There’s no shortage of talent online, but when it comes to presence, creativity, and community, black influencers stand out.
As influencer marketing trends lean more into collaborating with black influencers, brands are also starting to shift toward these creators to promote brand relevance among diverse audiences.
In this blog, I’ll review the top 20 black influencers on social media, from micro to mega influencers. Let’s start!
Black Influencers on Social Media
In this section, I’ll go through the top 20 influencers on TikTok, Instagram, and YouTube. I have tried to cover different niches for different brands, so there are many types of influencers on this list, from fashion to wellness influencers.
Top Black Influencers on TikTok
First, let’s start with the most popular app among Gen Z influencers, TikTok:
1. Stoney Tha Great (@stoney_tha_great)
A TikTok comedian from Atlanta, Stoney Tha Great, mixes witty skits with everyday observations.
His organic growth comes from going viral in TikTok’s For You feed. As TikTok’s algorithm favors engaging creators, Stoney’s blend of humor and authenticity positions him for continued growth.
- Followers: 790K
- Engagement Rate: 10.07%
- Niche: Comedy & Lifestyle
- Audience: Gen Z and young millennials
- Collaborations: Sponsored posts for brands in entertainment and fashion
2. Andre (@blacknerdcomedy)
Andre is an entertainment and gaming influencer who blends gaming, anime, and pop-culture humor. He creates comedic skits, reaction videos, and geek culture discussions. His content covers everything from gaming memories and collectibles to theme songs and food-related throwbacks.
- Followers: 203K
- Engagement Rate: 8.35%
- Niche: Comedy, Gaming, Anime
- Audience: Gen Z and young millennials
- Collaborations: –
3. Shalom Blac (@shalomblac)
Shalom Blac is a lifestyle and beauty influencer known for her inspiring content and empowering message. Her content often highlights self-love and confidence, encouraging her audience to embrace their unique beauty.
Shalom Blac is a great example of famous brands collaborating with influencers of smaller sizes.
- Followers: 825K
- Engagement Rate: 8.46|%
- Niche: Makeup and Beauty
- Audience: Makeup enthusiasts from a wide range of ages
- Collaborations: Sephora, Samsung, Fenty Beauty, Warner, Target, Air Wick, and Savage X Fenty
4. Bria Jones (@heybriajones)
Bria Jones is a beauty, lifestyle, and hair influencer. She shares everything from curly hair tutorials to life updates and home decor, keeping her content relatable and engaging.
She also hosts the BCILY Podcast, where she dives into personal growth and everyday experiences.
- Followers: 521K
- Engagement Rate: 3.41%
- Niche: Beauty, lifestyle, and hair care
- Audience: Primarily young women interested in hair care, self-care, and personal growth
- Collaborations: L’Oréal, Fenty Beauty, Ulta, Not Your Mother’s, and Tula Skincare
5. Amanda Seales (@amandaseales)
Amanda Seales is a comedian, actress, and cultural commentator known for blending humor with insightful social commentary.
She describes herself as an “artistic intellectual using comedy to edutain,” a mix of education and entertainment.
- Followers: 299K
- Engagement Rate: 2.99%
- Niche: Social commentary, comedy, and cultural discussions
- Audience: Individuals interested in sharp, thought-provoking conversations
- Collaborations: HBO, BET, Comedy Central, and Essence
Top Black Influencers on Instagram
As our second stop, we’re checking black influencers on Instagram participating in every Instagram influencer marketing trend:
1. Tae-León (@alittletaeste)
Our first black influencer on Instagram is a workout influencer. Tae-León is a certified trainer and physician in Los Angeles. Her feed is filled with workout videos, wellness tips, and glimpses of her busy life (currently a pediatrics resident).
As interest in home fitness and wellness continues, her credibility and upbeat personality support ongoing growth.
- Followers: 235K
- Engagement Rate: 2.1%
- Niche: Fitness/Lifestyle
- Audience: Fitness enthusiasts
- Collaborations: Commercial brands in the wellness and fitness niche
2. Lydia Turner (@lydiairenee)
Dallas-based Lydia combines workout content with spiritual encouragement. Lydia Turner is a certified health coach who focuses on inner and outer beauty, blending wellness, faith, and personal growth.
- Followers: 47K
- Engagement Rate: 0.93%
- Niche: Wellness, faith, and personal growth
- Audience: Fitness fans, mostly women, ages 25–44
- Collaborations: Lydia Turner has partnered with wellness brands, often promoting supplements, fitness gear, and self-care products.
3. Deanna Lorea (@deannalorea)
Deanna Lorea (@deannalorea) is a health and fitness coach. Her content focuses on gym workouts, bodybuilding, weightlifting, and overall wellness, encouraging her audience to build strength and confidence.
