Indians have always been a huge part of social media on every platform, from their educational life-saving videos on YouTube to their fun and humorous videos on Instagram. And as expected, Indian influencers have a big role in social media too.
Whether you’re a marketer looking to boost brand visibility or a brand manager planning your next influencer marketing campaign, you can count on Indian influencers to help you.
In this blog, I’ll review the top 22 Indian influencers across social media in different niches, from travel and entertainment to fashion and beauty. Let’s dive in!
Best Indian Influencers on Social Media
Unfortunately, TikTok has been banned in India since mid-2020, and Indian influencers are no longer active on this platform, and there is no access to their accounts either.
So, in this part, we’ll just go through Indian influencers on Instagram and YouTube. We’ll go through many types of influencers, including mega, macro, and micro influencers.
Top Indian Influencers on Instagram
Studies have shown that Instagram is the most preferred platform for influencer marketing campaigns in India, followed closely by YouTube. So take a good look at these top Indian influencers who are dominating the scene on Instagram:
1. Awez Darbar (@awez_darbar)
Awez Darbar is an Indian choreographer, social media influencer, and content creator. He gained popularity through his dance videos and collaborations with Bollywood celebrities. Basically, he’s one of India’s foremost dance influencers. He is also known for his relationship with fellow influencer Nagma Mirajkar.
- Followers: 31M
- Niche: Dance/Entertainment
- Engagement Rate: 0.53%
- Average Likes: 165K
- Collabs: Oppo, Spotify
2. Nagma Mirajkar (@nagma.mirajkar)
Nagma Mirajkar is an Indian social media influencer, dancer, and actress. She gained popularity through her engaging content on platforms like Snapchat and Instagram, where she shares glimpses of her life, including travel, dance, and fashion.
- Followers: 7.9M
- Niche: Fashion/Lifestyle
- Engagement Rate: 0.77%
- Average Likes: 47K
- Collabs: Maybelline, Pantene
3. Mehaboob Dil Se (@mehaboobdilse)
Mehaboob Dil Se is an Indian content creator, actor, and influencer. He creates content related to dance, acting, and entertainment, often collaborating with other creators. His videos frequently feature short love stories, film scene recreations, and trending challenges
- Followers: 1M
- Niche: Fitness, comedy, and a bit of modeling
- Engagement Rate: 2.87%
- Average Likes: 31K
- Collabs: Grooming and supplement brands (e.g., MuscleBlaze)
4. Mridul Madhok (@mridulmadhok)
Mridul Madhok is an Indian lifestyle influencer, content creator, and entrepreneur known for his engaging videos on skincare, fashion, and lifestyle. He gained popularity through platforms like TikTok and YouTube, where he shares tips on grooming, health, and personal development.
- Followers: 1M
- Niche: Skincare, fashion, and lifestyle
- Engagement Rate: 0.82%
- Average Likes: 18K
- Collabs: Skincare brands like Wow, and even jewelry brands
5. Manav Chhabra (@mr.mnv)
Manav Chhabra, known as @mr.mnv, is a content creator and entertainer. He gained popularity through TikTok and Instagram, where he posts engaging content related to fashion, lifestyle, and dance.
- Followers: 1.7M
- Niche: Travel, fashion, luxury, sports
- Engagement Rate: 3%
- Average Likes: 42K
- Collabs: Brand ambassador for Lakme’s men’s grooming line
6. Akaash Singh (@akaashsinghcomedy)
Our next Indian influencer has an exception; he’s an Indian-American influencer and lives in America, so he has access to TikTok.
Akaash Singh is a comedian, podcaster, and content creator known for his sharp humor and social commentary. He gained popularity through his stand-up specials and his work on the Flagrant podcast, where he co-hosts alongside Andrew Schulz.
