Curvy Instagram Models: Fit, Returns, and Rates

Ashley Graham changed what a cover model looks like when she became the first plus-size model on the cover of the Sports Illustrated Swimsuit Issue in 2016, and she has since landed Vogue covers, a Revlon ambassadorship, and a television hosting career. She is the most-followed curvy model on Instagram by a wide margin.

Her feed mixes campaigns, motherhood, and unfiltered body-confidence content, and her audience trusts her recommendations more than most celebrities’. For brands, she is the benchmark for the whole curve category.

Birmingham-born Demi Rose is one of the original Instagram-native models, building a following in the tens of millions on curves, travel, and fashion content long before most brands understood the platform. She has fronted campaigns for PrettyLittleThing and is now based in Ibiza.

Her feed is famously curated to a small number of posts, each one produced like a campaign image. Fashion and swim brands book her for reach that rivals many mainstream celebrities.

Jailyne Ojeda grew from an Arizona teenager posting on Instagram into one of the most-followed Mexican-American models on the platform, with music video appearances and fashion campaigns along the way. Her curves and fitness routine are the core of her feed.

Her audience is young, bilingual, and heavily concentrated in the United States and Mexico, which makes her valuable for brands targeting Hispanic consumers. She is a top pick for fitness, fashion, and beauty campaigns.

Kaliningrad-born Anastasiya Kvitko moved to the United States to model and became one of the most-followed curvy models on Instagram, earning the nickname the Russian Kim Kardashian from the press. Fashion Nova and swimwear brands built campaigns around her figure.

Her feed is glamour-driven, with swim, fashion, and travel content shot to a high production standard. She reaches a global audience that spans the United States, Russia, and Latin America.

Scranton, Pennsylvania native Abigail Ratchford was one of the first models to build a career almost entirely on Instagram, and the press dubbed her the Queen of Curves as her following climbed into the millions. Maxim features and swim and lingerie campaigns followed.

Her feed is glamour-first and tightly edited, with a small number of posts that each pull huge engagement. Swim, fashion, and beauty brands looking for maximum reach in the curvy category book her for exactly that.

Los Angeles native Sofia Jamora became the face of Frankies Bikinis and one of the most recognizable curvy swim models on Instagram, with a starring turn in Zayn’s Let Me video adding mainstream fame. Her feed is sun-soaked, minimal, and heavily curated.

She works mostly with swim, fashion, and beauty brands that want a California aesthetic with real curves. Her audience is loyal and strongly female, which makes her content convert.

La’Tecia Thomas went from Melbourne to Los Angeles and became one of the most-followed plus-size models in the world, with fashion and swimwear campaigns and a feed built on unapologetic confidence. She is a fixture of the curve-model scene on both sides of the Pacific.

Her content leans glamorous and bold, and her audience responds hard to fashion and beauty drops. She is a strong choice for size-inclusive brands that want a face with real reach.

Nashville-born Tabria Majors went viral in 2018 when she recreated a Victoria’s Secret campaign with plus-size models, then landed in the Sports Illustrated Swimsuit Issue in 2021. She has become one of the most vocal advocates for size inclusion in lingerie and swim.

Her Instagram mixes swim, lingerie, and behind-the-scenes content with sharp commentary on the industry. Brands that want credibility with curvy audiences turn to her first.

Nadia Aboulhosn built her audience as one of the first curve fashion bloggers, then designed her own collections with boohoo and Addition Elle and modeled for major fashion brands. Her Lebanese-American background and streetwear sensibility set her apart in the curve space.

Her feed is fashion-forward and edgy rather than soft, which attracts a style-conscious audience. She fits fashion, denim, and streetwear brands best.

Hunter McGrady has appeared in the Sports Illustrated Swimsuit Issue year after year and was once described as the curviest model ever to appear in it. She launched her own size-inclusive clothing line, All Worthy, on QVC.

Her Instagram is warm, funny, and honest about motherhood and body image, and her audience engages like a community. She is an easy fit for apparel, swim, and family-lifestyle brands.

Denise Bidot made history in 2014 as the first plus-size model to walk two straight-size shows in one New York Fashion Week season, and she has fronted campaigns for Swimsuits For All, Lane Bryant, and Nordstrom. She started the There Is No Wrong Way to Be a Woman movement.

Her feed mixes swim, fashion, and motherhood with a warm, empowering tone, and her Puerto Rican and Kuwaiti heritage gives her reach in both Latin and Middle Eastern audiences.

Discovered by makeup artist Pat McGrath, Paloma Elsesser became the first curve model named Model of the Year at the British Fashion Awards in 2021 and has landed Vogue covers and campaigns for Fenty Beauty, Nike, and Coach. She is the curve model high fashion takes most seriously.

