Korean influencers are everywhere, setting trends in beauty, fashion, music, and lifestyle. From their viral skin and haircare trends to their makeup and mukbangs, the Korean culture is taking over everywhere.
This guide highlights the top Korean influencers on TikTok, Instagram, and YouTube, breaking down how they’re changing the game.
Plus, if you’re a brand looking to collaborate and organize influencer marketing campaigns with Korean influencers, we’ll show you how platforms like Ainfluencer can help you connect with the right creators.
Let’s dive into the world of Korean influencers and see why they matter.
Top Korean Influencers on Social Media
In this section, we’ll take a look at the most popular Korean content creators on the three main social media platforms, TikTok, Instagram, and YouTube.
We’ll check different types of influencers, from mega, macro, and micro-influencers. Let’s start with the most popular platform, TikTok:
Top Korean Influencers on TikTok
TikTok is one of the most popular social media platforms for Korean influencers, as they share their skincare, beauty, and fitness tips on this platform. Let’s check out some of the popular Korean influencers on TikTok:
1. Serin Kong (@serinkongg)
Serin Kong is a beauty influencer who specializes in breaking down K-beauty and K-pop makeup tutorials. Her content is upbeat and educational; “breaking it down for you” is her tagline.
- Followers: 91K
- Niche: Makeup, beauty, Kpop beauty
- Engagement Rate: 11.22%
- Average Likes: 3.1K
- Collaborations: Korean beauty brands (she shares an Olive Young promo code with her audience)
2. Taxinoodle (@taxinoodle)
Taxinoodle is a Korean-American Gen Z influencer. She’s known for documenting her “Korean Glow-Up Trip,” during which she underwent a series of beauty treatments in Seoul and shared the results with her followers.
Taxinoodle’s TikTok blends makeup techniques, skincare hauls, and vlog-style snippets of beauty experiences.
- Followers: 74K
- Niche: Korean beauty and skincare
- Engagement Rate: 4.32%
- Average Likes: 700
- Collaborations: Bloomkare (Skincare brand)
3. Zoe Rammie (@zoe.rammie)
Zoe is our next Korean beauty and skincare influencer. She serves as a go-to guide for popular Korean beauty products and skincare treatments, and she even educates her audience on how to spot and avoid counterfeit cosmetics.
Her content ranges from sharing the “best Korean serums for glowing skin” to warning about fake product packaging, like this one, which got 10M views:
- Followers: 115K
- Niche: Beauty and skincare
- Engagement Rate: 6.83%
- Average Likes: 6.7K
- Collaborations: K-beauty brands for product launches, and she highlights authorized retailers (e.g. official Amazon storefronts).
4. Hello Dongwon (@hello_dongwon)
Dongwon is a Seoul-based photography and travel influencer capturing everyday beauty in Korea. Think scenic walks along the Han River, café-hopping in Samcheong-dong, or cherry blossoms in Jeju. He usually shares dreamy, cinematic clips often set to indie or Ghibli-esque music.
- Followers: 884K
- Niche: Photography
- Engagement Rate: 10.76%
- Average Likes: 25K
- Collaborations: Korean tourism boards and global travel brands + camera companies
5. Koko (@just__koko0)
Koko is a Korean skincare and makeup reviewer on TikTok. She’s known for her series of candid product rating videos – for example, “Rating my serums” – where she gives frank opinions on various Korean beauty products.
- Followers: 82K
- Niche: Affordable K-beauty
- Engagement Rate: 7.24%
- Average Likes: 555
- Collaborations: N/A
6. 온오빠 On Oppa (@korea.on)
On Oppa is a comedic TikToker known for skits about everyday Korean life and witty takes on cultural quirks. He often collaborates with friends or other TikTok creators for short comedy sketches.
- Followers: 20M
- Niche: Comedy & Relatable Skits
- Engagement Rate: 7.37%
- Average Likes: 57K
- Collaborations: Promo skits for snack brands and mobile apps
7. Camping Haru (@camping_haru)
Our last micro influencer is Camping Haru, a South Korea–based travel and outdoor influencer. This creator produces calming, cinematic camping vlogs, think ASMR campfire cooking, tent setups in the rain, and scenic overnight stays in Korea’s wilderness.
- Followers: 94K
- Niche: Outdoor camping
- Engagement Rate: 3.49%
- Average Likes: 261
- Collaborations: Outdoor gear and camping supply brands
Top Korean Influencers on Instagram
Moving to the next platform, here are the top Korean influencers on Instagram:
1. Soo Youn Lee (@iamsooyounlee)
Soo Youn is a lifestyle, beauty, and fashion influencer who is often described as a “cool Korean unni” whose feed feels like a trendy friend sharing beauty secrets. Her content is a colorful mix of skincare routines, outfit-of-the-day posts, and makeup looks.
