In recent years, more fathers across the United States have turned their everyday dad adventures into engaging content, and users are actually loving the content. They can share parenting advice, funny moments, proud moments, or give tips on how to handle certain situations. In short, American dad influencers are redefining modern fatherhood online.
Meanwhile, many brands are using this opportunity to share their products and services with users through dad influencers with their engaging and honest content. Many influencer marketing campaigns have been organized to introduce a product that was a huge help for parents, and users are more eager than ever to use tips and recommendations.
So, in this post, I’m introducing the top dad influencers on social media with the most popular content that can help brands get their voice heard by customers. Let’s dive in.
Top American Dad Influencers on Social Media
In this section, we’ll take a look at the most popular daddies on the three main social media platforms, TikTok, Instagram, and YouTube.
We’ll check different types of influencers, from mega, macro, and micro-influencers (we won’t check nano-influencers because they might not be suitable for collaborating with brands yet).
Let’s start with the most popular platform, TikTok:
Top American Dad Influencers on TikTok
Our first stop is TikTok, which is currently the most popular social media for influencers. Let’s check out the top American dad influencers on this platform:
1. Laro Benz (@larobenz)
Probably one of the most popular and funniest dads on TikTok at the moment, Laro Benz is getting millions of views for each of his videos with his 5-month-old son, Zaza.
He usually shares funny moments of his son where he tries to entertain him, but fails every time.
- Followers: 16.6M
- Engagement Rate: 12.53%
- Average Likes: 1M
- Niche: Comedy and prank content
- Audience: Everyone from every age group
- Collaborations: Thezaeway
- 2025 Prediction: Most likely will gain more followers and popularity
2. Brady Stauffer (@bradystauffer15)
On our second spot, we have Brady Stauffer. He has a son, named Rustyn, and he usually shares fun family times with Rustyn and his fiancée.
Rustyn gained attention because he was very well-spoken, smart, kind, and happy. So many people praised the way Brady and Addie have raised Rustyn.
- Followers: 1.9M
- Engagement Rate: 13.91%
- Average Likes: 300K
- Niche: Lifestyle, Relationships, Fatherhood
- Audience: Younger individuals, particularly those interested in lifestyle, relationships, and family-oriented content.
- Collaborations: Bloom, phone case, energy drink
- 2025 Prediction: Steady growth
3. Zeth (@zeth)
Zeth is a TikTok creator known for his lighthearted family comedy, often featuring his adorable daughter, Saylor. His content revolves around comedic dad-daughter chats, making them one of TikTok’s favorite duos.
- Followers: 12.7M
- Engagement Rate: 9.25%
- Average Likes: 65K
- Niche: Playful Q&As with his toddler
- Audience: Broad mix of parents, young adults, and teens
- Collaborations: Family-oriented brands for kid-friendly products
- 2025 Prediction: Continued fame
4. Chip Leighton (@the_leighton_show)
Chip Leighton is a popular American dad comedian on TikTok, known for his deadpan humor and relatable parenting skits. His content often pokes fun at teenage kids and everyday dad life, making him a favorite among parents.
- Followers: 625K
- Engagement Rate: 10.31%
- Average Likes: 7.6K
- Niche: Sarcastic parenting humor, Self-deprecating comedy
- Audience: 30-45 Male
- Collaborations: –
- 2025 Prediction: Steady
5. Joey Foo (@joey.foo)
Joey Foo is a stay-at-home dad who vlogs his daily routines, making everyday parenting tasks surprisingly entertaining. His content showcases cleaning, cooking, school runs, and family life with a positive and relatable vibe.
- Followers: 2.6M
- Engagement Rate: 13.3%
- Average Likes: 107K
- Niche: Parenting routines, day in a life
- Audience: parents in their 20s-40s
- Collaborations: household products and parenting essentials
- 2025 Prediction: Steady growth
6. Ryan (@DadNamedRyan)
Ryan, known as DadNamedRyan, shares his journey as a new dad with a mix of humor and realism. His content resonates with new parents, offering relatable insights into fatherhood challenges.
- Followers: 639K
- Engagement Rate: 20.37%
- Average Likes: 41K
- Niche: New parent life
- Audience: New parents in their 20s-30s
- Collaborations: Baby product brands like diapers and baby monitors.