- Followers: 2.1M
- Niche: Comedy
- Engagement Rate: 8.79%
- Average Likes: 59K
- Collabs: Comedic sketch for an Indian dating app, fusion snacks brand popular with NRIs
7. Sejal Kumar (@sejalkumar1195)
Sejal is a well-known content creator who started on YouTube and now boasts about 800k Instagram followers. She’s primarily a lifestyle and fashion influencer, but she is also a budding singer.
- Followers: 808K
- Niche: Fashion, lifestyle, music
- Engagement Rate: 0.34%
- Average Likes: 2.8K
- Collabs: Levis, Westside (Tata’s fashion brand)
8. Santoshi Shetty (@santoshishetty)
Our next macro-influencer is Santoshi Shetty. She’s a fashion, fitness, and travel influencer known for her edgy style and travel diaries. She runs the blog “The Styledge,” and her IG is essentially a glossy magazine of her life.
- Followers: 707K
- Niche: Travel, fashion, yoga
- Engagement Rate: 0.18%
- Average Likes: 1.3K
- Collabs: Yoga mats
9. Sakshi Sindwani (@stylemeupwithsakshi)
Sakshi is a leading voice in the body-positive fashion movement. A plus-size model and fashion influencer, Sakshi’s feed is vibrant with bold outfits, confidence tips, and self-love mantras.
She often uses the tagline “Style Me Up” to encourage followers to embrace fashion regardless of size.
- Followers: 696K
- Niche: Fashion, body Positivity
- Engagement Rate: 1.28%
- Average Likes: 9K
- Collabs: Dove, H&M
10. Roshni Bhatia (@thechiquefactor)
Roshni is a powerhouse in beauty and style content. A young mom and fashionista, Roshni’s niche is making high-fashion approachable. She posts chic outfit ideas (often incorporating both high-street and luxury pieces), beauty routines, and glimpses of her life as a mom, all with a glamorous twist.
- Followers: 536K
- Niche: Beauty, fashion, lifestyle
- Engagement Rate: 0.85%
- Average Likes: 4.6K
- Collabs: MAC Cosmetics, Estée Lauder, and jewelry brands like Tanishq
11. House of Misu (@houseofmisu)
House of Misu is the combined persona of Mitali and Summiyya, two BFFs who run this influencer account (hence “Misu”). They cover luxury travel, fashion, beauty, and now even parenting (one of them recently became a mom).
- Followers: 498K
- Niche: Fashion, Beauty, lifestyle
- Engagement Rate: 0.16%
- Average Likes: 690
- Collabs: Emirates Airlines (as travel ambassadors), Lancôme for beauty, and Taj Hotels for staycations.
12. Ishika Sahni (@ishikasahnii)
Ishika is both a lifestyle influencer and a young entrepreneur. She runs her own fashion brand while curating enticing lifestyle content on IG. Ishika’s style is trendy yet accessible – think high-street fashion with a dash of glam.
- Followers: 60K
- Niche: Fashion, entrepreneurship
- Engagement Rate: 0.99%
- Average Likes: 1.2K
- Collabs: Sugar Cosmetics, Titan’s accessory line, and Lulu & Sky
13. Tanya Roy (@tanyaroyy)
Tanya is a Gen Z influencer known for her bold Gen Z fashion. She experiments with Y2K styles, thrifted clothing, and DIY accessories, essentially pushing boundaries of fashion in a way that resonates with teenage and college-age followers.
- Followers: 34K
- Niche: Gen Z Fashion
- Engagement Rate: 2.81%
- Average Likes: 5.6K
- Collabs: A homegrown streetwear label and a startup jewelry brand that matches her Gen Z vibe
14. Dipti Parihar Sharma (@diptipariharsharma)
Dipti is a lifestyle and beauty influencer who curates a beautiful lifestyle Instagram, focusing on beauty, skincare, and a bit of travel.