- Followers: 68K
- Niche: Skincare, fashion, beauty, travel
- Engagement Rate: 0.88%
- Average Likes: 600
- Collaborations: Korean cosmetic brands to fashion and even tech gadgets
2. Eunbin (@eunb___n)
Eunbin is a makeup influencer focused almost entirely on lip products and makeup. Dubbed the “queen of lip content,” Eunbin’s feed is like a candy shop of lip tints and glosses.
She does close-up swatches, texture reviews, and creative lip art, which have attracted a dedicated audience of K-beauty enthusiasts.
- Followers: 100K
- Niche: Korean makeup and beauty
- Engagement Rate: 0.63%
- Average Likes: 258
- Collaborations: Korean cosmetics companies for new lipstick or tint launches
3. Ines Song (@ines_song)
Ines Song is a beauty and lifestyle influencer. Her content is known for its elegant, intentional aesthetic: she posts serene café moments, perfume collections, travel snaps, and family life updates, all with a soft, polished look.
- Followers: 100K
- Niche: Beauty and lifestyle
- Engagement Rate: 2.69%
- Average Likes: 2.7K
- Collaborations: Fragrance houses, boutique hotels, and skincare lines
4. Park Hye-Min (@ponysmakeup)
Perhaps the most famous Korean beauty guru, Pony is a makeup artist who became a YouTube star and then an Instagram sensation.
She is known for transformative makeup looks (she famously recreated Kylie Jenner’s look on herself) and as a former makeup artist for CL of 2NE1.
- Followers: 8.8M
- Niche: Korean beauty guru
- Engagement Rate: N/A
- Average Likes: N/A
- Collaborations: Lancôme, MAC
5. Freezia (@dear.zia)
Freezia, known from Netflix’s “Single’s Inferno,” is an influencer merging fashion and beauty. She’s loved for her “ethereal glow” and luxurious style. She often shows her vanity table setups and nighttime skincare routine in IG Stories.
- Followers: 4.7M
- Niche: Fashion and beauty
- Engagement Rate: 5.19%
- Average Likes: 256K
- Collaborations: Dior Beauty and domestic brands like Banila
6. Sunny Dahye (@sunnydahye)
Sunny is a Korean influencer fluent in Indonesian and English, popular for beauty and lifestyle content. She shares life in Seoul and Bali (where she spends time), and often features her family life (her dog, and recently her fiancé/husband).
- Followers: 1M
- Niche: Beauty, lifestyle
- Engagement Rate: 2.61%
- Average Likes: 27K
- Collaborations: Korean skincare brands, Laneige campaign in Indonesia
Top Korean Influencers on YouTube
As our third and last social media platform, we’re checking the top Korean YouTube influencers. Here are the top ones:
1. Chailee Son (채리손 – @chaileesonofficial)
Chailee is a well-known Korean fashion model turned content creator. Her YouTube channel features stylish vlogs covering fashion, beauty, travel, and glimpses of her personal life.
For example, Chailee shares her self-tanning routine and skincare regimen in one video, and in another, she takes viewers along on a trip to Los Angeles, mixing outfit lookbooks with travel diaries.
- Subscribers: 78K
- Niche: Fashion, lifestyle
- Engagement Rate: 2.1%
- Average Views: 10K
- Collaborations: N/A
2. Hyovely (효블리 – @Hyovely)
Hyovely is a Korean beauty YouTuber. She runs a Korean-language channel focused on K-beauty, skincare, and daily makeup. In her intro, Hyovely mentions she is a “spring warm light” skin tone who loves pink, immediately signaling her expertise in personal color and tailored makeup looks.
- Subscribers: 105K
- Niche: Beauty
- Engagement Rate: 0.05%
- Average Views: 30K
- Collaborations: Korean skincare and beauty
3. Pinkjjelly (핑글 – @Pinkjjelly)
Pinkjjelly is a South Korean beauty and self-care YouTuber. A professional model of 7 years, she shares “beauty secrets” and practical tips she’s learned from the industry.
Her content has a personal touch – she often mentions her own features (for instance, she notes she has a cool-toned complexion and sensitive skin) and tailors tutorials accordingly.
