There are a lot of Beauty brands looking for influencers to showcase their products authentically. Scroll through Instagram or TikTok and you’ll see countless makeup tutorials, skincare routines, and product unboxings – often created through brand collaborations.
Nearly 74% of Gen Z (and 66% of millennials) make purchases based on what they see beauty influencers post.
In this blog, we’ll give you a list of the best beauty brands looking for influencers right now. We’ll also introduce Ainfluencer, a free influencer marketing platform that connects influencers with brands.
Top Beauty Brands Looking for Influencers
Below, you can find a list of the best beauty, skincare, and makeup brands looking for influencers.
This list highlights a mix of well-known and fast-growing brands that prioritize beauty influencer marketing as part of their strategy.
If you’re a beauty influencer looking for collaborations on Instagram, TikTok, YouTube, etc, explore the list, below:
1. Maybelline New York
Maybelline is one of the world’s biggest makeup brands, and it heavily invests in influencer marketing.
They’ve run campaigns featuring top beauty YouTubers and Instagrammers for product launches like their Fit Me foundation and Lash Sensational mascara.
Maybelline also often partners with micro-influencers in various countries to demo new products (think mascara application videos, shade swatches, and before-and-after photos).
Maybelline is one of the first major brands to bring on a male beauty influencer as brand ambassador (Manny Gutierrez back in 2017), showing their openness to new voices.
If you’re into makeup, Maybelline is a famous beauty brand looking for beauty influencers to create looks using their affordable, accessible products.
Keep an eye out for their campaigns on social media. They frequently use hashtags like #MaybellineSquad to recruit or feature influencers.
2. Sephora
While Sephora is not a product brand, it’s a beauty retailer known for influencer programs. Sephora deserves a spot on the list of the top beauty brands looking for influencers because of the famed #SephoraSquad.
The Sephora Squad is an annual program where Sephora selects a diverse group of influencers (often micro-influencers and digital content creators) to be brand ambassadors for a year.
These influencers get opportunities to test new products, attend events, and create content for Sephora and its many partner brands.
The application process is open and even asks for testimonials from the influencer’s followers – emphasizing engagement and authenticity over follower count. This initiative shows how a company can be a beauty brand looking for content creators with unique voices, not just high numbers.
Beyond the Squad, Sephora’s social media channels constantly feature UGC from all kinds of beauty lovers. For an influencer, getting into Sephora Squad is huge, but even if not, tagging @Sephora and using their hashtags can put you on their radar for re-shares.
3. Redken
Another beauty brand looking for influencers is Redken, a professional haircare brand (under L’Oréal’s umbrella).
They often work with hairstylists and beauty influencers to showcase dramatic hair transformations, hair color trends, and styling tutorials using Redken products. Redken has collaborated with micro-influencers who are hairstylists on Instagram.
For example, showcasing a vibrant hair color created with Redken dyes, or a before/after of damaged to healthy hair using their Extreme line.
They also partner with influencers for campaigns like promoting sulfate-free shampoos or new styling products, often using catchy hashtags (e.g., #RedkenReady). The brand is best fit for beauty creators with a focus on haircare or cosmetologists with a social presence.
4. Fenty Beauty
Rihanna’s Fenty Beauty launched in 2017 and changed the game, not just with inclusive shades but with its marketing approach.
From day one, Fenty embraced influencers of all sizes and backgrounds. The brand’s philosophy of “Beauty for All” meant they re-posted content from everyday people alongside big-name beauty gurus.
Fenty’s products, like the iconic Pro Filt’r foundation and Gloss Bomb lip gloss, became instant staples in influencer tutorials. They frequently send out lavish PR packages, which many micro-influencers have unboxed on camera, fueling FOMO and buzz.
Fenty Beauty also coordinates with influencers for product reveals. For example, TikTok creators have gotten to preview new launches, and beauty YouTubers were among the first to review the brand’s products, generating millions of views.
Creating a look using Fenty and tagging them (or using #FentyFace) can grab their social media team’s attention, as they love featuring fan looks.
5. MAC Cosmetics
As a veteran in the cosmetics world, MAC is one of the first prestige brands to really harness influencer collaborations. They’ve done several influencer-designed product collections. For example, MAC famously partnered with influencer Patrick Starrr for a makeup collection, and more recently with younger artists for limited editions.
MAC sends PR packages widely and often works with beauty influencers for campaign launches (like their annual holiday collections or new lipstick lines).
On Instagram, MAC leverages influencers to showcase trend looks – a bold lip here, a creative eyeliner there – often reposting content from makeup enthusiasts who use #MACCosmetics.
