So, you’re thinking about hiring one of the many influencer marketing agencies in Australia. Good call! 

Nearly half of all Australians have bought something after seeing an influencer promote it. But which Australian agencies can help you create effective influencer campaigns?

This article is a complete list of the top Australian influencer marketing agencies, what they offer, and how much they cost. 

Best Influencer Marketing Agencies in Australia

We’ll get into the details, but first, let’s check out this quick table to give you an overview of the top Australia’s influencer marketing agencies:

1. Ainfluencer: #1 Global Influencer Marketing Agency

First, let’s take a look at a powerful global agency that deserves the top spot: Ainfluencer.

Ainfluencer is different from the typical agencies. It’s both a free DIY platform and a full-service agency. So whether you want to do it yourself or have a team manage it all for you, Ainfluencer’s got your back.

And, we’ve put it ahead of local agencies because it’s flexible, super cost-effective, and works for brands of all sizes—from small businesses to bigger ones in industries like home decor, fashion, beauty, and beyond.

What Ainfluencer Offers

Let’s take a look at the features that Ainfluencer’s agency service provides:

• With Ainfluencer’s managed services, you get a team that handles everything about your influencer campaign, from planning to execution, so that you can run your campaign without the hassle.
  
• Most platforms utilize scraped influencer data, resulting in low engagement and unengaged creators. Ainfluencer does it differently. 

Our 5M+ influencers on Instagram, TikTok, and YouTube all joined by choice—they’re active, engaged, and ready for brand deals. Because we manage the network directly, you get real-time, accurate data with no middlemen or outdated profiles.

• Ainfluencer also uses real performance data to shape your campaign—from picking the right influencers to guiding the content. Every move is based on numbers, so you get better results and higher ROI from the start.
  
• Managing influencers—from outreach to payments—is a lot of work. Ainfluencer’s team handles it all for you, even complex campaigns like gifting and seeding. They’ll match you with creators who actually want to use and promote your product.
  
• Worried about paying upfront and getting poor results? Ainfluencer’s escrow system has you covered. 

Your payment is held safely and only released once you approve the influencer’s work. It’s a simple way to protect both sides and make sure you only pay when you’re happy.

Ready to start your influencer campaigns with confidence?

Join Ainfluencer Now

Ainfluencer’s Pricing

Unlike many agencies in Australia and other countries, Ainfluencer offers transparent pricing and structured packages. Here are the managed service packages:

• Viral: $7,999 (1-month campaign). Work with 25 macro-influencers to reach over 2.5 million engaged users.
• Scale: $9,999 (2-month campaign). Partner with 50 quality influencers to reach 7.5+ million users.
• Super Scale: $15,000 (3-month campaign): Work with 75 high-performing influencers and reach over 25 million followers.
• Turbo Viral: $29,999 (4-month campaign): Collaborate with 200 top-tier influencers to create high-impact content and reach over 100 million users.

Who Is Ainfluencer Best For

Small to mid-sized brands that want a transparent, scalable, and ROI-focused approach to influencer marketing.

Notable Clients of Ainfluencer

Canine Journal, CHEFMAN, Millionstores, FTR Global, Diel Friends, Bon Cube, Inkling Scents, Cosynee Life.

Pros of Ainfluencer

• Ainfluencer’s real, opted-in influencers enable more genuine, engaged partnerships,
• The platform offers clear pricing from the start, making it a great option for small to mid-sized businesses that need cost transparency,
• Your money is held safely and only released when the influencer delivers what you agreed on,
• There are no hidden fees or forced commitments—just flexibility and full control,
• Besides, you can find nano, micro, or macro-influencers across nearly every niche and region, perfect for local or international campaigns.

Cons of Ainfluencer

• It may not suit brands looking to run large-scale influencer campaigns.

To learn more about packages and start your collaboration,

Book a Free Demo

2. The Likes Of You

Based in Melbourne, The Likes of You (TLOY) is a social media marketing agency that provides services like social media management, content creation, paid ads, and influencer marketing.

They manage campaigns from start to finish, connecting brands with the right influencers. 

Beyond this, TLOY is an expert at event management. In fact, they handle everything from targeted guest lists to running the entire event. 

• Main Specialties: Full-service social media management, influencer marketing, content creation, and high-impact event management.
• Best for: Brands like Superdry and Festival X in lifestyle, food, and events that want digital campaigns mixed with real-world activations.
• Notable Clients: Festival X, Superdry, Grainshaker Vodka, Nathan & Jac, The Meatball & Winebar, AFL, Catalina Noosa.
• Pricing & Budget: Public pricing is not available. However, the minimum project size is
  $10,000+.
• User Reviews: Clients praise TLOY’s deep understanding of their brands. They’re totally happy with their ROI on ad spend. 

