Looking for Amazon makeup influencers to increase your brand visibility and drive more sales? You’re in the right place!
Influencer marketing has proven highly effective in the beauty niche. According to statistics, 61% of consumers trust influencers’ product recommendations while only 38% trust branded posts!
There’s even more! 86% of consumers make a purchase influenced by an influencer at least once per year. If you’re a brand looking for more ROI, we’ve got the list of the top 30 Amazon makeup influencers across Instagram, TikTok, and YouTube for you!
At the end of the blog, we also dive into a free, DIY influencer marketing platform (Ainfluencer) to connect you with these influencers. Read on!
Top Amazon Makeup Influencers on TikTok
We begin our all-around list with the best Amazon makeup TikTokers, split by macro-influencers (broad reach) and micro-influencers (niche engagement).
Best Amazon Makeup Macro-Influencers on TikTok
Want more brand visibility and strong social proof without the huge costs of mega-influencers? The following Amazon makeup influencers are for you!
1. May Akhtar (@maytahmi)
With over 400K followers and 15.9M total likes, May is the top Amazon makeup influencer on our list! She’s a British-Bengali makeup artist merging art and data science.
This UK-based influencer captures her audience with eye-catching experimental looks, like pastel logos, crystal eyeliner, etc.
May’s work has been featured by Beauty Bay and KVD Beauty. Even celebrities like Doja Cat and Huda Kattan follow her on Instagram.
- Followers: 494.3K (TikTok), 122.9K (Instagram).
- Eng Rate: 9.80%
- Average Likes: 933
- Average Views: 9.8K
2. Dasia Janae (@dajjrambo)
The second place on the list of popular Amazon makeup TikTokers belongs to Dasia who is a black American licensed cosmetologist.
Dasia is best known for flawless foundation and base makeup tips. Her posts mainly focus on achieving a perfect complexion, from skin prep to contouring. With 19.2M likes on TikTok, she’s landed partnerships with Fenty Beauty and NYX.
- Followers: 437.2K (TikTok), 150.8K (Instagram), 42.1K (YouTube).
- Eng Rate: 9.78%
- Average Likes: 833
- Average Views: 9.2K
3. Yeeshomee (@yeesbeauty)
Yssa is a hair and makeup content creator whose TikTok has become her “true springboard”. Yeeshomee (known as Yeesbeauty) has leveraged viral TikTok videos to gain 2.7M likes.
She combines makeup tutorials with hair care tips, appealing to a broad beauty audience. Her community is rapidly growing on TikTok. For example, her recent GRWM clips have topped 1 million views.
- Followers: 314.6K (TikTok), 24.2K (Instagram), 10.4K (YouTube).
- Eng Rate: 5.43%
- Average Likes: 49.5
- Average Views: 2.1K
4. Jennie Pham (@greeneggsandglam)
Jennie is a former beauty retail manager turned TikTok creator. She’s known for budget-friendly makeup finds. As a “budget and bougie” American beauty influencer, she often shares product dupes and sale alerts.
Brands love Jennie’s relatable style. She’s partnered with Ulta and many drugstore brands. With 13.5M total likes, this ex-Sephora manager sits on the top Amazon makeup influencers list!
- Followers: 270.2K (TikTok), 43.2K (Instagram), 4.4K (YouTube).
- Eng Rate: 9.21%
- Average Likes: 3.4K
- Average Views: 39.2K
5. Rudi Berry (@rudiberry)
The last Amazon creator is a Nashville-based influencer and content marketing manager at Beaubble.
The self-described “sensitive skin beauty-loving bestie”, Rudi specializes in makeup and skincare for oily, acne-prone skin – a niche that has earned her a loyal community.
Rudi often collaborates with skincare brands and has helped launch Amazon-exclusive beauty kits. She’s gained 11.4M likes on her TikToks.
- Followers: 196.K (TikTok), 108.7K (Instagram), 68.4K (YouTube).
- Eng Rate: 6.3%
- Average Likes: 492
- Average Views: 21K
Best Amazon Makeup Micro-Influencers on TikTok
Micro-influencers on TikTok may have smaller followings, but they often deliver higher engagement and tight-knit communities. Here are 5 Amazon makeup marketing micro-influencers you should follow on TikTok:
6. Kelsey (@chicwithkels)
Kelsey is our first micro-influencer who shares Amazon beauty finds and tutorials with a fun, relatable vibe.
