Ukrainian influencers are doing more than just posting pretty pictures. They’re sharing their lives, their culture, and even their country’s struggles with the world.
Some talk about fashion and beauty, others about food, travel, or daily life during a war. Many of them have become powerful voices, showing the world what’s really happening in Ukraine while still creating fun, creative, and inspiring content.
And here’s something interesting: in Ukraine, over half of influencers (55.4%) are micro-influencers. That means they focus on specific niches and often have smaller but more loyal and engaged audiences. So when they speak, people listen!
In this blog, we’ll introduce you to some of the top Ukrainian influencers (male and female) you should definitely check out! Then, we’ll talk about a free influencer marketing platform (Ainfluencer) to help you find your ideal creators!
Top Ukrainian Influencers on TikTok
According to reports, there are around 16.50 million TikTok users in Ukraine. And Ukrainian TikTokers know how to go viral! Below, you can find a list of famous Ukrainian TikTok influencers who are ready to work with brands.
1. Veronika Kostei (@nevaaadaa)
Let’s begin the list of popular Ukrainian influencers with a mega-influencer who’s got over 13M followers. Veronika Kostei, aka Veronica Kostya, is a Gen Z influencer.
She began on TikTok in December 2020, posting dance, fashion, lip-sync, and trend videos.
This Kyiv-based creator has collaborated with brands like Starbucks, Zara, H&M, Urban Outfitters, 818 Tequila, and Victoria’s Secret.
- Followers: 13M
- Total Likes: 496.2M
- Eng Rate: 8.97%
- Niche: Fashion, beauty, dance.
2. Творчі Варенички (@tvorchi_varenychky)
With around 500K followers, Творчі belongs to a successful comedian couple and a TikTok influencer in Ukraine.
Vlad and Katya, who are behind this account, mostly make funny Ukrainian-language skits and parodies, often putting a local twist on global pop culture.
They work with local companies to promote their products. CarForHeroUA, Allo, and Skullcandy & Bose are just some of them.
- Followers: 499K
- Total Likes: 22.2M
- Eng Rate: 12.99%
- Niche: Comedy.
3. Vlad Svidelskyi (@lesfleuresss)
As a famous macro-influencer, Vlad Svidelskyi focuses on a mix of short-form comedic skits and music promotion on his account.
He usually posts funny, relatable content about dating, relationships, and the weird little things that happen in everyday life—basically the kind of content that really clicks with a younger, city crowd.
More interestingly, he’s worked with both global and local brands like CeraVe, Philips, and Battery Ukraine.
- Followers: 492K
- Total Likes: 31.1M
- Eng Rate: 13.18%
- Niche: Music & comedy.
4. Музика і котики (@uamusicandcats)
This TikTok account mixes two things everyone loves: cats and music. It’s a fun way to share Ukrainian culture and fits right into the trend of “gentle Ukrainianization.”
The account is run by Anastasia Volokh, who makes videos using songs by Ukrainian artists. Then she pairs the music with cute cat GIFs and short video clips. It’s simple, fun, and super catchy.
Music & Cats has worked with the Kyiv-based vet clinic “Zoolux” to raise awareness about pet safety around open windows.
- Followers: 107.2K
- Total Likes: 4.5M
- Eng Rate: 12.40%
- Niche: Music & cats.
5. Vova Ostapchuk (@vova.ostapchuk)
Here’s one of the best Ukrainian micro-influencers: Vladimir (Vova) Ostapchuk is a TV presenter and actor with over 67K followers and an average of 2K likes per video.
He usually posts dance challenges, pranks, and life moments. Besides, he often promotes Ukrainian TV shows and consumer products on his channel.
- Followers: 67.5K
- Total Likes: 959.8K
- Eng Rate: 3.09%
- Niche: Entertainment & Hosting.
6. Сашко (@sashko__pichka)
The last TikToker on the list of popular Ukrainian influencers is Сашко, who’s devoted his account to food and cooking.
Food lovers will enjoy Сашко’s easy-to-follow recipe tutorials for dishes like bruschetta with ham, grilled sausages, and steak.
Additionally, he’s partnered with companies like TSE, Miaso, Turbo, Delivery and Tefal.
- Followers: 25K
- Total Likes: 891.3K
- Eng Rate: 2.53%
- Niche: Food.
Top Ukrainian Influencers on Instagram
To increase a brand’s visibility, Ukrainian Instagram influencers are the best options. There are nearly 12.6M Ukrainian Instagram users, and that’s a huge potential. Want to meet the top Instagrammers in Ukraine? Keep reading:
1. Кенді Суперстар (@candy__superstar)
Ksenia Tsar, known as Candy Superstar, is a popular teen beauty and fashion influencer. Most Instagram users know Ksenia for her viral product review videos.
Candy’s cheerful DIY beauty tips regularly go viral in Ukraine. She also has brand deals with cosmetics and clothing lines. But there’s more! This female star has even earned a Guinness World Record for viral content reach.