Besides, this agency connects with a massive number of influencers for clients’ events. The Likes of You is capable of running large, complex projects.

3. RISER Collective

Riser Collective is a relatively new agency (founded in 2022), located in Melbourne. Known as an Australian micro-influencer marketing agency, it operates a unique, end-to-end product sampling model.

RISER connects brands with over 10,000 micro-influencers to quickly fill social feeds with authentic content. For one campaign fee, they handle everything—from gifting products to influencers to collecting and clipping their posts.

• Main Specialties: Mass micro-influencer product sampling, generating large volumes of user-generated content (UGC).
• Best for: FMCG, beauty, and lifestyle brands that need to drive mass product trial.
• Notable Clients: Mars (M&M’s, Maltesers), Dove, OMO, 7-Eleven, Grill’d, Thankyou, Rosella, Avene, Toni & Guy, Nude by Nature.
• Pricing & Budget: Just like TLOY, their minimum project size is $10,000.
• User Reviews: Brands like this agency for their measurable results, hassle-free process, and valuable UGC library. Unfortunately, we couldn’t spot any negative reviews about RISER Collaborative.

4. MAXCONNECTORS

Founded in 2013 as a sister company to the PR and communications agency, MAXMEDIALAB, MAXCONNECTORS is recognized as one of Australia’s first dedicated influencer agencies.

The agency is based in Sydney and follows a classic talent management model. They represent 75+ top Australian creators and connect them with brands to run impactful, culturally relevant campaigns. 

In 2022, the agency also added a TikTok division to expand beyond Instagram and YouTube influencer marketing. 

• Main Specialities: Talent management for a curated roster of top-tier beauty, fashion, and lifestyle creators.
• Best for: Premium and luxury brands that want direct access to a vetted, high-impact list of Australia’s top influencers.
• Notable Clients: L’Oréal, Dior Beauty, Swarovski, YSL Beauty, Seafolly, Mazda, Issey Miyake.
• Pricing & Budget: Brands should have a minimum of $20,000 – $30,000 to start a project.
• User Reviews: For many users, MAXCONNECTORS’ deep industry connections and working with credible influencers are big benefits. They also love the agency’s data-driven insights and ROI visibility.

On the other side, the talent model can be restrictive since brands can only work with creators on their roster. Plus, the agency mainly represents the influencers, not the brand, which can cause conflicts during deals.

Moreover, it’s criticized for high commission cuts and minimum project size. Let’s say it’s not affordable for SMBs, like Ainfluencer.

5. Social Soup

Social Soup is one of the most established players on the list of the best influencer marketing agencies in Australia. Launched in 2007 in Sydney, it’s not a traditional talent agency.

This agency is actually a community-driven platform that runs high-volume campaigns using influencers, product reviewers, and “Networkers.”

Their unique “Scan & Collect” tech helps turn in-store product trials into real reviews, blending online influence with retail sales.

• Main Specialties: Large-scale product sampling, word-of-mouth (WOM) marketing, and generating authentic consumer reviews. 
• Best for: FMCG, retail, and lifestyle brands looking for mass awareness, trial, and social proof at scale.
• Notable Clients: Blackmores, Philips Avent, Vicks, Royal Canin, MasterFoods, Biore, LEGO, ALDI, L’Occitane, Optus, Simply Chips.
• Pricing & Budget: It starts in the $10,000 – $15,000 range.
• User Reviews: The agency’s big, pre-vetted network of influencers enables brands to create reviews and user-generated content at a scale. 

Besides, they proactively communicate with their clients, and that’s what other agencies might not be good at.

However, Social Soup’s product-based model makes it less suitable for service-based or B2B brands.

6. The Exposure Co.

With ten years of experience, The Exposure Co. is one of the notable influencer marketing agencies in Brisbane, Australia.

The agency supports influencer marketing campaigns on platforms like Instagram, TikTok, and YouTube.

The Exposure Co. emphasizes a data-driven approach to matchmaking. They use specialized tools to analyze follower insights like gender, age, and location to ensure the right fit for a brand’s unique goals.

