Influencer marketing agencies in Germany are more important than ever. The global influencer market is expected to hit $38.9 billion by 2031. So, it’s no longer just a trend; it’s a core part of modern advertising.
But brands still face some big challenges. Finding influencers who truly align with your brand values (and not just big follower numbers) takes time and insight.
On top of that, Germany’s strict legal regulations—like the UWG and GDPR—make it essential to get expert help to stay compliant.
Then there’s the admin side: managing contracts, content, payments, and tracking ROI can quickly get overwhelming.
That’s why we’ve put together this guide to the 15 best German influencer marketing agencies.
We’ll cover what they offer, who they’ve worked with, and what to expect cost-wise. By the end, you’ll be ready to pick the perfect partner for your brand.
The Top 15 Influencer Marketing Agencies in Germany for 2025
Here’s the list of the best Germany’s influencer marketing agencies with their services, pricing, and target clients.
Whether you’re looking for a B2B influencer marketing solution or a micro-influencer marketing agency, this list is for you!
1. Ainfluencer
We’ve looked at dozens of influencer marketing agencies, and Ainfluencer easily takes the top spot.
Ainfluencer offers a smart, flexible model that works for brands of all sizes. In particular, small to mid-sized businesses can rely on it.
Let’s say it’s not just another agency—it’s a full influencer marketing platform with a built-in network of creators, plus optional managed services if you want expert support.
Key Features of Ainfluencer
Now, let’s see what Ainfluencer offers its clients:
- A Hybrid Model That Gives You Options: You can use the platform for free and run your campaigns yourself, or let their expert team manage everything for you. You choose what works best for your time and budget.
- 5M+ Opt-In Influencers: Unlike many agencies that rely on scraped or outdated lists, every creator on Ainfluencer has signed up themselves. This means you can find influencers that are active, engaged, and ready to work with brands.
- No Middlemen: In Ainfluencer, you can chat directly with creators, negotiate deals, and approve content—all without going through layers of account managers or reps.
- Escrow Payment System: Another important feature is that your payment will be held safely until the influencer delivers the content and you approve it. No more paying upfront and hoping for the best.
- DIY or Fully Managed—You Decide: If you want to run campaigns yourself, the tools are free to use. But if you want help, you can choose from affordable packages where Ainfluencer’s team handles everything.
Ready to hand off your campaign to the pros?
Notable Clients of Ainfluencer
Canine Journal, CHEFMAN, Millionstores, Diel Friends, Bon Cube, Inkling Scents, Cosynee Life, and FTR Global.
Pricing of Ainfluencer
Here’s where Ainfluencer really stands out: transparent pricing. In fact, with Ainfluencer, there are no hidden fees, crazy minimums, and long contracts. Just clear packages with real results:
- Viral: $7,999 (1 month / 25 influencers / 2.5M reach),
- Scale: $9,999 (2 months / 50 influencers / 7.5M+ reach),
- Super Scale: $15,000 (3 months / 75 influencers / 25M+ reach),
- Turbo Viral: $29,999 (4 months / 200 influencers / 100M+ reach).
Remember, the DIY marketplace is totally free to use if you want to manage things yourself.
Who Is Ainfluencer Best For?
Overall, Ainfluencer is a perfect match for businesses of all sizes. However, it’s the most suitable option for:
- Small to mid-sized brands that want a risk-free, affordable way to start influencer marketing,
- E-commerce businesses looking for user-generated content (UGC).
Want to see how it could work for your brand?
2. Lookfamed
Founded in 2016, Lookfamed is a top influencer marketing agency headquartered in Göttingen.
With offices in Cologne, this company serves as a full-service, Gen Z-focused influencer marketing agency. It’s also known for its authentic approach and strong, positive company culture.
The agency works with a select group of over 20 exclusive German influencers and has also branched out into related projects like Filmfluence and Logimate.
They also operate across all major platforms, including Instagram, TikTok, YouTube, and Pinterest.
Key Features of Lookfamed
- Influencer matchmaking,
- Co-branding initiatives,
- Content creation (video, photo shoots),
- Custom campaign development,
- Detailed reporting.
Notable Clients of Lookfamed
Gymondo, Depot, and Urlaubsguru.