With over 7.3M likes, her TikTok content focuses on affordable beauty products, skincare routines, and makeup tutorials, often highlighting items available on Amazon.
- Followers: 79.5K (TikTok), 116K (Instagram), 1.81K (YouTube).
- Eng Rate: 12.20%
- Average Likes: 1.2K
- Average Views: 10.2K
7. Lesley Marie (@lesleymariee1213)
Known as “Primadonna” online, Lesley is a NYC-based Amazon influencer and beauty guru with 862.4K likes. She’s known for bold, rainbow-colored makeup tutorials and easy “how-to” videos.
Lesley’s vibrant looks and Bronx attitude have won her fans, including Huda Kattan! She often uses affordable Amazon palettes for her creative looks, showing followers how to achieve pro-level artistry at home.
- Followers: 57.7K (TikTok), 100.8K (Instagram), 1.81K (YouTube).
- Eng Rate: 8.49%
- Average Likes: 890
- Average Views: 18.9K
8. Fallon (@whatwouldfallonwear)
Fallon is a New York City-based content creator who mixes fashion, beauty, and motherhood in her engaging posts.
Her TikTok features diverse content such as “Get Ready With Me” sessions, Amazon fashion finds, and makeup tutorials.
Fallon also showcases PR unboxing hauls, highlighting products from brands like L’Oréal, Tula, Urban Decay, and Lancôme. She’s gained 3.1M likes from her TikToks.
- Followers: 53.5K (TikTok), 4.2K (Instagram).
- Eng Rate: 4.40%
- Average Likes: 79
- Average Views: 2.3K
9. Adela Manolache (@adelamanolache)
A professional makeup artist and beauty trainer from Romania, Adela is one of the most popular Amazon makeup influencers on TikTok.
She usually shares quick how-tos, pro tips, and transformations shortened from her longer YouTube tutorials.
Adela has done Amazon Live classes demonstrating makeup techniques and product usage. Her TikToks have gained more than 226K likes.
- Followers: 20.6K (TikTok), 19.8K (Instagram), 58.7K (YouTube).
- Eng Rate: 2.92%
- Average Likes: 205.5
- Average Views: 1.1K
10. Emily Joy (@emilysjoyy_)
Emily is our last Amazon makeup influencer on TikTok who shares tutorials, product reviews, and skincare routines, often highlighting Korean beauty trends.
She has partnered with brands like Bringgreen, promoting their Squid Game Collection. Emily also features affiliate links to platforms such as Amazon and YESSTYLE on her Beacons page.
This micro TikToker has gained over 1.6M likes from mostly Gen Z and millennials who love her real beauty advice.
- Followers: 13.7K (TikTok), 9.4K (Instagram), 7.6K (YouTube).
- Eng Rate: 6.77%
- Average Likes: 33
- Average Views: 561
Top Amazon Makeup Influencers on Instagram
You met the best Amazon makeup TikTokers in the US. Below, we highlight 10 notable Amazon makeup Instagrammers who drive trends and sales:
Best Amazon Makeup Macro-Influencers on Instagram
Let’s begin our list with five macro-influencers who shine in the Amazon makeup field:
11. Lydia Fowler (@lydiafowler)
This UK-based makeup artist and beauty influencer posts everything from bold eye looks to everyday makeup flatlays on her account.
Lydia often does “Full face of [Brand] from Amazon” challenges, showing that great looks can be achieved with affordable products.
She’s an MUA by trade who partners with Amazon’s Beauty Try-On program and drugstore brands.
- Followers: 509.8K (Instagram), 382.9K (TikTok), 930 (YouTube).
- Eng Rate: 0.71%
- Average Likes: 3.5K
- Average Comments: 65
12. Nyma Tang (@nymatang)
A beauty and fashion influencer, Nyma Tang, is a Sudanese-American digital creator who lives in Los Angeles. She’s best known for advocating for deeper skin tone representation.
Nyma actually gained fame with her “Darkest Shade” series on YouTube. Since then, she continues to influence on IG with product swatches on dark skin and inclusive beauty tips.