• Main Specialties: Full-service, data-driven influencer marketing campaigns, working with a network of over 10,000 influencers across various niches.
• Best for: Small to medium-sized enterprises (SMEs) and growing brands in niches like lifestyle, travel, tech, and health.
• Notable Clients: Toyota, Vodafone, Life Smartchip, Match Maiden, and Dr. Oetker.
• Pricing & Budget: Brands should invest at least $5,000 – $15,000 to start a campaign.
• User Reviews: As the agency is founded by digital marketing natives, it has strong experience. Additionally, they have a large network of over 10,000 creators, from micro to macro-influencers. 

The Exposure Co. also moves beyond vanity metrics to find influencers with genuinely relevant audiences.

7. Hello Social

Another Sydney-based influencer marketing agency on our list is Hello Social, started in 2011. This company is actually “social by design,” meaning their main focus is on social media. 

However, they also work on end-to-end customer experiences, including creative, production, media buying, and PR.

As a leading Australian influencer agency, Hello Social produces authentic content, organizes influencer attendance at events, and facilitates product reviews and unboxings. Hello Social is also known as one of the best influencer agencies in Dubai.

• Main Specialties: Integrated advertising and digital media experiences, with a strong focus on social media, content creation, and events. 
• Best for: Brands that want to create high-impact events, activations, and campaigns that blend influencer marketing with broader digital and PR strategies.
• Notable Clients: Uber, Paramount Pictures, Microsoft, Headspace, Babbel, KitchenAid, RSPCA, Fujitsu, Cancer Council, The Star Sydney, Hawaii Tourism.
• Pricing & Budget: Brands should expect to budget in the $10,000 – $25,000.
• User Reviews: The agency has worked with well-known brands. This shows they can handle large and complex campaigns. 

Plus, its all-in-one model means brands don’t need to juggle multiple agencies. Last but not least, Hello Social is great at running influencer-led events, which is ideal for product launches and brand activations.

8. The Ministry of Talent

Roxy Jacenko founded The Ministry of Talent in 2012 in Paddington, Sydney, as Australia’s first dedicated digital talent management agency.

It boasts a broad network of influencers in different niches like illustration and food styling. The agency also works with brands to “mastermind” creative collaborations and partnerships.

• Main Specialties: Managing a diverse roster of digital influencers and UGC creators across fashion, beauty, travel, design, photography, parenting, and fitness.
• Best for: Brands looking to connect with specific, vetted influencers for creative collaborations.
• Notable Clients: Westfield, American Express, Vogue, Dyson, and Estée Lauder.
• Pricing & Budget: The minimum budget to start a campaign is $10,000.
• User Reviews: The agency is an experienced, pioneering solution for influencer marketing campaigns. 

Another advantage lies in their large and varied influencer list. This makes it easy for brands to find creators in almost any lifestyle niche—all in one place. 

Just like MAXCONNECTORS, The Ministry of Talent follows a talent model, meaning it mainly prioritizes influencers. This can lead to unfair negotiations for brands.

9. Theory Crew

Let’s meet a Melbourne-based agency that mixes public relations expertise with influencer marketing and social media strategies.

What makes Theory Crew unique is its approach to creating customized, integrated approaches for each client. They also leverage UGC to increase brand visibility. 

If you’re looking for an agency working with both micro and macro influencers on platforms like TikTok and Instagram, Theory Crew can be a good choice. 

• Main Specialties: PR-led influencer marketing, social media strategy, ROI-driven campaigns, and generating authentic UGC.
• Best for: Lifestyle, beauty, fashion, FMCG, and wellness brands looking for influencers.
• Notable Clients: Capilano Honey, Dalfour (St. Dalfour), Higher Living, Bliss Oral Care.
• Pricing & Budget: A minimum budget range would be in the $5,000 – $15,000 per campaign.
• User Reviews: First and foremost, their integrated PR and influencer marketing approach allows them to create more holistic campaigns that can earn media coverage alongside social buzz. 

Besides, users praise Theory Crew as an “ROI driven agency”. In fact, they use specialized tools for tracking and authenticity. This is beneficial for brands that need to justify their marketing spend.

10. CUT THRU

Sydney-based influencer marketing agency, CUT THRU, was founded in 2017 and has offices in New York.

CUT THRU is not a traditional influencer marketing agency. It’s mainly a branding agency that finds product-market fit. 

They, then, use different methods like influencer marketing and behavioral psychology to improve lead generation, conversion, and retention.