- Followers: 1.9M
- Eng Rate: 4.40%
- Avg Likes: 83.3K
- Niche: Beauty.
2. Daria Pazyuk (@_baba_dasha)
If you’re looking for a Ukrainian mom influencer, then Daria is a great choice! Daria, nicknamed “Baba Dasha,” is from Dnipro. She chronicles life as a mother of three and an entrepreneur.
Her posts include parenting hacks and humor (“mom life in Ukraine”). She often partners with baby product companies and local businesses, and engages her audience through Q&A and interactive stories.
- Followers: 853K
- Eng Rate: 5.12%
- Avg Likes: 43K
- Niche: Parenting
3. Yulia Verbynets (@yuli.verbaaa)
Yulia Verbynets, called Verba, started Instagram at 14 and grew into a youth fashion and lifestyle influencer.
Now a student and entrepreneur, she has over 600K followers and often shares style tips, entrepreneurship insights, and motivational posts.
Moreover, Yulia won the Best Lifestyle Blogger Award in 2019. Brands love her youthful image! If you’re a beauty or even a tech brand looking for influencers, you can work with Yulia.
- Followers: 697K
- Eng Rate: 14.73%
- Avg Likes: 102K
- Niche: Lifestyle.
4. Olga Ferrara (@olgaferrara_ny)
Olga Ferrara is a Ukrainian-born NYC-based fashion influencer, known for her bold, colorful style and luxury brand collabs.
But Olga’s not just into fashion! She also shares beauty tips and little glimpses of her everyday life.
Olga successfully partners with swimwear, jewelry, and accessories brands, often featuring them in polished, editorial-style posts.
- Followers: 333.6K
- Eng Rate: 3.40%
- Avg Likes: 11.1K
- Niche: Fashion & lifestyle.
5. Andrew Nemodruk (@andrewnemodruk)
You’re a brand looking for small but engaged influencers? A micro-Instagrammer like Andrew can be your perfect match!
Andrew specializes in comedy and shares music videos, humorous parodies, and short sketches about daily life on his account.
Beyond entertaining posts, he’s had collaborations with Citrus (an electronics retailer) and Mirinda (a beverage brand) for the ‘Citrus Experiments’ project.
- Followers: 83.7K
- Eng Rate: 1.32%
- Avg Likes: 1.06K
- Niche: Comedy.
6. Yevhenii Ivashchenko (@yevhenii.ivashchenko)
Even police officers are finding Instagram pretty exciting these days, and Yevhenii Ivashchenko is one!
He’s a real Ukrainian police officer, and he uses that to share honest, down-to-earth content about fitness, family, and staying strong through tough times.
This Ukrainian fitness influencer has worked with local brands like M-Tac and Militarist.
- Followers: 16.8K
- Eng Rate: 4.42%
- Avg Likes: 724
- Niche: Fitness
Top Ukrainian Influencers on YouTube
Now, it’s time to get into the list of famous YouTube influencers in Ukraine. You’ll even find some sharing what life’s like during the war!
1. Yuriy Butusov (@ButusovPlus)
The prominent Ukrainian journalist and the editor-in-chief of the news website Censor.NET joined YouTube in 2018.
He covers the Russo-Ukrainian war through his YouTube channel. Additionally, he provides an in-depth analysis of the war in Ukraine.
What makes Yuriy’s channel more popular is his interviews with Ukrainian soldiers, telling their personal stories.
- Followers: 1.28M
- Total Views: 443M
- Eng Rate: 6.85%
- Niche: Journalism.
2. Denis Kazanskyi (@DenisKazanskyi)
Denis is another Ukrainian influencer whose channel focuses on war. He’s actually a veteran blogger who critically discusses the war and media issues.
His analytical videos on Russian propaganda and Ukrainian society are very popular and often get 1M+ views.
Besides, Denis actively promotes fundraising campaigns for the military. While brands do not typically advertise on his channel, NGOs and nonprofits sometimes use his platform to reach citizens.
- Followers: 955K
- Total Views: 557M
- Eng Rate: 10.01%
- Niche: War Commentary & Social Issues.
3. Sumy Racing Team (@SumyRacingTeam)
Another well-known Ukrainian channel on YouTube is Sumy Racing Team. The channel is dedicated to automotive content, including test drives, car reviews, and interesting vehicle projects.
However, you won’t just see the cars in this account, as it also fundraises for the Ukrainian military. In fact, they run big raffles for Volvo XC90s, Mercedes GLS, and iPhones, and all the money goes to support the army.
- Followers: 475K
- Total Views: 140M
- Eng Rate: 6.28%
- Niche: Automotive.
4. Zolkin Volodymyr (@zolkinvolodymyr9639)
Zolkin is a journalist who interviews Russian POWs and reports on the war. His in-depth interviews draw millions of views per video.
