Want to grow your brand in Italy? Why don’t you start with Italian influencers? Over 30 million Italians actively use social media platforms like Instagram, TikTok, and YouTube. These platforms are where culture and conversation happen—and Italian creators are leading the way. From fashion and beauty to travel and lifestyle, they consistently turn everyday content into national trends.
For brands, partnering with Italian influencers is a powerful way to build trust and connect with the right audience. And now, finding the perfect match is easier than ever. Free influencer marketing platforms like Ainfluencer help brands discover authentic Italian creators without hidden fees or middlemen.
In this guide, we spotlight Italy’s top influencers—both macro and micro—and show how teaming up with them can help your brand grow in one of Europe’s most dynamic markets.
Top Italian Influencers You Need to Know on TikTok
TikTok has really taken off in Italy, especially with younger audiences who love quick, viral videos. From trendy fashion dances and funny skits to beauty hacks and music challenges, Italy’s TikTok scene has it all.
We’ve rounded up the 5 top Italian influencers on TikTok to follow, broken down into big names and rising stars.
1. Selene Infantino
- TikTok handle: @esse
- Followers: 499.7K
- Niche: Travel, fashion, and lifestyle.
- Engagement Rate: ~9.2%.
Looking for the perfect blend of high fashion and travel inspiration? Meet Esse (aka Selene), one of the stylish Italian influencers with a polished aesthetic and a good engagement rate — an ideal fit for fashion influencer marketing campaigns.
@sele_infantolino2.0 ♬ suono originale – Tonia Christian Criscuolo 17
From chic outfits in Italian cities to behind-the-scenes fashion event moments, she’s a go-to for luxury and beauty brands. With plans to expand into video and possibly YouTube, Selene’s influence is only set to grow.
2. Psych&Love
- TikTok handle: @psych_and_love
- Followers: 494K
- Niche: Psychology, relationships, and advice.
- Engagement Rate: ~22.8%.
Looking for expert advice on love and mental wellness? Psych&Love is a brand-channel run by a psychologist and life coach, offering short, insightful videos on relationships and personal development.
@psychandlove ♬ suono originale – Psych&Love
With a strong following among young adults and collaborations with lifestyle and dating app brands, they’re quickly becoming a trusted voice.
3. Andrea Stefanile
- TikTok handle: @andrea.stefanile
- Followers: 493.7K
- Niche: Lifestyle, fitness, and fashion.
- Engagement Rate: ~4.3%.
Ever wondered how to balance style with fitness? Andrea, a former athlete, brings you a dynamic blend of fashion tips, gym routines, and glimpses of daily life in Milan.
@andreastefanile1 POV: La mia famiglia scopre che ho baciato un ragazzo e ho paura della loro reazione… #italia #neiperte ♬ suono originale – Andrea Stefanile
With collaborations with Italian sportswear and grooming brands, he’s built a strong presence in both wellness and fashion — making him a valuable partner for wellness influencer marketing campaigns.
4. WIAME
- TikTok handle: @wiame
- Followers: 493K
- Niche: Global travel and discovery.
- Engagement Rate: ~6.4%.
Ready to explore hidden gems around the world? WIAME (pronounced “We-Am”) is a travel and lifestyle Italian influencer with an adventurous spirit and a passion for showcasing off-the-beaten-path Italian destinations and global travel tips.
@wiwi___02 ADOROOOOO😱😱 @SHEIN Italy @SHEIN #SHEINGoodFinds#SHEINholidaydeal#saveinstyle#SHEINhome#SHEINbeautyfinds#SHEINelectronics#SHEINappliances#ad#loveshein ♬ suono originale – WIAME-INFLUENCER & UGCcreator✨
Her engaging storytelling and vibrant personality have led to collaborations with airlines, travel influencer marketing agencies, and global apparel brands.
5. Valeria Angione
- TikTok handle: @valeriaangione
- Followers: 494K
- Niche: Travel and lifestyle content in Italy and abroad.
- Engagement Rate: ~6.5%.
Valeria is a popular travel vlogger known for her picturesque tours of Italian cities, showcasing local fashion, food, and scenic spots around Naples and beyond.
@valeriangione Seguitemi per altri consigli motivazionali
♬ suono originale – Valeria Angione
She collaborates with travel brands and tourism boards and frequently cross-promotes on Instagram and TikTok.