- 2025 Prediction: Continued audience growth
7. Darien Rencher (@d_rench)
Darien Rencher first gained recognition as a Clemson University football player, but he has since transitioned into family-focused content. His TikTok and Instagram showcase heartwarming moments with his toddler, as well as his excitement for baby #2 on the way.
- Followers: 284K
- Engagement Rate: 13.65%
- Average Likes: 10K
- Niche: #DadLife content
- Audience: Sports fans, young parents
- Collaborations: Uncrustables
- 2025 Prediction: Continued influencer growth
Top American Dad Influencers on Instagram
Our next platform is Instagram. Here are the top 7 Instagram American dad influencers:
1. Glen Henry (@beleafmel)
Glen Henry, known for his “Beleaf in Fatherhood” brand, shares the beauty and challenges of raising four kids. His content blends humor, faith, and positivity, making him a standout figure in the Black fatherhood community.
- Followers: 400K
- Engagement Rate: 0.87%
- Average Likes: 2.5K
- Niche: Candid fatherhood, focusing on faith and family
- Audience: Parents (ages 25-44), particularly African-American families
- Collaborations: Pampers and Dove Men+Care
- 2025 Prediction: Expected to continue growing as a leading voice in parenting and family content.
2. Dustin & Burton (@dustin_and_burton)
Dustin and Burton are a two-dad couple sharing their family life with their two kids. Their content focuses on LGBTQ+ parenting, aiming to normalize two-dad families through wholesome, relatable moments.
- Followers: 185K
- Engagement Rate: 1%
- Average Likes: 2K
- Niche: LGBTQ+ parenting and everyday dad life.
- Audience: LGBTQ+ parents, allies, and families (ages 25-45).
- Collaborations: BabyBjörn, Novavax
- 2025 Prediction: Likely to grow
3. Casey Elliott (@caseycelliott)
Casey is married to Zerelda, and they have four children. His Instagram features behind-the-scenes moments from his music career, including performances with GENTRI, which has collaborated with artists like Kristin Chenoweth, Idina Menzel, and Journey.
- Followers: 43K
- Engagement Rate: 1.53%
- Average Likes: 1.7K
- Niche: Family-focused storytelling
- Audience: Parents who appreciate music and fatherhood insights.
- Collaborations: family-friendly brands
- 2025 Prediction: Likely to expand his influence as a dad-focused content creator.
4. Devon Gibby (@dadndaddies)
Our next macro-influencer dad is Devon Gibby. He is a dad of two who shares a mix of vulnerability, humor, and adventure in his posts. His content focuses on fatherhood, mental health, and co-parenting, offering an uplifting and relatable perspective.
- Followers: 173K
- Engagement Rate: 0.24%
- Average Likes: 5K
- Niche: Outdoor adventures with his kids
- Audience: single parents, dads navigating co-parenting, and those drawn to motivational content
- Collaborations: Men’s health organizations, Outdoor tools
- 2025 Prediction: Increased followers and brand partnerships.
5. Carlos & Heath (@askyourotherdad)
Our next dad influencer is a micro-influencer. Heath and Carlos are a gay couple who use humor to navigate parenting their son, often captioning scenarios with the phrase “go ask your other dad.”
Their content blends co-parenting comedy and LGBTQ+ family representation, making them a standout duo in the parenting space.
- Followers: 15.2K
- Engagement Rate: 2.20%
- Average Likes: 335
- Niche: Co-parenting humor, LGBTQ+ family representation
- Audience: Same-sex parents, allies, and straight moms who enjoy their funny, wholesome content.
- Collaborations: –
- 2025 Prediction: Continue gaining followers
6. Bode Miller (@millerbode)
Bode Miller is a former Olympic alpine ski racer turned sports analyst, entrepreneur, and family-focused influencer. His content blends skiing expertise, outdoor adventure, and fatherhood, making him a unique figure in both fatherhood and fitness influencer.
- Followers: 305K
- Engagement Rate: 1.23%
- Average Likes: 6.2K
- Niche: Fatherhood, sports
- Audience: Parents, especially dads, who appreciate his family-oriented content, Olympic lovers
- Collaborations: Head Skis, Bomber Ski, parenting and outdoor tools
- 2025 Prediction: Likely to expand his presence
7. TJ and Kylee (@tjandkylee)
TJ and Kylee are a father-daughter duo known for their heartwarming and educational content. Kylee was born deaf, and their account highlights family life, ASL learning, and cochlear implant experiences.