Though his content is serious, he’s one of Ukraine’s most-watched YouTubers for current events. Zolkin’s channel also covers military news and appeals for aid; he monetizes via Patreon and also collaborates with charitable brands.
- Followers: 121K
- Total Views: 24.1M
- Eng Rate: 2.19%
- Niche: Journalistic interviews.
5. Довколаботаніка (@dovkolabotanika)
Ukrainian YouTube channels are not only about war! Oleksiy Kovalenko, the Ukrainian botanist, created his scientific account in 2015.
He explores various topics in biology, from the fungi of Chernobyl to the science of common plants like chia.
- Followers: 39K
- Total Views: 2M
- Eng Rate: 15.53%
- Niche: Science & education.
6. Найнепотрібніший канал (@useless_channel_ever_hahaha)
Найнепотрібніший канал that means (The Most Useless Channel) is created by Olga Volts. The creator says the videos don’t really have a goal or deep meaning. She describes them as kind of like “stand-up comedy in Ukrainian—but with a twist.
- Followers: 45.5K
- Total Views: 1.7M
- Eng Rate: 8.55%
- Niche: Humor.
If you’re thinking of working with one of these influencers, the next step is finding the right tool to connect with them easily. Here’s the best one!
Ainfluencer: The Best Platform for Finding Ukrainian Influencers
If you’re planning to run an influencer campaign in Ukraine, Ainfluencer is hands-down one of the best platforms to make it happen. What makes Ainfluencer unique?
First off, every influencer on Ainfluencer’s platform is 100% opt-in. That means they’ve signed up and are open to brand collaborations, so you’re not wasting time chasing people who won’t respond.
Second, outreach actually works here, and you don’t even have to handle it yourself. Ainfluencer helps manage the entire process, increasing your chances of getting a “yes.”
Plus, you can search through thousands of Ukrainian influencers based on filters like niche, location, follower count, engagement rate, and more.
The platform also gives you access to real-time analytics, verified performance data, and content examples, so you’re not going in blind.
More importantly, Ainfluencer is totally free to use as a brand. No upfront fees, no hidden costs—just a 20% commission that comes out of the influencer’s side.
Payments are handled within the platform using a secure escrow system, and if any issues pop up, there’s a built-in Resolution Center to keep things smooth.
Even better, Ainfluencer is integrated with Shopify, so if you’re running an online store, you can track influencer-driven sales and manage everything in one place. The in-app messaging tool also makes it easy to keep conversations organized.
Want to start your first campaign for free?
Conclusion
As you’ve seen, Ukrainian influencers are active across all the major social platforms—and no, it’s not all about the war.
They post everything from daily life and fashion to travel tips and mouth-watering Ukrainian dishes. Just like influencers everywhere else, they’ve built loyal communities, and local brands are already teaming up with them to get the word out.
With the right approach and the right tools, you can do the same and connect with the perfect Ukrainian voices to help share your brand’s story.
Ainfluencer helps you discover and connect with Ukrainian influencers. But if you want to build long-term brand presence, AlgoRift is the best choice.
It connects global Amazon sellers with Ukrainian affiliates who know how to speak to local audiences. They’ll also access AI-driven analytics and streamlined onboarding with one-click ASIN imports.
FAQs
Here are some frequently asked questions about famous Ukrainian influencers:
1. How Do I Find Ukrainian Influencers for My Brand Campaign?
The easiest way to find Ukrainian influencers on Instagram, YouTube, or TikTok is to use an influencer platform or marketplace. For example, Ainfluencer lets you search and filter influencers by country (Ukraine), platform (Instagram/TikTok), niche, and follower count.
You can also browse hashtags and location tags on social media or consult influencer lists in blogs. Joining Ukrainian marketing or social media forums (e.g., Facebook groups) can help too. Once you have candidates, review their engagement and content fit.
2. How Brands Can Collaborate with Ukrainian Influencers?
Brands can collaborate with influencers through sponsored posts or stories, YouTube product reviews, TikTok challenges, giveaways and contests, and affiliate partnerships.
3. Who Are the Most Popular Ukrainian Influencers?
Here’s a list of the top Ukrainian influencers on Instagram, TikTok, and YouTube:
- Veronika Kostei (@nevaaadaa): 13M followers on TikTok,
- Кенді Суперстар (@candy__superstar): 1.9M followers on Instagram,
- Yuriy Butusov (@ButusovPlus): 1.28M followers on YouTube,
- Творчі Варенички (@tvorchi_varenychky): 499K followers on TikTok,
- Daria Pazyuk (@_baba_dasha): 853K followers on Instagram
4. Can Non-Ukrainian Brands Collaborate with Ukrainian Influencers?
Yes. Many Ukrainian influencers create content in English or have international audiences. Non-Ukrainian brands can work with Ukrainian influencers for local market entry or to appeal to Eastern European communities globally.
Platforms like Ainfluencer support global campaigns. Just be mindful of language and cultural fit – some influencers translate content or create bilingual posts.