Valeria’s travel-inspired content and positive style will keep her growing audience engaged, making her the perfect partner for travel, fashion, and lifestyle brands wanting to share real Italian experiences.
Top Italian Influencers You Need to Know on Instagram
Instagram is Italy’s leading platform for fashion, beauty, travel, and food inspiration. With over 30 million users, it’s where top Italian creators connect with audiences through Stories and Reels.
From fashionistas to family lifestyle bloggers, here are 5 must-follow Italian influencers on Instagram:
1. Carlotta Fiasella
- Instagram handle: @carlottafiasella
- Followers: 751K
- Niche: Travel & Lifestyle
- Engagement Rate: ~3.5%
Effortlessly chic and always on the move, Carlotta blends stunning travel photography with stylish lifestyle content.
Splitting her time between Italy and London, she curates city guides and travel outfits that inspire jet-setters and fashion lovers alike.
With collaborations across luggage and fashion brands—and a popular blog to match—Carlotta’s cosmopolitan appeal is set to soar, making her a key name for luxury, travel, and fashion campaigns.
2. Eleonora Carisi
- Instagram handle: @eleonoracarisi
- Followers: 710.1K
- Niche: Feminist Style & Travel
- Engagement Rate: ~4.1%
Bold, stylish, and unapologetically authentic, Eleonora Carisi brings a powerful voice to fashion and travel. Known for fusing high-fashion aesthetics with empowering essays, she’s earned collaborations with both designer labels and NGOs.
As niche lifestyle storytelling rises, Eleonora’s unique blend of style and social impact will continue to resonate—especially with fashion-forward, socially conscious audiences.
3. Corinne Pino
- Instagram handle: @pinocorinnee
- Followers: 510K
- Niche: Travel & Food
- Engagement Rate: ~5.0%
Colorful, cheerful, and irresistibly tasty—Corinne, aka Pino, shares travel and food content that’s both picturesque and personal.
From Milan to Mediterranean kitchens, this Instagram food influencer features vibrant destinations and regional recipes that make followers feel like they’re there.
With brand deals across restaurants, food labels, and travel gear, her family-friendly energy is perfect for travel influencer marketing campaigns focused on foodies and travel lovers alike.
4. Celeste di Mare
- Instagram handle: @celesteedm
- Followers: 458.8K
- Niche: Lifestyle Blogging
- Engagement Rate: ~4.8%
Graceful and grounded, Celeste is a Tuscan lifestyle blogger whose content beautifully balances fashion, family, and home life.
Known for her elegant outfits, Italian décor, and warm updates about her children, this Italian influencer is a trusted voice for modern moms.
With collaborations in home goods and parenting brands, Celeste’s authentic storytelling will remain influential as more families look for real, relatable content.
5. Noemi Piunti
- Instagram handle: @noemipiunti
- Followers: 305K
- Niche: Fashion & Modeling
- Engagement Rate: ~6.2%
Runway ready and digitally sharp, Noemi Piunti is a professional Instagram model turning heads online. She shares high-fashion shoots, behind-the-scenes runway moments, and beauty brand features with polish and poise.
With social media fashion trends booming, Noemi’s sleek visuals and rising engagement make her a top choice for brands targeting Italy’s fashion-forward youth.
Top Italian Influencers You Need to Know on YouTube
YouTube remains a powerhouse in Italy for content like travel, cooking, and education. Many Italian YouTubers also grow their audience through Instagram and TikTok.
Below are 5 must-follow creators who are set to make waves on the platform.
1. Vanilla Magazine
- YouTube handel: @VanillamagazineIT
- Subscribers: 500K
- Niche: Educational History & Culture
- Engagement Rate: ~7.9%
A standout in Italy’s digital education space, Vanilla Magazine delivers compelling videos on history, science, and culture—often likened to the Italian “Kurzgesagt.” Known for animated explainers and deep dives into topics like the Middle Ages and scientific revolutions, it attracts a wide, intellectually curious audience.
As demand for smart, accessible content continues, Vanilla Magazine is a top choice for brands in publishing, education tech, and cultural initiatives.
2. i Mazzegaro
- YouTube handel: @i Mazzegaro
- Subscribers: 490K
- Niche: Family-Friendly Entertainment
- Engagement Rate: ~5.1%
Fun, lighthearted, and universally appealing, i Mazzegaro—brothers Luca and Francesco—share comedy skits and family vlogs rooted in Italian family life.