This black macro-influencer frequently features Amazon-available brands (like Maybelline or The Ordinary). Plus, she’s worked with brands like Dove and was featured in Sports Illustrated.
- Followers: 437.6K (Instagram), 218.4K (TikTok), 1.3M (YouTube).
- Eng Rate: 0.32%
- Average Likes: 1.3K
- Average Comments: 37
13. Kassie (@official_kassie__)
Let’s meet the world’s youngest makeup artist and Amazon makeup influencer! Kassie is just 6 years old, and her account is run by her mum.
However, her adorable but impressive makeup videos (often reposted from TikTok) have fans, including Huda Kattan and Rihanna’s Fenty Beauty team.
Kassie’s account shows safe, kid-friendly makeup looks and creative face paints. More interestingly, Amazon has stocked child-friendly makeup kits featured by Kassie.
- Followers: 395K (Instagram), 4.9M (TikTok), 5.9M (YouTube).
- Eng Rate: 4.76%
- Average Likes: 18.3K
- Average Comments: 414
14. Gary Thompson (@garythompson)
Gary is one of the top male Amazon makeup artists with around 600K followers all over social media.
Also known as “ThePlasticBoy,” he was among the first men in UK beauty Ads. Gary’s glam looks and head-turning outfits have landed him multiple brand deals and even his own Revolution Makeup collaboration.
On IG, he posts flawless makeup selfies and product flatlays and attends PR events. He’s especially influential in the LGBTQ+ community and advocates for makeup’s inclusivity.
Gary teams up with Amazon to show that makeup isn’t just for women. He promotes products like concealer and brow gel, helping more men feel confident using them.
- Followers: 293.2K (Instagram), 204.2K (TikTok), 40.2K (YouTube).
- Eng Rate: 1.02%
- Average Likes: 2.2K
- Average Comments: 62
15. Farhana Oberson (@farhana_oberson)
A Kenya-born UK-based beauty, lifestyle influencer, and travel vlogger, Farhana educates and entertains her audience with skincare tips, modest fashion, and makeup routines.
She frequently features Amazon beauty finds in her content, from sunscreen recommendations to halal makeup products.
Her cross-genre content (travel + beauty) makes her more appealing to her followers. Farhana has collaborated with brands like Estée Lauder and Neutrogena on Amazon campaigns.
- Followers: 219.6K (Instagram), 180.6K (TikTok), 165K (YouTube).
- Eng Rate: 1.76%
- Average Likes: 3.7K
- Average Comments: 112
Best Amazon Makeup Micro-Influencers on Instagram
Did you know that about 77% of influencers on Instagram are micro-influencers? That’s a ton of potential reach! So, we’ve picked 5 Amazon makeup influencers with under 100k followers who are totally worth checking out:
16. Lesley Marie (@lesleymarie1213)
As one of the most popular Amazon makeup influencers on Instagram, Lesley’s account is a bold, colorful extension of her TikTok brand.
Lasely lives in NYC and posts high-quality photos of her neon and glitter looks that might get lost in TikTok’s fast feed.
She also features like Reels (reposting her TikToks) and product tag stickers to monetize her content. For example, an Amazon-exclusive rainbow eyeshadow palette she promoted, sold out after she showcased looks with it across her profiles.
- Followers: 100.8K (Instagram), 57.7K (TikTok), 279K (YouTube).
- Eng Rate: 2.36%
- Average Likes: 2.3K
- Average Comments: 94
17. Jai Marii (@jai.marii)
The second creator on the list of Amazon makeup micro-influencers is Jai from Texas, who focuses on beauty, lifestyle, and family content.
You can see authentic beauty routines and family moments on Jai’s account. Moreover, she highlights Amazon beauty products in everyday settings.
It’s worth mentioning that Jai is active on YouTube with over 270K subscribers and more than 35 million views. On YouTube, she shares tutorials on protective hairstyles, wig installations, and natural hair care routines.
- Followers: 84.3K (Instagram), 52.2K (TikTok), 271K (YouTube).