Pricing of Lookfamed
Their pricing starts at €50,000 per project.
Who Is Lookfamed Best For
Lifestyle, fashion, beauty, fitness, and travel brands looking for influencers to target Gen Z and young millennials in the German-speaking market.
3. Pulse Advertising
Known as a leading Instagram influencer marketing agency, Pulse Advertising started working in 2014 in Hamburg. The agency also has offices in Berlin and other global locations, including New York, London, and Milan.
Pulse Advertising takes a data-driven approach, connecting creative storytelling with performance marketing. This means they use analytics to inform every stage of a campaign, from influencer selection to execution and reporting.
Moreover, the agency boasts a vast network of over 6,000 influencers and is an official partner of Meta (Instagram, Facebook), TikTok, and Google.
Key Features of Pulse Advertising
- Creating influencer marketing strategies,
- Paid social advertising,
- Social media management,
- Content creation.
Notable Clients of Pulse Advertising
BMW, Mercedes-Benz, Disney, Unilever, Puma, Apple, Nespresso, and MAC Cosmetics.
Pricing of Pulse Advertising
While the agency’s pricing is not public, DesignRush reports that their minimum project budget is between $10,000 and $25,000.
Who Is Pulse Advertising Best For
Large, multinational corporations with significant budgets looking for a global, data-centric agency.
4. Glowstaff
With over seven years of experience, Glowstaff is one of the top influencer marketing agencies in Germany. The company is based in Cologne but has offices in other major German cities like Berlin and Hamburg.
This agency allows brands to create influencer campaigns across Instagram, TikTok, and YouTube. Additionally, Glowstaff works with different types of influencers, from micro to macro-influencers, and is recognized for its thorough vetting process.
Key Features of Glowstaff
- Strategic consulting,
- Campaign planning,
- Content creation,
- Legal contract management,
- Performance reporting.
Notable Clients of Glowstaff
Monster Energy, Katjes, Polypipe, and GOLDMUND.
Pricing of Glowstaff
N/A
Who Is Glowstaff Best For
Brands in the fashion, beauty, and lifestyle looking for a premium, full-service agency in Germany.
5. BUZZINTALENTS
BUZZINTALENTS is a Stuttgart-based, award-winning agency that is a division of the successful German online marketing agency, inboundBUZZ.
This agency has a strong focus on performance-driven campaigns. It actually leverages the deep digital marketing expertise of its parent company, inboundBUZZ, to provide a holistic and data-driven approach.
Key Features of BUZZINTALENTS
- Influencer management,
- Professional reel and TikTok production,
- E-commerce solutions,
- Logistics management.
Notable Clients of BUZZINTALENTS
Staatsgalerie Stuttgart, Stadtpalais, and Morgengold Franchise GmbH.
Pricing of BUZZINTALENTS
N/A
Who Is BUZZINTALENTS Best For
Brands seeking a performance-focused agency with deep roots in the broader digital marketing ecosystem.
6. Schach zu Dritt
The Berlin-based agency, Schach zu Dritt, was founded in 2016 with a mission to create emotional and memorable brand experiences.
This agency is celebrated for its creative and innovative ideas that turn campaigns into unforgettable events.
They often collaborate with their sister company, Wir im Raum GmbH, to produce immersive exhibitions with international reach.
Key Features of Schach zu Dritt
- Influencer marketing,
- Content production,
- Social media management,
- Live events and brand experiences.
Notable Clients of Schach zu Dritt
TikTok, Red Bull, Sony, Google Cloud, Stiebel Eltron, and Zalando x GAP.
Pricing of Schach zu Dritt
Projects start from €3,000 for influencer marketing services.
Who Is Schach zu Dritt Best For
Brands in the tech, beverage, and consumer goods looking to create unique creative campaigns and live events.
7. ALPHA POOL
As one of the oldest influencer marketing agencies in Germany, ALPHA POOL has worked in Berlin since 2002.
The company specializes in high-performance celebrity and influencer marketing with a unique promise of guaranteed results.
Not only is the agency data-driven, but it also relies on an in-house database of over 4,000 celebrity influencers.
In addition to that, ALPHA POOL uses advanced algorithms to avoid wasting budget on fake influencers.