She’s often seen reviewing the latest skincare products, demonstrating makeup looks that suit Indian skin tones, and sharing snippets of her daily life
- Followers: 88K
- Niche: Lifestyle, beauty
- Engagement Rate: 6.93%
- Average Likes: 6.5K
- Collabs: Skincare brands like Plum and Mamaearth
15. Priya Chaudhari (@the.cosmicvibe)
Priya Chaudhari is a micro-influencer who shares content related to wellness, spirituality, and personal growth. She has built a following by promoting mindfulness, self-care, and holistic living.
- Followers: 67K
- Niche: Fashion, beauty
- Engagement Rate: 1.18%
- Average Likes: 800
- Collabs: Organic essential oils brand and a yoga apparel line
16. Neelakshi Singh (@plumptopretty)
Neelakshi Singh is an inspiring micro-influencer, a fashion professor, and a plus-size model who advocates for body positivity and self-acceptance. She shares insights on beauty, skincare, fashion, and travel, encouraging confidence regardless of body size.
- Followers: 38K
- Niche: Styling tips for curvy women, self-love pep talks, and the series
- Engagement Rate: N/A
- Average Likes: N/A
- Collabs: N/A
Top Indian Influencers on YouTube
As our second and last social media, we’re checking the top Indian YouTube influencers. Here are the top 6:
1. Tanya Khanijow (@TanyaKhanijow)
Tanya is one of India’s favorite travel vloggers. Her channel is a treasure trove of cinematic travel videos, detailed itineraries, and travel hacks.
Tanya’s content stands out for its quality – she uses drone shots and honest voiceovers and often travels solo, empowering many young Indians (especially women) to explore.
- Subscribers: 2.1M
- Niche: Travel
- Engagement Rate: 3.85%
- Average Views: 500K
- Collabs: GoPro, Incredible India (tourism board campaigns), and outdoor gear brands like Decathlon.
2. Shreya Jain (@shreyajain26)
Shreya is a veteran Indian makeup influencer with over 700k subscribers. She’s been creating makeup tutorials, product reviews, and skincare routines on her channel for nearly a decade.
Shreya’s warm, chatty presentation and in-depth knowledge make viewers feel like they’re learning from a friend. She covers everything from everyday minimal makeup to glamorous bridal looks, and she’s not afraid to give honest verdicts on products.
- Subscribers: 759K
- Niche: Makeup, fashion DIY
- Engagement Rate: 4.23%
- Average Views: 41K
- Collabs: Maybelline, L’Oréal, Bobbi Brown
3. Captain Nick (@CaptainNick)
Captain Nick creates comedy sketches, often playing multiple characters herself – from the strict Indian mom to the nosy auntie, in a very humorous, exaggerated fashion that touches on everyday Indian situations. She also vlogs and shares funny personal stories.
- Subscribers: 264K
- Niche: Comedy, entertainment
- Engagement Rate: 4.5%
- Average Views: 270K
- Collabs: E-commerce app, a plug for a career portal
4. Dank Rishu (@DankRishu)
Dank Rishu is part of India’s new wave of roasting and commentary YouTubers. His content is typically Hindi commentary with a dose of adult humor, reacting to cringe content or internet trends, and he’s also known for his gaming live streams. He calls his community “Danki” and engages in a lot of meme-culture content.
- Subscribers: 433K
- Niche: Roasting, streaming
- Engagement Rate: 5.16%
- Average Views: 400K
- Collabs: Energy drink, gaming gear reviews
5. With Love – Subha & Vignesh (@WithLoveSubhaVignesh)
With Love – Subha & Vignesh is a YouTube channel run by Subha and Vignesh, two independent Tamil YouTubers. Their content revolves around their personal lives, wedding journey, and experiences as a couple. They share heartfelt moments, cultural insights, and reflections on their relationship.
- Subscribers: 98K
- Niche: Couple Travel
- Engagement Rate: 4%
- Average Views: 90K
- Collabs: A homestay sponsored their weekend trip, which they disclosed and gave an honest tour.