On TikTok, MAC has joined trends by collaborating with creators on challenges such as transformation videos going from bare face to full glam using MAC.
Moreover, they have a pro program for makeup artists and also engage with everyday makeup lovers.
6. Rare Beauty
Rare Beauty, founded by Selena Gomez, is one of the popular vegan and cruelty-free beauty brands looking for influencers.
Selena’s massive platform aside, the brand actively works with content creators to spread its mission of self-acceptance and mental health alongside makeup.
Rare Beauty’s products like the Soft Pinch Liquid Blush, which went viral on TikTok often gain traction through influencers organically raving about them.
Recognizing this, Rare Beauty frequently gifts products to micro-influencers and encourages honest reviews. They also collaborate with influencers on social campaigns that align with their values.
Rare has been known to repost tutorials from influencers ranging from mega to nano-influencers.
7. L’Oréal Paris
L’Oréal Paris is a juggernaut that has shifted significantly into influencer marketing in recent years. This brand (the larger L’Oréal brand, distinct from its many sub-brands) has a roster of official ambassadors that now includes influencers alongside actresses and models.
For example, L’Oréal has featured American fashion influencers like Camila Coelho and Nikita Dragun in campaigns. They run the annual #LOrealLeague, which, in the past, has assembled a team of diverse beauty influencers to represent the brand and create content throughout the year.
Additionally, during events like the Cannes Film Festival – which L’Oréal sponsors – they invite beauty influencers to attend and create red-carpet content wearing L’Oréal makeup. L’Oréal also engages a ton of micro-influencers worldwide for localized campaigns.
8. La Roche-Posay
La Roche-Posay is known for its effective, dermatologist-recommended skincare, including sunscreen, acne treatments, and sensitive-skin-friendly products.
Traditionally sold in pharmacies, it has gained cult status online thanks to skincare influencers who share their skincare routines and results.
The brand regularly partners with skincare influencers, including those with relatively small followings, to demonstrate how to use their products and the results over time.
For instance, an influencer might do a 30-day challenge using a La Roche-Posay vitamin C serum and document the improvement in their skin. Because the brand focuses on skin issues (acne, eczema, etc.), they seek influencers who are willing to discuss those concerns candidly.
They also often team up with dermatologists who have an IG or TikTok presence as well as everyday users.
9. NARS Cosmetics
NARS has been a staple in many beauty influencers’ kits (their Orgasm Blush is legendary). To keep that cult status going, NARS works with a wide range of influencers.
They sponsor content around new launches (like foundations and eyeshadow palettes) and lean into the artistry aspect of makeup.
NARS often invites influencers to exclusive launch events. For example, a trendy dinner party or trip where creators get the first look at a product. These events generate vlogs, Instagram content, and buzz.
On social media, NARS frequently reposts ultra-creative looks using their products. Many of these come from talented micro influencers or even Amazon makeup influencers on Instagram.
They’ve also collaborated with influencers for product lines. While not as common as some brands, NARS did partner with YouTuber Samantha Ravndahl for lipstick in the past.
10. NYX Professional Makeup
Let’s meet one of the oldest beauty brands looking for influencers. Back in the 2010s, NYX’s annual Face Awards contest was a huge draw.
It encouraged up-and-coming makeup YouTubers to compete by creating elaborate makeup looks. Many successful influencers, like PatrickStarrr and RawBeautyKristi, got a boost from it.
NYX is known for extensive product gifting. They would send big boxes of new collections to a broad range of beauty gurus and micro-influencers, which grew their social engagement by 97% during one campaign.
That strategy has paid off, as NYX remains one of the most talked-about affordable brands on social media. Today, NYX continues to engage influencers for nearly every launch.
They send the entire line of butter glosses to hundreds of creators for the #ButterGlossPop challenge. Sometimes, they partner with TikTok influencers for fun challenges (like creating looks with their SFX face paints during Halloween).
Moreover, the brand has a youthful, edgy vibe and often works with diverse and creative voices (they champion LGBTQ+ creators, for example, in many campaigns).
11. Kylie Cosmetics
Kylie Jenner’s makeup brand leverages Kylie’s influence. While Kylie herself is one of the highest-paid Instagram influencers, Kylie Cosmetics does engage with other influencers, too.
In its early days, the brand’s marketing was largely driven by YouTube reviews and Instagram posts. The beauty influencers either bought the famous Lip Kits or received them in PR.