Their good-natured pranks and relatable humor have earned them a loyal following across generations.
With their clean content and strong production values, the duo continues to grow, making them ideal partners for brands targeting families, kids, and home-centric audiences.
3. Bruno Barbieri Chef
- YouTube handel: @chefbarbieriofficial
- Subscribers: 500K
- Niche: Professional Cooking & Culinary Travel
- Engagement Rate: ~2.8%
Celebrity chef Bruno Barbieri is a macro influencer who brings fine Italian cuisine to the screen with detailed tutorials and travel-based cooking segments.
With a loyal base of food enthusiasts and amateur chefs, his channel showcases authentic recipes, chef tips, and Italian culinary culture.
As cooking content remains a favorite among viewers, Bruno’s professional yet relatable presence offers food and kitchen brands a premium partnership opportunity.
4. Rita Chef
- YouTube handel: @RITACHEFCHANNEL
- Subscribers: 486K
- Niche: Home Cooking & Baking
- Engagement Rate: ~9.4%
Rita, the friendly face behind Rita Chef Channel, creates easy-to-follow home cooking tutorials that resonate with families and beginners alike.
From classic Italian dishes to charming baked treats, her high-engagement videos feel like a cozy kitchen visit.
With more people embracing home cooking, Rita’s popularity is set to grow—making her a natural fit for food brands, kitchenware, and family-oriented campaigns.
5. DramaticallyExpatic
- YouTube handel: @DramaticallyExpatic
- Subscribers: 31.5K
- Niche: Expat Life & Travel in Italy
- Engagement Rate: ~6.01%
Blending storytelling with wanderlust, DramaticallyExpatic documents life in Italy through the eyes of a foreigner-turned-local.
His bilingual, engaging videos explore hidden towns, cultural quirks, and budget travel across the country. As slow travel and expat living gain attention, his authentic voice appeals to adventurous travelers and digital nomads. Tourism boards and relocation services will find a compelling partner in this rising creator.
Why Ainfluencer Is the Easiest Way to Connect with Italian Influencers
Looking to reach Italian audiences through influencer marketing? Ainfluencer makes it simple. It’s a free, do-it-yourself platform where brands can find and work with Italian influencers—fast.
Here are some of the reasons why marketers love it:
- Smart Matching: Ainfluencer uses AI to instantly connect you with the most relevant Italian influencers for your brand—macro or micro.
- No Fees, No Limits: Create unlimited campaigns and invite as many influencers as you want. There are no commissions or subscriptions.
- Safe Payments: Your money is held in escrow and only released after the content is delivered, so both sides are protected.
- Easy Messaging & Tracking: Chat, negotiate, and manage campaigns from one dashboard—with built-in analytics for performance tracking.
- Shopify & Affiliate Ready: Promote products and track affiliate sales directly from influencer content.
- Language-Friendly: Multi-language support and auto-translations let you work with Italian creators no matter where they are—Rome, Milan, or abroad.
Whether you’re promoting fashion in Florence or food in Naples, Ainfluencer helps you find the right Italian creators—quickly, securely, and for free.
Try it now and connect with Italian influencers in minutes.
Conclusion
Italian influencers are more than promoters—they’re storytellers who connect brands with engaged, culture-loving audiences. Whether you’re after niche authenticity or broad reach, Italy’s creators deliver real impact. Platforms like Ainfluencer make it easy to find and work with the right influencers—with no fees and secure payments.
FAQs
Italy has many fun and creative TikTokers. Antonio Orefice is known for his funny prank videos, while Valeria Angione and WIAME share travel and lifestyle content. If you like beauty and fashion, check out Chiara Giuffrida. For fitness, Andrea Stefanile is a great follower. You can also use tools like Ainfluencer to find both big and small Italian TikTok creators.
The easiest way is to use an influencer platform like Ainfluencer. You can search by location, category, and follower count – and it’s free to use. You can also look on Instagram using hashtags like #ItalianFashion or use TikTok tools to check out who’s trending. Just make sure to review their engagement and past brand work before reaching out.
Over 83% of Italians use social media, and influencers help you reach them in a real, relatable way. Studies show influencer marketing gets up to 11× more returns than regular ads. Whether you choose big names or smaller creators, Italian influencers can help you build trust, tell your brand’s story, and boost sales.
