American, Canadian, and UK influencers are the ones ruling the influencer world. Some of the most famous names on social media have risen from the UK.
So, if you’re looking to collaborate with influencers from the UK, you’re in the right place. Today’s real brand power lies with UK content creators and their influence. That is why in this blog, we’ve rounded up 20 UK influencers from different niches to help you find and collaborate with them. Let’s dive into our list!
Best UK Influencers to Follow In 2025
This section highlights the top UK micro-influencers and UK macro-influencers on TikTok, Instagram, and YouTube. For each influencer, we’ll check their engagement rates, audience, collaborations, and more factors to help you decide which one is suitable for collaboration.
Best UK Influencers on TikTok
First, let’s start with the most popular platform among young people, TikTok:
1. Jessica Kellgren-Fozard (@jessicaoutofthecloset)
Jessica is a British TikToker who mixes vintage fashion, disability awareness, and LGBTQ+ pride into fun, uplifting videos. She shares her life with chronic illness and deafness in a way that’s both educational and full of charm.
- Followers: 384K
- Engagement Rate: 3.50%
- Niche: Disability advocacy, LGBTQ+ education, vintage fashion, and lifestyle
- Average Likes: 15.8K
- Audience: Mostly women aged 25–44 from the UK, US, and other English-speaking countries
- Collaborations: Promotes her own brand and podcast; has worked with platforms like YouTube Originals and The School of Life
2. The Wade Twins (@thewadetwins)
Identical twins have always been popular on social media, and The Wade Twins are no different.
The Wade Twins are identical British brothers, William and Henry, who create TikTok videos about fashion, fitness, and travel.
Their videos usually feature outfit tips, twin challenges, and fun moments that feel polished but still playful.
- Followers: 726K
- Engagement Rate: 3.42%
- Niche: Fashion, fitness, lifestyle, and travel
- Average Likes: 646
- Audience: Mostly women and men aged 18–34 from the UK, US, and Europe
- Collaborations: Promote their own brand Wade Empire (including fitness plans and presets); have worked with fashion and grooming brands across social media
3. Only Scrans (@onlyscrans)
Our next creator is a food influencer named Only Scrands who makes mouthwatering TikToks about the best eats across the UK and beyond.
He visits local spots, tries viral dishes, and shares honest, funny reviews. His videos are casual, chatty, and full of personality.
- Followers: 447K
- Engagement Rate: 4.52%
- Niche: Food reviews, UK street food, travel eats
- Average Likes: 4.5K
- Audience: UK-based viewers aged 18–34
- Collaborations: –
4. Mat Buckets (@mat_buckets)
If you’re looking for a men’s fashion inspiration, Mat Buckets is your guy. He is a content creator who shares chill, stylish videos about menswear, design, and everyday life. He’s all about good design, good coffee, and making the everyday feel special.
- Followers: 66K
- Engagement Rate: 4.79%
- Niche: Menswear, interior design, lifestyle, and travel
- Average Likes: 173
- Audience: Mostly men aged 25–44 from the UK and Europe
- Collaborations: Partnered with brands like Victorinox; promotes design and fashion content across TikTok, Instagram, and his blog Buckets & Spades
5. Tobyfrombath (@tobyfrombath)
Toby is known for his hilarious Geoguessr gameplay and sharp, witty humor. His content is super engaging and often goes viral thanks to his expressive delivery and unique personality.
- Followers: 66K
- Engagement Rate: 12.91%
- Niche: Gaming (Geoguessr), comedy, and storytelling
- Average Likes: 17.4K
- Audience: Mostly UK-based viewers aged 18–34, with a slight male skew
- Collaborations: –
6. Amber Nicole (@withambernicole)
Another creator who girls love her aesthetic, Amber is a lifestyle and beauty creator who blends glam makeup and self-love in her TikToks. She’s known for her “makeup and matcha” moments, soft-spoken confidence, and embracing her vitiligo with pride.
- Followers: 62K
- Engagement Rate: 5.59%
- Niche: Beauty, lifestyle, self-love, and confidence
- Average Likes: 256
- Audience: Women aged 18–34 from the US and UK
- Collaborations: –
7. Aminah (@amxnahali)
Aminah is a fashion and lifestyle Muslim influencer who shares stylish, soft-toned videos about outfits, beauty, and daily life. Her content has a calm, elegant vibe, like a “get ready with me” day-in-the-life clips, and aesthetic edits that feel cozy and polished.
- Followers: 58K
- Engagement Rate: 8.21%
- Niche: Fashion, lifestyle, beauty, and soft content
- Average Likes: 335
- Audience: Mostly muslim women in the UK and the US
- Collaborations: Invited to Netflix’s The Crown premiere event; styled by ANIQ by Hafsah
Best UK Influencers on Instagram
Moving to our next platform, here are some UK influencers that can be a great fit for Instagram influencer marketing:
1. Becky (@bexx0308)
If you’re looking for someone with a cool streetwear style, Beck could be your guy. Becky is a UK-based fashion influencer who shares cool, streetwear-inspired looks with a tomboy twist. Her style mixes unisex fashion with bold confidence, and she often posts outfit inspo for women who love dressing in men’s clothing.