That user-generated hype helped sell out products within minutes. Today, Kylie Cosmetics partners with select influencers for product reveals and reviews. This ensures that every new launch (be it a palette or a skincare item from Kylie Skin) is all over social feeds.
They tend to favor influencers who align with the brand’s aesthetic – glamorous, trendy, and often on the younger side. For example, when launching a new lip product, they might send it to a host of beauty TikTokers who will swatch it for their audiences.
While Kylie Cosmetics might not have a formal ambassador program, they are a beauty brand hiring influencers on a campaign basis. An interesting aspect is the crossover with other brands in Kylie’s sphere.
Sometimes collaborations happen (like influencers promoting both a Kylie Cosmetics product and something from Kim Kardashian’s beauty line in the past, etc.).
12. Charlotte Tilbury
Charlotte Tilbury, the celebrity makeup artist turned beauty mogul, has a brand that oozes luxury and classic glamor.
Despite the high-end feel, Charlotte Tilbury Beauty has fully embraced modern influencer marketing. They host lavish events where they invite influencers to try products like their Magic Cream or Pillow Talk line.
Charlotte herself often appears in YouTube videos collaborating with influencers – doing their makeup or having them test new products live.
The brand often works with a mix of celebrity influencers (like A-list actresses or models) and digital influencers (like popular beauty YouTubers) to cover different audience segments. They’ve done Instagram live sessions with makeup artists and content creators to demo looks for their followers.
Beauty brands looking for Instagram influencers will find Charlotte Tilbury frequently tagging and crediting makeup artists and enthusiasts who use their products in stunning ways.
For instance, a bridal makeup look using CT products might get regrammed. The brand also runs campaigns focusing on specific products where they’ll send kits to lots of influencers.
For example, when they launched the Airbrush Flawless Foundation, many influencers of various sizes all posted their wear-test and reviews around the same time.
13. Pixi Beauty
Seeking affordable beauty brands looking for influencers? Pixi is the best option! In the influencer world, Pixi is almost legendary for its creative PR packages.
Many beauty micro influencers recall the excitement of receiving a pastel-colored Pixi box filled with their newest launches – often personalized with the influencer’s name on the packaging.
Pixi has used this seeding strategy to flood social media with organic mentions. Even nano influencers have been surprised with Pixi mailers if they’re active and fit the brand vibe.
They often repost influencers using their skincare in routines or creating soft makeup looks with Pixi palettes. Also, Pixi has a program called “Pixi Pretties” where they collaborate directly with influencers to create co-branded products.
For example, they’ve released makeup kits and color collections in partnership with YouTubers like Dulce Candy and Weylie Hoang. This not only brings in the collaborator’s fans but also adds credibility to the product itself.
14. ColourPop Cosmetics
Another famous name on the list of the top beauty brands looking for influencers is ColorPop. Early on, ColourPop partnered with influencers for co-branded collections – from famous YouTuber KathleenLights (who did multiple collections with them) to makeup artists and Instagram creators.
These collaborations often sell out because the influencer’s followers rush to grab the limited-edition items.
ColourPop also has a massive PR list; they send out practically every weekly new launch to countless beauty influencers and artists, resulting in a flood of unboxings and first impressions on YouTube, Instagram, and TikTok.
Also, many TikTok creators used ColourPop’s colorful palettes for those creative cut-crease trends. The brand’s strategy is essentially to always be visible online, and influencers are core to that.
They even respond and engage directly with fans on Twitter and have been known to notice and reward loyal micro-influencers (like inviting them to events or onto PR).
15. Urban Decay
Urban Decay made a name with edgy products. Who hasn’t heard of Naked Palette or their all-nighter setting spray? As a relatively youth-oriented brand under L’Oréal, UD has leveraged influencer marketing heavily.
They’ve done everything from huge launch parties with influencers (like the Naked Cherry palette party filled with YouTube influencers and IG stars) to paid sponsorships where creators do full-face tutorials using Urban Decay products.
Urban Decay often seeks influencers who embody their “beauty with an edge” vibe – bold, creative, maybe a bit alternative. They have a longstanding #UrbanDecayFam community and have run initiatives like the UD Global Citizens, which featured influencers from around the world in a campaign.
They’re also known to send generous PR packages; for a big launch, dozens of influencers might receive a vault of the entire product line to generate buzz.
Something unique Urban Decay did: a few years back, they created an influencer collective called the UD Collective featuring influencers like Karen Sarahi (ILUVSARAHII) and others, who appeared in marketing materials and helped promote the brand authentically.
16. Glossier
As a digitally-native brand, Glossier turned its happy customers into an army of ambassadors through its rep program.