- Eng Rate: 0.22%
- Average Likes: 157
- Average Comments: 26
18. Sincerely Miss Ash (@sincerelymissash)
A famous Instagram and YouTube influencer, Ashly is based in Toronto. Ash’s Instagram is a haven for all things beauty and self-care. She also has a successful YouTube and TikTok, and her IG ties it all together.
She regularly reposts follower recreations of her looks and hosts weekly “Mask Monday” on IG Live to chat skincare with fans.
Beyond that, Ashly posts affiliate links for her Amazon Makeup promotion collaborations in Stories (with clear “use my code for discount” call-to-actions).
- Followers: 16.2K (Instagram), 76K (TikTok), 175K (YouTube).
- Eng Rate: 0.12%
- Average Likes: 11
- Average Comments: 9
19. Lady B (@gilaroby)
This Milan-based makeup artist and drag performer shines on our list of famous Amazon makeup influencers for some reasons! Her avant-garde and theatrical makeup artistry makes her unique.
Lady B’s Instagram is full of bold, theatrical makeup looks, like fantasy, drag, and a lot of color! She’s not afraid to go all out with face and body paint, and it totally shows in her unique style!
As a freelance makeup artist, she’s worked with some cool beauty brands, including Illamasqua, Kryolan Italy, and On The Lash.
- Followers: 15.4K (Instagram).
- Eng Rate: 0.37%
- Average Likes: 55
- Average Comments: 3
20. Ashlee (@intheglamroom)
Ashlee is a skincare formulator and beauty product developer who shares her expert insights on IG. She posts about ingredient benefits, product layering, and occasionally her own formulations.
For Amazon brands looking to educate consumers (e.g., introducing a new serum), Ashlee’s scientific yet approachable style is ideal.
As a licensed skincare consultant, she’s favored skincare and makeup products from brands like BYOMA, MAXIMIST, CHANEL, Rare Beauty, etc.
- Followers: 12.3K (Instagram).
- Eng Rate: 0.44%
- Average Likes: 41
- Average Comments: 13
Top Amazon Makeup Influencers on YouTube
YouTube is a great hub for in-depth reviews, wear tests, and tutorials before buying. Here, we’ve rounded up a list of the best Amazon makeup YouTubers you can collaborate with:
Best Amazon Makeup Macro-Influencers on YouTube
Let’s see who the most-subscribed Amazon beauty influencers on YouTube are:
21. Thuy Le (@xThuyLe)
A UK-based beauty guru with 1,061 videos, Thuy’s channel is all about makeup tutorials, skincare routines, product hauls, and PR unboxings.
Thuy became a YouTuber in 2016, and her flawless techniques make her one of the top Amazon Makeup macro-influencers on YouTube. She often features Amazon favorites in her videos (like affordable makeup brushes or K-beauty finds).
She’s done sponsored “Full Face of Amazon Makeup” videos that gained high views and conversions.
- Followers: 473K (YouTube), 2M (Instagram), 1.2M (TikTok).
- Eng Rate: 5.58%
- Average Likes: 386.5
- Total Views: 52M
22. Morgan Turner (@MorganTurnerMakeup)
Morgan is a U.S. beauty reviewer and professional wedding makeup artist since 2018. She’s best recognized for her exhaustive palette reviews and luxury product rundowns.
However, her love for high-end makeup doesn’t keep her from featuring Amazon finds. She often spotlights indie or affordable products that impress her.
Morgan’s viewers are highly beauty-savvy and trust her discerning eye. Her videos regularly mention “available on Amazon” options for international fans or alternatives.
Morgan has also collaborated with indie brand Odin’s Eye on a palette (which she helped sell via Amazon to global customers).
- Followers: 347K (YouTube), 196K (Instagram), 293K (TikTok).
- Eng Rate: 6.95%
- Average Likes: 1.6K
- Total Views: 175.4M
23. Uche Natori (@Uchjn)
Uche is a London-based beauty content creator with 161 videos on YouTube. Uche’s channel is delightfully varied – from makeup tutorials and “get ready with me” vlogs to skincare routines and product reviews.
She also posts haul videos of her latest Amazon beauty buys, followed by follow-up reviews. Uche’s influence has led her to collaborate with brands like Cult Beauty.
- Followers: 281K (YouTube), 652.3K (Instagram), 833.8K (TikTok).