6. The Village Ballads (@thevillageballads)
The Village Ballads is a unique micro YouTube channel run by two enthusiasts who travel to Indian villages to document folk music, local stories, and culture.
It’s part travelogue, part documentary. Their videos feature them meeting village elders, listening to traditional songs (sometimes joining in with a dholak), and exploring rural traditions.
- Subscribers: 100K
- Niche: Rural Culture & Folk Music.
- Engagement Rate: 3%
- Average Views: 1K
- Collabs: N/A
That wraps up our list of Indian influencers on Instagram and YouTube. If you’re still searching for the right match for your brand, consider exploring free influencer marketing platforms with extensive influencer databases.
One great option is Ainfluencer, a vast influencer marketplace featuring over 5 million influencers across various niches.
Whether you’re looking for Latina influencers or Spanish influencers, this platform makes discovery effortless.
Ainfluencer: The Best Platform to Connect with Indian Influencers
Ainfluencer is a free DIY influencer marketplace that simplifies influencer marketing. With over 5 million Instagram, TikTok, and YouTube influencers, it helps brands find the perfect match using smart filters based on niche, location, and engagement rate.
- Smart Search & Filters – Find influencers by niche, location, engagement rate, audience demographics, follower count, and more.
- Direct Collaboration – Negotiate terms and connect with influencers without middlemen or extra fees.
- Influencer Insights – Access follower stats, engagement metrics, and audience breakdowns for data-driven decisions.
- SecurePay System – Ensures secure payments—funds are released only when the influencer delivers content.
- Performance Tracking – Real-time analytics help measure campaign success and ROI effectively.
- All Influencer Tiers – Supports nano, micro, macro, and mega influencers in one place for seamless campaign management.
- Always Free – No subscription or listing fees—brands can post campaigns and connect at zero cost.
Both brands and influencers can sign up for free, create campaigns, and connect with top Indian influencers across industries.
Whether launching a national campaign or targeting regional markets, Ainfluencer makes influencer marketing efficient and hassle-free.
Interested? Explore Ainfluencer today and discover influencers who align with your brand!
Wrapping Up
In the past few years, influencer marketing has exploded into a $24 billion industry, and Indian influencers are definitely a part of this huge impact. In this blog, we reviewed some of their best.
Overall, Influencer marketing works best when brands pick the right people, macro influencers for big reach, and micro influencers for focused engagement. Success comes from genuine partnerships, smart choices, and easy-to-use tools like Ainfluencer.
FAQs
Let’s review some FAQs about Indian influencers:
Q1. How Do I Decide Between Macro and Micro Influencers for My Brand Campaign?
Macro influencers offer broad reach and quick buzz, ideal for product launches. Micro influencers have high engagement and niche audiences, making them great for targeted marketing. A hybrid approach often works best: macros for reach, micros for trust.
Q2. What Is the Typical Engagement Rate I Should Look for When Selecting Indian Influencers?
Engagement rates can vary by niche and follower count. Micro influencers often have 5%–10%+ engagement due to tight-knit communities. Macro influencers typically range from 2%–5%. Overall, quality matters more than percentage; real conversations and meaningful interactions indicate a strong influence.
Q3. How Do Influencers in India Charge for Collaborations, and What Budget Should I Expect?
Macro influencers may charge ₹20,000–₹1,00,000+ per post, while micro influencers range from ₹5,000–₹15,000 or may accept product exchanges. Many offer package deals (e.g., posts + stories). Negotiation is common, and Ainfluencer helps brands get proposals from influencers based on budget.
AlgoRift is also a specialized Amazon affiliate marketing platform built for sellers and influencers from all around the world. It connects brands with 100k+ affiliates, including influencers and bloggers, to promote Amazon products in exchange for performance-based commissions.
With AI-powered matching, secure pay, and real-time tracking, it ensures optimized collaborations and maximized sales. Sign up and grow your Amazon affiliate marketing with ease!