- Followers: 90.8K
- Engagement Rate: 0.09%
- Niche: Fashion, streetwear, unisex/tomboy style
- Average Likes: 3.4K
- Audience: Mostly women aged 18–34 from the UK and the US
- Collaborations: –
2. Aly Meghani (@yungalyy)
There are many rising fashion influencers, and Aly Meghani is one of them. He is a fashion creator known for his bold, expressive streetwear looks and creative outfit videos.
He blends pop culture, anime, and music influences to style unique fits that inspire confidence and self-expression.
His content feels fresh, fun, and full of personality, perfect for fashion lovers who like to stand out.
- Followers: 405K
- Engagement Rate: 1.96%
- Niche: Streetwear fashion, outfit inspo, pop culture styling
- Average Likes: 7.9K
- Audience: Mostly Gen Z and millennials aged 18–34 from the UK and US
- Collaborations: Featured in Instagram & Notion’s Creators of Tomorrow 2023 list
3. Brandon Myers (@brandonpmyers)
Brandon Myers is a fashion model and lifestyle influencer known for his bold style, fitness-focused content, and reality TV background. His Instagram is a mix of polished fashion shoots, travel snaps, and behind-the-scenes moments from his modeling and brand work.
- Followers: 379K
- Engagement Rate: 1.53%
- Niche: Fashion, fitness, modeling, and lifestyle
- Average Likes: 5.4K
- Audience: Predominantly male
- Collaborations: NovaMEN, House of Cavani, and BoohooMAN
4. Dominic Lever (@domlever)
Another rising micro-influencer, Dominic Lever, is a lifestyle and fashion influencer, best known for his appearances on reality TV and his polished, aspirational Instagram content.
His account features a mix of travel, fashion, family life, and automotive content, usually styled with a luxury edge.
- Followers: 68K
- Engagement Rate: 0.05%
- Niche: Fashion, travel, lifestyle, and automotive
- Average Likes: 323
- Audience: Predominantly male in their late 20s or 30s
- Collaborations: –
5. Alice Liveing (@liveingalice)
If you’re interested in health, fitness, and wellness, Alice could be a great micro-influencer for your brand.
Alice Liveing is a personal trainer, author, and wellness advocate who uses Instagram to share empowering fitness content, mental health tips, and lifestyle inspiration.
- Followers: 64K
- Engagement Rate: 1.32%
- Niche: Fitness, wellness, mental health, and lifestyle
- Average Likes: 1.5K
- Audience: Mostly women aged 25–44
- Collaborations: Women’s Health UK, Sweaty Betty, and Wellness Warehouse
6. Lizzy Turner (@elizabethkayeturner)
Lizzy Turner is much more than just a fashion and beauty influencer. She’s a passionate advocate for self-love, unfiltered skin, and body positivity, and she uses her platform to challenge unrealistic beauty standards.
- Followers: 532K
- Engagement Rate: 1.15%
- Niche: Beauty, self-love, skin positivity, and lifestyle
- Average Likes: 5.1K
- Audience: Predominantly female, aged 18-34
- Collaborations: fashion and beauty brands
7. Abigail Clarke (@abigail_clarke)
Abigail is our last wellness influencer on Instagram. She shares travel, self-care, and good energy on her Instagram. Her content feels aspirational yet grounded, like glowing skin, beach escapes, and affirmations for a balanced life.
- Followers: 66K
- Engagement Rate: 0.58%
- Niche: Beauty, fitness, lifestyle
- Average Likes: 822
- Audience: Mostly Young women (aged 18-24) interested in fashion and wellness
- Collaborations: Beauty and fitness brands + lifestyle campaigns
Best UK Influencers on YouTube
As our last platform, let’s check out some YouTube influencers from the UK who can be a great fit for YouTube influencer marketing:
1. Zara Beth (@Zara_Beth)
As our first YouTube influencer, we have Zara Beth. A UK-based content creator, author, and disability advocate, she focuses on neurodiversity, chronic illness, mental health, and disability awareness. She shares personal stories, educational content, vlogs, and creative projects, such as music and art.
- Subscribers: 508K
- Engagement Rate: 6.02%
- Niche: Disability advocacy, neurodiversity, chronic illness, mental health, lifestyle
- Average Views: 10K
- Audience: LGBTQ+ community, disabled community, neurodivergent community
- Collaborations: TikTok, Amazon Music, Virgin Media, Buzzfeed, Aura Health, Halara
2. More Aj (@moreaj)
If you’re looking for a popular creator with fun content, More Aj is a suitable choice. More AJ is a UK-based content creator known for his funny challenges, food tastings, and reaction videos. He’s part of the popular group Beta Squad, which includes other creators like Niko Omilana.
- Subscribers: 903K
- Engagement Rate: 2.52%
- Niche: Comedy, entertainment
- Average Views: 400K
- Audience: Teens and young adults who enjoy humor
- Collaborations: –
3. Slogoman2 (@SLG)
Slogoman2 is a secondary channel run by Josh Temple, a British gaming Influencer better known as Slogo. His main channel has over 11 million subscribers, while Slogoman2 (SLG) has around 931K subscribers.
