospina Instagram
Best Spanish Lifestyle Influencers on Instagram
Moving to the next platform, here are some Spanish lifestyle creators who can be a great fit for Instagram influencer marketing for brands:
1. Julia Bermejo (@jul.bermejo)
Our first Instagram Spanish lifestyle influencer, Julia Bermejo, shares her travels and personal experiences with a quiet, grounded tone. Sheâs originally from Murcia, Spain, and much of her content reflects her connection to the region, its landscapes, culture, and slower pace of life.
Julia loves her hometown so much that she has also contributed writing to Magnificent World, where she talks about places that are often overlooked by tourists, like the natural parks and coastal towns around Murcia.
Thereâs no sign of heavy branding or influencer-style promotion. Juliaâs feed feels more like a personal travel diary than a curated campaign. If youâre looking for someone who documents Spain with care and a sense of place, Juliaâs account is worth a scroll.
- Followers: 17.1K
- Engagement Rate: 1.32%
- Niche: Lifestyle, travel
- Average Likes: 700
- Audience: 92% Spain, 1% France
- Other Social Media Handles: @jul.bermejo TikTok
2. Nicole (@nicoleisneerr)
Nicole doesnât post to impress; she posts to share. Her account feels like a quiet corner of the internet where everything moves a little slower.
Her fashion sense leans toward clean lines and muted colors. She wears things that look comfortable and lived-in, and her photos feel like they were taken in passing, not staged. Thereâs a softness to her feed that makes it easy to scroll through; nothing feels forced.
Sheâs a rising micro-influencer and she hasnât collaborated with many brands yet, but she will surely grow into a popular macro influencer with her likeable content.
- Followers: 65K
- Engagement Rate: 3.33%
- Niche: Lifestyle, beauty
- Average Likes: 1.9K
- Audience: 80% Spain, 3% USA
- Other Social Media Handles: @nicoleisner TikTok
3. Grace Villarreal (gracyvillarreal)
Grace Villarreal has been sharing her life with a wide audience for over a decade. Originally from Colombia and raised in the U.S., she now lives in Spain and is one of Spainâs most recognizable digital voices in fashion, beauty, and lifestyle.
She started out on YouTube when the word âinfluencerâ wasnât part of the conversation yet. Over time, her style evolved from experimental to intentional.
Sheâs spoken openly about finding her footing, trying different things until she landed on what felt right. Graceâs TikTok is a mix of outfit clips, GRWM videos, home tours, and travel moments.
- Followers: 590K
- Engagement Rate: 0.59%
- Niche: Lifestyle, fashion, beauty
- Average Likes: 2.8K
- Audience: 56% Spain, 10% Mexico
- Other Social Media Handles: @gracevillarreal TikTok, @gracyvillarreal YouTube
In 2022, Grace collaborated with Amazon Fashion to promote timeless wardrobe staples, including an oversized navy sweatshirt, gabardines, and chalecos.
Grace also co-owns Pic & Nic, a Madrid-based chain of American-style sandwich restaurants. She promotes the brand through her Instagram and YouTube.
4. Gigi Vives (@gigi_vives)
Gigi Vives doesnât fit neatly into one category. Sheâs part fashion enthusiast, part storyteller, and part beauty influencer, in the best way. Her posts swing between red carpet prep and late-night ramen runs, with the same energy and sense of humor.
Sheâs based in Spain, but her content feels global: Copenhagen showrooms, London sidewalks, Mallorca sunsets, all stitched together with quick edits and off-the-cuff captions.
Sheâs active across TikTok, YouTube, and Instagram, and each platform shows a different side of her. On TikTok, she shares GRWM clips, styling experiments, and food finds.
YouTube is where she slows down a bit: longer vlogs, travel diaries, and glimpses of her life behind the scenes. Instagram is more visual, more curated, but still carries her signature tone, playful, sharp, and never too serious.
- Followers: 392K
- Engagement Rate: 0.70%
- Niche: lifestyle, fashion
- Average Likes: 2.7K
- Audience: 61% Spain, 4% Mexico
- Other Social Media Handles: @gigi_vives TikTok, @gigi_vives YouTube
Gigi collaborated with Shein to promote their clothing collections. In 2023, she shared Instagram reels and posts featuring Shein outfits, styled for casual and trendy looks, with discount codes or affiliate links.
In 2024, Gigi partnered with Dior Beauty to promote their makeup and skincare products, focusing on luxury items like lipsticks and serums. She created Instagram reels and YouTube tutorials showing how Dior products in her beauty routines and go with her chic aesthetic.
5. Emilia (@vanidadmadrid)
Our last creator on our Instagram Spanish lifestyle Influencers is Emilia. A lifestyle influencer based in Madrid, Spain. Her name is linked to Vanidad, a Spanish fashion and lifestyle magazine, which suggests sheâs involved in editorial work or creative direction behind the scenes.
Emiliaâs posts give a glimpse into Madridâs after-hours energy, dinners with friends, new spots around the city, and her love for Italian food. She shares places that feel current and social, the kind of restaurants and events people talk about the next day.
Sheâs also someone who clearly enjoys a good night out. Her page includes plenty of clips from parties and nights on the town, showing her outgoing side without trying too hard. Itâs easy to tell sheâs the kind of person who brings people together and keeps the energy up.
- Followers: 19.2K
- Engagement Rate: 0.59%
- Niche: Urban lifestyle
- Average Likes: 200
- Audience: 20% Spain, 18% USA
- Other Social Media Handles: –
Best Spanish Lifestyle Influencers on YouTube
As our last social media platform, take a look at some Spanish lifestyle YouTubers who can be a perfect fit for YouTube influencer marketing:
1. Tan Tan (@httanit)
Tan Tan is a YouTuber from Spain who shares videos about her daily life in a calm and personal way. She shares parts of her life through short videos that feel personal and easy to watch. She posts about her daily routines, school days, and trips, with a style thatâs soft and consistent.