Her Instagram is arty, personal, and less polished than a typical campaign feed, which is exactly why fashion insiders follow her. She suits luxury and beauty brands that want cultural credibility.

Saffi Karina is a British curve model whose feed mixes fashion, fitness, and frank body-confidence content, with campaign work for UK fashion and swim brands. Her audience has grown fast on the strength of her unfiltered approach.

She is a good fit for size-inclusive fashion, activewear, and swim brands that want a British voice with proven engagement.

Tacoma-born Tara Lynn was one of the first plus-size models to break into high fashion, landing the cover of Vogue Paris in 2010 and Elle France soon after, followed by H&M campaigns seen around the world. She helped open the door every curve model on this list walked through.

Her Instagram is sparse and considered, with a focus on editorial work and life outside fashion. She remains a respected name for luxury and heritage brands.

Ella Halikas built her audience on TikTok and Instagram with body-confidence content that turned into swim campaigns and a modeling career. The Greek-American model represents the newest generation of curve talent, discovered by the audience before the industry.

Her feed is energetic and video-first, which makes her a strong pick for brands that want Reels and short-form content rather than static campaign shots.

Atlanta-born Precious Lee became the first Black plus-size model in the Sports Illustrated Swimsuit Issue in 2016, then broke into high fashion with a Versace runway debut and Vogue covers. Her career has redrawn the limits of the curve category.

Her Instagram is glamorous and editorial, heavy on runway and campaign moments. She is a first call for luxury fashion and beauty brands looking for a curve model with real fashion credentials.

Australian model Robyn Lawley was the first plus-size model to appear in the Sports Illustrated Swimsuit Issue in 2015 and the first to front a Ralph Lauren campaign, and she has covered Vogue Italia. She also designs her own swimwear line.

Her feed mixes swim, motherhood, food, and advocacy, with a thoughtful, no-nonsense voice. Swim and lifestyle brands value her authenticity.

Felicity Hayward is a British curve model and activist who founded the Self Love Brings Beauty campaign and has fronted lingerie, fashion, and beauty work across the UK industry. She is one of the most outspoken voices on size inclusion in British fashion.

Her Instagram is colorful and campaign-driven, with a strong UK following. Brands that want a curve model with a genuine activist platform book her.

Australian model Kate Wasley co-founded the Any BODY project with straight-size model Georgia Gibbs to push back on body comparison, and the two went on to appear together in the 2018 Sports Illustrated Swimsuit Issue. She has become a leading curve voice in Australia.

Her feed mixes swim, fashion, and candid conversation about body image. Swim, fashion, and wellness brands targeting Australia are her best fit.

Dutch model Jill Kortleve became the first curve model to walk the Chanel runway in more than a decade in 2020 and has since walked for Alexander McQueen, Jacquemus, and Versace while covering Vogue editions worldwide. She is high fashion’s proof that curve models belong on the biggest runways.

Her Instagram is editorial and understated, heavy on backstage and campaign moments. Luxury fashion and beauty brands looking for runway credibility book her.

London-based Jada Sezer made headlines when she ran the 2018 London Marathon in her underwear to challenge ideas about what athletic bodies look like, on top of a modeling career built with British fashion and lingerie brands. She is a leading voice for body positivity in the UK.

Her feed mixes fitness, fashion, and mental health content with a warm, direct tone. Activewear and wellness brands find her audience especially engaged.

Candice Huffine was the first plus-size model in the Pirelli Calendar in 2015 and covered Vogue Italia alongside Tara Lynn and Robyn Lawley in 2011, then founded the size-inclusive activewear brand Day/Won. She is also a marathon runner.

Her Instagram blends fashion, running, and activewear content with a grounded voice. She is a strong fit for fitness and apparel brands that take size inclusion seriously.

Sonny Turner is a British curve model who has fronted campaigns for major fashion and beauty brands and speaks openly about body image and mental health in the industry. Her look and voice have made her one of the most in-demand curve models in the UK.

Her feed is fashion-heavy and honest, with a young, style-driven audience. Beauty, fashion, and lingerie brands looking for a British curve face turn to her.

Bree Kish is an American curve model whose swim and fashion campaigns pair with candid, funny content about body image that her audience shares widely. She represents the approachable end of the curve-model spectrum.

Her feed is relatable and consistent, which makes her a good fit for swim, apparel, and everyday-beauty brands that want authenticity over gloss.

Olivia Campbell is a British curve model who has fronted campaigns for sportswear and fashion brands and built a loyal UK audience with confident, fashion-forward content. Her handle says exactly what she stands for.

Her Instagram mixes campaign work, streetwear, and body-positive messaging. Activewear and high-street fashion brands in the UK are her natural partners.