The content he posts on SLG includes reaction videos, challenges, comedy sketches, and occasional gaming-related posts.
- Subscribers: 932K
- Engagement Rate: 5.97%
- Niche: Comedy, Entertainment, Gaming
- Average Views: 100K
- Audience: Primarily Gen Z and millennials
- Collaborations: Usually collaborates with other YouTube creators
4. ShxtsnGigs Reacts (@ShxtsnGigsReacts)
ShxtsnGigs Reacts is the reaction channel of UK comedy duo James and Fuhad, who also host the popular ShxtsNGigs Podcast. They share their reaction to viral videos, challenges, pop culture moments, and internet trends.
- Subscribers: 803K
- Engagement Rate: 5.1%
- Niche: Comedy, Entertainment
- Average Views: 480K
- Audience: Gen Z and young millennials
- Collaborations: They usually collaborate with other creators
5. Jasmine Loo (@jasmineflowerable)
Another creator loved by women, Jasmine Loo, is a beauty and skincare influencer based in the UK. Her content is focused on K-beauty, skincare routines, product comparisons, and honest reviews.
- Subscribers: 40K
- Engagement Rate: 3.4%
- Niche: Beauty, skincare, K-Beauty
- Average Views: 14K
- Audience: Women ages 18-34
- Collaborations: StyleKorean, TIRTIR, Aura Health
6. Sophie Dove (@sophiedove)
Sophie Dove is many things. She is a beauty, skincare, and lifestyle influencer known for her honest reviews and acne positivity. She’s a qualified facialist and uses her platform to help people feel confident in their skin, especially those dealing with acne or sensitive skin.
She also shares her daily life with her followers with a positive, warm energy.
- Subscribers: 86K
- Engagement Rate: 4.5%
- Niche: Beauty, Skincare, Lifestyle
- Average Views: 20K
- Audience: Gen Z and young millennials
- Collaborations: Neutrogena, The Body Shop, L’Oréal, The Ordinary, Charlotte Tilbury, Bellissima
If you still haven’t found that one influencer that suits your brand perfectly, here’s a golden tip:
To find the top UK influencers on social media, you need to search in influencer marketplaces and platforms like Ainfluencer are great for this purpose. You can also work with the UK influencer marketing agencies to connect with the right creators for your brand.
The Best Platform for Finding UK Influencers – Ainfluencer
Ainfluencer is a free AI-powered influencer marketing platform designed to connect brands with top social media influencers across TikTok, Instagram, and YouTube.
As the world’s first free DIY influencer marketplace, it offers a vast network of creators, including thousands of UK influencers, making collaborations seamless and effective.
What makes Ainfluencer the best platform for finding UK influencers in 2025? Here are some key features and benefits that set it apart:
Why Ainfluencer Stands Out:
- Vast Database: Ainfluencer boasts a database of +5M vetted influencers across Instagram, TikTok, and YouTube
- AI-Powered Matching: Helps brands find influencers based on niche, location, audience, and many more filters.
- 100% Free: No platform fees or subscriptions.
- Secure Escrow Payments: Ensures funds are only released after content delivery.
- Transparent Communication: Built-in chat system for smooth negotiations between brands and influencers.
- Unlimited Campaigns: Run unlimited influencer campaigns at no cost.
- Affiliate Integration: Shopify and Affiliate Tracking for E-Commerce Brands.
- Performance Analytics: Track campaign reach, engagement, and ROI, and more.
- AI Video Translation: Reach global audiences with multilingual content.
- Affiliate Tools & Shopify Integration: Seamless Shopify integration.
- Curated Lists & Ambassadorships: Helps brands find influencers for long-term partnerships and manage multiple collaborations.
Sign up on Ainfluencer today to start collaborating with top UK influencers.
Also, if you’re still curious about how to find influencers, here’s a useful video that can guide you for a practical search:
Wrapping Up UK Influencers
This is the end of our UK influencers list. For UK brands and companies, leveraging this influence is a must. But remember, if you’re still not sure about choosing among these influencers, you can always get help from free influencer marketing platforms like Ainfluencer.
FAQs
Let’s answer some frequently asked questions about UK Influencers:
Q1. What Is the Difference Between UK Micro-Influencers and Macro-Influencers?
Micro-influencers have 10K–100K followers and tend to have stronger engagement in niche communities. Macro-influencers range from 100K–800K and offer broader reach, ideal for large-scale visibility.
Q2. How Can I Collaborate With UK Influencers for My Brand?
Brands typically partner through sponsored posts or affiliate deals. You can connect via DMs or platforms like Ainfluencer, negotiate terms, and track campaign performance.
Q3. Is Influencer Marketing Worth It for UK Businesses?
Yes, UK campaigns often see £6 return for every £1 spent. With 78% of consumers trusting influencers over ads, it’s especially effective for reaching younger audiences.