TJ, also known as cargo_shorts_dad, shares funny and insightful parenting moments while advocating for deaf awareness.
- Followers: 369K
- Engagement Rate: 1.03%
- Average Likes: 5K
- Niche: Parenting and deaf awareness.
- Audience: Families interested in ASL and inclusive parenting.
- Collaborations: –
- 2025 Prediction: Expected to expand their advocacy for deaf awareness.
Top American Dad Influencers on YouTube
As our last stop, we’re checking American Dad YouTube influencers. Here are the top 6:
1. Rob Kenney (@DadhowdoI)
Rob Kenney is the creator of the “Dad, How Do I?” YouTube channel, which teaches basic life skills to people who may not have a father figure.
His journey is deeply personal—his own father abandoned him when he was 14 years old, leaving him to learn everything on his own.
This experience inspired him to create a positive, fatherly presence online, offering guidance on everyday tasks like tying a tie, changing a tire, and unclogging a toilet
- Subscribers: 5.24M
- Engagement Rate: 4.5%
- Average Views: 20K
- Niche: How-to guides “from a dad”
- Audience: Wide-ranging, from teenagers learning life skills to older adults
- Collaborations: Home Depot
- 2025 Prediction: Steady
2. Tyler “Dude Dad” Calmus (@DudeDad)
Tyler Calmus, better known as Dude Dad, is a comedian, content creator, and DIY influencer who has built a massive following through his hilarious and relatable dad-focused content.
He started Dude Dad as a weekly vlog in 2015, just before the birth of his first child. His goal was to document the ups and downs of fatherhood in a fun, lighthearted way.
- Subscribers: 834K
- Engagement Rate: 4.74%
- Average Views: 70K
- Niche: Parenting humor meets DIY, Relatable dad life sketches
- Audience: Predominantly young dads and moms
- Collaborations: Home Depot and car seat companies
- 2025 Prediction: Expected to grow his brand partnerships
3. Shay Carl Butler (@SHAYTARDS)
Shay Carl Butler is an American YouTuber, entrepreneur, and one of the pioneers of family vlogging. He gained popularity after Philip DeFranco gave him a shout-out, which boosted his subscribers.
His Shaytards channel, launched in 2008, became one of the most influential family vlogs, earning him the title “YouTube’s First Family”.
- Subscribers: 4.72M
- Engagement Rate: 3.2%
- Average Views: 300K
- Niche: Daily family vlogs
- Audience: Young families and YouTube enthusiasts
- Collaborations: General Motors and Cartoon Network
- 2025 Prediction: Steady
4. Asa Maass (@fatheringautism)
Asa Maass is a YouTube creator and autism advocate, best known for his channel FatheringAutism, where he documents life with his autistic daughter, Abbie.
His content focuses on special needs parenting, aiming to spread awareness and positivity about autism. Asa’s approach is honest, educational, and uplifting, making him a trusted voice in the autism community.
- Subscribers: 736K
- Engagement Rate: 7.88%
- Average Views: 25K
- Niche: Special needs parenting from a dad’s perspective.
- Audience: Parents of children with autism, educators, and advocates.
- Collaborations: Sensory toy companies and communication device manufacturers
- 2025 Prediction: Expected to expand his advocacy
5. Chris Beaston (@BeastonFamilyVibes)
Beaston Family Vibes is a family-oriented YouTube channel that shares daily life, parenting moments, and home projects.
The channel is run by Chris and Tiffani Beaston, who document their experiences raising their four children while promoting positivity and good vibes.
- Subscribers: 108K
- Engagement Rate: 5.19%
- Average Views: 20K
- Niche: Family vlogging
- Audience: Parents and families
- Collaborations: Kohl’s
- 2025 Prediction: Likely to expand
6. Cole LaBrant (@coleandsav)
The LaBrant Family is a family-focused YouTube channel run by Cole and Savannah LaBrant, featuring their children. They share parenting moments, lifestyle content, and faith-based discussions, making them one of the most recognizable family influencers.