• Main Specialties: Brand strategy, messaging, conversion-centered design, and performance marketing. 
• Best for: Ambitious startups, fast-growing SaaS companies, and founder-led service businesses that need a strong brand foundation.
• Notable Clients: Quillette, Prosperity Media, JSwipe, Missguided, Centennial Property Group, Paperform, Open Legal.
• Pricing & Budget: Their minimum project size is $1,000, with an hourly rate of $50 – $99.
• User Reviews: From the clients’ perspective, the agency’s effective brand strategy workshops are a big advantage. They also praise their strong project management and innovative, data-driven approach.

That said, they might be poor in the day-to-day execution of influencer campaigns. What’s more, users don’t seem to be happy with CUT THRU’s communication team.

11. Emote Digital

Here’s one of the oldest influencer marketing agencies in Australia, which was launched in 2001. Emote Digital is located in Hawthorn, Melbourne.

It offers comprehensive services, from brand strategy to web design and ongoing digital marketing. 

Emote Digital is also a Google Certified Partner and has deep experience with major eCommerce platforms.

• Main Specialties: Full-suite digital services, including custom websites, eCommerce solutions (BigCommerce Partner), SEO, paid advertising, and social media management. 
• Best for: Businesses ready to scale, grow, and transform their entire online presence. 
• Notable Clients: Suzuki Motorcycles, Bakers Delight, salt&pepper, The Essential Ingredient, Shady Rays, Erstwilder, Brown Brothers.
• Pricing & Budget: Their minimum project size is $1,000, but for larger projects, you may need to invest $100,000-$150,000. 
• User Reviews: Emote Digital’s clients love their ability to improve SEO rankings, generate leads, and deliver high-quality work on time. That’s not all!

Some users believe this agency is really responsive and proactive. On the other side, customers have reported issues with project consistency because team members keep changing.

12. Human Digital

Sydney is a perfect hub for Australian influencer marketing agencies, including Human Digital. Founded in 2007, this company also has offices in Auckland, New York, and London.

Human Digital believes that “B2B doesn’t mean business-to-boring”. They combine data with human insight to create campaigns that connect emotionally and deliver real results.

• Main Specialties: Human-first, digital-led B2B marketing, turning complex data into empathetic strategies that connect with real people, even in technical industries.
• Best for: B2B and tech brands that have long sales cycles and need to reach specific, expert audiences.
• Notable Clients: ABB Metals, Deutsche Telekom, Qatar Airways, Kiehl’s, UBS, Singtel, Pearson.
• Pricing & Budget: Brands should invest at least $10,000 – $30,000+ for their strategic services. 
• User Reviews: This agency specializes in B2B influencer marketing, and that’s good news for B2B clients! In addition to that, they can run campaigns worldwide and in different languages.

That being said, Human Digital uses high-tech solutions like digital humans. This may not be the right fit for all brands, like a company looking for a straightforward Instagram influencer marketing.

13. AEK Media

AEK Media has offices in Crows Nest, Sydney, and Melbourne. This 7-year-old company describes itself as the “Goldilocks agency”. This means not too big to treat clients like a number, but large enough to have a team of high-performance, local marketers and web designers.

Additionally, their team’s startup experience helps them understand business growth. 

• Main Specialties: SEO, search advertising, social media marketing, email marketing, content strategy, and website design.
• Best for: Service-based businesses and e-commerce brands looking for an end-to-end solution for lead generation and sales growth.
• Notable Clients: Criminal Defence Lawyers Australia (CDLA), Qantas, Guzman Y Gomez, CSIRO, Kanvas Beauty, Montagio Custom Tailoring, Oricom, Fox Orthodontics.
• Pricing & Budget: It starts at $5K and goes up to $50K.
• User Reviews: The most important things clients like about AEK Media are their impressive project outcomes and customized, flexible approach.

Beyond this, users are satisfied with the agency’s customer service. But they may be better in SEO and performance marketing rather than influencer marketing.

In other words, for brands seeking high-concept, brand-awareness-focused influencer collaborations, this agency is more conversion-focused.

14. Clearwater Agency

Clearwater Agency is undoubtedly one of the top influencer marketing agencies in Australia. Founded in 2012 and based in Melbourne, the agency focuses on results, not just services.

They create custom strategies using the right mix of SEO, paid media, content, and web development for each client.

• Main Specialties: Data-fuelled, multi-channel digital marketing campaigns.
• Best for: Globally ambitious clients and challenger brands that need a partner to deliver market-leading performance and a clear return on investment.
• Notable Clients: University of Melbourne, General Mills, Tiger Mist, I.AM.GIA, UniSQ.
• Pricing & Budget: Their minimum project size is $5,000 with an hourly rate of $150 – $199.
• User Reviews: Clearwater has won numerous awards, including “Best PPC Campaign” in the Asia-Pacific region. 

