Fitness influencer marketing is a great way to carve out a space in the field. If you’re familiar with the history of influencer marketing, you know how to leverage it to your advantage. If that is not the case, then this article is for you.
To offer the most comprehensive fitness influencer marketing guide, we’ll be going over the benefits of this solution, the specific steps of the process, and how to find the right influencers. We’ll also introduce the best influencer marketing platform you can opt for. So without further ado, let’s get into it!
The Benefits of Using Fitness Influencer Marketing
First of all, what is fitness influencer marketing? It’s a marketing strategy that puts brands in touch with influencers in the fitness field. There are many benefits to influencer marketing, fitness or otherwise.
The popularity of fitness influencers, alongside the trust they have garnered from their audience, means that fitness influencer marketing is very beneficial. Let’s take a look at some of these benefits in greater detail.
Increased Brand Awareness
One of the most important factors in marketing is brand awareness and visibility. While it’s unlikely that every person who knows your brand will use it, having your name out there means you’ll be the first choice for many.
Take Gymshark’s success story, for example. It doesn’t matter if you’re part of the fitness community or not, you’re highly likely to have heard of them. The average person will most likely opt for a pair of Gymsharks leggings over competitors, just out of familiarity.
Increasing brand visibility can help your name stand out in a sea of other fitness brands, and is easily achievable with fitness influencer marketing.
Targeted Reach to Niche Audiences
While brand visibility can help you get access to the average person, that may not be your goal. Niche audiences are fewer in number, but more likely to convert to sales. A great way to reach out to specific demographics is with the help of micro influencers.
These influencers have smaller followings, typically built around a niche subject. This allows you to be more exact in what audience you’re reaching and who you’re marketing to. Traditional marketing solutions do not offer such customization.
Authenticity and Trust
Another benefit of working with influencers is making use of the trust they’ve built with their audience. As opposed to big companies with big billboards, influencers feel and look authentic to their audience.
You’ll often see lifestyle influencers who are only sharing their mundane life, making them relatable and trustworthy to consumers. This trust between influencers and the audience can translate to brands and consumers.
Cost-Effective Marketing
Every marketing specialist knows how much traditional marketing costs. Whether it’s billboards, Super Bowl ad breaks, or TV show commercials, marketing can cost you an arm and a leg.
One of the appeals of influencer marketing is that it’s very affordable. A good fitness influencer marketing platform can put you in contact with the right creators, making it possible to reach out to a sizable audience without breaking the bank.
Now that you know why fitness influencer marketing is useful, let’s go over this step-by-step guide on using it.
Step-by-Step Guide to Fitness Influencer Marketing for Brands
Fitness influencer marketing can be done in different ways. There is a big group of creators that can be part of your campaign, and you can appeal to different groups in the market. For example, you can use fitness influencers or activewear influencers, or you can even work directly with fitness shops on social media.
Although the process is not particularly objective, there are certain steps that need to be taken with every campaign. Any influencer marketing effort starts with defining the goal.
1. Define Your Campaign Goals and Target Audience
It’s very important to know exactly what your campaign is trying to achieve. Are you trying to drive up sales, increase brand visibility, or just build a better presence on social media? Having clear goals can help you achieve them.
2. Identify the Right Fitness Influencers and the Right Platforms
Another important factor is working with the right creators on the right platform. There is a chance that a certain platform may not work for your brand, giving you hundreds of followers without any real conversations.
Further in this article, we’ll be going over how you can choose the right creators and what you should be looking for.
3. Establish Contact and Focus on Building a Relationship
After setting your campaign goals, choosing your influencers, and your platform, it’s time to establish contact. Reach out to the influencers you’ve liked, negotiate your terms, and focus on building long-term relationships.
4. Set a Clear Campaign Strategy and Welcome Creativity for Content
Next up is choosing a clear campaign strategy. This is where an expert may be very helpful. Even if you have all the ideas you want done, it’s important to allow for creativity from your campaign members.
You’ve chosen these creators for a reason. You should be able to trust them to get you the results you need. If you have a broad range of content creators, they may be thinking of concepts that had previously never occurred to you. For example, health influencers can bring you fresh ideas that still relate to fitness.
5. Provide Resources and Tracking Tools
Ideas and concepts aren’t where it ends. Your influencers also need the right tools. Provide them with exclusive offers, special discounts, and tracking tools to monitor engagement and make tweaks.