- Subscribers: 12.8M
- Engagement Rate: 2.16%
- Average Views: 700K
- Niche: Family vlogging, daily life
- Audience: Young families and parents
- Collaborations: Kohl’s and Pampers
- 2025 Prediction: Steady
This is the end of our top American dad influencers on social media. But this is not the end! There are thousands more dad influencers out there who might be a better fit for your brand.
The best way to find influencers is not through social media, but through influencer marketing platforms that have a huge database of influencers that let you search and find the best influencers on their platform.
My suggestion is Ainfluencer, the best influencer marketplace with over 5M influencers in so many niches. From Gen Z influencers to Airbnb influencers, you can find anyone you want. Let me explain more.
Best Place to Find American Dad Influencers: Ainfluencer
Ainfluencer is a free AI-powered influencer marketing platform designed to connect brands with top social media influencers across TikTok, Instagram, and YouTube.
As the world’s first free DIY influencer marketplace, it offers a vast network of creators, including thousands of dad influencers, making collaborations seamless and effective.
What makes Ainfluencer the best platform for finding American dad influencers in 2025? Here are some key features and benefits that set it apart:
Why Ainfluencer Stands Out:
- AI-Powered Matching: Helps brands find influencers based on niche, location, audience, and many more filters.
- 100% Free: No platform fees or subscriptions.
- Secure Escrow Payments: Ensures funds are only released after content delivery.
- Transparent Communication: Built-in chat system for smooth negotiations between brands and influencers.
- Unlimited Campaigns: Run unlimited influencer campaigns at no extra cost.
- Affiliate Integration: Shopify and affiliate tracking for eCommerce brands.
- Performance Analytics: Track campaign reach, engagement, and ROI, and more.
- AI Video Translation: Reach global audiences with multilingual content.
- Affiliate Tools & Shopify Integration: Seamless Shopify integration.
- Curated Lists & Ambassadorships: Helps brands find influencers for long-term partnerships and manage multiple collaborations.
Sign up on Ainfluencer today to start collaborating with top American dad influencers.
Wrapping Up
There was a time when only mom influencers were present on social media, but now, dad influencers are changing the way we see fatherhood online.
Their content isn’t just entertainment, it’s a space where other dads find support, inspiration, and community. In fact, 61% of dads use social media more after having kids, and nearly 24% of millennial dads seek parenting advice from other parents online.
Influencer marketing in the parenting niche is booming too, it’s part of an industry projected to reach $24 billion by 2025. So, for brands, working with dad influencers isn’t just about selling products; it’s about tapping into real relationships and trust.
In short, embrace the dad influencer movement, and if you’re ready to start, tools like Ainfluencer are here to help you find the perfect “dadfluencer” match and help you hop on the latest influencer marketing trends.
FAQs
Now let’s answer some frequently asked questions on this topic:
Q1. What Is an American Dad Influencer?
An American Dad Influencer is a U.S.-based content creator who shares fatherhood experiences on platforms like TikTok, Instagram, and YouTube. Their content ranges from parenting advice and dad humor to daily family life and heartfelt discussions.
Q2. How Can Brands Find the Best American Dad Influencers?
Brands can discover top dad influencers through AI-powered influencer marketplaces like Ainfluencer, where they can filter creators by niche, location, and engagement rate. Other methods include social media hashtag research (#DadLife, #Fatherhood), influencer lists, and blogs that highlight trending dad creators.
Q3. How Do American Dad Influencers Earn Money?
Dad influencers in the U.S. monetize their platforms in various ways, including brand partnerships, affiliate marketing, ad revenue, selling merchandise, and offering exclusive content subscriptions.
Affiliate marketing is one of the most profitable strategies, allowing dad influencers to earn commissions by promoting products through personalized affiliate links.
To maximize earnings, creators can leverage AlgoRift, an AI-powered platform that helps optimize affiliate marketing success. With AlgoRift, dad influencers can identify top-performing products, fine-tune promotional strategies, and track performance efficiently.
By using AlgoRift’s insights, they can create engaging content, boost audience interaction, and increase affiliate revenue significantly.
🚀Looking to grow your affiliate income? Discover what AlgoRift can do for dad influencers today!