- Eng Rate: 9.74%
- Average Likes: 2.3K
- Total Views: 9.9M
24. Julia Adams MUA (@JuliaAdamsMUA)
Joined YouTube in 2016, Julia is a Canadian makeup artist with 779 videos. She’s mainly known for her calm, thorough reviews and tutorials.
Julia’s niche is soft glam and achievable looks, and she approaches everything with a professional makeup artist’s eye.
In addition, she frequently tries new Amazon-available makeup gadgets and tools on her channel (like foundation mixers, brush cleaners, etc.) One of her notable brand partnerships has been with Sigma.
- Followers: 275K (YouTube), 114K (Instagram), 30.1K (TikTok).
- Eng Rate: 7.29%
- Average Likes: 1.8K
- Total Views: 43M
25. Tammi Clarke (@MakeupByTammi)
The last Amazon makeup macro-influencer is Tammi, known for showcasing the potential of drugstore makeup and colorful looks. Tammi introduces herself as “Just a Makeup Girlie having fun”!
She emphasizes that you don’t need to spend a fortune to look stunning. Her 17-year-old channel often highlights affordable brands readily available on Amazon, from Revolution to LA Girl.
Another unique feature is her transparency about her skin struggles and retinol journey. Tammi’s collaborations include an eyeshadow palette of her own and Amazon livestreams where she chats while doing makeup.
- Followers: 221K (YouTube), 355.4K (Instagram), 678.2K (TikTok).
- Eng Rate: 9.72%
- Average Likes: 807
- Total Views: 22.1M
Best Amazon Makeup Micro-Influencers on YouTube
Finally, we have the top micro-YouTubers who specialize in Amazon makeup content creation:
26. Patty Alonso (@PattyAlonso)
Patty is a bilingual (English/Spanish) beauty YouTuber with around 1.2K videos about makeup and beauty trends.
She’s famous for her thorough makeup declutter and collection videos, which fans find soothing and informative. Patty also keeps viewers up to date on what’s new at Sephora and the drugstore.
More importantly, Many of Patty’s followers use her videos as buying guides. For example, she does “Monthly Favorites” and viewers use the video description’s Amazon links to shop her picks.
- Followers: 97.7K (YouTube), 21.4K (Instagram), 8.3K (TikTok).
- Eng Rate: 10.20%
- Average Likes: 642
- Total Views: 17.7M
27. Sara (@BetterOffRed)
Sara is a hot YouTuber who blends makeup and true crime storytelling on her channel.
While her content is hybrid, her makeup skills and recommendations are strong.
Sara joined YouTube in 2017 and has created 454 videos since then. What makes her stand out is that she often does her makeup on camera while narrating crime cases.
- Followers: 75.7K (YouTube), 6.6K (Instagram), 8.3K (TikTok).
- Eng Rate: 12.01%
- Average Likes: 2.4K
- Total Views: 8.8M
28. Brittany Sarah (@brittanysarahbeauty)
Brittany is another Canadian makeup artist on our list with 439 videos. This vintage style lover combines modern makeup techniques with Old Hollywood flair. She even has a series doing makeup looks through the decades.
What’s more, her videos like “Top 5 Foundations for Dry Skin” have notably driven her viewers to Amazon to purchase recommended items. She often includes Amazon links for international viewers even when mentioning prestige products.
- Followers: 54.8K (YouTube), 5.6K (Instagram).
- Eng Rate: 6.14%
- Average Likes: 208.5
- Total Views: 7.9M
29. Kemi Akintunde (@kemiAkintunde)
A Nigerian-British YouTuber, Kemi Akintunde joined YouTube in 2014. Kemi’s channel is like chatting with a knowledgeable friend. She tests new products, hunts for dupes, and shares “Makeup I’m Loving” updates.
She’s been focusing on Amazon’s own beauty brands lately (like finding hits from Amazon’s cosmetics lines) and has a small Amazon storefront.
Additionally, this black influencer collaborates with drugstore brands sending PR, which often leads to her showcasing those items on YouTube.
- Followers: 26.9K (YouTube), 25.3K (Instagram).