In the early days, Glossier’s marketing was almost entirely via social media and influencer word-of-mouth. While Glossier paused its formal rep program in recent years, the brand still heavily relies on user-generated content.
They often repost customers (who are micro-influencers in their own right) wearing their Cloud Paint blush or Boy Brow, etc.
Glossier is picky about paid collaborations. They’ve been known to avoid sponsored content to keep an organic feel, but they certainly seed products to influencers.
Glossier also collaborates with content creators for initiatives like product launches in new countries or pop-up store events – inviting local influencers to experience and share.
The brand’s vibe is effortless, minimalist, and inclusive. So, they seek out influencers who have a naturally cool, “skin first” aesthetic rather than heavy makeup.
17. Morphe
Morphe is famous for its close ties to beauty influencers. In fact, Morphe’s rise is deeply intertwined with YouTube beauty gurus – offering affiliate codes and collaborations that turned creators into evangelists.
Remember all those “Use code for 10% off at Morphe” mentions on YouTube? That was Morphe’s strategy to incentivize influencers to promote their affordable brushes and palettes. It worked phenomenally!
Morphe also did multiple mega-collab eyeshadow palettes with American makeup influencers like Jaclyn Hill and James Charles, which became bestsellers. Those collabs not only brought in revenue but cemented Morphe’s image as the brand that champions creators.
Even beyond those famous names, Morphe has a network of micro and macro-influencers who receive PR and share looks (often tagged with #MorpheBabe). The brand frequently reposts content from fans showing off colorful eyeshadow creations or makeup brush hauls.
18. Origins
Known as a skincare brand focused on natural ingredients (it’s part of the Estée Lauder family), Origins is another famous beauty brand looking for influencers.
While it’s an older brand, Origins has modernized its outreach by partnering with influencers who value wellness and clean beauty. They have done influencer campaigns where creators share “rituals” or routines.
Origins also had a memorable campaign where they sent influencers little potted plants along with their products, highlighting the nature theme.
Influencers who align with Origins tend to be those who post about skincare in a lifestyle context. For example, an influencer might post a morning scene with tea, a journal, and apply Origins GinZing moisturizer to start the day.
19. Frank Body
Frank Body, an Australian brand, started with a single product – a coffee scrub – and grew almost entirely via influencer and user-generated content on Instagram.
If you recall the trend of people posting pictures covered in coffee scrub (often in the shower, cheekily censored by scrub or props), that was Frank Body’s viral marketing at work.
They basically sent their scrubs to a ton of influencers and encouraged a fun, confident type of post that fit the brand’s cheeky voice. “Get naked, get dirty, get clean” was one of their taglines.
The result: millions became aware of Frank Body and wanted to try it. To this day, Frank Body heavily uses influencer marketing. They have expanded into skincare like cleansers, moisturizers, etc., and often recruit micro-influencers to show real skin results.
The brand’s tone is playful and body-positive, often embracing a bit of messiness (coffee grinds everywhere!) as part of the fun.
They engage with both large influencers and everyday customers – even resharing selfies of regular folks enjoying their at-home “spa” with Frank products.
20. Refy Beauty
The last option on the list of leading beauty brands looking for influencers is REFY, a newer name founded by influencer Jess Hunt.
Being influencer-founded means the brand inherently “gets” the influencer’s POV. Refy’s marketing heavily involves Instagram and TikTok demonstrations of their brow sculpt and other minimalist makeup items.
They often repost videos from users showing how to use the products, and they garnered accolades in beauty community round-ups.
With its aesthetic of clean, model-like beauty, Refy is an influencer-focused beauty brand by design.
21. Beautaniq Beauty
As one of the best Australian makeup brands looking for influencers, Beautaniq Beauty sells affordable, plant-powered beauty kits (like their Collagen Creme Kit) directly to consumers.
The brand features real customers and influencers in its ads. Whether you’re a macro-influencer or a creator with smaller followers, you can apply to Beautaniq’s ambassador program. Affiliates are also given unique discount codes and earn commission on sales.
22. BK Beauty
BK Beauty, founded by a professional makeup artist, is on the list of the top makeup brands looking for makeup influencers.
It’s a vegan, 100% cruelty-free makeup line created by Lisa J., who is an old YouTuber. BK Beauty frequently partners with bloggers and vloggers to promote its products.
The company also has an affiliate program via ShareASale, providing influencers with promo codes and marketing materials. It’s worth noting that the products are often highlighted in YouTube tutorials by the founder and other influencers.