- Subscribers: 62K
- Niche: Beauty and self-care
- Engagement Rate: 4.36%
- Average Views: 11K
- Collaborations: Cosmetic and skincare brands
4. Joan Kim (@joan_kim)
Joan Kim is a Korean-American living in Seoul. She vlogs about beauty, fashion, and her daily life, and gained fame for vlogging every single day for a year (JoanDay project) and her warmth on camera.
- Subscribers: 558K
- Niche: Beauty, fashion
- Engagement Rate: 3.8%
- Average Views: 60K
- Collaborations: K-beauty brands
5. Megan Moon (@MrsMeganMoon)
Megan is an American who has lived in Korea for over a decade. She started by sharing experiences as a foreigner in Korea. Now her content spans lifestyle, social commentary, and motherhood (she recently became a mother of twins).
- Subscribers: 896K
- Niche: Lifestyle, social commentary, and motherhood
- Engagement Rate: 6.63%
- Average Views: 68K
- Collaborations: Samsung campaign, Korean tourism promotions
6. Makrye Park (@korea-grandma)
Park Makrye, endearingly called Korea Grandma, is in her 70s and started YouTube to overcome Alzheimer’s symptoms, assisted by her granddaughter. She shares travel vlogs, mukbangs, and life advice, delivering it with humor and spunk.
- Subscribers: 1.15M
- Niche: lifestyle
- Engagement Rate: 2.8%
- Average Views: 100K
- Collaborations: Telecommunications, Visit Korea Campaigns
We’ve reached the end of our list of top Korean influencers, but the search doesn’t stop here! There are thousands more who could be the perfect match for your brand.
Instead of relying solely on social media, the best way to find influencers is through influencer marketing platforms. These platforms have massive databases, making it easy to search and connect with the right influencers.
I recommend Ainfluencer, the leading influencer marketplace with over 5 million influencers across countless niches. From Spanish influencers to Korean influencers, you’ll find exactly who you need. Let me tell you more!
Best Place to Find Korean Influencers: Ainfluencer
Ainfluencer is a free AI-powered influencer marketing platform designed to connect brands with top social media influencers across TikTok, Instagram, and YouTube.
As the world’s first free DIY influencer marketplace, it offers a vast network of creators, including thousands of Korean influencers, making collaborations seamless and effective.
What makes Ainfluencer the best platform for finding Korean influencers in 2025? Here are some key features and benefits that set it apart:
Why Ainfluencer Stands Out:
- AI-Powered Matching: Helps brands find influencers based on niche, location, audience, and many more filters.
- 100% Free: No platform fees or subscriptions.
- Secure Escrow Payments: Ensures funds are only released after content delivery.
- Transparent Communication: Built-in chat system for smooth negotiations between brands and influencers.
- Unlimited Campaigns: Run unlimited influencer campaigns at no extra cost.
- Affiliate Integration: Shopify and affiliate tracking for eCommerce brands.
- Performance Analytics: Track campaign reach, engagement, and ROI, and more.
- AI Video Translation: Reach global audiences with multilingual content.
- Affiliate Tools & Shopify Integration: Seamless Shopify integration.
- Curated Lists & Ambassadorships: Helps brands find influencers for long-term partnerships and manage multiple collaborations.
Sign up on Ainfluencer today to start collaborating with top Korean influencers.
Wrapping Up
Korean idols and influencers are gaining more and more popularity every day. For brands, this represents a unique opportunity: by collaborating with these creators, you’re not just buying an ad spot, you’re joining a conversation, a lifestyle, a movement.
In a time where influencer marketing is now mainstream marketing, Korean influencers stand out with their cultural cachet and creative flair. So start collaborating with them today and use Influencer marketplaces like Ainfluencer to streamline your campaigns!
FAQs
Let’s check out some frequently asked questions about this topic:
Q1. Who Are The Most Popular Korean Influencers Right Now?
Korean influencers like Jennie Kim, IU, and Song Kang are widely recognized for their impact in fashion, beauty, and entertainment. Many others are gaining popularity in niches like gaming, travel, and lifestyle.
Q2. What Platforms Do Korean Influencers Use The Most?
Korean influencers are highly active on platforms like Instagram, YouTube, and TikTok. These platforms allow them to share content ranging from beauty tutorials to vlogs and music performances.
Q3. How Can I Collaborate With Korean Influencers?
To collaborate with Korean influencers, you can reach out directly through their social media profiles or use influencer marketing platforms like Ainfluencer, which help connect brands with influencers.
Q4. What Makes Korean Influencers Stand Out?
Korean influencers are known for their creativity, high-quality content, and ability to set global trends in beauty, fashion, and entertainment. Their unique style and cultural influence make them highly appealing to audiences worldwide.