6. Launch the Campaign and Engage the Audience
After checking the lights and camera, it’s time for the action! Once you’re satisfied with the content and strategies, it’s go time! Once the content is published, make sure to engage with it from the brand’s side as well.
Cross-promotions help your brand grow individually, in addition to driving up sales. Like, comment, story, and repost your campaign’s content on your social media for maximum ROI.
7. Monitor Performance and Measure Results
You may think tracking and measuring is for after a campaign is done, but that’s not the case. Monitoring and tracking should be done from the moment your campaign is live. Track metrics like engagement (likes, comments, shares), follower growth, website traffic spikes, and, most importantly, conversions/sales are all important factors that should be tracked.
How to Find the Right Influencers
Finding the right creators can make or break your fitness influencer marketing campaigns. There are various factors that go into finding the right content creators, so let’s take a detailed look at some of these key factors.
1. Don’t Prioritize Follower Count
While follower count is important, there are far more significant factors that contribute to successful campaigns. When picking your creators, put follower count on the back burner and focus on engagement rate.
2. Consider Audience
What kind of audience your creators have is very important. Let’s say you’re hoping to appeal to a younger audience. In that case, it’d be far more helpful to make use of teen influencers.
3. Consider Values
Another significant factor is values. If the influencer of your choice doesn’t share the brand’s values, all of your efforts may be futile. For example, if your brand is focused on offering modest workout clothes, Christian influencers may be a significantly better choice than most fitness creators.
4. Consider Both Micro and Macro Influencers
Depending on the audience size, influencers can offer you different forms of growth. Micro influencers have more rapport with their community, leading to more trust. On the other hand, macro influencers have a bigger audience, leading to more brand visibility.
Making use of a mix of these creators can lead to the most success.
Ainfluencer: Best Way to Make Use of Fitness Influencer Marketing
One of the easiest ways to benefit from fitness influencer marketing is through an influencer marketing platform. One of the best platforms on the market is Ainfluencer. Let’s explore this all-in-one marketing solution together.
Ainfluencer is a DIY influencer marketing platform that allows for full customization of your campaigns. With expert marketing strategies, more than 5 million influencers, and full services, Ainfluencer is everything you could ask for.
Most importantly, Ainfluencer is completely free. Paying creators alone can cause a dent in your marketing budget, and adding massive platform fees may make influencer marketing inaccessible to many brands. That’s why Ainfluencer’s pricing model makes it very helpful.
There are plenty of features on this platform. Here’s a list of some of the key functions it has to offer:
- 100% free Platform,
- AI-Powered Matching,
- Transparent Communication,
- AI-Based Video Translation,
- Detailed Insights,
- Secure Payments with Ainfluencer’s Escrow System,
- Past Collaborations,
- E-commerce Integrations,
- AI-Powered Campaign Creation,
- Unlimited Offers and Invitations,
- Unlimited Campaigns,
- Direct and Instant Communication with Creators.
So what are you waiting for? Sign up now and enjoy everything Ainfluencer has to offer!
Conclusion
Fitness influencer marketing is one of the easiest ways to get your brand name out there. Traditional marketing is incredibly expensive, and frankly, does not offer you the same results as influencer marketing.
In our article, we’ve gone over everything that makes fitness influencer marketing worth your time. In addition to that, we have explored all the steps you need to take, including how to find the right fitness influencers. Have a good influencer marketing journey!
FAQs
1. Is Fitness Influencer Marketing Free?
No. Depending on what route you go down, your expenses can differ. For example, if you’re searching for influencer marketing platforms without a middleman, then you’re investing too much time and energy. If you’re using any influencer marketing platform other than Ainfluencer, then you’re wasting money. While the amount you will have to spend can differ drastically, it is not free in any scenario.
2. How Can I Make Use of Fitness Affiliate Marketing?
Influencer marketing platforms may not be the right place to find affiliates. However, a platform like AlgoRift is definitely the right place. Bloggers, influencers, and all sorts of content creators are on AlgoRift and waiting for your contact information.
Some of what makes AlgoRift special is:
- Their focus on Amazon affiliates,
- Active affiliate database,
- Smart matching,
- Performance reports,
- Automated commission payments,
- Supportive community.
3. Is Fitness Influencer Marketing Better than Traditional Marketing?
Yes and no. Depending on what you’re hoping to achieve, influencer marketing can be better. Traditional marketing creates a huge buzz around your brand, but it is very short-lived. Influencer marketing can give you a long-term result.