Ainfluencer: The Best Platform to Connect with Beauty Brands
When it comes to bridging the gap between influencers and brands, Ainfluencer is the ultimate game-changer.
Ainfluencer is a 100% free influencer marketplace that makes finding beauty and makeup brand partnerships easy, efficient, and hassle-free. It only takes 20% commission from influencers.
Main Values of Ainfluencer
What makes Ainfluencer stand out, and why are we calling it the best platform for connecting influencers with beauty brands? Let’s break down its features and benefits:
- Intelligent Matching with Campaigns: One of the coolest benefits is how Ainfluencer uses AI-powered discovery to match you with suitable campaigns. When you fill out your profile, you’ll indicate your niche (e.g., beauty, lifestyle), your follower count, engagement rate, audience demographics, etc.
- Secure and Streamlined Collaboration Tools: Through the platform, brands can invite you to their campaigns or you can apply to campaigns with a click. Communication happens in-app, so you don’t have to juggle tons of emails – you’ll have a chat interface to discuss details with the brand.
- Unlimited Campaigns & Proposals: There’s no cap on how many campaigns you can participate in simultaneously on Ainfluencer. This means you could line up multiple brand deals at once (as long as you can manage the workload without compromising quality).
- Performance Tracking and Credibility: After you complete collaborations, brands can rate and review your work on Ainfluencer. This builds your profile credibility. A strong track record (like a 5-star rating and good reviews) will make other brands more eager to work with you.
- Access to 70,000+ Brands: Influencers on the platform get exposure to over 70,000 brands across all industries, including beauty brands.
- Opportunities for All Follower Sizes: Ainfluencer is not just for big influencers. Brands on the platform search for everything from nanos to macros. Many beauty brands looking for nano influencers use Ainfluencer specifically to find quality content creators with small but engaged audiences.
- User-Friendly Interface: Moreover, Ainfluencer’s dashboard is intuitive. You can set up your profile quickly (importing info from your social accounts), browse campaigns by category, and apply with a personalized message.
Ready to connect with the biggest beauty brands and earn money?
Conclusion
In this article, we discussed the top 22 beauty brands looking for influencers. From mega brands like Maybelline and MAC to indie darlings like Glossier, all partner with authentic voices to reach their customers.
Finding those opportunities is not that difficult! In fact, by tapping into methods like social networking, ambassador programs, and influencer marketplaces, you can uncover numerous beauty influencer collaboration opportunities.
Ainfluencer, in particular, is there to help bridge that gap! It acts as your connector to countless beauty brands open to influencer collaborations. So, leverage it, enjoy it, and let it propel you toward your goals.
Beauty Brands Looking for Influencers: FAQs
Let’s answer some common questions about the topic:
1. How Many Followers Do I Need to Collaborate with Beauty Brands?
You don’t necessarily need a huge following to start working with beauty brands. Many beauty brands looking for micro-influencers (5k–100k followers) and nano-influencers (under 5k) are open to collaboration.
2. How Do I Approach a Beauty Brand for an Influencer Partnership?
Start by engaging with the brand—follow, comment, and share their content. If you already use their product, feature it organically.
When ready, reach out via DM or email with a short, friendly pitch: introduce yourself, share why you love the brand, mention your stats (followers, niche, engagement), and suggest a simple collab idea (like a tutorial or review).
Keep it professional yet personal. Not every brand will reply, but with consistency—and tools like Ainfluencer—it gets easier, and brands may start reaching out to you too.
3. Does Sephora Work with Micro-Influencers?
Yes, Sephora actively collaborates with micro-influencers through its Sephora Squad program. Launched in 2019, this annual initiative selects a diverse group of creators—from nano to macro influencers—to promote Sephora’s products across platforms like Instagram, TikTok, and YouTube.
4. How Can I Get Sponsored by Makeup Brands?
To get sponsored by makeup brands, start by creating high-quality, engaging beauty content and growing your audience on platforms like Instagram, TikTok, or YouTube.
Tag brands in your posts, use their hashtags, and show genuine love for their products. Once you have consistent content and decent engagement, pitch brands directly via email or DM with a short intro, your stats, and a creative collab idea.
You can also join influencer platforms like Ainfluencer to connect with makeup brands actively seeking creators.
5. What Are the Best Makeup Brands Looking for Influencers?
The list of popular makeup brands looking for micro-influencers includes:
- Maybelline,
- Fenty Beauty,
- MAC,
- NYX,
- NARS,
- Beautaniq Beauty,
- BK Beauty,
- Kylie Cosmetics,
- Urban Decay.