- Eng Rate: 8.97%
- Average Likes: 62.5
- Total Views: 215.7K
30. Amelia Taylor (@withameliataylor)
Finally, we introduce Amelia as one of the popular Amazon makeup influencers with 334 videos. Amelia’s content blends fashion and makeup, appealing to viewers who love complete look inspiration.
Amelia uses Amazon both for beauty and fashion finds. For example, she’s done a video on “Soft Girl Makeup + Outfit” where the makeup and some clothing pieces are Amazon-purchased. Her UK and European audience looks to her for trendy yet attainable looks.
- Followers: 18.5K (YouTube), 115.5K (Instagram), 12.3K (TikTok)
- Eng Rate: 3.74%
- Average Likes: 230.5
- Total Views: 1.7M
Ainfluencer: The Ultimate Platform to Collaborate with Amazon Makeup Influencers
Connecting with the right influencers – whether macro TikTokers or micro YouTubers – can be challenging.
Ainfluencer is here to change that! Ainfluencer is an AI-powered, 100% free top influencer marketplace for brands and creators to use.
It’s essentially a marketplace of over 5 million influencers (Instagram, TikTok, YouTube, and more) where brands can easily find, invite, and manage collaborations.
Here’s why Ainfluencer stands out as the best influencer marketing platform for Amazon makeup campaigns:
Main Benefits of Ainfluencer
- AI-Powered Matching: Ainfluencer uses advanced algorithms to match brands with ideal influencers. You can filter by niche, location, follower count, audience demographics, keywords, and more.
- Extensive Database & Insights: Ainfluencer provides free access to a huge database of influencers (5M+), complete with performance metrics and audience insights, including influencer’s engagement rate, past collaboration reviews, follower growth, and more before deciding.
- Direct Communication & Negotiation: This platform also facilitates transparent communication between brands and influencers. Through the platform’s chat and proposal system, you can discuss campaign details, negotiate deliverables, and clarify expectations easily.
- Campaign Management & Shopify Integration: With this tool, you can create a campaign, list what you’re looking for, and receive offers from influencers. The platform helps you keep track of content deadlines, posts, and performance analytics after launch.
- Secure Payment & Escrow (Trust): Brands deposit the agreed payment for an influencer’s work into escrow on Ainfluencer. The influencer only gets paid out once they’ve delivered the content as agreed, and the brand approves it.
- Public Ratings & Reviews: After each collaboration, brands and influencers can rate each other. Over time, Ainfluencer has built a community of accountable users.
- Zero Platform Fees & Unlimited Usage: Unlike some platforms that charge subscriptions or take a cut of transactions, Ainfluencer is free for life with no platform fees. You can run unlimited campaigns, send unlimited invites, and collaborate with as many influencers as you want without paying Ainfluencer a dime.
Want to start your first collaboration for free and easily?
To Wrap Up
As we’ve explored, Amazon Makeup influencers drive engagement and sales like never before. In other words, they have turned social platforms into the new beauty counters where products are tried, reviewed, and recommended in real time.
Now, brands and sellers know that to succeed in Amazon’s competitive beauty marketplace, they need influencers! In fact, for higher product page traffic, better conversion rates, and improved reviews, they have no choice but to collaborate with both macro- and micro-influencers.
Thankfully, tools like Ainfluencer make it easier than ever to execute these strategies. They can help you find the right influencers as well as keep you updated with the latest influencer marketing trends (as you can see in this video):
FAQ
Here are a few FAQs about Amazon makeup creators:
1. How Do I Collaborate with Amazon Makeup Influencers?
To partner with your ideal influencers, you can follow these steps:
- Find the right influencers whose style and audience match your brand.
- Reach out through email, DMs, or use a platform like Ainfluencer to connect easily.
- Be clear about your offer – free products, payment, or commission.
- Explain what you need – like the type of content and when to post it.
- Use Ainfluencer’s campaign tools to post your offer and get influencer proposals.
- Once you agree on terms, send them your Amazon product link or affiliate code.
- Let the influencer promote your product in their own creative way!
2. How Can I Find Influencers for Amazon Makeup Promotion?
To find Amazon makeup influencers, search hashtags like #amazonfinds, use YouTube/Google, or try marketplaces like Ainfluencer for fast, filtered results. You can also explore Amazon’s own creators through #FoundItOnAmazon and Amazon Live.