Her edits are simple, no heavy filters or effects. Thereâs a calmness to her content. She doesnât overshare, and she doesnât push a message. She just shows what sheâs doing, what sheâs wearing, and what sheâs thinking about. Itâs steady, and it works. Sheâs popular among younger Gen Z.
- Subscribers: 51.3K
- Engagement Rate: 5.6%
- Niche: lifestyle, daily vlogs
- Average Views: 10K
- Audience: 70% Spanish, 7% Mexico
- Other Social Media Handles: Instagram: @httanit | Pinterest: @TanTan | Spotify: @Tan Tan
2. Lorena (@Lorenamaria93)
Lorena is our next Spanish lifestyle YouTuber who makes videos about the things she enjoys in her daily life, especially clothes, makeup, and routines.
She has more than 94,000 people following her channel, and most of her videos are about trying on new outfits, showing what she buys when she goes shopping, and talking about her favorite beauty products.
- Subscribers: 94K
- Engagement Rate: 4.91%
- Niche: lifestyle, fashion
- Average Views: 10K
- Audience: 78% Spain, 3% Mexico
- Other Social Media Handles: @lorenamariasr TikTok | @lorena.mariasr Instagram
3. Teresa Velasco (@TeresaVelasco)
Teresa Velasco is a new mom who records and shares parts of her daily life at home. Her content includes things like cleaning different rooms, organizing shelves, cooking meals, and decorating her space.
She also films herself going shopping, showing what she buys from stores like IKEA or Mercadona, and talks about why she picked certain items.
- Subscribers: 67K
- Engagement Rate: 3.52%
- Niche: lifestyle, motherhood, daily life
- Average Views: 8K
- Audience: 34% Spain, 7% Colombia
- Other Social Media Handles: @20tere20 Instagram
4. Maricuxi (@Maricuxi)
Maricuxi is the YouTube channel of Mari Ăngeles, a Spanish creator whose videos revolve around fashion, beauty, shopping, and daily life. Her approach is straightforward and personal; she shares what she wears, what she buys, and how she uses it, without turning it into a performance.
She doesnât present herself as an expert or influencer, just someone who enjoys these things and wants to talk about them. That simplicity is part of what makes her content feel honest.
- Subscribers: 25K
- Engagement Rate: 4.8%
- Niche: lifestyle, try-ons, fashion
- Average Views: 5K
- Audience: 87% Spain, 2% Mexico
- Other Social Media Handles: @_maricuxi TikTok and Instagram
If you still havenât found that one influencer that suits your brand perfectly, hereâs a golden tip:
To find the top Spanish influencers on social media, you need to search in influencer marketplaces and platforms like Ainfluencer are great for this purpose.
How to Collaborate with Spanish Lifestyle Influencers?
If youâre looking to partner with Spanish lifestyle influencers on Instagram, TikTok, and YouTube? Ainfluencer makes it easy. As the worldâs first free DIY influencer marketing platform, it connects you with over 5 million creators, including a large base in Spain.
With powerful filters and AI-powered matching, you can quickly find influencers by niche, location, follower count, and more, no endless scrolling required.
Hereâs what makes it stand out:
- Vast Database: Over 5M vetted influencers across Instagram, YouTube, and TikTok ready to collaborate.
- Smart Search Filters: Find influencers by niche, location, follower count, engagement, and more.
- AI-Powered Matching: Ainfluencer’s AI-powered system suggests the most relevant creators for your brand.
- Unlimited Campaigns: Brands can organize as many campaigns as they need with every type of influencer, for free.
- Detailed Analytics: including audience demographics, engagement rates, and growth trends
- In-App Messaging & Workflow: Built-in messaging makes communication easy and straightforward.
- Secure Payment via Escrow: Payments are held safely in the escrow system and only released when the influencer publishes the content.
- Affiliate Campaign Tools: Offer commissions and track sales.
- Shopify Integration: Seamless tracking of conversions and UTM links.
- No Platform Fees: All features are completely free to use.
So why donât you give it a try? Itâs free!
Wrapping Up Spanish Lifestyle Influencers
Lifestyle is currently one of the most popular contexts of influencing, and people never skip a video. Therefore, finding the best Spanish lifestyle influencers who can naturally include your product in their videos is crucial.
Also, as I mentioned, if you want to collaborate with influencers in no time, itâs best to visit platforms like Ainfluencer, which are built for this purpose. If you need more guidance on how to find influencers, hereâs a video that can help you:
FAQs
Letâs answer some frequently asked questions about Spanish lifestyle influencers:
Q1. How Do Brands Find Spanish Lifestyle Influencers?
Brands often use influencer marketing platforms, like Ainfluencer, influencer marketing agencies in Spain, or direct outreach via social media. Searching relevant hashtags like #EstiloDeVida or #InfluencerEspaĂąa can help identify creators with strong engagement and authentic content.
Q2. What Should Brands Look For When Choosing a Spanish Lifestyle Influencer?
Prioritize audience alignment, engagement rate, and content quality. Micro-influencers may have smaller followings but often deliver higher trust and niche appeal. Also consider the influencerâs tone, aesthetic, and how well they reflect your brandâs identity.
Q3. How Can Brands Ensure A Successful Collaboration With Spanish Lifestyle Influencers?
Set clear expectations, offer creative freedom, and maintain open communication. Spanish influencers tend to value authenticity, so campaigns that feel natural perform better. Long-term partnerships often lead to deeper brand loyalty and better ROI.