Users usually find their team communicative, delivering high-quality work. They also think that this agency truly understands their clients’ needs. 

However, outsourcing content writing caused a few issues for some users. So it’s an area they could improve.

15. New Moon

Operating for over a decade, New Moon is located in Darlinghurst, Sydney, with global offices in New York, Los Angeles, and London.

They create luxury campaigns that blend digital and real-world experiences. Besides, their team handles everything—from strategy and casting to content and results—focused on cultural impact and growth.

• Main Specialties: Experiential marketing (events), influencer marketing, and strategic consulting.
• Best for: High-end and luxury brands that want to connect with culture through immersive events and strategic influencer partnerships.
• Notable Clients: Australian Fashion Week, Kate Spade, Mecca, Moët Hennessy Group, Sofitel, Afterpay, Jaguar Land Rover, Snapchat, STAN, Target, Porsche, Tommy Hilfiger, Amazon.
• Pricing & Budget: Pricing can range from $50,000 to over $200,000.
• User Reviews: What sets New Moon apart from other agencies is their focus on luxury and high-end experiences. 

The agency has worked with top global brands, showing they deliver quality work. Another main benefit is that they create emotional brand experiences and measure real impact, not just clicks.

While New Moon is highly specialized, they’re pricey. That’s definitely a limitation for smaller brands. 

16. Soup Agency

Let’s end the list of the best influencer marketing agencies in Australia with another Sydney-located firm. Soup Agency (be careful not to mix with Social Soup) has additional offices in Austin, Texas.

One important point about the agency is that it focuses on real results, not vanity metrics. 

In fact, their process is strategy-driven, data-backed, and built to drive conversions. They also create platform-optimized content in-house for TikTok and Instagram ads.

• Main Specialties: Performance-driven digital marketing, with a strong focus on paid advertising (Meta, Google, TikTok), SEO, influencer marketing, and email marketing. 
• Best for: E-commerce and direct-to-consumer (DTC) brands that are laser-focused on ROI and need a partner to manage their performance marketing channels.
• Notable Clients: Rogue Beauty and THR1VE.
• Pricing & Budget: A common project size is between $10,000 – $49,999.
• User Reviews: The agency’s main benefits include strong project management, timeliness, and proactive communication. 

Some clients also like Soup Agency’s transparent pricing and focus on measurable ROI. Yet, their pricing doesn’t seem to be affordable for smaller businesses.

Final Words

When choosing an influencer marketing agency in Australia, it really comes down to your goals and how much you’re willing to spend. 

Agencies like MAXCONNECTORS and NEW Moon work best for luxury brands, but usually require a bigger budget. Others, such as Emote Digital or CUT THRU, tend to be more affordable.

For brands in the FMCG industry, options like RISER Collective or Social Soup are worth considering because they focus on mass content and retail tie-ins.

Still, flexibility is key. Ainfluencer makes a strong case with its clear pricing. In addition, a global network of opt-in influencers and package options help brands connect with creators around the world—without overspending.

The Best Influencer Marketing Agencies in Australia: FAQs

Let’s answer some common questions about Australia’s top influencer marketing agencies: 

1. What Are the Top Influencer Marketing Agencies in Australia for Instagram?

Among the prominent Australian agencies we introduced, the following companies are suitable for influencer marketing on Instagram:

• The Exposure Co., with a network of over 10K creators,
• MAXCONNECTORS, suitable for luxury brands,
• Soup Agency, ideal for data-driven campaigns,
• Theory Crew, with a focus on authentic UGC,
• The Likes Of You excels in creating integrated campaigns.

2. What Are The Best Influencer Marketing Agencies in Sydney?

The top Sydney influencer marketing agencies include: Soup Agency, New Moon, AEK Media, Human Digital, CUT THRU, The Ministry of Talent, Hello Social, Social Soup, and MAXCONNECTORS.

3. What Is the Best Influencer Marketing Agency in Melbourne?

Here are some of the leading influencer marketing agencies in Melbourne: Theory Crew, The Likes Of You, RISER Collective, Clearwater Agency, and Emote Digital.

4. How Much Do Influencer Marketing Agencies in Australia Cost?

Hiring an influencer marketing agency in Australia typically costs between $400 and $25K per month, depending on the agency and campaign size. Full-service agencies often charge $2,000–$25K/month, while social media-focused ones range from $500–$15K.