This agency also has a unique online shop where clients can purchase specific service packages at transparent fixed prices.
Key Features of ALPHA POOL
- Celebrity marketing,
- Influencer services,
- Content production,
- Event marketing,
- PR.
Notable Clients of ALPHA POOL
Deichmann, Citroen, Bridgestone, Toyota, and E.ON.
Pricing of ALPHA POOL
Their campaigns start at €6,500.
Who Is ALPHA POOL Best For
Tech, gaming, lifestyle, and automotive sectors looking for a highly experienced, results-oriented agency.
8. Das Kartell
Launched in 2015 in Berlin, Das Kartell is best known as a boutique, full-service brand communication agency.
It has an informal, personal approach that specializes in connecting brands with culture through events, social media, and influencer partnerships.
Key Features of Das Kartell
- Events & experiences,
- Social media & influencers,
- Branding & campaign,
- Artists & celebrities,
- Culture & collabs.
Notable Clients of Das Kartell
Warner Music Group, Red Bull, TikTok, Amazon Music, Budweiser Budvar, Deichmann, and Samsonite.
Pricing of Das Kartell
Their minimum project budget is €3,000.
Who Is Das Kartell GmbH Best For
Brands in lifestyle, entertainment, music, and beverage that value a creative, flexible, and highly personal working relationship.
9. HitchOn
Headquartered in Mainz, HitchOn is one of the top YouTube influencer marketing agencies in Germany.
The agency started working in 2015 and since then, has made a name in video content, YouTube, and TikTok marketing.
Just like other influencer marketing agencies on our list, HitchOn uses the latest analytics tools to generate insights.
They also have a team of Gen Y and Gen Z talents to ensure content is target-group appropriate.
Key Features of HitchOn
- Social media consulting,
- Influencer marketing,
- Content and video production,
- Social media management,
- Paid social ads.
Notable Clients of HitchOn
ARD, ZDF, Vorwerk, Bausparkasse Schwäbisch Hall, WEISSER RING, and Jack Wolfskin.
Pricing of HitchOn
N/A
Who Is HitchOn GmbH Best For
Brands, public institutions, and non-profits that want to leverage the power of video content on YouTube and TikTok.
10. Social Match
Based in Münster, with offices in Cologne and Berlin, Social Match is a large, creator-centric social media marketing agency.
This company is now part of the We Are Era network and specializes in influencer marketing, community management, and paid advertising.
They are not limited to Germany and work with over 1,500 creators across Europe.
Key Features of Social Match
- Influencer marketing,
- Content creation,
- Channel management,
- Paid advertising.
Notable Clients of Social Match
Henkel, CASIO, Thalia, Krombacher, L’Oréal Paris, Villeroy & Boch, Vodafone, and s.Oliver.
Pricing of Social Match
The minimum project budget is over €1,000.
Who Is Social Match Best For
Large national and international brands in CPG, beauty, and retail looking for an agency with a deep understanding of the German creator economy.
11. Kreatory
Kreatory is one of the newly founded influencer marketing agencies in Germany, launched in 2020 in Walldorf.
As an AI-powered automation platform, the agency tends to make influencer marketing and UGC sourcing easy, secure, and measurable.
They also have a rich database of over 5 million creators. Besides, the company is a verified partner of Meta, TikTok, and YouTube, giving them access to crucial performance data.
Key Features of Kreatory
- An AI-powered matching system to find suitable influencers,
- A fake follower check,
- Automated campaign management,
- Fully automated payment processing
Notable Clients of Kreatory
LG Electronics, Ruggable, and Tineco.
Pricing of Kreatory
Their starting project price is €5,000.
Who Is Kreatory Best For
In-house marketing teams at e-commerce shops, DTC brands, and even other agencies.
12. Emmerich Relations
Let’s continue the list of the best influencer marketing agencies with a 4-year-old company based in Berlin.
Emmerich Relations is a specialized, owner-led agency focused on business influencer marketing. It connects brands with thought leaders and experts, primarily on LinkedIn.
It’s interesting to know that the agency was founded by Sarah Emmerich, a LinkedIn influencer with over 50K followers.
Key Features of Emmerich Relations
- Connecting brands with creators on LinkedIn, Instagram, and TikTok,
- Speaking engagements,
- Webinars and events.