- Followers: 139K
- Engagement Rate: 4.1%
- Niche: Health, fitness, and strength training
- Audience: Primarily fitness enthusiasts and aspiring bodybuilders
- Collaborations: YoungLA and Legion Supps
4. Kennady (@kennschneider)
Kennady is a New York-based pole fitness instructor and performer who blends athleticism with artistry. With around 13K followers on Instagram, she has carved out a strong presence in the pole and aerial fitness space.
- Followers: 13.7K
- Engagement Rate: 7.44%
- Niche: Pole fitness and aerial arts
- Audience: A dedicated group of fitness lovers—both men and women
- Collaborations: –
5. Ashley Lanee (@_ashleylanee)
Ashley Lanee is a Dominican-American content creator known for her bold, fashion-forward aesthetic and confident presence on Instagram.
She shares a mix of style inspiration, beauty looks, and lifestyle content, often featuring stacked jewelry, glam outfits, and curated visuals that reflect her personal flair.
- Followers: 46K
- Engagement Rate: 5.65%
- Niche: Fashion, beauty, and lifestyle
- Audience: Young, bold, fashion lovers
- Collaborations: Accessory brands and fashion labels
6. Lizzy Osondu (@theelizabethanera_)
Lizzy Osondu is a fashion-forward American-African influencer whose Instagram shows African-inspired style, especially Nigerian wedding and party looks. She’s perfect for anyone seeking elegant, culturally rich fashion inspiration.
- Followers: 14.1K
- Engagement Rate: 3.58%
- Niche: African fashion, bridal wear, and statement pieces
- Audience: Fashion lovers drawn to African-inspired elegance
- Collaborations: –
7. Perla Marina (@perlamarinabeauty)
Perla Marina is a professional makeup artist known for her signature soft glam looks that enhance natural beauty without masking it.
She specializes in creating timeless, radiant makeup for weddings, photoshoots, and special events, always aiming to make clients feel confident and camera-ready.
- Followers: 20.9K
- Engagement Rate: 3.83%
- Niche: Makeup and Beauty
- Audience: Young millennial makeup and glam lovers
- Collaborations: Bridal clients, photographers, and event professionals
8. Cheryl Des Vignes (@cherlytempless)
Cheryl Des Vignes is a Los Angeles-based fashion designer and creative entrepreneur known for her bold, body-positive designs and expressive personal style.
She gained wider recognition through HBO Max’s Sweet Life: Los Angeles, where she showcased her journey as a designer and her commitment to Black excellence.
- Followers: 20.5K
- Engagement Rate: 11.9%
- Niche: Fashion design and creative entrepreneurship
- Audience: Style-conscious women
- Collaborations: REVOLVE and GUESS?
9. Jasmine (@jxssyrenee)
Jasmine is a faith, fashion, and lifestyle creator who shares uplifting and stylish content across Instagram and YouTube. She blends spiritual encouragement with beauty and fashion inspiration.
- Followers: 23.7K
- Engagement Rate: 1.65%
- Niche: Modest fashion, Beauty, and faith-based reflections
- Audience: Faith-driven, style-conscious women
- Collaborations: Neutrogena and Ulta Beauty
Top Black Influencers on YouTube
Here are the top Black influencers on YouTube, perfect for YouTube influencer marketing:
1. Fatima Bah (@FatimaBah)
Fatima Bah is a Canadian influencer known for her calming, aesthetic content centered around self-care, beauty routines, and lifestyle vlogs. Her channel features everything from shower routines and skincare tips to travel diaries and maintenance vlogs.
She also shares her life on Instagram (@fbxxo) and TikTok (@fatimabahxo).
- Subscribers: 408K
- Engagement Rate: 4.5%
- Niche: Self-care, beauty, lifestyle, and travel
- Audience: Young women interested in feminine hygiene, beauty routines, and wellness inspiration
- Collaborations: REVOLVE
2. Taylor Moore (@Itstaytaybaybee)
Itstaytaybaybee is a bold and unfiltered YouTube creator known for her conversational vlogs, relationship advice, and social commentary. Her channel blends humor, real talk, and personal storytelling to connect with a wide audience.
- Subscribers: 522K
- Engagement Rate: 4.5%
- Niche: Pop culture hot takes, celebrity discussions, mental health, dating dynamics, and self-growth
- Audience: Young adults and women
- Collaborations: –
3. Patricia Bright (@PatriciaBright)
Patricia Bright is a British mega influencer, entrepreneur, and author who rose to fame through her YouTube channel, where she shares content on beauty, fashion, lifestyle, and personal finance.
- Subscribers: 2.7M
- Engagement Rate: 1%
- Niche: Beauty, fashion, lifestyle, and personal finance
- Audience: Style-savvy, financially curious women, primarily aged 18–35
- Collaborations: Dior, Amazon, Coca-Cola, Neutrogena, L’Oréal, MAC Cosmetics, and Sky UK
4. Teaira Walker (@TeairaWalker)
Teaira Walker is a beauty, fashion, and lifestyle YouTuber. She’s known for her soft glam makeup tutorials, fashion hauls, vlogs, and motivational chit-chats, often blending personal storytelling with style and self-care content.
- Subscribers: 950K
- Engagement Rate: 3.2%
- Niche: Beauty, fashion, and self-confidence
- Audience: Young women aged 18–35
- Collaborations: Fenty Beauty, Gucci, and Helsa Studio
5. Katrina Janae (@KatrinaJanae)
Katrina Janae is a beauty and lifestyle YouTuber known for her soft glam makeup tutorials, product reviews, and vlogs that highlight her personality and style.
Her channel features content like Sephora hauls, GRWM videos, and natural glam routines tailored for dark skin tones.
- Subscribers: 63K
- Engagement Rate: 1.7%
- Niche: Beauty and lifestyle
- Audience: Young Black women
- Collaborations: Urban Hydration, NARS, Fenty Beauty, and ColourPop
6. Jania Aaliyah (@JaniaAaliyah)
Jania Aaliyah is a beauty and lifestyle YouTuber known for her faith-centered content, hair tutorials, and relatable vlogs.
Her channel blends Christian encouragement, protective styling, and personal storytelling. She is a standout voice for viewers seeking both beauty tips and spiritual inspiration.
- Subscribers: 98.9K
- Engagement Rate: 1.2%
- Niche: Beauty, faith, and lifestyle.
- Audience: Young Black women who are interested in protective hairstyles, Christian motivation, and everyday lifestyle content
- Collaborations: Sephora Squad 2024
That wraps up our list of Black influencers, but let’s be honest, it only scratches the surface of the incredible talent out there. If you didn’t find the perfect match for your brand yet, do not worry, I have the perfect solution for you.
If you’re still searching for the right match for your brand, consider exploring free influencer marketing platforms with extensive influencer databases.
One great option is Ainfluencer, a vast influencer marketplace featuring over 5 million influencers across various niches.
Whether you’re looking for black influencers or Asian influencers, this platform makes discovery effortless. Let me explain more:
Ainfluencer: The Best Platform to Connect With Black Influencers
Ainfluencer is a free DIY influencer marketplace that simplifies influencer marketing. With over 5 million Instagram, TikTok, and YouTube influencers, it helps brands find the perfect match using smart filters based on niche, location, and engagement rate.
- Smart Search & Filters – Find influencers by niche, location, engagement rate, audience demographics, follower count, and more.
- Direct Collaboration – Negotiate terms and connect with influencers without middlemen or extra fees.
- Influencer Insights – Access follower stats, engagement metrics, and audience breakdowns for data-driven decisions.
- SecurePay System – Ensures secure payments—funds are released only when the influencer delivers content.
- Performance Tracking – Real-time analytics help measure campaign success and ROI effectively.
- All Influencer Tiers – Supports nano, micro, macro, and mega influencers in one place for seamless campaign management.
- Always Free – No subscription or listing fees—brands can post campaigns and connect at zero cost.
Both brands and influencers can sign up for free, create campaigns, and connect with top black influencers across industries.
Whether launching a national campaign or targeting regional markets, Ainfluencer makes influencer marketing efficient and hassle-free.
Interested? Explore Ainfluencer today and discover influencers who align with your brand!
Wrapping Up
Black influencers on TikTok, Instagram, and YouTube are among today’s most engaging digital creators. In this list, I covered 20 black creators who can be suitable choices for brand collaborations.
Of course, this list can be much longer. There are so many more voices out there worth discovering and working with.
If you’re still on the hunt for the right fit, tools like Ainfluencer can make the search a whole lot easier. With access to millions of creators across different niches, it’s a solid place to keep exploring.
FAQs
Let’s check out some frequently asked questions about this topic:
Q1. How Can Brands Identify the Right Black Influencers for Their Campaign?
Start with your campaign goals and target audience. Then use platforms like Ainfluencer to search by niche, follower count, and engagement. Look at the creator’s content style and past partnerships to make sure it aligns with your brand’s message.
Q2. What’s the Difference Between Partnering With Micro Versus Macro Black Influencers?
Micro-influencers (10K–100K) often have stronger engagement and closer relationships with their followers, great for niche or targeted campaigns. Macro-influencers (100K–800K) bring wider reach and visibility. Mixing both can help you balance trust and exposure.