Notable Clients of Emmerich Relations
Hyundai Deutschland, Ritter Sport, RECUP, PURELEI, Telekom, SAP, Microsoft, and Porsche.
Pricing of Emmerich Relations
N/A
Who Is Emmerich Relations Best For
B2B companies and B2C brands that want to build trust and thought leadership in the German market.
13. rock&stars digital
With the motto “We create sustainable value,” rock&stars digital shines on the list of popular influencer marketing agencies in Germany.
Established in 2015 in Hamburg, the company is actually an owner-led, full-service digital agency.
It mainly focuses on creating sustainable value and measurable marketing impact across the entire value chain.
Additionally, rock&stars digital has a team of 25-50 employees. That makes it large enough to handle complex projects but maintain an owner-led structure. More importantly, it’s a Meta Business and Google Partner.
Key Features of rock&stars digital
- Strategy and consulting,
- Branding,
- Content marketing,
- Performance marketing.
Notable Clients of rock&stars digital
Personio, Sephora, Purelei, Jochen Schweizer, and FUNKE media group.
Pricing of rock&stars digital
Projects start from €1,000 per campaign.
Who Is rock&stars digital Best For?
German B2B and B2C companies in real estate, retail, and e-commerce looking for a reliable, strategic, and full-service digital partner.
14. HAPPYGANG
HAPPYGANG was launched in 2020 by its parent company, CORMES. It’s located in Berlin and functions as both an agency and a publisher.
With a team of over 50 experts, all their content is produced in their own Berlin-based studio. This ensures quality and consistency.
Key Features of HAPPYGANG
- Social media marketing
- Performance marketing,
- Design and video production.
Notable Clients of HAPPYGANG
MTV Germany, Sony Music, Lekker Strom, and Emmi Deutschland.
Pricing of HAPPYGANG
The agency’s minimum project budget is over €1,000.
Who Is HAPPYGANG Best For
Brands in the CPG, lifestyle, and entertainment sectors that want to partner with an agency/publisher model.
15. EPOS Marketing
And the last well-known influencer marketing agency in Germany we’ll introduce is EPOS Marketing, located in Düsseldorf.
This corporation started working in 2016 as a B2B communications and brand marketing agency.
Their main value is to empower technology companies to better reach their target audiences with compelling messages.
Key Features of EPOS Marketing
- Brand strategy & design,
- Media relations,
- Content marketing,
- Social media marketing,
- The development of measurable KPIs.
Notable Clients of EPOS Marketing
Proscenic, Nevis Security AG, and Doro Deutschland GmbH.
Pricing of EPOS Marketing
Their minimum project size is $5,000 with an average hourly rate of $100 – $149.
Who Is EPOS Marketing Best For
B2B brands in IT & software, banking & fintech, and telecommunications.
To Wrap Up
From Gen Z-focused campaigns to results-driven influencer marketing, we’ve rounded up the top influencer agencies in Germany to help you find the right fit for your business. We looked into each agency’s services, clients, and strengths so you can easily figure out which one matches your goals.
For example, if you’re in B2B, agencies like Emmerich Relations or EPOS Marketing might be a good match. Bigger brands looking for full-scale campaigns might lean toward Pulse Advertising.
That said, one thing many brands struggle with is pricing—it’s often unclear or hidden in complicated contracts.
That’s where Ainfluencer stands out. It offers transparent, easy-to-understand pricing, and you get a pro team that runs your campaign from start to finish.
Plus, it connects you with real, opt-in influencers, so you’re not wasting time chasing people who aren’t even interested.
FAQs About Influencer Marketing Agencies in Germany
Now, let’s answer a few FAQs about the best German influencer marketing agencies:
1. What Are the Top Influencer Marketing Agencies in Berlin?
Pulse Advertising, ALPHA POOL, Das Kartell, Social Match, Emmerich Relations, HAPPYGANG, and Glowstaff are some of the leading agencies with offices in Berlin.
2. How Much Do Influencer Marketing Agencies in Germany Cost?
Pricing depends on various factors such as the services and the scale of the campaign. However, an influencer marketing agency in Germany typically charges between €1,000 and €20,000+ per campaign.
